Applied Colors

What Applied Colors does

Applied Colors is an Oregon-based privately held LLC, founded in 2006 in Tigard, Oregon, that designs and sells automotive paint touch-up and bumper repair systems under the ScratchOut™ and BumperPro™ brands. The company's core technology is built on Martin-Senour's (Sherwin-Williams) ProBase paint mixing system, which uses high-color-density toners and a comprehensive OEM paint formula database (retrievable via ms.formulaexpress.com) to enable color matching for virtually every automotive color produced. Each complete BumperPro system includes enough primer and clear coat for approximately 40 jobs and base coat for 200+ jobs, with IPC15 fast-drying clear coat that is sandable in 15 minutes for mobile-operator throughput.

The product portfolio spans complete turnkey systems ($2,450-$3,950), individual paint toners and ProBase mixing components ($12.50-$84.50), precision tools such as a 500g x 0.01g mixing scale, and adjacent marine paint (Alumaweld). Applied Colors sells exclusively through its direct-to-consumer Bigcommerce e-commerce storefront, supported by PayPal Bill Me Later 6-month no-interest financing on higher-value system purchases and a 60-day money-back guarantee with paid return shipping and no kit returns to date. Primary customer segments are mobile auto detailers, automotive body shops, and used car dealerships/wholesalers, with named reference accounts spanning the US, Norway, and Australia. Revenue mechanics combine one-time capital equipment sales with recurring consumable purchases (toners, binders, reducers, clear coats), and the company holds a core technology partnership with Sherwin-Williams (Martin-Senour / ATX) for proprietary ProBase and IPC15 formulations.

Name

Applied Colors

Legal name

Applied Colors LLC

Website

https://appliedcolors.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Applied Colors is an Oregon-based LLC that sells ScratchOut and BumperPro automotive paint touch-up and bumper repair systems, built on Martin-Senour ProBase technology, directly to mobile detailers, body shops, and used car dealers via its e-commerce storefront.

Ownership category

akta.pro rank

Product category

Automotive Refinishing Equipment

NAICS

Paint and Coating Manufacturing (325510), Automotive Body, Paint, and Interior Repair and Maintenance (811121)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Paint & Refinishing Services (Spray, Color-Match, Clearcoat) (TLAKAEAC)

akta.pro secondary industries

Automotive & Transportation Coatings (IMAEAHAC), Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK), Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables) (CRAOANAF)

Keywords

• Automotive paint repair
• Bumper repair systems
• Paint touch-up equipment
• Auto detailing supplies
• Collision refinishing products

Headquarters

HQ city

Lake Oswego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Paint Touch-Up and Bumper Repair Systems: Sale of complete paint touch-up systems (ScratchOut) and bumper repair systems (BumperPro) including equipment, training materials, and initial supply kits. These are one-time capital purchases for automotive detailing professionals.
2. Refills and Consumable Supplies: Recurring sales of paint toners, binders, reducers, primers, clear coats, brushes, bottles, sandpaper, and other consumable supplies. Customers reorder as they complete jobs.
3. Boat Paint Products: Sale of Alumaweld boat paint products including various color options for marine applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Applied Colors manufactures and sells automotive paint touch-up and bumper repair systems (ScratchOut and BumperPro product lines) built on Martin-Senour ProBase paint mixing technology. The company sells complete equipment kits, refill toners, binders, reducers, clear coats, and accessories primarily to mobile auto detailers, body shops, and used car dealers for repairing scratches, chips, and plastic bumper damage.

Product overview

Applied Colors offers a comprehensive automotive paint touch-up and bumper repair product portfolio. The core offerings include the ScratchOut™ Paint Touchup Systems for scratch and chip repair, and the BumperPro™ Bumper Repair Systems (available as Professional Bumper Repair System, Paint Only, or with Touch Up Paint Tools) for full bumper restoration. The product line is supported by extensive refill supplies including paint toners (PB5001-PB5213 series and DMT29-DMT34 pearl toners), ProBase paint mixing system components (PB2204 Reducer, PB5213 Binder), and precision tools like the 500g Paint Mixing Scale. Additional offerings include Alumaweld Boats marine paints and Stain Removal products. The systems use Martin Senour Probase technology and are designed for mobile detailers, body shops, and automotive dealerships.

