What Komite Olahraga Nasional Indonesia does

Komite Olahraga Nasional Indonesia (KONI), founded on October 15, 1938, is Indonesia's national sports achievement organization, formally designated as the "induk organisasi pembinaan olahraga prestasi." Headquartered at Jalan Pintu Satu Senayan, Lantai 8, Jakarta Pusat, KONI coordinates elite athlete development through a federated national network comprising 38 KONI Provinsi plus KONI IKN, 514 KONI Kabupaten/Kota, 81 national sports federations across 78 sports branches, and 6 functional organizations. Under Chairman Letjen TNI Purn Marciano Norman, the organization develops Indonesian athletes from grassroots identification through provincial and city-level committees to international competition at SEA Games, Asian Games, and the Olympics. Core service offerings are organized around national multi-sport competitions: the quadrennial PON (Pekan Olahraga Nasional) supplemented by specialty variants including PON Bela Diri (martial arts — Taekwondo, Karate, Wushu, Judo, Pencak Silat, etc.), PON Pantai (beach sports), PON Indoor, and PON Remaja (youth). Corporate-co-organized events such as the KONI-Bayan Championship (Karate, Taekwondo, Pencak Silat, Football; 6,500+ athletes in 2025) and international events like the Jakarta Martial Arts Extravaganza (JMAE) and Indonesia Open Championships round out the portfolio.

KONI does not operate a publicly disclosed core technology platform; its operations are organized around sports federation coordination, event management, and athlete talent identification rather than software infrastructure. No proprietary technology stack, API, AI/ML capabilities, or app products are reported. The organization runs an athlete education scholarship program in partnership with LSPR Institute (MoU originally January 2020, renewed September 2025) providing distance-learning opportunities and planned English language training for athletes, coaches, and officials.

The business model is non-commercial: KONI receives government funding via central (APBN) and regional (APBD) budgets, coordinated with the Ministry of Youth and Sports (Kemenpora) under Menpora Erick Thohir, supplemented by corporate sponsorships from entities including PT Bayan Resources, Djarum Foundation, PT Shark Globalindo Jaya, LSPR Institute, Aice, Aladin, Fujitsu, Hydro Coco, Milk Life, and others. No products or services are sold to customers in the conventional sense; athletes access KONI programs through their respective provincial KONI committees and sports federations. Strategic alignment with presidential Asta Cita directives establishes a stated target of top-5 Olympic ranking by 2044, anchoring KONI within Indonesia's national sports development priorities.

Name

Komite Olahraga Nasional Indonesia

Legal name

Komite Olahraga Nasional Indonesia

Website

https://koni.or.id

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

101–250 employees

Short description

Komite Olahraga Nasional Indonesia (KONI), founded in 1938, is Indonesia's designated national sports achievement organization, coordinating 78 sports branches, 39 provincial committees, and 81 federations to develop athletes from grassroots through national multi-sport events toward elite international competition.

Ownership category

akta.pro rank

Product category

National Sports Federation Services

NAICS

Spectator Sports (7112), Spectator Sports (71121)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI)

akta.pro secondary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• National sports federation
• Elite athlete development
• Multi-sport event management
• Sports federation coordination
• Grassroots talent identification

Headquarters

HQ city

Jakarta Pusat

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Government Funding & Grants: KONI receives government funding through central and regional budgets (APBN and APBD) to support athlete training, national competition organization, and sports development programs. This includes coordination with Kemenpora (Ministry of Youth and Sports) for PON preparation.
2. Corporate Sponsorship: KONI generates revenue through sponsorship deals with private companies (e.g., Djarum Foundation, Bayan Resources, PT Shark Globalindo Jaya) for event co-organization, branding rights, and athlete support programs. Sponsors gain visibility at major national sports events.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

KONI is Indonesia's national federation for elite sports achievement, coordinating 78 sports branches through a nationwide network of 39 provincial committees and 514 regency/city branches. It organizes and governs the quadrennial Pekan Olahraga Nasional (PON) and its variants (PON Bela Diri, PON Pantai, PON Indoor, PON Remaja), develops athletes from grassroots to international competition levels, and coordinates with the Ministry of Youth and Sports (Kemenpora) and corporate sponsors to fund sports programs and athlete scholarships.

Product overview

Komite Olahraga Nasional Indonesia (KONI) operates as the national sports governing body managing a comprehensive portfolio of multi-sport events and championships. The core offerings include PON (Pekan Olahraga Nasional), the flagship quadrennial national games featuring multiple sports disciplines, supplemented by specialized events such as PON Bela Diri (martial arts), PON Pantai (beach sports), PON Indoor, and PON Remaja (youth games). KONI also organizes collaborative championships like KONI-Bayan Championship and hosts international events such as Indonesia Open Championships and Jakarta Martial Arts Extravaganza. Additionally, KONI provides athlete education support through the LSPR-KONI Scholarship Program. The organization coordinates with 78 sports disciplines, 39 provincial KONI branches, and 6 functional organizations to develop Indonesian athletes toward international achievement.

