L'Agrumiste
L'Agrumiste is a French specialty food company that grows 250+ citrus varieties in a single orchard near Fès, Morocco, and sells them — plus curated grocery, spirits, tools, and books — directly to French consumers via lagrumiste.com and a Paris boutique, with B2B tiers for restaurateurs and corporate gifting.
- Company typePrivate
- Founded2016
- HeadquartersMontrouge, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What L'Agrumiste does
L'Agrumiste is a privately held French specialty food company (SAS, registered in Nanterre, founded circa 2016) that cultivates a unique open-field citrus orchard near Fès, Morocco, regrouping 250+ varieties assembled over more than a decade by founder Laurent Boughaba. The company sells fresh seasonal citrus under its own brand through a WordPress/WooCommerce e-commerce site (lagrumiste.com) and a physical boutique at 82 Rue de Sèvres, 75007 Paris, with Chronopost/Chronofresh delivery inside 72 hours to metropolitan France. Beyond fresh fruit, it operates seven adjacent product lines — sweet and savory grocery, citrus-forward alcohols and liqueurs, Microplane® tools, a curated citrus bookshop, a corporate gifting service, and a B2B tier for restaurateurs — functioning as a verticalized citrus lifestyle brand rather than a generic grocer.
The core proprietary asset is a multi-year R&D partnership with CIRAD and INRAE for in-orchard varietal creation ('les mariages du bout du monde'), which has produced L'Agrumiste-attributed proprietary varieties such as 'Citron caviar Red Lemon' (2022) and 'Citron caviar Vanessa' (2023). The supply chain is single-origin and hand-operated: harvest on demand at peak maturity, selective hand-picking of category-1 fruit only, no on-farm storage, reasoned/organic agriculture with manual weeding, and preserved wild zones for biodiversity. Pricing is per-piece or per-kg for fresh produce and per-bottle/unit for adjacent SKUs, with free mainland France delivery above €100, €24.60 surcharge to Corsica, and €5 for difficult-access zones. Payments are processed via Stripe (SSL, 3D Secure).
The go-to-market is fundamentally direct-to-consumer via the website and click-and-collect at the Paris boutique, layered with two small B2B channels (restaurateurs and corporate gifting) that share the same catalog. Headcount is not publicly disclosed; only founder Laurent Boughaba and Business Developer Henri Divay are named on the legal notice. The company is owner-operated with a stated share capital of €1,000, no parent company, no funding rounds, and no disclosed revenue, making it a craft, founder-led specialty operator with limited scale signals in the source data.
L'Agrumiste firmographics
Firmographics- Name
- L'Agrumiste
- Legal name
- L'Agrumiste – Société par Actions Simplifiée
- Website
- https://lagrumiste.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- L'Agrumiste is a French specialty food company that grows 250+ citrus varieties in a single orchard near Fès, Morocco, and sells them — plus curated grocery, spirits, tools, and books — directly to French consumers via lagrumiste.com and a Paris boutique, with B2B tiers for restaurateurs and corporate gifting.
- Ownership category
- akta.pro rank
L'Agrumiste industry classification
Industry- Product category
- Specialty Citrus Production and Retail
- NAICS
- Orange Groves (11131), Fruit and Vegetable Retailers (445230)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Citrus Orchards (Oranges, Lemons, Limes, Grapefruit) (AFAGACAA)
- akta.pro secondary industries
- Flavor Bases & Emulsions (Citrus oils, beverage emulsions, clouding agents) (AFAFAGAE), Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ)
Keywords
Where L'Agrumiste is headquartered
LocationHeadquarters
- HQ city
- Montrouge
- HQ country
- France
- HQ region
- Europe
Markets served
L'Agrumiste business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Direct citrus e-commerce (B2C): Per-piece or per-kg sale of fresh citrus from the orchard through lagrumiste.com and the Paris boutique; prices are firm TTC at the piece/kg level; no right of withdrawal due to perishable nature; fixed shipping plus surcharge zones (Corsica +€24.60, difficult access +€5); free home delivery above €100.
