Money Talks

What Money Talks does

Money Talks (legally High Performance Communications Inc., operating as Michael Campbell's MoneyTalks) is a privately held, founder-owned Canadian financial media business founded in 1992 and headquartered in Vancouver, British Columbia. The company produces and distributes investment-focused editorial content built around host Michael Campbell's flagship MoneyTalks podcast, which covers markets, investing, the economy, real estate, commodities, and Canadian fiscal/economic policy. Distribution spans Apple Podcasts, Spotify, Google Podcasts, YouTube, and major social platforms, with a free companion e-newsletter called '5 Minutes with Mike' that delivers research and commentary outside mainstream-media framing.

The product portfolio centers on three monetized surfaces: (1) The Inside Edge, a premium subscription service offering professional analyst recommendations from a network of credentialed contributors; (2) the annual World Outlook Financial Conference, a flagship in-person event hosted at venues such as the Westin Bayshore Vancouver, featuring tiered General Admission and VIP ticketing with on-demand video archive access; and (3) podcast/newsletter sponsorships and webinar partnerships with financial services and mining/resources advertisers. Recurring editorial sub-features (Mike's Big Fat Idea, Goofy Award, Shocking Stat, Quote of the Week) extend the content surface and create additional inventory.

The business model combines freemium top-of-funnel content (podcast and free newsletter) with two monetization layers: a recurring Inside Edge subscription and an annual conference ticket cycle, supplemented by episodic sponsorship and co-marketing revenue. The go-to-market motion is content-led and event-driven, with the conference functioning as the primary demand-generation flagship. Geographic reach is primarily Canadian but the podcast feed and on-demand archive are globally accessible; the U.S. is explicitly listed as a served market.

Name

Money Talks

Legal name

High Performance Communications Inc.

Website

https://mikesmoneytalks.ca

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Money Talks (Michael Campbell's MoneyTalks) is a Vancouver-based, founder-owned Canadian financial media business producing investment-focused podcasts, a paid Inside Edge subscription, and the annual World Outlook Financial Conference for individual investors.

Ownership category

akta.pro rank

Product category

Financial Media and Investment Research

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Education & Coaching (Digital Programs, Tools) (FSAGADAH)

akta.pro secondary industries

Business/Financial Radio Networks (MPABABAH), Finance & Investment Conferences (MPAGAGAG)

Keywords

• Financial media
• Investment analysis
• Market commentary
• Financial podcast
• Investment newsletter

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Podcast Content: Free podcast providing market insights, interviews, and analysis on investing, markets, and economy. Serves as lead generation for paid services.
2. The Inside Edge Subscription: Premium paid subscription service offering in-depth market analysis and stock recommendations from professional analysts.
3. World Outlook Financial Conference Tickets: Annual conference ticket sales (General Admission and VIP) with early bird discounts available. Includes on-demand video archive access.
4. 5 Minutes with Mike Newsletter: Free e-newsletter providing research, data and stories on markets and economy. Lead generation for premium services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Money Talks operates a financial media platform built around host Michael Campbell's flagship podcast covering investing, markets, the economy, and personal finance. The offering is anchored by a free weekly podcast and free "5 Minutes with Mike" newsletter, monetized through a premium "The Inside Edge" subscription delivering analyst recommendations and an annual World Outlook Financial Conference event featuring presentations from top financial analysts.

Product overview

Money Talks is a financial media platform operated by High Performance Communications Inc., built around Michael Campbell's flagship podcast show. The offering consists of a core podcast covering investing, markets, and economics, supplemented by the free '5 Minutes with Mike' newsletter and premium 'The Inside Edge' subscription service featuring expert contributor analysis. The platform also produces the annual World Outlook Financial Conference and recurring content segments including the Goofy Award, Shocking Stat, Quote of the Week, and Mike's Big Fat Idea investment recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• MoneyTalks Podcast Michael Campbell's flagship financial radio show and podcast covering investing, markets, the economy, and personal finance topics including real estate, stock markets, interest rates, currencies, and current affairs. Distributed free via Apple Podcasts, Spotify, Google Podcasts, and the company website.
• 5 Minutes with Mike Free e-newsletter delivering research, data, and stories on financial topics directly to subscribers' inboxes, providing market insights not found in mainstream media. Functions as a top-of-funnel acquisition channel for premium services.
• The Inside Edge Premium subscription service providing exclusive investment analysis and stock recommendations from financial experts including Greg Weldon, Josef Schachter, Tyler Bollhorn, Ryan Irvine, Paul Beattie, and other contributors. Recurring monthly billing.
• World Outlook Financial Conference (WOFC) Annual financial conference featuring presentations from top financial analysts covering investment strategies for stocks, gold, oil, real estate, interest rates, and currency markets. Includes workshops, Ask an Expert exhibit hall, Investor Kit, and on-demand video archive. General Admission and VIP ticket tiers available.

