Kannonball Insurance Solutions

What Kannonball Insurance Solutions does

Kannonball Insurance Solutions, LLC is a privately held, Texas-domiciled insurance agency founded in 2016 by Rebecca Davis and headquartered in Stephenville, TX (2104 W. Washington St.). Operating across 30 U.S. states, the agency is a direct-to-consumer distributor of insurance products sourced from a multi-carrier platform that includes BlueCross BlueShield, Philadelphia Insurance Companies, ManhattanLife, Ambetter, UnitedHealthOne, and Medi-Share for health, plus specialized carriers for life, pet, and equine coverage. Its core product portfolio spans Medicare (Parts A/B/C/D and Medigap), individual and family health insurance (HMO/PPO/EPO), life insurance including Indexed Universal Life and final expense policies, equine insurance (major medical, mortality, loss of use, liability), pet insurance with configurable annual limits ($2,500-$15,000) and reimbursement tiers (70-90%), and Medicaid/CHIP eligibility support, supplemented by ancillary products (cancer, critical illness, accident, DVH, short- and long-term care) and annuities.

The agency earns revenue primarily through insurance commissions on the policies it places, with a secondary revenue stream from a coaching service branded "Medicare Wonder Woman" that trains other insurance agents on Medicare/Social Security navigation and grassroots marketing. Distribution is omnichannel — a Stephenville headquarters, field agents (particularly across Texas), online quote forms, phone sales (254-918-5444), and in-person home consultations — supported by a small in-house CRM/IT function. The business is bootstrapped with no external funding, parent company, or subsidiaries, and the named team of roughly 13 includes owner/founder Rebecca Davis, a Chief of Staff overseeing marketing/HR, Directors of Operations, Finance, and IT, team leaders, customer-service agents, and a CRM developer.

Technology is intentionally lean: there is no proprietary platform, no public API or SDK, no mobile app, and no disclosed AI/ML capability. Operational tooling consists of a CRM maintained by an internal Information Services team. Strategic emphasis is on founder-led brand differentiation (the "Medicare Wonder Woman" personal brand and accompanying grassroots-marketing book), community engagement through senior-center partnerships and local events, and cross-carrier breadth rather than technology differentiation, positioning Kannonball as a relationship-driven, multi-line independent agency rather than a tech-enabled insurtech.

Name

Kannonball Insurance Solutions

Legal name

Kannonball Insurance Solutions, LLC

Website

https://kbisolutionsllc.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Kannonball Insurance Solutions is a privately held Texas-based insurance agency founded in 2016 that distributes Medicare, health, life, pet, equine, and Medicaid products across 30 U.S. states through carrier partnerships, multi-channel direct-to-consumer sales, and an agent coaching program.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)

akta.pro secondary industry

Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)

Keywords

• Independent insurance agency
• Medicare Advantage plans
• Health insurance brokerage
• Life insurance services
• Pet and equine insurance

Headquarters

HQ city

Stephenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: Agency earns commissions from selling insurance products including Medicare, health, life, equine, and pet insurance from various carrier partners
2. Agent Coaching Services: Medicare Wonder Woman coaching program helps seniors navigate Medicare and Medicaid decisions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Kannonball Insurance Solutions is an independent insurance agency that sells Medicare (Parts A, B, C, D, and Medigap), individual and family health insurance (HMO/PPO/EPO), life insurance, equine insurance, pet insurance, Medicaid/CHIP, and ancillary coverages to consumers across roughly 30 U.S. states. Revenue is generated primarily through carrier commissions on placed policies, with a secondary stream from paid agent coaching under the Medicare Wonder Woman brand.

Product overview

Kannonball Insurance Solutions is a Texas-based insurance agency offering a comprehensive portfolio of insurance products and services. The core offerings include Medicare insurance (Part A, B, C, D, and Supplement/Medigap plans), Health Insurance (individual/family plans including HMO, PPO, and EPO options), Life Insurance (with living benefits, Indexed Universal Life plans, and final expense coverage), Equine Insurance (Major Medical, Full/Limited Mortality, Loss of Use, and Personal Liability), Pet Insurance (with customizable annual limits and reimbursement rates), and Medicaid/CHIP coverage. The company also provides ancillary products including Cancer, Critical Illness, Accident, and Long-term Care insurance, as well as annuities for retirement savings. An agent coaching program branded as 'Medicare Wonder Woman' offers training for insurance professionals. The agency operates across 30 states and focuses on helping customers find affordable coverage that meets their unique needs and budgets.

Differentiator

Problem solved

Functional benefit

Brands

• Medicare Wonder Woman: A brand persona for Rebecca Davis, Owner and Founder, specializing in Medicare insurance guidance. Rebecca Davis is known as the Medicare Wonder Woman who 'takes the wonder out of Medicare.' She also authored '101 Grassroots Marketing Tips And Tricks' and created a coaching program under this brand.

