Eco Insulation

What Eco Insulation does

Eco Insulation is a privately held Ontario-based insulation contractor founded in 2011, operating under the legal name Eco Insulation Canada. The company specializes in closed-cell polyurethane spray foam insulation (its flagship product, rated R-6 per inch) alongside fiberglass batt, recycled-newspaper cellulose, and blown fibre offerings. It sells professional installation services across six regional branches — Chatham-Kent, London, Sarnia-Lambton, Strathroy, Sudbury, and Windsor-Essex — and serves residential homeowners (primary), building contractors, and home builders. Service lines include new construction insulation, retrofit upgrades, insulation removal, home insulation inspections (with thermal imaging), and a contractor-account program. The company has been awarded GreenGuard Gold certification for its closed-cell spray foam and is an approved contractor for the federal Canada Greener Homes Grant, Enbridge, Union Gas, and Green Ontario Fund rebate programs, enabling it to capture government-subsidized retrofit demand.

Revenue is generated through quote-based professional installation services priced per project, with free in-home consultations as the primary lead-conversion mechanic and customer financing routed through Financeit.ca. Go-to-market is sales-led and multi-channel: Google Ads, Facebook, Instagram, branded service vehicles, yard signs, and a customer referral program. Distribution is direct via regional branches and asset-light via a franchise/owner-operator model that enables independent agents and joint venture partners to operate under the Eco Insulation brand with corporate lead generation and sales coaching support. The company self-describes as one of Ontario's largest insulation contractors and won the 2020 Quality Business Award for Best Insulation Company in Chatham-Kent. There is no evidence of external investment, M&A activity, or public listing; ownership appears founder-controlled.

Name

Eco Insulation

Legal name

Eco Insulation Canada

Website

https://ecoinsulation.ca

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Eco Insulation is a privately held Ontario-based insulation contractor that installs closed-cell spray foam, batt, cellulose, and blown fibre insulation for residential homeowners, contractors, and builders across six Ontario branches.

Ownership category

akta.pro rank

Product category

Building Insulation Services

NAICS

Drywall and Insulation Contractors (238310)

SIC

Plastics Foam Products (3086)

akta.pro industry

PRIMARYIMAFAMAD

Insulation & Air/Vapor Barrier Systems (Thermal, Acoustic, WRB/AVB)

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Building Envelope & Exterior Works (Roofing, Facades, Glazing)

SECONDARYIMADAGAE

Spray Foam Insulation Systems

Industrials, Manufacturing & Construction/Building Materials & Products/Insulation & Weatherization Materials

Keywords

• Spray foam insulation
• Batt insulation
• Cellulose insulation
• New construction insulation
• Retrofit insulation

Headquarters

HQ city

Chatham

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insulation Installation Services: Revenue generated from professional insulation installation services for residential and commercial properties, including new construction and retrofit applications.
2. Insulation Products: Direct sale of insulation materials including spray foam, batt, cellulose, and blown fibre products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Eco Insulation is an Ontario-based insulation contractor that installs spray foam (closed-cell polyurethane), fiberglass batt, cellulose (recycled newspaper), and blown fibre insulation across residential and commercial properties. Services span new construction installations, retrofit upgrades, insulation inspections using thermal imaging, and professional insulation removal, delivered through six regional Ontario branches and a franchise/contractor partner network.

Product overview

Eco Insulation is a service-based insulation contractor operating across Ontario with a multi-location network. The company offers a portfolio of insulation products centered on spray foam insulation as its flagship offering, supplemented by batt, cellulose, and blown fibre insulation options. Services span new construction installations, retrofit upgrades, insulation removal, and professional inspections. The company operates through both direct service locations and franchise/partnership channels, serving residential and commercial customers in Chatham-Kent, London, Sarnia-Lambton, Strathroy, Sudbury, and Windsor-Essex regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Spray Foam Insulation Closed-cell polyurethane spray foam insulation with R-6 per inch, serving as the company's flagship product for attics, basements, crawl spaces, wall cavities, and exposed floors in residential and commercial properties. Installed by licensed and certified applicators under GreenGuard Gold standards.
• Batt Insulation and Vapour Barrier Fiberglass batt insulation sheets with optional foil vapour barrier, installed in attics and wall cavities for residential and commercial projects.
• Cellulose and Blown Fibre Insulation Loose-fill insulation made from recycled newspaper (cellulose) or loose fiberglass (blown fibre), applied using specialized blower equipment for attics and wall cavities. Positioned as an eco-friendly insulation option.
• Insulation Removal Professional removal and disposal of old insulation materials using industrial vacuum equipment for homeowners undertaking renovation or insulation upgrade projects.
• Insulation Inspection Home insulation assessment service that uses thermal imaging to identify heat loss, air leaks, and insulation deficiencies, supporting qualification for government rebate programs.
• New Construction Insulation Insulation installation for new home builds covering basements, crawlspaces, rim joists, exterior walls, windows, doors, soffits, attics, ceilings, knee walls, and hot roof applications, delivered to home builders and contractors.
• Retro Fit Insulation Insulation upgrade service for existing homes covering basement, crawlspace, rim joist, exterior walls, soffit, attic, cathedral/tray ceiling, knee walls, hot roof applications, plus Fresh Start and Clean Space packages.
• Contractor Account Services Partnership program that enables building contractors and construction firms to offer insulation services using Eco Insulation's products, brand, and licensed installation capacity through dedicated contractor accounts.
• Franchise / Partnership Program Turn-key business ownership opportunity for independent sales agents, owner-operators, and joint venture partners to operate regional insulation businesses under the Eco Insulation brand across Ontario.

