Pushla
Pushla (PUSH LA) is a Los Angeles-based, cross-sector coalition of 15+ advocacy, labor, faith, and community organizations that campaigns for police accountability, an end to racial profiling by LAPD, and reinvestment from law enforcement into Black and Brown community services.
- Company typePrivate
- Founded2019
- HeadquartersLos Angeles, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Pushla does
PUSH LA (Pushla / Promoting Unity Safety and Health in Los Angeles) is a nonprofit, cross-sector coalition formed in October 2019 in Los Angeles, California, in response to LA Times data analyses revealing that LAPD Metro Division officers stopped and searched Black and Latinx drivers at substantially higher rates than white drivers. The coalition is anchored by 15+ founding member organizations spanning civil-liberties advocacy (ACLU SoCal), grassroots racial justice (Black Lives Matter LA, Community Coalition, Brotherhood Crusade, Brothers Sons Selves, Social Justice Learning Institute, Million Dollar Hoods), policy and research (Catalyst California, Children's Defense Fund California, Labor Community Strategy Center), labor (SEIU 2015, SEIU Local 99), faith/interfaith organizing (LA Voice, SCLC Southern California), and immigrant rights (CHIRLA). Its core activities are grassroots community organizing, coalition-driven advocacy campaigns (headlined by #StopTheStops), collection of community testimonials via an anonymous story portal at story.pushla.org, public demonstrations and press engagement, and delivery of formal policy demands and briefs directed at the Mayor of Los Angeles, the LAPD Chief, and legislative/administrative decision-makers.
The coalition does not sell products or services and has no commercial revenue model. Its principal 'outputs' are policy deliverables—most notably the published 'Non-Law Enforcement Alternatives to Traffic Safety' policy brief and the formal Letter of Demands to Mayor Garcetti and LAPD Chief Moore—alongside community-story documentation and earned-media coverage. Its demands include an immediate moratorium on pretextual stops, withdrawal of LAPD Metro Division from South Los Angeles, public admission of racial profiling, reparations for unlawful stops and searches, and disciplinary removal of officers engaged in misconduct or racial profiling. The organization has no proprietary technology stack; its only technical surface is a WordPress-hosted marketing site and a lightweight web form for testimonial intake.
Commercially, PUSH LA operates as a member-driven advocacy coalition with no paying customers, no pricing model, no app, no API, and no disclosed revenue, funding, or headcount. Its go-to-market motion is community-led: the coalition mobilizes grassroots constituencies, builds power through direct action, public pressure, and coalition leverage, and converts that political pressure into policy outcomes (its earliest documented result was the LAPD Metro Division's announced cutbacks on random stops within days of demands being issued). Operating geography is the Los Angeles metropolitan area, with no disclosed expansion beyond that footprint.
Pushla firmographics
Firmographics- Name
- Pushla
- Legal name
- PUSH LA
- Website
- https://pushla.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- Pushla (PUSH LA) is a Los Angeles-based, cross-sector coalition of 15+ advocacy, labor, faith, and community organizations that campaigns for police accountability, an end to racial profiling by LAPD, and reinvestment from law enforcement into Black and Brown community services.
- Ownership category
- akta.pro rank
Pushla industry classification
Industry- Product category
- Community Advocacy and Social Justice Organizing
- NAICS
- Human Rights Organizations (813311)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Human Rights & Anti-Discrimination Organizations (BPAGAFAB)
- akta.pro secondary industry
- Gun Violence Prevention & Public Safety Policy Advocacy (BPAGAFAM)
Keywords
Where Pushla is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pushla business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Go-to-market motion1 record
Marketing channels6 records
Pushla product offering
Product offeringCore offering
Pushla (PUSH LA - Promoting Unity Safety and Health in Los Angeles) is a cross-sector community advocacy coalition that organizes grassroots campaigns, coalition building, and policy advocacy aimed at ending racial profiling and overpolicing of Black and Brown communities in Los Angeles. The coalition mobilizes affected communities, collects testimonials of police interactions, and pressures city officials to divest from punitive policing and reinvest in community-based services.
Product overview
Pushla (PUSH LA) is a social justice advocacy coalition, not a technology product company. The organization focuses on community organizing, policy advocacy, and campaigns to reform policing practices in Los Angeles. It does not offer commercial software products, platforms, or digital services.
Differentiator
Problem solved
Functional benefit
Products and services
- Stop the Stops Campaign Grassroots advocacy campaign pressuring the LAPD and Los Angeles Mayor's office to end pretextual traffic and pedestrian stops used to racially profile Black and Latinx residents in Los Angeles.
- Story Submission Portal Anonymous community documentation platform at story.pushla.org that allows Black and Brown residents in Los Angeles to submit testimonials, photos, and videos of police interactions to support coalition advocacy efforts.
- Policy Brief and Legislative Recommendations Formal policy documents and press releases issued to policymakers and the media, outlining recommendations for resource reallocation from law enforcement to community-based prevention and wellness services.
Quantifiable outcome
- LAPD Metro Division announced drastic cutbacks on random stops within days of coalition's demands
Companies that use Pushla
Customer profileSegments1 record
Ideal customer profiles2 records
Pushla technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pushla partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- American Civil Liberties Union of Southern California (ACLU SoCal)coreCivil liberties advocacy organization and founding member of the Pushla coalition, bringing legal expertise and advocacy capabilities to fight racial profiling and police misconduct.
- Black Lives Matter Los AngelescoreGrassroots racial justice organization and founding coalition member, providing organizing infrastructure and national recognition to the Pushla movement.
