Artisan Hardwood
Artisan Hardwood, Inc. is a privately held US flooring manufacturer selling pre-finished engineered hardwood, laminate, and SPC/WPC flooring (Innova Collection with proprietary Dura Shield technology) exclusively through certified retailers and wholesale distributors across the US and Taiwan.
- Company typePrivate
- Founded-
- HeadquartersRancho Cucamonga, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Artisan Hardwood does
Artisan Hardwood, Inc. is a privately held US flooring manufacturer headquartered in Chino, California. The company designs and supplies pre-finished flooring across three categories: engineered hardwood (Legacy, English Forest, Timberline, Canyon Estate, and Palazzo collections), laminate flooring (American Coastal, Napa Valley, and Natural collections), and SPC/WPC rigid-core waterproof flooring sold under the Innova Collection. Its key proprietary technology is Dura Shield, applied to SPC/WPC products to deliver scratch, stain, antibacterial, insect-resistance, and anti-slip performance, with 100% waterproof claims suitable for bathrooms, basements, and commercial kitchens. The company is differentiated by materials certifications (ISO 9001:2000, CARB 93120 Phase 2, TSCA Title VI) and NWFA membership.
Artisan Hardwood generates revenue exclusively through one-time sales of flooring products and accessories via an authorized channel network. It does not sell online; products must be purchased through Artisan Certified Retailers who also provide professional installation, and warranty claims are honored only for certified-channel purchases. Distribution in the United States is supported by corporate offices in Chino and Rancho Cucamonga, California, and regional warehouse/distribution centers in Orlando FL, Dallas TX, Houston TX, and San Antonio TX, which supply certified retailers in those markets. International expansion is handled through an exclusive Asia-Pacific distribution partnership with Bausen Inc. (寶陞國際) in Taipei City, Taiwan.
The end-customer base is split between residential homeowners (primary segment seeking durable, low-maintenance, eco-credentialed flooring) and commercial properties (secondary segment needing waterproof, high-traffic solutions for offices, restaurants, and similar spaces). Marketing is conducted through a bilingual English/Chinese website, Facebook and Instagram accounts, and an in-room visualization tool. Pricing is not publicly disclosed; products are positioned as "luxury quality at non-luxury pricing" versus higher-end competitors. The company is privately held with no disclosed ownership structure, parent company, or external funding, and there is no public information on financial performance, headcount, or founding date.
Artisan Hardwood firmographics
Firmographics- Name
- Artisan Hardwood
- Legal name
- Artisan Hardwood, Inc.
- Website
- https://artisanhardwood.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Artisan Hardwood, Inc. is a privately held US flooring manufacturer selling pre-finished engineered hardwood, laminate, and SPC/WPC flooring (Innova Collection with proprietary Dura Shield technology) exclusively through certified retailers and wholesale distributors across the US and Taiwan.
- Ownership category
- akta.pro rank
Artisan Hardwood industry classification
Industry- Product category
- Hardwood Flooring
- NAICS
- Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Hardwood Veneer and Plywood Manufacturing (321211)
- SIC
- Millwood, Veneer, Plywood, & Structural Wood Members (2430), Lumber & Wood Products (No Furniture) (2400)
- akta.pro primary industry
- Wood Flooring & Wood Veneer Products (IMADADAI)
- akta.pro secondary industries
- Hardwood Plywood & Decorative Panels Manufacturing (IMAMACAB), Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH), Engineered Wood Product Finishing, Coating & Overlay (Film-faced, HPL/LPL) (IMAMACAN)
Keywords
Where Artisan Hardwood is headquartered
LocationHeadquarters
- HQ city
- Rancho Cucamonga
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Artisan Hardwood business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Flooring Products Sales: Revenue generated from pre-finished flooring products including engineered hardwood, laminate, and SPC/WPC flooring, plus flooring accessories sold exclusively through certified retailers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Artisan Hardwood product offering
Product offeringCore offering
Artisan Hardwood manufactures and sells prefinished engineered hardwood, laminate, and SPC/WPC flooring products organized into named design collections across the United States and Taiwan. Products feature proprietary Dura Shield technology for enhanced scratch resistance, stain resistance, waterproof performance, and antibacterial properties, with widths ranging from 5 to 9 inches and finishes including distressed, hand-scraped, smooth, and synchronized wood grain surfaces.