Products and services

• Medicare Insurance Medicare is the federal health insurance program for people 65 or older and those with certain chronic conditions. Kannonball offers Original Medicare (Part A hospital and Part B medical), Medicare Advantage (Part C), Prescription Drug Plans (Part D), and Medicare Supplement (Medigap) plans for Medicare-eligible individuals.
• Health Insurance Health insurance covers medical and surgical expenses. Kannonball offers individual and family health plans including HMOs, PPOs, and EPOs through carriers such as BlueCross BlueShield, Philadelphia Insurance Companies, ManhattanLife, Ambetter, UnitedHealthOne, and Medi-Share.
• Life Insurance Life insurance covers final expenses such as funeral costs and debt settlement, with living benefits including retirement benefits and chronic and critical care coverage. Kannonball offers Indexed Universal Life (IUL) plans, IRS-qualified plans (IRA, 401(k), pension plans), mortgage protection, and final expense policies.
• Equine Insurance Equine insurance protects horse owners and lessors against loss due to covered accident, injury, illness, disease, or theft. Types include Major Medical, Limited Mortality, Full Mortality, Loss of Use, and Personal Liability coverage.
• Pet Insurance Pet insurance covers veterinary expenses including accidents, injuries, dental trauma, illness, emergency vet visits, hospitalization, and surgery. Optional Preventive Care packages add flea treatments and vaccinations. Plans offer annual limits of $2,500, $5,000, $10,000, or $15,000; deductibles of $100, $250, or $500; and reimbursement rates of 70%, 80%, or 90%.
• Medicaid and CHIP Enrollment Assistance Medicaid is a state- and federally-funded health coverage program for individuals below certain income thresholds, including children, pregnant women, seniors, individuals with disabilities, and those with low income. Kannonball helps determine eligibility and also offers CHIP (Children's Health Insurance Program) coverage.
• Ancillary Insurance Products Additional insurance products including Cancer, DVH (Dental, Vision, Hearing), Heart Attack & Stroke, Critical Illness, Accident, Short-term Home Health, and Long-term Care coverage.
• Annuities Annuities are retirement savings vehicles designed to help grow finances over time.
• Medicare Wonder Woman Agent Coaching Coaching program led by Rebecca Davis to help insurance professionals and seniors navigate Social Security, Medicare, and Medicaid. Includes educational resources and a book '101 Grassroots Marketing Tips And Tricks' for insurance professionals.

Named customers3 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• BlueCross BlueShieldminorOthersInsurance carrier partner providing health insurance products including HMOs, PPOs, and EPO plans to customers through the agency
• Philadelphia Insurance CompaniesminorOthersInsurance carrier partner offering health insurance products through the agency
• ManhattanLifeminorOthersInsurance carrier partner providing health insurance products through the agency
• AmbetterminorOthersInsurance carrier partner offering health insurance products through the agency
• UnitedHealthOneminorOthersInsurance carrier partner providing health insurance products through the agency
• Medi-ShareminorOthersHealth sharing arrangement partner offering alternative health coverage options through the agency

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Humana: Large, established Medicare Advantage and Part D carrier with affiliated brokerage and direct-to-consumer sales. Operates in the same Medicare market but as a carrier/incumbent rather than an independent agency.

Direct peers

• GoHealth: Medicare-focused direct-to-consumer insurance broker with a national footprint and proprietary technology platform. Closely comparable in go-to-market (DTC Medicare distribution) and product/customer profile despite the larger scale.
• Medicare.com: Dedicated Medicare lead-generation and brokerage site distributing Medicare Advantage, Part D, and Medigap plans. Highly comparable in Medicare-centric product focus and direct-to-consumer acquisition.
• HealthMarkets: Multi-state independent insurance agency distributing health, Medicare, life, and supplemental products through licensed agents. Comparable multi-carrier, multi-line agency model serving individual consumers across many states.
• HealthCare.com: Insurance comparison and brokerage platform focusing on individual/family health, Medicare, and ACA plans. Comparable as a multi-state, multi-carrier consumer insurance broker with digital lead flow.
• eHealth: Online health insurance marketplace and agency selling Medicare, ACA, and individual/family health plans. Comparable in carrier-brokerage economics, Medicare focus, and multi-state individual consumer delivery model.
• SelectQuote: Public direct-to-consumer insurance brokerage that primarily distributes Medicare, life, and health/ancillary policies across multiple states. Closely comparable in product mix, carrier-brokerage model, and multi-state Medicare-led distribution.
• SmartFinancial: Online insurance comparison marketplace distributing health, Medicare, life, and ancillary products via carrier partnerships. Comparable distribution model combining digital/online quote flow with licensed agent fulfillment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UChTqwMU57zXB5YEZc2oLwbA/featured
• Facebookfacebook.com/kbisolutionstx
• LinkedInlinkedin.com/company/kannonball-insurance-solutions-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kannonball Insurance Solutions