- Épicerie salée (savory grocery): Sale of curated savory grocery products made with L'Agrumiste orchard citrus or selected specialty houses (e.g., Huile infusée au yuzu, Vinaigre de calamansi, Citron noir d'Iran, Yuzu Kosho, Furikake, Blanche Vallée, Curry Sumatra, Mélange d'épices, Bakasco, Miso au yuzu, Baie de Timur, Sil Timur).
- Épicerie sucrée (sweet grocery): Sale of artisanal sweets and confections made with orchard citrus: sirops aux agrumes (L'Agrumiste x L'Alchimiste), confitures, guimauves (sanguinelli, fleur d'oranger, sudachi, combava), chocolat noir 70% aux agrumes séchés, eau de fleur d'oranger, granolas (yuzu, main de bouddha).
- Alcools & Liqueurs: Curated selection of citrus-driven alcohols and liqueurs: Limoncello di Mallorca bio, Taroncello di Mallorca bio, Dry curaçao, Dry Curaçao Yuzu (Maison Ferrand co-creation), Gin Citadelle Jardin d'été, Limoncello Mamma Mia, Liqueur de cédrats (Distillerie Cazottes), Vodka INDIA (Distillerie de Paris, made with their combava and main de Bouddha), GIN London Dry (L'alambic Parisien, made with their citrus), Yuzushu (Ume No Yado).
- Outils / Ustensiles (tools): Sale of Microplane® zesters (Zesteur, Flexi zesti orange/vert/jaune), Moulin à épices Microplane®, Râpe japonaise, L'Agrumiste totebag.
- Livres (books): Curated bookshop on citrus themes spanning culinary, botanical and literary culture: Dix façons de préparer collection (citron, orange, mandarine, yuzu, kumquat, fleur d'oranger, citron noir, zeste), reference works (Agrumes, Le grand livre des agrumes, Agrumes résistant au froid, Zestes), novels and children's books (Mon bel oranger, L'oranger, Six citrons acides, De la tarte au citron).
- Corporate gifting (cadeau d'entreprise): B2B gift baskets ("coffrets découvertes") for teams and clients, custom-quoted via a dedicated inbox ([email protected]); phone-assisted sales Tuesday to Saturday 11h–19h.
- Restaurateurs (B2B professional pricing): Professional pricing tier for restaurateurs on citrus with a dedicated contact ([email protected]) that supports order choice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lime de Tahiti: 8,00 € |
| Unit Pricing | Pay-as-you-go | Orange Sanguinelli: 6,50 € |
| Unit Pricing | Pay-as-you-go | Citron Rose: 10,00 € |
| Unit Pricing | Pay-as-you-go | Lime gros fruit (Maxima): 9,00 € |
| Unit Pricing | Pay-as-you-go | Lime Otaheite: 11,00 € |
| Unit Pricing | Pay-as-you-go | Sudachi: 25,00 € |
| Unit Pricing | Pay-as-you-go | Citron Prestige: 6,00 € |
| Unit Pricing | Pay-as-you-go | Lime Mexicaine: 19,00 € |
| Unit Pricing | Pay-as-you-go | Mandarine Setoka: 13,00 € |
| Unit Pricing | Pay-as-you-go | Citron San Pietro: 4,50 € |
| Unit Pricing | Pay-as-you-go | Citron de Bornéo: 17,00 € |
| Unit Pricing | Pay-as-you-go | Calamondin: 28,00 € |
| Unit Pricing | Pay-as-you-go | Navel Washington demi-sanguine: 5,00 € |
| Unit Pricing | Pay-as-you-go | Taroncello de Mallorca bio: 54,00 € (108 €/Litre) |
| Unit Pricing | Pay-as-you-go | Yuzushu: 53,50 € |
| Unit Pricing | Pay-as-you-go | Limoncello Mamma Mia: 38,00 € |
| Unit Pricing | Pay-as-you-go | Gin Citadelle Jardin d'été: 34,00 € |
| Unit Pricing | Pay-as-you-go | Dry curaçao: 33,00 € |
| Unit Pricing | Pay-as-you-go | Liqueur de cédrats: 48,00 € |
