AMBER

What AMBER does

AMBRA S.A. is Poland's largest producer, importer, and distributor of wines and the parent of a multi-brand beverage group headquartered in Warsaw. The company manufactures and distributes still wines, sparkling wines, fruit wines, ciders, brandies, and spirits across iconic proprietary brands including CIN&CIN, DORATO, FRESCO, CYDR LUBELSKI (the leading cider in Poland), PLISKA, J.A. Baczewski, WINIARNIA ZAMOJSKA, ZAREA, and SOARE SEKT. Over 60% of revenue is generated from still and sparkling wine sales, with additional material revenue from ciders, retail operations, HORECA supply, non-alcoholic beverages, and exports to approximately 30 countries.

Core production is centered at the Wola Duża winery near Biłgoraj, a net-zero CO2 facility equipped with a 1 MW photovoltaic farm and an annual capacity above 40 million bottles; a new production line commissioned in H1 2025/2026 is designed to extend non-alcoholic beverage capacity. The group's proprietary dealcoholization technology uses vacuum distillation at 35°C to produce non-alcoholic wines (notably the CIN&CIN Free line) that preserve natural aromas and flavors. AMBRA also operates 34 Centrum Wina / Distillers Limited specialty wine stores offering 500+ varieties from 50+ regions, and the Kocham Wino loyalty program with more than 200,000 members.

AMBRA generates revenue through five primary streams: traditional retail (13,500+ stores), retail chains, wholesale distribution, HORECA (1,500+ restaurants and hotels), specialized wine retail, and exports. Geographic revenue distribution is approximately 70% Poland, 11% Czech Republic/Slovakia, and 19% Romania. The company is listed on the Warsaw Stock Exchange (ticker AMB) since 2005, with German group Schloss Wachenheim AG as controlling shareholder (61.12%) and Allianz OFE as the second-largest shareholder (9.96%). Group structure includes subsidiaries in Poland, Czech Republic (SOARE SEKT), Romania (ZAREA, Domeniile Dealu Maru, Vitis Prod, Old Polish Vodka), and Bulgaria (PH Vinex Slaviantsi Poland). Q3 2025/2026 net sales of 157.5 million PLN (+4.6% YoY) and 9-month net profit growth of 11.4% indicate stable, cash-generative operations, with the non-alcoholic beverage segment (+27.5%) emerging as the principal growth lever.

Name

AMBER

Legal name

AMBRA S.A.

Website

https://ambra.com.pl

Company type

Public

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

AMBRA S.A. is Poland's largest producer, importer, and distributor of wines, ciders, and spirits, operating iconic brands such as CIN&CIN, DORATO, FRESCO, and CYDR LUBELSKI across retail, HORECA, specialty stores, and exports to ~30 countries.

Ownership category

akta.pro rank

Product category

Wine and Alcoholic Beverages

NAICS

Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (4453), Beer, Wine, and Liquor Retailers (44532), Beverage Manufacturing (3121), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080), Retail-Food Stores (5400)

akta.pro primary industry

Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL)

akta.pro secondary industries

Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB), Fine Wine & Luxury Spirits Retail (CRANABAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Wine production
• Wine distribution
• Sparkling wine brands
• Cider production
• Premium spirits

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Wine Sales (Still and Sparkling): Over 60% of revenues come from still and sparkling wine sales. AMBRA is the largest producer, importer, and distributor of wines in Poland with leading brands like CIN&CIN, DORATO, FRESCO, and PLISKA.
2. Cider and Fruit Wines: Cydr Lubelski is the most popular cider in Poland, representing a significant revenue stream from the fruit wine category.
3. Retail - Centrum Wina: 34 specialized wine stores offering over 500 wine varieties from 50+ regions worldwide, plus premium spirits. Operated as Centrum Wina / Distillers Limited.
4. HORECA Distribution: Supply to over 1,500 restaurants and hotels across Poland through dedicated HORECA channel.
5. Non-Alcoholic Beverages: Growing segment including CIN&CIN Free (dealcoholized wines), PICCOLO and ROBBY BUBBLE (children's beverages), showing 27.5% growth.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

AMBRA S.A. manufactures, imports, and distributes wines, ciders, brandies, spirits, and non-alcoholic beverages in Poland and Central/Eastern Europe. Its portfolio includes proprietary brands (CIN&CIN, DORATO, FRESCO, CYDR LUBELSKI, PLISKA, J.A. Baczewski, EL SOL, WINIARNIA ZAMOJSKA) sold through 13,500+ retail stores, 1,500+ HORECA accounts, 34 Centrum Wina specialty stores, and exports to nearly 30 countries. The company also operates the Kocham Wino loyalty program with over 200,000 members.