Quantifiable outcome

• Utility bill reduction up to 50%
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Canada Greener Homes GrantcoreGTM or Marketing Partner · 27 May 2021Federal government grant program offering up to $5,000 in rebates for home energy efficiency retrofits including insulation upgrades. Eco Insulation is an approved contractor participating in this initiative.
• Enbridge Gas DistributioncoreGTM or Marketing Partner · 21 September 2020Home Efficiency Rebate program offering up to $5,000 in rebates for insulation upgrades. Eco Insulation serves as an approved contractor for this program serving Union Gas and Enbridge Gas customers.
• Union GascoreGTM or Marketing PartnerHome Reno Rebate program offering up to $5,000 for qualifying insulation renovations. Partnership enables customers to access rebates when using Eco Insulation services.
• Barrier Sciences GroupminorImplementation/ SI/ Consulting PartnerEnergy audit partner providing pre- and post-renovation energy assessments required for rebate eligibility. Eco Insulation recommends customers use this approved Service Organization.
• Green Ontario Fund (GreenON)minorGTM or Marketing PartnerProvincial non-profit program providing rebates for low-carbon, energy-efficient home renovations including insulation upgrades up to $7,200.
• Financeit.caminorChannel Partner/ Reseller/ DistributorFinancing partner providing payment plan options for customers. Eco Insulation offers financing through this partner for customers who qualify.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Centennial Insulation: Ontario-based insulation contractor providing spray foam, batt, and blown-in insulation services. Directly comparable as a regional competitor targeting the same homeowner and builder segments in overlapping Ontario geographies.
• Insta-Insulation: National Canadian insulation installer offering spray foam and other insulation services to residential and commercial customers. Comparable in product mix, sales-led GTM (free in-home assessments), and approved-contractor status with government rebate programs.
• 2 Seasons Insulation: Regional insulation contractor in southwestern Ontario offering spray foam, cellulose, and batt installation. Comparable as a small-to-mid-sized regional operator competing for the same residential retrofit and new construction customers.
• Canada Spray Foam: Canadian spray foam insulation contractor focused on residential and commercial applications. Closely comparable core product (closed-cell polyurethane) and customer base, with overlapping Ontario service areas.
• Great Northern Insulation: Canadian residential and commercial insulation contractor operating across multiple provinces, including Ontario. Closely comparable to Eco Insulation in services offered (spray foam, batt, blown-in), customer segments (homeowners, contractors, builders), and approved-rebate-contractor model.

Broad incumbents

• Owens Corning: Global building materials manufacturer with a major insulation product portfolio (fiberglass batts, foam sheathing). Comparable as an upstream supplier of insulation materials that Eco Insulation installs, and a broad incumbent in the category.
• Icynene (Huntsman Building Solutions): Leading manufacturer of spray polyurethane foam insulation systems and an industry authority on installer certification. Comparable as the dominant upstream brand of the core closed-cell spray foam chemistry Eco Insulation applies.
• CertainTeed (Saint-Gobain): Major building products manufacturer offering fiberglass, spray foam, and other insulation systems. Comparable as a large incumbent whose insulation brands set specifications that drive downstream contractor demand.
• BASF: Global chemical manufacturer producing polyurethane systems used in spray foam insulation. Comparable as an upstream supplier whose chemistry and pricing directly affect the cost structure of spray foam contractors like Eco Insulation.
• Johns Manville: Large manufacturer of fiberglass insulation, spray polyurethane foam, and other building products. Comparable as a key materials supplier and broad incumbent shaping the insulation products that contractors like Eco Insulation install.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EcoInsulationCanada
• Instagraminstagram.com/ecoinsulationcanada
• Xx.com/ecoinsulation
• LinkedInlinkedin.com/company/eco-insulation-franchising

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eco Insulation