| Unit Pricing | Pay-as-you-go | Vodka INDIA: 42,00 € |
| Unit Pricing | Pay-as-you-go | GIN ¨LONDON DRY GIN¨: 44,00 € |
| Unit Pricing | Pay-as-you-go | Huile infusée au yuzu: 18,00 € |
| Unit Pricing | Pay-as-you-go | Vinaigre de calamansi: 9,80 € |
| Unit Pricing | Pay-as-you-go | Sil Timur: 6,10 € |
| Unit Pricing | Pay-as-you-go | Yuzu Kosho rouge: 12,40 € |
| Unit Pricing | Pay-as-you-go | Furikake citron vert & piment: 7,00 € |
| Unit Pricing | Pay-as-you-go | Vinaigre yuzu et miel: 20,70 € |
| Unit Pricing | Pay-as-you-go | Sauce vinaigrée sésame et Yuzu: 15,00 € |
| Unit Pricing | Pay-as-you-go | Blanche Vallée spice blend: 6,60 € |
| Unit Pricing | Pay-as-you-go | Baie de Timur: 4,75 € (discounted 4,25 €) |
| Unit Pricing | Pay-as-you-go | Flexi zesti jaune (Microplane): 16,00 € |
| Unit Pricing | Pay-as-you-go | Râpe japonaise: 77,00 € |
| Unit Pricing | Pay-as-you-go | Agrumes (Bachès): 15,90 € |
| Unit Pricing | Pay-as-you-go | Agrumes résistant au froid: 16,90 € |
| Unit Pricing | Pay-as-you-go | Zestes. Les aventures des agrumes dans l'art: 75,00 € |
| Unit Pricing | Pay-as-you-go | Mon bel oranger: 14,90 € |
| Unit Pricing | Pay-as-you-go | L'oranger (album): 12,90 € |
| Unit Pricing | Pay-as-you-go | De la tarte au citron, du thé et des étoiles: 12,00 € |
| Unit Pricing | Pay-as-you-go | Le grand livre des agrumes: 35,00 € |
| Other | Pay-as-you-go | Free home delivery above €100 purchase |
Go-to-market motion1 record
L'Agrumiste product offering
Product offeringCore offering
L'Agrumiste cultivates 250+ citrus varieties in a single open-field orchard near Fès, Morocco, and sells fresh seasonal citrus (Pomelo Star Ruby, Bergamote Castagnaro, Lime de Tahiti, Yuzu, Sudachi, Combava, Citron caviar, etc.) directly to consumers via its e-commerce site and Paris boutique. Around the citrus core, it offers a curated épicerie sucrée (syrups, jams, guimauves, chocolate, granolas), épicerie salée (oils, vinegars, spice blends, Japanese condiments), alcools & liqueurs (Limoncello, Yuzushu, Dry Curaçao, custom Gins and Vodka), kitchen tools (Microplane® zesters, râpe japonaise) and citrus-themed books, with adjacent B2B services for restaurateurs and corporate gift baskets.
Differentiator
Problem solved
Functional benefit
Products and services
- Agrumes (fresh citrus) Core product line of fresh seasonal citrus cultivated in L'Agrumiste's own orchard near Fès, Morocco, under reasoned/organic agriculture, sold in season to individual consumers and restaurateurs in France.
- Épicerie sucrée (sweet grocery) Artisanal sweet grocery line made with orchard citrus — sirops aux agrumes (L'Agrumiste x L'Alchimiste), confitures, guimauves (sanguinelli, fleur d'oranger, sudachi, combava), dark chocolate 70% with dried citrus, orange-blossom water, and granolas (yuzu, main de bouddha). Sold to individual consumers.
- Épicerie salée (savory grocery) Curated savory grocery line of spice blends, condiments, vinegars, oils and Japanese specialties featuring citrus — e.g., Huile infusée au yuzu, Vinaigre de calamansi, Citron noir d'Iran, Yuzu Kosho, Furikake, Blanche Vallée, Curry Sumatra, Mélange d'épices, Bakasco, Miso au yuzu, Baie de Timur, Sil Timur. Sold to individual consumers.