Product overview

AMBRA S.A. is Poland's largest wine producer, importer, and distributor. The company operates a multi-brand portfolio strategy with core wine brands (CIN&CIN, DORATO, FRESCO, EL SOL, PORTADA), cider (CYDR LUBELSKI - Poland's market leader), brandies and spirits (PLISKA, J.A. Baczewski), non-alcoholic beverages (CIN&CIN Free, PICCOLO, ROBBY BUBBLE), and regional fruit wines (WINIARNIA ZAMOJSKA). The company also operates 34 Centrum Wina / Distillers Limited specialized retail stores and the Kocham Wino loyalty program with over 200,000 members. Over 60% of revenue comes from still and sparkling wines. Key international brands include ZAREA in Romania, SOARE SEKT in Czech Republic/Slovakia, and MUCHA SEKT.

Differentiator

Problem solved

Functional benefit

Brands

• CIN&CIN: Iconic sparkling wine and musujące wines brand, symbol of feminine pleasures and freedom; includes CIN&CIN Free (alcohol-free wines), CIN&CIN Prosecco, CIN&CIN Secco Azzuro, CIN&CIN Bianco, CIN&CIN Rosso, CIN&CIN Cherry, CIN&CIN Strawberry.
• DORATO
• FRESCO
• PLISKA
• PICCOLO
• CYDR LUBELSKI
• WINIARNIA ZAMOJSKA
• EL SOL
• J.A. Baczewski
• Gessler
• Słoneczny Brzeg / Slantschew Brjag
• Sutter Home
• MichelAngelo
• Winiarnia Zamojska
• ZAREA
• ROBBY BUBBLE
• MUCHA SEKT
• PELIN CARPATIN
• PORTADA
• CONO SUR
• Winezja

Products and services

• Still and Sparkling Wines (CIN&CIN, DORATO, FRESCO, EL SOL, PORTADA, MichelAngelo) Flagship still and sparkling wine brands sold across Poland and exported to nearly 30 countries; positioned across price tiers from everyday (FRESCO, EL SOL) to premium (DORATO, CIN&CIN Prosecco).
• CYDR LUBELSKI Cider Market-leading Polish cider produced by AMBRA from Polish apples through natural fermentation; includes Classic, Lodowy, Niefiltrowany, and Rose variants.
• Premium Spirits (J.A. Baczewski, PLISKA, Gessler) Premium spirits brands including vodka (Monopolowa, Suweren, Ovovit), whisky, flavored vodkas, gin, and brandy (PLISKA XO, Pliska Recolte 1969), sold across retail and HORECA.
• CIN&CIN Free (Non-Alcoholic Wines) Alcohol-free wine range (sparkling, still, and rosé variants) under the CIN&CIN brand, produced using proprietary vacuum-distillation dealcoholization that preserves natural aromas and flavors.
• PICCOLO / ROBBY BUBBLE (Children's Beverages) Non-alcoholic sparkling beverages for children marketed as 'children's champagne', distributed across Poland and Central Europe.
• WINIARNIA ZAMOJSKA (Polish Fruit Wines) Polish fruit wine brand producing light wines from currant, gooseberry, and pear sourced from the Roztocze region; positioned as a regional Polish alternative to grape wine.
• Centrum Wina / Distillers Limited Specialty Retail 34-store specialty wine retail chain in Poland offering 500+ wine varieties from 50+ regions, premium spirits, sommelier-led wine education, tasting dinners, and 'Class Wine' sessions for consumers and HORECA.
• Kocham Wino Loyalty Program Wine-enthusiast loyalty program with over 200,000 participants in Poland, providing wine education, exclusive offers, and benefits at Centrum Wina stores.