- Catalyst California (formerly Advancement Project CA)corePolicy advocacy organization and founding member bringing data-driven research capabilities and policy development expertise to coalition campaigns.
- Brotherhood CrusadecoreCommunity organization serving Black and Brown communities in South Los Angeles, providing grassroots organizing and community engagement capabilities.
- Brothers, Sons, SelvescoreCoalition focused on improving outcomes for boys and men of color in Los Angeles, contributing community organizing and policy advocacy expertise.
- Children's Defense Fund CaliforniacoreChild advocacy organization providing policy expertise and advocacy for youth and families affected by overpolicing.
- Community CoalitioncoreSouth LA-based advocacy organization and hosting organization for press contact Marsha Mitchell; provides community organizing infrastructure for the coalition.
- Coalition for Humane Immigrant Rights (CHIRLA)coreImmigrant rights advocacy organization contributing expertise on intersections of immigration enforcement and policing in communities of color.
- LA VoicecoreInterfaith advocacy organization bringing faith-based community organizing and electoral engagement capabilities to the coalition.
- Labor Community Strategy CentercoreLabor and environmental justice organization providing research and strategic campaign capabilities to the coalition.
- Million Dollar HoodscoreResearch initiative at UCLA documenting the cost of mass incarceration; provides data analysis and research support for Pushla's advocacy campaigns.
- SEIU 2015coreService Employees International Union representing care workers; contributes labor organizing muscle and membership base to coalition campaigns.
- SEIU Local 99coreService Employees International Union representing education and security workers; provides workforce organizing and advocacy capabilities.
- Southern Christian Leadership Conference (SCLC), Southern CaliforniacoreHistoric civil rights organization providing faith-based leadership and connections to the civil rights movement legacy.
- Social Justice Learning InstitutecoreCommunity organization focused on social justice education and youth development; contributes grassroots organizing and training capabilities.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Pushla competitors and assessment
Company assessmentDirect peers
- Million Dollar Hoods: UCLA-based research initiative documenting the cost of mass incarceration. Already a Pushla coalition member, but operates as an independent research-and-advocacy entity with directly comparable mission framing.
- Dignity and Power Now: LA-based jail reform and police accountability coalition led by formerly incarcerated people. Operates in the same LA geography with overlapping demands around divestment and accountability.
- Ella Baker Center for Human Rights: Oakland-based racial and economic justice nonprofit focused on police accountability, violence prevention, and reentry. Comparable mission, advocacy orientation, and California base.
- Communities United Against Police Brutality: Minneapolis-based coalition advocating against police brutality and for systemic reform. Direct functional peer operating the same coalition-organizing model in a different city.
- Stop LAPD Spying Coalition: LA-based coalition focused on surveillance and policing accountability, with overlapping racial justice demands. Directly comparable to Pushla in geography, advocacy framing, and coalition structure.
- Chicago Alliance Against Racist and Political Repression: Chicago-based coalition advocating for police accountability and an elected civilian police accountability council. Operates the same multi-organization coalition model in a different metro.
- Anti Police-Terror Project: Oakland-based coalition working to end police terror through community organizing, policy, and mutual aid. Closely mirrors Pushla's coalition structure and racial justice framing in the Bay Area.
Emerging players
- BYP100 (Black Youth Project 100): National member-based organization of Black youth activists advancing a Black agenda including police accountability and divestment. Overlaps with Pushla's racial justice demands and youth organizing focus.
Broad incumbents
- Movement for Black Lives (M4BL): National umbrella network coordinating policy demands, campaigns, and infrastructure for racial justice and police accountability. Pushla's demands overlap with M4BL's platform, and M4BL provides the broader coordination layer in which Pushla operates.
- ACLU of Southern California: Founding Pushla coalition member with broader civil liberties mandate. Operates litigation, policy, and advocacy work overlapping with Pushla's racial profiling demands at a wider scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pushla social profiles
Digital presencePushla financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pushla leadership team
Management profileNumber of profiles
Pushla funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pushla M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pushla
What does Pushla do?
Pushla (PUSH LA - Promoting Unity Safety and Health in Los Angeles) is a cross-sector community advocacy coalition that organizes grassroots campaigns, coalition building, and policy advocacy aimed at ending racial profiling and overpolicing of Black and Brown communities in Los Angeles. The coalition mobilizes affected communities, collects testimonials of police interactions, and pressures city officials to divest from punitive policing and reinvest in community-based services.
Is Pushla a public or private company?
Pushla is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Pushla founded?
Pushla was founded in 2019.
Where is Pushla based?
Pushla is headquartered in Los Angeles, United States, in the North America region.
Who are Pushla's main competitors?
Direct peers on record are Million Dollar Hoods, Dignity and Power Now, Ella Baker Center for Human Rights, Communities United Against Police Brutality, Stop LAPD Spying Coalition, Chicago Alliance Against Racist and Political Repression and Anti Police-Terror Project. BYP100 (Black Youth Project 100) is listed as an emerging player. Broad incumbents are Movement for Black Lives (M4BL) and ACLU of Southern California.
Does Pushla have an API?
No public API is recorded for Pushla.
What industry is Pushla in?
Pushla's product category is Community Advocacy and Social Justice Organizing. Its primary akta.pro industry code is BPAGAFAB, Human Rights & Anti-Discrimination Organizations, with a secondary code of BPAGAFAM, Gun Violence Prevention & Public Safety Policy Advocacy. Its NAICS code is 813311 and its SIC code is 8600.