- Alcools & Liqueurs Curated selection of citrus-driven alcohols and liqueurs, including Limoncello di Mallorca bio, Taroncello di Mallorca bio, Dry curaçao, Dry Curaçao Yuzu (Maison Ferrand co-creation), Gin Citadelle Jardin d'été, Limoncello Mamma Mia, Liqueur de cédrats (Distillerie Cazottes), Vodka INDIA (Distillerie de Paris, made with L'Agrumiste combava and main de Bouddha), Gin London Dry (L'alambic Parisien, made with L'Agrumiste citrus), Yuzushu (Ume No Yado).
- Outils / Ustensiles (tools) Citrus-focused kitchen tools: Microplane® zesters (Zesteur, Flexi zesti orange/vert/jaune), Moulin à épices Microplane®, Râpe japonaise, and a L'Agrumiste totebag. Sold to individual consumers.
- Livres (books) Curated bookshop on citrus themes spanning culinary, botanical and literary culture: Dix façons de préparer collection (citron, orange, mandarine, yuzu, kumquat, fleur d'oranger, citron noir, zeste), reference works (Agrumes, Le grand livre des agrumes, Agrumes résistant au froid, Zestes), and novels/children's books (Mon bel oranger, L'oranger, Six citrons acides, De la tarte au citron).
- Cadeau d'entreprise (corporate gift baskets) B2B corporate gift offering: gourmet discovery boxes (« coffrets découvertes ») built around fresh and unique L'Agrumiste products, available on bespoke quote for businesses to give to teams or clients, with phone-assisted sales Tuesday–Saturday 11h–19h.
- Restaurateurs (B2B professional citrus service) B2B service for restaurant chefs and engaged greengrocers: professional pricing on citrus, dedicated contact ([email protected]), and personalized support in varietal selection for professional kitchens.
- Furikake citron vert & piment Citrus-and-chili furikake topping (40 g) developed in collaboration with Épices Shira, sold within the Épicerie salée range for €7.00.
- Citron caviar Red Lemon Proprietary L'Agrumiste citrus variety — a finger-lime × clementine hybrid with red pearls, sold within the Agrumes range as a unique house creation.
- Citron caviar Vanessa Proprietary L'Agrumiste citrus variety — a finger-lime type with pink, crunchy, acidulated pearls, sold within the Agrumes range as a unique house creation.
Companies that use L'Agrumiste
Customer profileIdeal customer profiles3 records
L'Agrumiste technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
L'Agrumiste partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
L'Agrumiste competitors and assessment
Company assessmentBroad incumbents
- Maille: Iconic French mustard and premium condiment brand (Unilever). Comparable on premium French condiment positioning and retail distribution; much larger scale and broader assortment than L'Agrumiste's citrus-derived vinaigres, sirops and condiments.
- Hédiard: Historic Parisian luxury food house offering curated épicerie, confitures, confections and specialty produce. Comparable as a multi-category French specialty food brand with strong B2C and B2B (cadeau d'entreprise) channels, though at a much larger scale and broader assortment than L'Agrumiste's citrus-anchored catalog.
- Fauchon: Iconic French luxury food brand selling pastries, épicerie fine, alcools and gift boxes globally. Comparable as a Parisian specialty food house operating in D2C e-commerce, corporate gifting, and curated gift boxes — but with a vastly broader portfolio and international footprint than L'Agrumiste.
Direct peers
- Terre Exotique: French specialty spice and condiment brand sold to chefs and consumers via D2C e-commerce and retail. Comparable as a curated specialty-ingredient French brand with a similar B2B/B2C mix, premium positioning and gift-basket logic; L'Agrumiste mirrors this model with citrus instead of spices.
- Koppert Cress: Dutch grower of specialty micro-vegetables, cresses and edible flowers sold to chefs worldwide. Closely comparable as a specialty produce grower that bypasses commodity channels, sells rare cultivars at premium prices, and targets étoilés restaurateurs with curated variety programs.
