Focal Automation

What Focal Automation does

Focal Automation is the industrial automation division of Phoenix Energy Services Inc., a privately held, majority Indigenous-owned Canadian company headquartered in Sherwood Park, Alberta, and certified by the Canadian Council for Aboriginal Business. The firm was founded in 2006 and operates with 11-50 employees, providing PLC and DCS programming, SCADA development, and interface graphic design alongside a broader portfolio of seven automation service lines: Engineering & Design, Communications, Control System Platforms, IT/OT Design & Cyber Security, Control System Migration, Measurement, and Commissioning. The company serves enterprise clients across oil and gas (primary), water and waste management (primary), manufacturing (primary), food and beverage, and agriculture, delivering both greenfield facility launches and brownfield troubleshooting of aging equipment, with all programming and systems delivered in conformance with ISO, IEC, AER, OGC, and API regulatory standards. The technical stack combines proprietary engineering and design software, advanced computer-aided design for as-built electrical drawings and control narratives, multi-vendor control system hardware expertise, and an IT/OT cyber security advisory practice that spans the client security maturity lifecycle.

The business model is project-based professional services sold through direct enterprise engagement, with pricing determined per scope and no publicly disclosed rates. Focal Automation reaches the market through a single domestic channel (direct field/enterprise sales) supported by Phoenix Energy's digital presence, including a corporate website, careers page, and active profiles on LinkedIn, YouTube, Facebook, and Instagram, with bottom-of-funnel conversion driven by direct contact/consultation calls to action. The parent company offers complementary capabilities (Electrical & Instrumentation, Engineering, Compression, Safety Services, Hosted SCADA, and Total Parts Supply) that can be cross-sold alongside the automation practice, and it operates a Hosted SCADA platform (Phoenix SCADA) that extends the on-premise automation work into managed data acquisition and monitoring. No external funding, M&A, partnership, patent, or award activity is disclosed, and there is no public revenue, headcount trend, or AI/ML capability information available.

Name

Focal Automation

Legal name

Phoenix Energy Services Inc.

Website

https://focalautomation.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Focal Automation is the industrial automation division of Phoenix Energy Services Inc., providing PLC, DCS, and SCADA engineering, IT/OT cybersecurity, and control system migration services to enterprise clients in Canadian oil and gas, water, manufacturing, food and beverage, and agriculture sectors.

Ownership category

akta.pro rank

Product category

Industrial Automation Services

NAICS

Computer Systems Design and Related Services (54151), Software Publishers (513210), Computer Facilities Management Services (541513)

SIC

General Industrial Machinery & Equipment (3560), Special Industry Machinery, Nec (3559), Services-Prepackaged Software (7372)

akta.pro primary industry

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

akta.pro secondary industries

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM), I&C / Controls & Automation Commissioning (DCS/PLC/SCADA) (EUAEAJAD)

Keywords

• Industrial automation services
• Process control programming
• SCADA system integration
• PLC DCS engineering
• IT OT cybersecurity

Headquarters

HQ city

Sherwood Park

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Automation Services: Professional automation services including engineering, design, installation, configuration, programming, commissioning, and operational training. Services are customized to client needs for new facility launches or existing equipment troubleshooting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Focal Automation provides industrial automation services across seven offerings: Engineering & Design, Communications, Control System Platforms, IT/OT Design & Cyber Security, Control System Migration, Measurement, and Commissioning. Services are delivered to enterprise clients in oil and gas, water and waste management, food and beverage, manufacturing, and agriculture, covering new facility launches and existing equipment troubleshooting. Delivery leverages proprietary software, advanced computer-aided design, and ISO/IEC/AER/OGC/API standards compliance.