Quantifiable outcome

• 27.5% sales growth in non-alcoholic beverages category
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Old Polish Vodka Sp. z o.o.coreStrategic or Co-development Partner · 1 January 2026In January 2026, AMBRA Group finalized the acquisition of 51% stake in Old Polish Vodka Sp. z o.o., strengthening its presence in the premium spirits segment in Poland.
• Cikel Brazilian Amazon REDD ProjectminorOthers · 1 January 2023In 2023/2024, AMBRA supported the Cikel Brazilian Amazon REDD project in Para state, Brazil. The region contains endangered animal species including rare Ka'apori monkeys. Project contributes to social development, biodiversity maintenance and monitoring, and reducing emissions from deforestation. AMBRA's support reduced CO2 emissions by 1,380 tons.
• Fundusz Lokalny Ziemi BiłgorajskiejminorOthers · 1 January 2023AMBRA is a partner of the Local Foundation of Biłgoraj Land, an independent, non-political philanthropic organization serving the Biłgoraj district and Zwierzyniec municipality. The foundation collects and grants funds for community improvement including scholarships (1.7M PLN), grants (5.2M PLN), and donations (0.3M PLN) totaling over 7M PLN since 1999.
• Fundacja Biłgoraj XXIminorOthers · 1 January 2023AMBRA supports the Biłgoraj XXI Foundation project to build 'City on the Carpathian Trail' creating a multi-dimensional base for new tourism development directions in the region where AMBRA's production facility is located.
• Domeniile Dealu Maru s.r.l.coreStrategic or Co-development Partner · 1 January 2023In 2023, AMBRA Group acquired two Romanian companies - Domeniile Dealu Maru s.r.l. and Vitis Prod s.r.l. - strengthening the Group's market position in the key still wines category.
• Vitis Prod s.r.l.coreStrategic or Co-development Partner · 1 January 2023In 2023, AMBRA Group acquired two Romanian companies - Domeniile Dealu Maru s.r.l. and Vitis Prod s.r.l. - strengthening the Group's market position in the key still wines category.
• Primum Familiae ViniminorOthers · 1 January 2023AMBRA is the exclusive distributor in Poland for 7 of 11 prestigious wine families united in Primum Familiae Vini, representing some of the world's most renowned wine producers.
• FSM-REDD Amazon Deforestation Prevention ProjectminorOthers · 1 January 2022In 2022/2023, AMBRA supported the FSM-REDD project in Colniza municipality, Mato Grosso, Brazil. The region is part of the Brazilian Amazon known as the Deforestation Arc. Project includes partnership with State Park, local fire brigade initiatives, and technical forestry schools. AMBRA's support reduced CO2 emissions by 600 tons.
• Wine In ModerationcoreStrategic or Co-development Partner · 1 January 2021Since July 2021, AMBRA is a supporting member of the international Wine In Moderation organization, which promotes moderate and responsible wine consumption. This membership supports AMBRA's Sustainable Development Strategy 2020/2025 goal of raising consumer awareness towards responsible and moderate alcohol consumption.
• Carpathian Forest Conservation ProjectminorOthers · 1 January 2021In 2021/2022, AMBRA participated in a project to restore 1,500 hectares of primary forest in the Romanian Carpathians in the Retezat-Godeanu-Tarcu mountain range, absorbing 500 tons of CO2e. This supports biodiversity and endemic species conservation.
• Fundacja Winiarnie ZamojskiecoreStrategic or Co-development Partner · 1 January 2019AMBRA supports the Foundation for Zamosc Wineries, founded in 2019, which aims to support Polish winemakers and fruit growers. The foundation works to protect and create conditions for Polish viticulture development, facilitate investment in grape and fruit wine production, and promote Polish fruit and grape wines. AMBRA's Winiarnia Zamojska brand operates in this regional context.
• Stowarzyszenie Importerów i Dystrybutorów WinaminorOthers · 1 January 2017AMBRA is a member of the Polish Wine Importers and Distributors Association, promoting wine culture in Poland.

Scale indicators17 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Henkell & Co. Sektkellerei: German sparkling wine and spirits group with brands like Henkell, Fürst von Metternich, and Wodka Gorbatschow. Comparable as German/European multi-category wine and spirits producer.
• Roust Corporation: Russian-founded group owning Russian Standard vodka and Polish spirit brands. Operates alcohol distribution across CEE and CIS. Comparable as multi-market Eastern European alcohol producer and distributor.
• Rotkäppchen-Mumm Sektkellereien GmbH: Germany's largest sparkling wine producer, comparable in production scale to Schloss Wachenheim. Comparable on sparkling wine manufacturing technology, German/European retail distribution, and brand portfolio strategy.
• Schloss Wachenheim AG: German sparkling wine and spirits producer that is the 61.12% controlling shareholder of AMBRA. Operates across German, French (CEVIM, Compagnie Française des Grands Vins), and Eastern European markets. Most direct comparable given shared ownership, joint purchasing, and overlapping product portfolio across CEE.
• Stock Spirits Group: Central European spirits producer and distributor (Stock 84 brandy, Božkov rum, Fernet Stock, Limoncè) with operations in Poland, Czech Republic, Slovakia, Italy. Closely comparable multi-category spirits and liqueurs portfolio in the same CEE geographies.
• CEDC (Central European Distribution Corporation): Historical Polish vodka leader (Żubrówka) and CEE alcohol distributor. While reduced in scale after Russian Standard ownership changes, it remains a comparable CEE alcohol distribution and brand owner for benchmarking purposes.

Broad incumbents

• Treasury Wine Estates: Australia-based global wine producer with multi-brand portfolio across price tiers. Comparable as a multi-category wine brand owner, though larger and operating in different primary geographies.
• Pernod Ricard Polish operations (Wyborowa): Global spirits giant whose Wyborowa vodka brand is a direct competitor in Polish spirits. Larger company operating broadly in wines and spirits globally but with overlapping Polish retail and HORECA distribution.

Emerging players

• Marie Brizard Wine & Spirits: French wine and spirits group with CEE distribution, including the Sobieski brand. Comparable as multi-brand European wine and spirits distributor.

Regional players

• Eurocash Group: Largest Polish FMCG wholesale distributor (Delite, abc, Eurocash Cash & Carry). Adjacent comparable as it distributes wine and spirits in Poland through the same retail channels that AMBRA serves - useful for benchmarking Polish alcohol distribution and HORECA supply economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ambra_sa
• Facebookfacebook.com/AMBRA-102511742400646
• LinkedInlinkedin.com/company/ambra-s.a.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMBER