Digital Agency Thuringia

What Digital Agency Thuringia does

Digitalagentur Thüringen GmbH is a state-owned digital agency (Unternehmen des Freistaats) headquartered in Erfurt, Germany, fully owned by the Free State of Thuringia. Founded in 2019 and operating as a non-profit in-house capable entity under §108 GWB, it is directly commissioned by Thuringian ministries and state authorities without competitive tendering. The company provides five core service lines to public administration: a Think Tank function (market monitoring and environmental analysis), Strategy Development and Monitoring (a four-phase methodology using Open Project), IT Project and Product Management (BPMN 2.0 process modeling, procurement support, test and change management), Consulting, Qualification and Networking (operated through competence centers), and Communication Services. Its technology stack is operational and standards-driven rather than proprietary-software-led, anchored in BPMN 2.0, Open Project, XÖV data standards, the Thüringer Datenaustauschplattform, and the CommandX staff-support system.

The agency's commercial footprint is structured around three branded competence centers: ThEx Wirtschaft 4.0 (digital transformation support for Thuringian SMEs, funded by ESF+), Smarte Regionen Thüringen (Smart City/Region consulting for municipalities), and GovTech Campus Thüringen (a 2026 joint initiative with GovTech Campus Deutschland focused on digital legislative fitness). Deliveries to date span digital strategies for police, culture, fire/civil protection, and education, plus operational rollouts such as the CommandX ESKAT deployment and OZG-school implementation. Revenue mechanics are cost-recovery only: a uniform hourly rate, reviewed and approved by the state, applied across all engagements, supplemented by EU ESF+ and Free State project funding. Customer concentration is structurally total, with all paying clients being ministries or state authorities of the parent Free State.

Name

Digital Agency Thuringia

Legal name

Digitalagentur Thüringen GmbH

Website

https://digitalagentur-thueringen.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Digitalagentur Thüringen GmbH is a state-owned, non-profit digital agency of the Free State of Thuringia that provides digital strategy, IT project management, consulting, and competence-center services exclusively to Thuringian ministries, state authorities, municipalities, and SMEs under direct commissioning via §108 GWB.

Ownership category

akta.pro rank

Product category

Government Digital Transformation Consulting

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Other Computer Related Services (541519), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Government Digital Service & eGovernment (Service Delivery, IDs, Portals) (BPAIAAAE)

akta.pro secondary industries

Digital & Technology Transformation Consulting (BPAHACAH), Digital Strategy & Transformation (BPAHAEAA), Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC)

Keywords

• Government digital transformation
• E-government consulting
• Public sector IT services
• Digital strategy development
• Smart region consulting

Headquarters

HQ city

Erfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Government service contracts: As a state-owned company, Digitalagentur Thüringen operates as a non-profit organization providing digital transformation services to ministries and state authorities. Revenue comes from direct government contracts under §108 GWB (no tender required) and project funding from the Free State of Thuringia and EU funds (ESF+). The company works without profit orientation with a uniform hourly rate reviewed and approved by the state.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Digitalagentur Thüringen provides consulting, digital strategy development, IT project management, qualification, and networking services for the digital transformation of the Free State of Thuringia's public administration. It operates five core service lines (Think Tank, Strategy Development, IT Project Management, Consulting/Qualification/Networking, Communication) delivered directly to ministries and state authorities, with additional sub-brand competence centers (ThEx Wirtschaft 4.0 for SMEs, Smarte Regionen for municipalities, GovTech Campus Thüringen) reaching wider public-sector stakeholders.

Product overview

Digitalagentur Thüringen is a state-owned digital agency (landeseigene Gesellschaft nach § 108 GWB) providing consulting and project management services for the digital transformation of Thuringia. The portfolio consists of five core service lines: Think Tank (environmental analysis and trend monitoring), Strategy Development and Monitoring (four-phase digital strategy methodology), IT Project and Product Management (full project lifecycle support), Consulting/Qualification/Networking (including competency centers), and Communication Services. Key branded initiatives include ThEx Wirtschaft 4.0 (KMU digitalization support), Smarte Regionen Thüringen (municipality Smart City support), GovTech Campus Thüringen (GovTech innovation platform), and #thüringendigital (citizen information platform). Services are delivered to ministries and state authorities, with direct commissioning possible under procurement law.

Differentiator

Problem solved

Functional benefit

Brands

• ThEx Wirtschaft 4.0: Competence center for digital transformation of small and medium-sized enterprises (KMU) in Thuringia, funded by the European Social Fund Plus.
• Smarte Regionen Thüringen
• GovTech Campus Thüringen
• GovTech Campus

Products and services

• Think Tank Environmental analysis and market monitoring service for ministries and state authorities, providing continuous observation of the digital landscape, data collection and evaluation, and expert interviews to support Thuringia's digital transformation.
• Strategy Development and Monitoring Four-phase methodology service for developing digital strategies, including project setup, vision formulation, current-state analysis, and strategy/action planning, with monitoring of implementation measures using Open Project.
• IT Project and Product Management Full-cycle IT project support from initiation to successful implementation, including requirements analysis, BPMN 2.0 process modeling, procurement support, test management, risk management, and change management, delivered to ministries and state authorities.
• Consulting, Qualification and Networking Development of consulting and training offerings for digital transformation, plus organization of networks and information exchange among ministries, state authorities, SMEs, and municipalities, bundled in competence centers.
• Communication Services Communication services that present digital offerings and success stories to support utilization of digital solutions by citizens, businesses, municipalities, and state administration.
• ThEx Wirtschaft 4.0 First point of contact for small and medium enterprises in Thuringia on digitalization questions, offering free consulting, digital checks, webinars, and workshops. Funded by ESF+.
• Smarte Regionen Thüringen (Smart Regions Thuringia) Competence center supporting municipalities on their path to Smart City or Smart Region, offering individual consultations, workshops, network meetings, digital excursions, and publications.
• GovTech Campus Thüringen Joint initiative of the Free State of Thuringia with GovTech Campus Deutschland, focusing on the digital suitability of laws, establishing a GovTech community, knowledge transfer, and innovative solutions.
• Digitalfrühstück (Digital Breakfast) Regular networking event bringing together representatives from ministries, state authorities, and state initiatives to exchange on digital transformation topics.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered major and core.

• EurocommandmajorTechnology or Integration · 1 November 2022Eurocommand is the software provider for ESKAT (CommandX) staff support software for civil protection. Digitalagentur supported the introduction of this software across Thuringia.
• GovTech Campus DeutschlandcoreStrategic or Co-development PartnerGovTech Campus Thüringen is a joint initiative of the Free State of Thuringia with GovTech Campus Deutschland. Operated by Digitalagentur Thüringen GmbH, it focuses on digital suitability of laws and establishes a GovTech community in the state.
• Handwerkskammer ErfurtmajorStrategic or Co-development PartnerChamber of Crafts Erfurt is a project partner in ThEx Wirtschaft 4.0 initiative, supporting SME digital transformation in Thuringia.
• Handwerkskammer zu OstthüringenmajorStrategic or Co-development PartnerChamber of Crafts Eastern Thuringia is a project partner in ThEx Wirtschaft 4.0 initiative.
• Industrie- und Handelskammer ErfurtmajorStrategic or Co-development PartnerChamber of Industry and Commerce Erfurt is a project partner in ThEx Wirtschaft 4.0 initiative for SME digital support.
• Friedrich-Schiller-Universität JenamajorStrategic or Co-development PartnerUniversity of Jena partners with the Free State of Thuringia on end-to-end digitization of OZG services and semantic interoperability research.
• GovTech Deutschland e.V.coreStrategic or Co-development PartnerNon-profit association that Digitalagentur cooperates with for the GovTech Campus initiative, connecting state initiatives with the broader GovTech ecosystem.
• Universitäts- und Landesbibliothek Jena (ThULB)majorStrategic or Co-development PartnerPartner in the development of digital strategy for Thuringia's cultural sector, contributing expertise in digital library and research infrastructure.
• Kulturrat Thüringen e.V.majorStrategic or Co-development PartnerCultural council of Thuringia involved in the participatory process for developing the state's cultural digital strategy.
• Willy Brandt School of Public Policy at University of ErfurtmajorStrategic or Co-development PartnerAcademic partner for competency study on digital transformation in public administration, examining international best practices and European DigComp framework.
• D21 (Initiative for Digital Economy)majorStrategic or Co-development PartnerDigitalagentur is a premium partner of the D21 Digital Index, creating the largest representative study on digital society in Thuringia.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dataport: Interstate IT service provider for northern German states (Anstalt des öffentlichen Rechts), delivering IT services, digital administration, and eGovernment solutions for public-sector clients. Comparable as a public-law entity serving state government digital mandates at scale.
• GovTech Campus Deutschland: National GovTech ecosystem platform partnering with Digitalagentur Thüringen on GovTech Campus Thüringen. Directly comparable as a public-sector innovation intermediary connecting administration and GovTech vendors, sharing the "digital suitability of laws" focus area.
• PD - Berater der öffentlichen Hand GmbH: Germany's central public-sector management and IT consulting firm, wholly owned by the German federal government and federal states. Directly comparable business model: strategic and digital transformation consulting for government clients with public-ownership advantage and direct-commissioning capability.

Broad incumbents

• ITZBund (Informationstechnikzentrum Bund): Federal IT service provider for the German federal government, providing IT infrastructure, eGovernment, and digitalization services. Comparable as a publicly-owned IT/digital services provider but at federal rather than state level.
• Capgemini Invent Public Sector: Global consulting firm with strong German public-sector practice delivering digital strategy, IT modernization, and eGovernment services to ministries and public authorities. Comparable offering but serves multiple sectors and geographies.
• KPMG Public Sector (Germany): Major consulting firm with dedicated German public-sector practice providing eGovernment, digital strategy, and IT transformation advisory to federal, state, and local governments. Comparable customer base (German public administration) and digital transformation services.

Regional players

• IT.NRW (Landesbetrieb Information und Technik NRW): State-owned IT service provider for North Rhine-Westphalia, delivering eGovernment, statistics, and IT services to ministries and state authorities. Comparable as a state-level digital service hub in a neighboring German Bundesland.
• Senatskanzlei Hamburg - Digitale Verwaltung: State-level digitization unit within the Hamburg Senate Chancellery coordinating digital administration transformation across ministries and authorities. Comparable in role and scale as a state-level GovTech/digital transformation coordinator.
• KDN (Datenland-Nutzungs-Genehmigungsstelle / kommunales Rechenzentrum Niederrhein) & municipal data centers: Network of German municipal data centers (Kommunale Rechenzentren) providing eGovernment and digital services to municipalities. Comparable as public-sector digital service infrastructure operators, though focused on municipalities rather than state ministries.

Others

• Vitako (Bundesverband IT-Kommunikation): German federal association of municipal IT service providers, coordinating eGovernment IT services for cities and municipalities. Comparable ecosystem/topic focus on public-sector digitalization but operates as an industry association rather than a service provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@digitalagentur_thueringen
• LinkedInde.linkedin.com/company/digitalagentur-thueringen
• Xx.com/digitalagenturt

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Agency Thuringia