Product overview

Focal Automation is a division of Phoenix Energy Services that provides industrial automation services across diverse industries including oil and gas, water and waste management, food and beverage, manufacturing, and agriculture. The portfolio consists of seven interconnected service offerings: Engineering & Design (using proprietary software), Communications (network systems), Control System Platforms (hardware services), IT/OT Design & Cyber Security, Control System Migration, Measurement (meter proving), and Commissioning. The services follow ISO and IEC standards and leverage advanced computer-aided design for as-built electrical drawings, communication architecture, and control narratives.

Differentiator

Problem solved

Functional benefit

Products and services

• Engineering & Design Uses proprietary software and years of experience to engineer and manufacture system designs for various industrial automation applications across oil and gas, water and waste management, manufacturing, food and beverage, and agriculture.
• Communications Designs industrial network systems with a meticulous approach to ensure reliability and resilience for industrial operations.
• Control System Platforms Comprehensive services for design, installation, configuration, programming, commissioning, start-up, and operational training across all hardware systems.
• IT/OT Design & Cyber Security Provides expert advice and guidance to clients at every stage of their cyber security maturity life cycle, addressing IT/OT integration and security challenges.
• Control System Migration Identifies technology challenges in legacy systems and provides innovative solutions to address and resolve them for system upgrades and migration.
• Measurement Performs repeatable and accurate meter proving services adhering to AER, OGC, and API regulatory standards.
• Commissioning Meticulously plans and executes each phase from initial configuration to final testing, ensuring all systems operate at peak performance.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Spartan Controls: Western Canadian automation integrator and major Rockwell distributor serving oil & gas, mining, and utilities. Directly comparable as a regional PLC/SCADA/DCS integration services peer headquartered in the same Alberta market with overlapping oil-and-gas customer base.
• ATS Automation Tooling Systems: Canadian-headquartered automation systems integrator serving regulated process industries with custom automation solutions. Comparable as a Canadian automation services peer with cross-vertical reach and regulatory expertise, though much larger.

Broad incumbents

• ABB Process Automation: ABB's process automation division delivers 800xA DCS, SCADA, and lifecycle services for oil & gas, water, and utilities. Comparable for control system migration and commissioning scope across the same regulatory-driven verticals.
• Honeywell Process Solutions: Major DCS (Experion) and automation platform provider with a strong services arm for migration, commissioning, and cybersecurity in process industries. Comparable for end-to-end automation project delivery and IT/OT security offerings.
• Wood Group (Industrial): Global engineering and industrial services firm with strong automation, controls, and commissioning practices for oil & gas, process, and energy clients. Comparable for engineering, commissioning, and migration services under project-based contracts.
• Rockwell Automation: Global automation incumbent offering PLCs, SCADA/HMI, control system platforms, and integrator partner programs that frame the competitive ecosystem Focal Automation operates within. Comparable for product stack (ControlLogix, FactoryTalk) and IT/OT convergence, though much larger and product-led.
• Schneider Electric Industrial Automation: Provider of Modicon PLCs, AVEVA SCADA, and EcoStruxure industrial automation platforms with a systems-integrator ecosystem. Comparable for PLC/SCADA integration services across process and discrete industries.
• Siemens Digital Industries: Global automation incumbent (SIMATIC PLCs, WinCC SCADA) with extensive integrator network. Relevant for the same PLC/DCS programming, migration, and commissioning service categories Focal Automation competes in.
• Emerson Automation Solutions (Aspen Technology): Provider of DeltaV DCS, SCADA, and process automation software plus lifecycle services for process industries. Comparable for DCS/SCADA programming, migration, and commissioning work focused on oil & gas, water, and manufacturing verticals.

Regional players

• WSP Global Industrial Engineering: Major Canadian engineering services firm with an industrial automation and controls practice serving utilities, mining, and process industries. Comparable for engineering consulting and systems design work, though broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@PhoenixEnergyServicesInc
• Facebookfacebook.com/p/Phoenix-Energy-Services-Inc-100085832253210
• LinkedInlinkedin.com/company/10987507
• Instagraminstagram.com/phoenix_energy_services

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Focal Automation