Differentiator

Problem solved

Functional benefit

Products and services

• PON (Pekan Olahraga Nasional) Quadrennial national multi-sport event organized by KONI across Indonesian provinces, serving as the primary mechanism for identifying and developing elite athletes who represent Indonesia at SEA Games, Asian Games, and the Olympics.
• PON Bela Diri (National Martial Arts Games) Biennial dedicated national multi-sport event for martial arts disciplines including Taekwondo, Karate, Wushu, Judo, Pencak Silat, Gulat, Sambo, Ju Jitsu, Tarung Derajat, and Shorinji Kempo, organized for Indonesian athletes.
• PON Pantai (Beach Sports National Games) National beach sports event organized by KONI at coastal venues featuring various beach and water-adjacent sports disciplines for Indonesian athletes.
• PON Indoor National indoor sports championship event organized by KONI for various indoor sports disciplines, providing athletes with year-round competitive pathways in indoor settings.
• PON Remaja (Youth National Games) National sports competition organized by KONI for youth athletes, focused on early talent identification and developing young Indonesian athletes for future international competitions.
• KONI-Bayan Championship Multi-sport championship co-organized by KONI with PT Bayan Resources in Samarinda, Kalimantan Timur, featuring Karate, Taekwondo, Pencak Silat, and Football competitions with over 6,500 athletes participating.
• Indonesia Open Championships International-level championships hosted in Indonesia across multiple sports, including Indonesia Open Gymnastics and Indonesia Open Dancesport Championship, attracting international participants and elevating Indonesia's profile as a host nation.
• Jakarta Martial Arts Extravaganza (JMAE) International martial arts championship featuring multiple disciplines held in Jakarta, attracting participants from across the region for cross-country competition.
• Kejurnas (National Championships) National-level championships organized by KONI for specific sports disciplines such as BMX Racing, designed to identify and develop elite athletes and maintain Indonesia's international medal-winning traditions.
• LSPR-KONI Education Scholarship Program Educational scholarship program operated jointly with LSPR Institute of Communication and Business, providing distance learning opportunities for KONI-affiliated athletes to support their academic development alongside sports careers.

Quantifiable outcome

• Indonesia achieved 91 gold medals and finished as runner-up at SEA Games 2025 Thailand
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• PT Shark Globalindo JayaminorStrategic or Co-development Partner · 20 June 2026KONI partnered with PT Shark Globalindo Jaya, a domestic sport apparel and military tactical equipment manufacturer inaugurated by Marciano Norman in Malang. KONI supports domestic sport apparel production, encouraging Shark to supply KONI and its national/provincial/city affiliates with sports equipment.
• LSPR Institute of Communication and BusinessminorStrategic or Co-development Partner · 11 September 2025KONI maintains an MoU with LSPR Institute for athlete distance learning (PJJ) scholarships. Originally signed in January 2020 and renewed in September 2025, this partnership supports athlete education and post-athletic career preparation. Four athletes have graduated through this program, with plans for English language training for athletes, coaches, and officials.
• PT Bayan Resources, TbkcoreStrategic or Co-development PartnerBayan Resources co-organizes the KONI-Bayan Championship multi-event competition (held in Samarinda, Kalimantan Timur) featuring Karate, Taekwondo, Pencak Silat, and Football. This is described as a flagship collaboration under Marciano Norman's leadership, with KONI-Bayan Championship II/2025 held in June-July 2025.
• PP Perwosi (Persatuan Wanita Olahraga Seluruh Indonesia)coreStrategic or Co-development PartnerPerwosi is a functional organization under KONI focused on empowering women in sports as athletes, coaches, officials, and supporters. It has 62 members across 32 provinces and organizes Munas to strengthen women's role in sports development. Perwosi aims to leverage family-based sports culture for national athlete development.
• KONI Daerah (Regional)coreStrategic or Co-development PartnerKONI operates through 38 KONI Provinsi, KONI IKN, and 514 KONI Kabupaten/Kota — the organizational backbone of its national sports development network. These regional bodies manage local athlete development, talent identification, and competition participation.
• Induk Organisasi Cabang Olahraga (81 Sports Federations)coreStrategic or Co-development Partner81 national sports federations are members of KONI, each managing their sport's specific development programs, athlete pools, and competition participation at national and international levels.
• Kemenpora RI (Ministry of Youth and Sports)coreStrategic or Co-development PartnerKONI coordinates with Kemenpora under Menpora Erick Thohir for PON organization, athlete protection policies, and national sports development strategy aligned with presidential Asta Cita directives (target: top 5 at Olympics 2044).

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Thailand National Sports Development Fund (NSDF): Thailand's national sports development fund coordinating elite athlete funding and federation support across Southeast Asian competitions; highly comparable regional peer in the SEA Games context.
• Sport Singapore (SportSG): Singapore's national sports agency coordinating talent development across federations and organizing national multi-sport events; comparable mission and government-aligned funding structure to KONI.
• National Sports Council of Malaysia (MSN): Malaysian federal agency that develops elite athletes through a national federation and state-level network with multi-sport Games (SUKMA); highly analogous governance and funding model to KONI.
• Komite Olimpiade Indonesia (NOC Indonesia): Indonesia's National Olympic Committee; directly comparable as the Indonesian national body coordinating Olympic participation and athlete qualification, complementary to KONI's domestic sports development mandate.
• Philippine Sports Commission (PSC): Philippine government agency funding elite athletes and national team preparation for SEA Games, Asian Games, and Olympics; direct regional peer with similar federation coordination mandate.

Broad incumbents

• Sport Australia: Australian Sports Commission agency responsible for elite athlete development and high-performance pathways; comparable mission with established technology-driven talent identification programs.
• Korea Sports Promotion Foundation (KSPO): Korean government foundation supporting elite sports and athlete welfare with significant budget; comparable elite-athlete mandate with much larger scale and Olympic medal success.
• UK Sport: UK government agency funding elite athlete preparation and major event hosting; similar function to KONI's coordination of national sports funding and competition pathways.
• Japan Sport Council (JSC): Japanese national body supporting elite athlete development and national multi-sport events including National Sports Festival; comparable federated structure and Olympic-target strategy.
• United States Olympic & Paralympic Committee (USOPC): Federally chartered national body for elite U.S. athlete development and Olympic preparation; broadly comparable governance and federation coordination, but operates at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/KONIPusat
• Facebookfacebook.com/KONIofficial
• LinkedInlinkedin.com/company/konipusat

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Komite Olahraga Nasional Indonesia