Gouda

What Gouda does

Gouda, Inc. is a New York City-based B2B custom manufacturer of made-to-order promotional products, founded in 1992 and operated by a 1–10 person team. The company designs and sources custom umbrellas, bags (totes, leather bags, pouches, cosmetic cases), scarves (silk, cotton, rayon, cashmere), mugs, apparel, packaging, and novelty items (enamel pins, snow globes, playing cards) for enterprise clients, using production processes including full-color printing, embroidery, molding, foil, silkscreen, and all-over digital fabric printing. A 3D Online Umbrella Customizer allows customers to upload artwork and preview designs in real time, complementing the in-person Flatiron showroom and dedicated specialist sales process.

The company sells primarily to enterprise customers across four verticals — Cultural Institutions & Museums (MoMA, The Metropolitan Museum of Art), Hotels & Hospitality (The Plaza Hotel, Highline), Corporate Clients (Michael Kors, Pfizer, Chelsea Market, Brooklyn Roasting Company), and Universities & Education (Barnard College). GTM is sales-led and quote-based, with global manufacturing outsourced worldwide while design and account management are concentrated in NYC. Products are delivered as one-time custom orders with a physical sample-approval step prior to bulk production, with rush and quick-print options available for select items.

Gouda's operating model is built on long-tenured client relationships, verticalized sales coverage, and a hybrid in-house design / outsourced production architecture. There are no disclosed funding events, subsidiaries, partnerships, or M&A activity; the company appears founder/management-owned and has operated independently for over three decades. Revenue is not disclosed and headcount has remained at 1–10, indicating a mature small business rather than a high-growth venture.

Name

Gouda

Legal name

Gouda, Inc.

Website

https://goudainc.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Gouda, Inc. is a New York City-based B2B custom manufacturer founded in 1992 that designs and sources made-to-order umbrellas, bags, scarves, mugs, apparel, and promotional products for enterprise clients in museums, hospitality, corporate, and education.

Ownership category

akta.pro rank

Product category

Custom Promotional Products Manufacturing

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Textile Bag and Canvas Mills (314910), Leather and Allied Product Manufacturing (316)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Handbags & Fashion Bags Manufacturing (IMAOAHAA)

Keywords

• Custom promotional products
• Branded merchandise manufacturing
• Custom umbrellas bags
• Made-to-order gifts
• Corporate promotional items

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Product Manufacturing: Design and manufacture of custom products made to order. Products include umbrellas, bags, scarves, mugs, hotel products, and more. Revenue generated through one-time custom orders with sampling process before bulk production.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Gouda designs and manufactures made-to-order custom promotional and gift products for businesses and institutions. The company produces custom umbrellas, bags (totes, leather, pouches, cosmetic), scarves, mugs, enamel pins, beach towels, apparel, and other branded merchandise. Products are made-to-order using techniques including full-color printing, all-over fabric printing, embroidery, molding, foil stamping, and silkscreen, with in-house design refinement and global manufacturing resources.

Product overview

Gouda is a B2B custom manufacturing company specializing in made-to-order custom gifts and promotional products. The company operates a unified manufacturing platform with two primary product categories: stock products (ready for quick logo printing with fast turnaround) and custom manufactured products (fully customized to client specifications). Key product lines include Custom Umbrellas (with options for golf, hotel, compact, and full-color styles), Custom Bags (totes, leather bags, pouches, cosmetic cases, backpacks), Custom Scarves (silk, cotton, rayon, cashmere), Custom Mugs (ceramic, shaped, matte), Wearable Accessories (enamel pins, socks, ties, headwear), and Home Products (beach towels, throw blankets, placemats, melamine plates). The company also offers an Online Umbrella Customizer tool for 3D design visualization. Manufacturing is done worldwide with design services based in New York, serving industries including hospitality, healthcare, museums, universities, and corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Umbrellas Fully custom umbrellas manufactured to order with custom colors, frames, handles, and all-over printing capabilities, for corporate clients, hospitality, museums, and retailers.
• Custom Bags
• Custom Scarves
• Custom Mugs
• Custom Leather Bags
• Custom Totes
• Custom Logo Totes
• All Over Print Totes
• Custom Enamel Pins
• Custom Cosmetic Cases
• Custom Made Pouches
• Custom Throw Blankets
• Custom Silk Scarves
• Custom Beach Towels
• Custom Paper Bags
• Custom Molded Mugs
• Custom Coasters
• Custom Headwear
• Custom Snow Globes
• Custom Ties
• Custom Shawls
• Custom Bandanas
• Custom Melamine Plates
• Custom Socks
• Custom T-Shirts
• Custom Uniforms
• Custom Hotel Slippers
• Custom Playing Cards

Quantifiable outcome

• 30+ years in business since 1992
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• 4imprint: One of the largest promotional products distributors in North America offering custom-branded merchandise across categories including bags, drinkware, and apparel. Directly comparable B2B custom branded products model with much larger scale.
• HALO Recognition: Enterprise branded merchandise and recognition solutions provider serving corporate clients globally. Comparable in customer type (enterprise, corporate branding) and custom branded product offering, with deeper technology and platform integration.
• Crestline Promotional Products: Large custom promotional products distributor offering branded merchandise including bags, apparel, and accessories to corporate and institutional buyers. Comparable B2B catalog model with similar end markets (education, healthcare, corporate).
• Custom Ink: Custom apparel and promotional products company with strong digital self-service platform. Comparable in custom product manufacturing and B2B/B2C promotional merchandise with superior online customization tooling.
• Quality Logo Products: Online-first promotional products distributor with broad catalog of customizable items including bags, drinkware, and apparel. Comparable in custom branded merchandise with e-commerce-led GTM.
• Branders: Promotional products company specializing in custom branded merchandise for businesses and organizations. Comparable scale and B2B custom product focus, including apparel and accessories.
• Anthem Worldwide: Custom promotional products and branded merchandise supplier serving corporate, education, and nonprofit clients. Comparable in custom product categories (bags, drinkware, wearables) and B2B sales motion.

Broad incumbents

• Cimpress (Vistaprint): Large-scale mass customization platform owning Vistaprint and other print-on-demand brands across signage, apparel, and promotional products. Comparable in custom printed goods manufacturing but operates at vastly larger scale and broader portfolio.

Emerging players

• ShedRain Corporation: Specialty umbrella manufacturer offering custom-branded umbrellas for corporate and retail customers. Comparable in custom umbrella manufacturing as a focused specialist, though larger scale and more limited product breadth.
• Zazzle: Online custom products marketplace allowing designers and brands to sell made-to-order merchandise including apparel, bags, and accessories. Comparable in custom product delivery model via digital tools, but with marketplace structure rather than B2B sales-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/goudainc
• YouTubeyoutube.com/@goudainc
• Facebookfacebook.com/GoudaIncNYC
• LinkedInlinkedin.com/company/gouda-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gouda