Product overview
Artisan Hardwood is a flooring manufacturer offering three main product categories: Engineered Hardwood (with 5 collections: Legacy, English Forest, Timberline, Canyon Estate, Palazzo), Laminate Flooring (with 3 collections: American Coastal, Napa Valley, Natural), and SPC/WPC Flooring under the Innova Collection. The company uses proprietary Dura Shield technology for enhanced durability and offers products with various finishes including distressed, hand-scraped, smooth, and synchronized wood grain surfaces. Widths range from 5 to 9 inches across product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Legacy Collection Engineered hardwood flooring collection with distressed finish at 6 1/2 inch width, featuring natural character with timeworn depth and layered tones, sold through Artisan Certified Retailers for residential installation.
- English Forest Collection Engineered hardwood flooring collection at 7 1/2 inch luxury width featuring classic country style with European pastoral aesthetics for residential and commercial customers.
- Timberline Collection Engineered hardwood flooring collection with distressed finish at 6 to 6 1/2 inch width featuring mountain line color variations for residential flooring projects.
- Canyon Estate Collection Engineered hardwood flooring collection with distressed finish at 5 inch width, inspired by the scenery of the Grand Canyon.
- Palazzo Collection Engineered hardwood flooring collection with smooth finish at 5 inch width featuring mirror-polished (打磨) surface for modern fashion aesthetics.
- American Coastal Collection Laminate flooring collection with hand-scraped finish at 7 1/2 inch width and synchronized wood grain surface, inspired by diverse American coastlines.
- Natural Collection Laminate flooring collection preserving natural wood authenticity with visible annual rings, wood grain, and hand-scraped surface textures for residential customers.
- Napa Valley Collection Laminate flooring collection inspired by Napa Valley scenery with synchronized wood grain surface, featuring golden tones and gray tones in 145mm-190mm widths.
- Innova Collection (SPC and WPC) Stone plastic composite (SPC) and wood plastic composite (WPC) flooring collection with Dura Shield technology, 100% waterproof performance, Unilin Click locking system, and 0.3mm wear layer, suitable for bathrooms, basements, restaurant kitchens, and commercial offices.
Companies that use Artisan Hardwood
Customer profileSegments2 records
Ideal customer profiles2 records
Artisan Hardwood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Artisan Hardwood partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered regional.
- Bausen Inc. (寶陞國際)regionalExclusive Asia-Pacific distributor for Artisan Hardwood products, located in Taipei City, Taiwan. Handles distribution and sales in the Taiwan market for all product lines including engineered hardwood, laminate, and SPC/WPC flooring.
- Modern Home Concepts (Dallas)regionalOfficial retail partner in the Dallas/Richardson, TX area providing Artisan Hardwood products and services to local customers.
- Modern Home Concepts (Houston)regionalOfficial retail partner in the Houston area providing Artisan Hardwood products and services.
- Modern Home Concepts (San Antonio)regionalOfficial retail partner in the San Antonio area providing Artisan Hardwood products and services.
- BS HOME Inc.regionalRetail partner providing Artisan Hardwood flooring products and installation services.
Recent moves1 record
Expansion highlights5 records
Artisan Hardwood competitors and assessment
Company assessmentBroad incumbents
- Shaw Industries: Shaw Industries is a Berkshire Hathaway-owned flooring manufacturer offering hardwood, laminate, luxury vinyl tile/SPC (including the COREtec brand), and carpet. Its COREtec line directly competes with Artisan's Innova SPC/WPC products while Shaw's overall portfolio overlaps with Artisan's engineered hardwood and laminate collections.
- Tarkett: Tarkett is a global flooring manufacturer with broad residential and commercial lines in hardwood, laminate, vinyl, and LVT/SPC. Its Johnson Hardwood and Tarkett-branded lines overlap directly with Artisan's engineered hardwood and Innova SPC/WPC products, especially in commercial specifications.
- Mohawk Industries: Mohawk Industries is the largest US flooring manufacturer with broad portfolios in hardwood, laminate, LVT/SPC, and carpet under brands such as Mohawk, Pergo, and Quick-Step. It competes with Artisan across multiple of Artisan's categories but at much greater scale and channel breadth, including big-box and online distribution.