Differentiator

Problem solved

Functional benefit

Brands

• ScratchOut: Paint touch-up system for automotive scratch and chip repair
• BumperPro

Products and services

• ScratchOut™ Paint Touchup Systems Primary paint touch-up system for automotive detailing designed for easy color matching, scratch repair, and chip repair. Targeted at mobile detailers, body shops, and used car dealers.
• BumperPro™ Bumper Repair Systems Complete bumper repair system for mobile operators and body shops to repair plastic bumper damage; built on Martin-Senour ProBase mixing technology and bundled with training materials.
• Professional Bumper Repair System Full equipment and training package for bumper repair, including primer, clear coat, spray gun, sandpaper, filler, and instructional DVD. Marketed with $125+/hour earning potential; covers ~40 primer/clear coat jobs and 200+ base coat jobs per kit.
• BumperPro System + Touch Up Paint Tools Combined bumper repair and chip/scratch touch-up system with extended tools and training for operators wanting both capabilities in a single purchase.
• BumperPro - Paint Only Paint mixing system with Martin Senour Probase technology for bumper repair; includes 64+ toners and paint formula software for operators who already have bumper repair equipment.
• PB Paint Toners (PB5001-PB5213) Complete line of automotive paint toners for the ProBase mixing system covering hundreds of OEM colors; available in 1oz, 2oz, and 4oz sizes priced at $12.50–$84.50.
• DMT29-DMT34 Pearl Toners Premium pearl effect paint toners including Dry Mica White, Dry Crystal Silver Pearl, Dry Radiant Red Pearl, Dry Galaxy Blue Pearl, and Sunbeam Gold Pearl for ProBase mixing system.
• PB2204 Reducer Paint reducer for ProBase mixing system, 128 oz container, priced at $32.50; essential consumable for paint mixing.
• PB5213 Binder/ATX Mixing Clear ProBase binder/mixing clear for automotive paint mixing system, 32 oz container, priced at $72.95.
• 500g x .01g Paint Mixing Scale Precision scale for paint mixing, holds up to 12 oz of paint, battery-free design, priced at $79.95.
• Alumaweld Boats Paint Marine paint products for Alumaweld aluminum boats in various colors including DBC and ESSS series; available in 1oz and 4oz sizes priced at $31.95 each.

Quantifiable outcome

• Up to 35% cost savings per sprayable ounce vs. Standox, PPG, Diamont, or water-based paints due to 80% binder/reducer composition
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Sherwin-Williams (Martin-Senour / ATX)coreTechnology or IntegrationMartin-Senour (Sherwin-Williams) provides proprietary paint technology including ProBase mixing system and IPC15 clear coat for use in BumperPro products. ATX paint formulas enable comprehensive OEM color matching coverage. This is a technology partnership providing core product formulation capability.

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Meguiar's: Iconic automotive detailing and surface care brand sold through detailing channels and to professional reconditioners. Comparable end-customer (detailers and dealers) but adjacent category (detailing and finishing products rather than paint touch-up systems).
• PPG Industries (Automotive Refinish): Global automotive refinish coatings manufacturer whose Diamont and Envirobase lines are explicitly named in Applied Colors' competitive set. Overlaps directly in OEM color matching, clear coat, and refinish product categories, but at vastly greater scale.
• BASF Coatings (R-M, Glasurit): Global automotive refinish coatings manufacturer with R-M and Glasurit brands. Overlaps in OEM color matching, clear coat, and training systems for body shops.
• Axalta Coating Systems: Major automotive refinish coatings company (Standox, Cromax, Spies Hecker brands — Standox is explicitly named as a competitor). Comparable product category with established global distributor and body-shop channel.
• Sherwin-Williams Automotive Finishes: Owns Martin-Senour / ProBase technology that Applied Colors resells. Direct overlap in OEM automotive coatings and refinish systems; also the company's strategic technology partner, making the relationship both competitive and symbiotic.

Direct peers

• Langka Corporation: Manufactures and sells the Langka Chip Repair Kit for automotive paint chips, marketed to detailers and dealers. Directly comparable niche, target customer (dealerships and reconditioning specialists), and bundled-kit GTM.
• AutomotiveTouchup.com: Sells aftermarket automotive touch-up paint matched to OEM codes via direct e-commerce. Closely comparable in product (paint + clear coat in matched OEM colors), target customer (DIY and pro detailers), and DTC go-to-market model.
• PaintScratch: Online retailer of custom-mixed OEM automotive touch-up paint for cars and trucks. Directly comparable business model — DTC touch-up paint matched by OEM code, sold via e-commerce to detailers and consumers.
• Dr. ColorChip: Sells automotive paint chip and scratch repair kits with proprietary sealact technology. Closely comparable niche (paint chip/touch-up kit systems), customer base (car owners and detailers), and DTC model.

Others

• SATA (Dan-Am): Premium spray gun and refinish equipment manufacturer whose products complement Applied Colors' systems. Comparable end-customer (body shops and detailers) but supplies equipment rather than coatings or color-matching systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/applied-colors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Applied Colors