Quantifiable outcome

• World Outlook Small Cap Portfolio has achieved double digit returns every year for 13+ years
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Integrated Wealth ManagementminorGTM or Marketing PartnerCollaborative webinar partner hosting financial independence themed webinars promoted through MoneyTalks channels. IWM promotes the partnership to their clients as a content source.
• Defend MetalsminorGTM or Marketing PartnerPodcast sponsor advertising precious metals investment opportunities to MoneyTalks audience through banner ads on the podcast platform.
• Valore MetalsminorGTM or Marketing PartnerPodcast sponsor for precious metals content, reaching MoneyTalks audience through banner advertisements on the platform.
• Kodiak CopperminorGTM or Marketing PartnerPodcast sponsor advertising copper investment opportunities to MoneyTalks listener base through banner ads on podcast pages.
• Martin Armstrong (Armstrong Economics)coreStrategic or Co-development PartnerFeatured keynote speaker at World Outlook Financial Conference. Known as 'the highest paid financial advisor in the world' according to Wall Street Journal. Developer of the Economic Confidence Model focusing on 8.6 year business cycle.
• Greg Weldon (Weldon Financial)coreStrategic or Co-development PartnerRegular featured analyst and conference speaker with 30+ years of global financial market analysis. Author of 'Gold Trading Boot Camp' and creator of WeldonLIVE research platform.
• Mark Leibovit (VRTrader.com)coreStrategic or Co-development PartnerFeatured conference speaker and market timer. Former Top U.S. Market Timer and #1 Intermediate Market Timer as ranked by Timers Digest. Author of 'The Traders Book of Volume'.
• Josef Schachter (Schachter Energy Report)coreStrategic or Co-development PartnerFeatured conference speaker specializing in energy sector analysis. 40-year veteran of Canadian investment management industry with focus on Oil & Gas sector.
• James Thorne (Wellington-Altus Private Wealth)coreStrategic or Co-development PartnerFeatured conference speaker and capital market strategist. Ph.D. in economics from York University with expertise in quantitative and qualitative investment analysis.
• Keystone Financial / KeyStockcoreStrategic or Co-development PartnerLong-standing conference partner providing Small Cap and Income Stock portfolio recommendations annually at WOFC. Ryan Irvine and Aaron Dunn present the World Outlook Small Cap Portfolio.
• Paul Beattie (BT Global)coreStrategic or Co-development PartnerFeatured conference speaker and co-founder of BT Global Growth. 30+ years of professional finance experience with MBA from INSEAD and extensive international investment banking background.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Oxford Club: Membership-based investment research and recommendations community with newsletters and events. Directly comparable to The Inside Edge subscription and the WOFC conference model.
• Stansberry Research: Subscription publisher of independent investment research with a network of contributing analysts and conferences. Closely mirrors MoneyTalks' combination of paid analyst research, newsletter, and flagship event business.
• Seeking Alpha: Subscription-based platform offering investment analysis and contributor-driven research to retail investors. Competes directly with The Inside Edge on premium stock research and uses a freemium content funnel similar to MoneyTalks.
• TheStreet: Financial media brand offering investment commentary, stock picks, and subscription services to retail investors. Overlaps MoneyTalks' podcast, newsletter, and analyst-recommendation offering.
• Investor's Business Daily: Subscription-oriented investment research and news brand with stock lists and model portfolios. Comparable mix of free content and paid advisory products targeting active retail investors.
• The Motley Fool: Long-running, founder-led financial media and subscription research brand serving retail investors with stock picks, podcasts, and premium services. Highly comparable business model to MoneyTalks' Inside Edge subscription and freemium podcast funnel.

Emerging players

• The Investors Podcast Network: Podcast-led financial education and investing research brand serving retail investors. Closely matches MoneyTalks' podcast-first, freemium funnel approach but with a younger brand and U.S.-leaning audience.

Broad incumbents

• MarketWatch: Large financial news and markets commentary platform with newsletters and premium offerings. Overlaps MoneyTalks' market-commentary and newsletter business as part of a much broader portfolio.
• CNBC: Major financial news broadcaster with extensive podcast, TV, and digital coverage of markets and investing. Competes for the same retail-investor attention as MoneyTalks but as part of a much broader media portfolio.

Regional players

• BNN Bloomberg: Canadian business news broadcaster producing financial analysis and interviews for Canadian retail investors. Comparable Canadian-market focus and broadcast medium but operates as a TV/news outlet rather than a subscription research brand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/moneytalkstweet
• YouTubeyoutube.com/@MichaelCampbellsMoneyTalks
• Facebookfacebook.com/michaelcampbellsmoneytalks
• LinkedInlinkedin.com/company/michael-campbell%27s-moneytalks
• Instagraminstagram.com/mikes_money_talks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Money Talks