Direct peers
- AHF Products: AHF Products is a US hardwood flooring manufacturer that acquired the Armstrong Hardwood and Bruce Hardwood brands. It produces solid and engineered hardwood flooring under multiple brands and competes head-to-head with Artisan's engineered hardwood collections in the certified-dealer channel.
- MSI (M S International): MSI is a major US importer and distributor of flooring and surfaces, including its own lines of SPC/rigid-core (e.g., Cyrus, Katavia) and laminate flooring. It competes with Artisan across the same price-positioned SPC categories and sells through flooring dealers and big-box channels.
- Provenza Floors: Provenza Floors is a US-based hardwood and luxury vinyl flooring company that sells exclusively through independent flooring retailers. Its product mix of engineered hardwood and waterproof LVP/SPC and its specialty-retailer go-to-market closely mirror Artisan Hardwood's positioning.
- Karndean Designflooring: Karndean is a UK-based manufacturer specializing in luxury vinyl and rigid-core flooring (Karndean LooseLay, Korlok), sold through independent flooring retailers in the US. It is one of the closest direct competitors to Artisan's Innova SPC/WPC line on the specialty-retail channel.
- Mannington Mills: Mannington Mills manufactures residential and commercial flooring across hardwood, laminate, luxury vinyl, and SPC categories — a near-direct portfolio match to Artisan's engineered hardwood, laminate, and SPC/WPC offerings. Mannington sells through independent retailers with a similar go-to-market model.
Emerging players
- Calypso Floors / Lions Floor: Lions Floor (and affiliated Calypso Floors) is an emerging US brand of SPC and waterproof rigid-core flooring with a design-forward aesthetic, distributed through independent retailers. It is a niche but rising direct competitor to Artisan's Innova SPC line.
Regional players
- Beaulieu International Group / Beauflor: Beaulieu/Beauflor is a Belgium-based flooring manufacturer with strong presence in resilient and LVT/SPC products across Europe and selected international markets. It is comparable to Artisan on the resilient/SPC side and relevant for international competitive benchmarking, though its US presence is more limited.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Artisan Hardwood social profiles
Digital presenceArtisan Hardwood compliance and trust
Trust signalCompliance3 records
Artisan Hardwood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Artisan Hardwood leadership team
Management profileNumber of profiles
Artisan Hardwood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Artisan Hardwood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Artisan Hardwood
What does Artisan Hardwood do?
Artisan Hardwood manufactures and sells prefinished engineered hardwood, laminate, and SPC/WPC flooring products organized into named design collections across the United States and Taiwan. Products feature proprietary Dura Shield technology for enhanced scratch resistance, stain resistance, waterproof performance, and antibacterial properties, with widths ranging from 5 to 9 inches and finishes including distressed, hand-scraped, smooth, and synchronized wood grain surfaces.
Is Artisan Hardwood a public or private company?
Artisan Hardwood is a private company. It is classified as unknown and is currently operating.
When was Artisan Hardwood founded?
Artisan Hardwood was founded in -1. It employs 11 to 50 people.
Where is Artisan Hardwood based?
Artisan Hardwood is headquartered in Rancho Cucamonga, United States, in the North America region.
How does Artisan Hardwood make money?
One revenue line is on record: flooring Products Sales.
Who are Artisan Hardwood's main competitors?
Broad incumbents on record are Shaw Industries, Tarkett and Mohawk Industries. Direct peers are AHF Products, MSI (M S International), Provenza Floors, Karndean Designflooring and Mannington Mills. Calypso Floors / Lions Floor is listed as an emerging player. Beaulieu International Group / Beauflor is listed as a regional player.
Does Artisan Hardwood have an API?
No public API is recorded for Artisan Hardwood.
What industry is Artisan Hardwood in?
Artisan Hardwood's product category is Hardwood Flooring. Its primary akta.pro industry code is IMADADAI, Wood Flooring & Wood Veneer Products, with a secondary code of IMAMACAB, Hardwood Plywood & Decorative Panels Manufacturing. Its NAICS code is 3212 and its SIC code is 2430.