Vibelab

What Vibelab does

Vibelab Agency is a Riyadh-headquartered communications and creative services firm operating across Saudi Arabia, Jordan, and Egypt with a stated headcount of 50+. The company delivers integrated campaigns, events, and brand activations for enterprise, government, and institutional clients, offering a full-service portfolio that spans integrated communications strategy, event management and production, in-house media production (video, photography, graphic design, 3D), content creation, brand activations and experiential design, campaign creation, digital solutions and SEO, brand building and rebranding, account management, and musical composition. Its go-to-market is sales-led and relationship-driven, combining a dedicated business development team with visibility generated through participation in flagship Saudi events such as LEAP, Biban, and the Red Sea International Film Festival. Named clients include Riyad Bank, Saudi National Bank, Jeel Pay, ToYou, SMC Healthcare, NCC, DASC, Saudi Electronic University, Dulani, and Beautify, indicating vertical exposure across banking, fintech, healthcare, government, education, real estate, and consumer brands.

The business model is project-based professional services revenue across four primary streams: integrated communications, event management and production, media production, and brand activations. Pricing is custom and quote-based with no public disclosure, and the agency operates in both Arabic and English. Vibelab is privately held with no disclosed funding rounds, investors, ownership structure, or financial results; leadership comprises CEO Ammar Alrefai, Chief Production Officer Fadi Altahhan, Chief of Staff Lana Shahwan, Head of Project Management Salah Omar, Executive Creative Director Husam Khalil, and Head of Business Development Dalia Khalil, supported by an HR, accounting, production, and creative staff of approximately 40 additional personnel distributed across the three offices. No AI/ML capabilities, patents, regulatory actions, certifications, or partnerships are disclosed in the source material.

Name

Vibelab

Legal name

Vibelab Agency

Website

https://vibelab.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Vibelab is a Riyadh-headquartered communications and creative agency with offices in Amman and Cairo, delivering integrated campaigns, event management, in-house media production, and brand activations for enterprise, government, and institutional clients across the MENA region.

Ownership category

akta.pro rank

Product category

Marketing & Communications Services

NAICS

Advertising Agencies (541810), Convention and Trade Show Organizers (561920), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Integrated communications services
• Event management agency
• Media production services
• Brand activation agency
• Marketing communications

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Integrated Communications Services: The agency generates revenue through professional services including integrated communications strategy, content creation, social media management, and campaign execution. Revenue is project-based and client retainer arrangements are likely for ongoing relationships.
2. Event Management & Production: Full-cycle event planning and production services including corporate events, product launches, conferences, exhibitions, and ceremonies. Revenue is earned through project fees and production costs passed through to clients.
3. Media Production: In-house media production services covering video, photography, graphic design, and creative content. Revenue generated through production service fees.
4. Brand Activations: Experiential marketing and brand activation services including mall activations, pop-up events, and interactive roadshows. Revenue from project-based engagement fees.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Vibelab is a Riyadh-headquartered communications agency that delivers integrated communications strategy, campaign creation, event management and production, and brand activations for enterprise, government, banking, healthcare, education, and NGO clients. The agency operates in-house media production capabilities (video, photography, graphic design, 3D, musical composition) and provides end-to-end project management from concept through execution and post-event analysis.

Product overview

Vibelab is a Riyadh-based marketing and communications agency offering a comprehensive suite of creative and strategic services. The company's integrated portfolio includes Integrated Communications Strategy, Event Management & Production, In-House Media Production, End-to-End Project Management, Content Creation, Brand Activations & Experiential Design, Campaign Creation, Digital Solutions, Brand Building & Rebranding, Account Management, and Musical Composition services. Rather than a software platform, Vibelab delivers its offerings as a unified agency service model where multiple capabilities work together across the campaign lifecycle—from strategy and creative development through production, execution, and post-event analysis. The agency maintains in-house production capabilities across multiple disciplines to provide integrated solutions to clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Communications Strategy Crafting tailored messaging, media relations, corporate communications, and reputation management services for brand clients, ensuring consistency across all touchpoints.
• Event Management & Production Full-cycle event planning and production from concept to execution, covering corporate events, product launches, conferences, exhibitions, and large-scale ceremonies.
• In-House Media Production In-house production team handles video, photography, graphic design, 3D, and creative content requests from scratch, eliminating the need for third-party providers.
• Content Creation Social media content creation aimed at increasing clicks, views, likes, and followers across platforms.
• Brand Activations & Experiential Design Creating immersive brand experiences through mall activations, pop-up events, and interactive roadshows to drive engagement and loyalty.
• Campaign Creation End-to-end campaign development involving creative, client servicing, PR, production, and digital teams working collaboratively across the full lifecycle.
• Digital Solutions (الحلول الرقمية) SEO practices and latest technology implementation to enhance online visibility and project execution for clients.
• Brand Building & Rebranding (بناء / تغيير العلامة التجارية) Brand comparison against current market and restructuring across goals, mission, vision, logo, printing, colors, and core ideas to reposition brands.
• Account Management (إدارة الحسابات) Dedicated account managers serving as a permanent link between clients and the agency team, conveying requests directly to creative, production, and digital staff.
• Musical Composition (التأليف الموسيقي) Music composition service creating pieces that represent the business, ranging from full compositions to 3-second audio clips.
• End-to-End Project Management Oversight of all stages of communications, events, and activations, from initial concept and planning through execution and post-event analysis.

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TBWA\RAAD: A prominent Middle East creative agency offering brand strategy, campaigns and experiential activations to enterprise and government clients across the Gulf.
• Impact BBDO: A large MENA creative agency delivering integrated advertising and brand campaigns to regional blue-chip clients, competing in the same full-service creative space.
• Memac Ogilvy: A leading full-service creative and advertising network across the Middle East offering brand campaigns, PR and activations, competing with Vibelab for large Saudi enterprise accounts.
• FP7McCann: A major integrated advertising agency network operating in Saudi Arabia and the wider MENA region, overlapping in campaign creation and brand building for enterprise clients.
• Serviceplan Middle East: An integrated creative and communications agency operating in the Gulf offering brand, campaign and event services to enterprise clients, overlapping with Vibelab's model.
• Wunderman Thompson MENA: A regional integrated marketing and communications agency offering creative, content and digital services overlapping with Vibelab's full-service portfolio.

Regional players

• Wain Digital: A Saudi-based digital marketing and creative agency offering branding, content and SEO services, comparable to Vibelab's digital solutions and content offerings.
• TRACCS: One of MENA's largest independent PR and integrated communications networks serving Saudi corporates and government—overlaps directly with Vibelab's communications and reputation-management services.
• Full Stop Advertising: A Saudi-based full-service advertising and communications agency offering branding, creative, and campaign services to enterprise and government clients—directly comparable in market, model, and offering.
• Tris Media: A Saudi digital and creative agency providing branding, content and social media services to local enterprise clients—a direct local competitor in the same segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/govibelab
• LinkedInlinkedin.com/company/vibelab
• Instagraminstagram.com/govibelab
• Xx.com/govibelab

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vibelab