- Belazu: UK supplier of premium Mediterranean and Middle-Eastern ingredients (oils, vinegars, pastes) to chefs and home cooks via D2C and retail. Comparable on curated specialty ingredients with a B2B chef focus and a B2C retail brand; L'Agrumiste is the citrus-anchored equivalent in the French market.
- Riverford Organic Farmers: UK organic farm D2C subscription and box-delivery business. Comparable on the direct-from-grower, organic-positioned, home-delivery model; differs in that L'Agrumiste specializes in exotic citrus curation rather than mixed organic vegetable boxes.
- Albert Ménès: French specialty food producer and retailer offering artisanal confitures, miels, condiments and épicerie fine via D2C and select retail. Directly comparable as a curated French specialty food brand with a similar mix of fruit-derived products, gift offerings, and B2B premium positioning.
- Steenbergs: UK specialist in organic spices, vanilla, teas and salts sold via D2C and to artisan food producers. Comparable as a small-batch, ethically-sourced specialty ingredients brand targeting premium food makers and home cooks with curated gift lines.
Others
- Maison Fossier: Historic French specialty biscuit and confectionery brand (Reims) selling via D2C, retail and corporate gifting. Adjacent peer — comparable in terms of being a heritage French specialty food brand with B2C e-commerce, gift baskets and épicerie positioning, though in biscuits rather than citrus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
L'Agrumiste social profiles
Digital presenceL'Agrumiste compliance and trust
Trust signalCompliance3 records
L'Agrumiste financial estimates
Financial estimateRevenue estimate
Valuation estimate
L'Agrumiste leadership team
Management profileNumber of profiles
Profiles2 records
L'Agrumiste funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
L'Agrumiste M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about L'Agrumiste
What does L'Agrumiste do?
L'Agrumiste cultivates 250+ citrus varieties in a single open-field orchard near Fès, Morocco, and sells fresh seasonal citrus (Pomelo Star Ruby, Bergamote Castagnaro, Lime de Tahiti, Yuzu, Sudachi, Combava, Citron caviar, etc.) directly to consumers via its e-commerce site and Paris boutique. Around the citrus core, it offers a curated épicerie sucrée (syrups, jams, guimauves, chocolate, granolas), épicerie salée (oils, vinegars, spice blends, Japanese condiments), alcools & liqueurs (Limoncello, Yuzushu, Dry Curaçao, custom Gins and Vodka), kitchen tools (Microplane® zesters, râpe japonaise) and citrus-themed books, with adjacent B2B services for restaurateurs and corporate gift baskets.
Is L'Agrumiste a public or private company?
L'Agrumiste is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was L'Agrumiste founded?
L'Agrumiste was founded in 2016. It employs 11 to 50 people.
Where is L'Agrumiste based?
L'Agrumiste is headquartered in Montrouge, France, in the Europe region.
How does L'Agrumiste make money?
Eight revenue lines are on record. Direct citrus e-commerce (B2C) is the primary driver. The others are Épicerie salée (savory grocery), Épicerie sucrée (sweet grocery), alcools & Liqueurs, outils / Ustensiles (tools), livres (books), corporate gifting (cadeau d'entreprise) and restaurateurs (B2B professional pricing).
Who are L'Agrumiste's main competitors?
Broad incumbents on record are Maille, Hédiard and Fauchon. Direct peers are Terre Exotique, Koppert Cress, Belazu, Riverford Organic Farmers, Albert Ménès and Steenbergs. Maison Fossier is listed as an others.
Does L'Agrumiste have an API?
No public API is recorded for L'Agrumiste.
What industry is L'Agrumiste in?
L'Agrumiste's product category is Specialty Citrus Production and Retail. Its primary akta.pro industry code is AFAGACAA, Citrus Orchards (Oranges, Lemons, Limes, Grapefruit), with a secondary code of AFAFAGAE, Flavor Bases & Emulsions (Citrus oils, beverage emulsions, clouding agents). Its NAICS code is 11131 and its SIC code is 2030.