Coochie HydroGreen
Coochie HydroGreen is an Australian lawn care franchise founded in the mid-1990s, delivering a proprietary 6-in-1 liquid lawn treatment and add-on weed, disease, and pest services to residential homeowners, strata managers, and commercial property clients across six states plus the ACT via a network of licensed franchisees.
- Company typePrivate
- Founded1995
- HeadquartersAustralian Capital Territory, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Coochie HydroGreen does
Coochie HydroGreen, operating through Coochie Resources Pty Ltd (ACN 077 838 941), is an Australian residential and commercial lawn care franchise founded in the mid-1990s in Yass, NSW and headquartered in the Australian Capital Territory. The company's core offering is a proprietary 6-in-1 liquid lawn treatment that combines liquid fertilisers, organic soil conditioners, moisture retainers, and weed, pest, and disease control in a single application, delivered through a recurring bi-monthly program of six scheduled visits per year. Add-on services — specialised weed control, lawn disease treatments (e.g., Brown Patch, Dollar Spot, Red Thread), and pest/grub control (e.g., African Black Beetle, Armyworm) — are offered as standalone or supplementary modules.
The business operates as an asset-light franchise model: licensed and insured franchisees deliver on-site treatments to customers within exclusive territories across six Australian states plus the ACT, covering 3,000+ listed service areas and serving 36,000+ repeat customers. Revenue mechanics combine per-treatment customer payments on a pay-as-you-go basis (no lock-in contracts), corporate franchise acquisition fees of A$120,000–A$185,000+ GST per greenfield territory, and ongoing franchise royalties/purchases. Customer segments are primarily residential homeowners, with secondary focus on strata managers, commercial property managers, and business owners.
The company relies on a digital marketing stack — website enquiry forms, a 1800 contact line, Facebook, Instagram, and content marketing — to feed customer demand to local franchisees, and emphasises pet-friendly, professionally applied products at registered label rates. Coochie HydroGreen is privately held with no disclosed external funding, parent company, or acquisition activity, and reports 51–100 employees and 30+ years of operating history.
Coochie HydroGreen firmographics
Firmographics- Name
- Coochie HydroGreen
- Legal name
- Coochie Resources Pty Ltd
- Website
- https://coochie.com.au
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Coochie HydroGreen is an Australian lawn care franchise founded in the mid-1990s, delivering a proprietary 6-in-1 liquid lawn treatment and add-on weed, disease, and pest services to residential homeowners, strata managers, and commercial property clients across six states plus the ACT via a network of licensed franchisees.
- Ownership category
- akta.pro rank
Coochie HydroGreen industry classification
Industry- Product category
- Professional Lawn Care Services
- NAICS
- Landscaping Services (561730), Landscaping Services (56173), Exterminating and Pest Control Services (56171)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Seasonal Lawn Treatment Packages (Spring/Fall Cleanups, Winterization) (HSAIAGAJ)
- akta.pro secondary industry
- Fertilization Programs (Granular & Liquid) (HSAIAGAA)
Keywords
Where Coochie HydroGreen is headquartered
LocationHeadquarters
- HQ city
- Australian Capital Territory
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Coochie HydroGreen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others
Revenue model
- Lawn Care Program (Recurring Service): Subscription-style recurring revenue model based on 6 scheduled treatments per year (bi-monthly applications). Customers pay for each treatment or service visit. The program includes seasonal mix of liquid fertilisers, organic conditioners, and weed/pest treatments. Services are pay-as-you-go with no lock-in contracts, providing flexibility while maintaining recurring customer relationships.
- Individual Service Treatments: One-time or ad-hoc services for specific lawn care needs including weed control, disease control, and pest/grub control. Customers can request individual services as needed.
- Franchise Fees: Revenue from franchisee purchases and ongoing franchise fees. Greenfield franchise opportunities range from $120,000 to $185,000+ GST, with established franchise resales at higher values.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Lawn Care Program - 6 treatments per year |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Coochie HydroGreen product offering
Product offeringCore offering
Coochie HydroGreen delivers professional recurring lawn care services to Australian residential and commercial customers through a nationwide franchise network. Its core service is the Lawn Care Program — six bi-monthly treatments per year applying a proprietary 6-in-1 liquid lawn treatment that combines fertilisation, organic soil conditioning, moisture retention, weed control, pest control, and disease management in a single, pet-friendly application. Services are backed by a service warranty, expert technician advice at every visit, and free lawn assessments with no lock-in contracts.
Product overview
Coochie HydroGreen is a service-based lawn care company operating a franchise model across Australia. Its core offering is the 6-in-1 Liquid Lawn Treatment — a combined liquid treatment that simultaneously delivers fertilisation, organic soil conditioning, moisture retention, weed control, pest control, and disease management. This treatment is delivered through the Lawn Care Program (6 scheduled visits per year, bi-monthly, no lock-in contracts) and three specialised add-on service modules: Weed Control Services, Lawn Disease Care Services, and Pest & Grub Control Services. Services are provided by licensed and insured operators at registered label product rates, backed by a service warranty, and supported by trained technicians and agronomists. The company serves residential homeowners, strata managers, commercial property managers, and business owners across all Australian states and territories.
Differentiator
Problem solved
Functional benefit
Products and services
- Lawn Care Program
Quantifiable outcome
- Lush, healthy lawn achievable in as little as 6 treatments per year
Companies that use Coochie HydroGreen
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Coochie HydroGreen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Coochie HydroGreen partnerships and signals
Strategic signalScale indicators6 records
Recent moves4 records
Expansion highlights5 records
Coochie HydroGreen competitors and assessment
Company assessmentBroad incumbents
- Rentokil Initial: Rentokil Initial is a global pest control and hygiene services conglomerate with significant Australian residential and commercial operations. Comparable to Coochie in the pest/grub control service line and in recurring service contracts, though it is a much larger multi-service platform.
- Scotts LawnService: Scotts (Scotts Miracle-Gro) historically operated a recurring lawn treatment service and remains a major brand in residential lawn care. Comparable to Coochie in the consumer-side brand position and product category, though most of its current revenue is consumer products rather than services.
- TruGreen: TruGreen is the largest U.S. residential lawn care franchise, offering recurring fertilization, weed, and pest control programs through a franchise model. Highly comparable to Coochie HydroGreen in business model, recurring 6-8 visit program structure, and franchise licensing economics, though significantly larger and operating in North America.
- Terminix (now Rentokil Terminix): Terminix is a major global pest control services provider with recurring residential contracts. Overlaps with Coochie's pest and grub control service line, bundled recurring visit model, and residential customer segment, though broader in scope.
- Orkin Australia: Orkin is a global pest control operator with active Australian operations. Overlaps with Coochie's pest and grub control service module and recurring service contract structure, although Orkin spans far beyond lawn-related pest control.
Direct peers
- Weed Man: Weed Man is a North American franchise system specializing in lawn fertilization and weed control programs delivered through scheduled visits. Closely comparable to Coochie's 6-in-1 treatment cadence and franchise-based service delivery model.
- Lawn Doctor: Lawn Doctor is a U.S. franchise network offering customized lawn fertilization, weed, and pest control treatments. Direct peer to Coochie HydroGreen in product offering (recurring lawn treatment programs), franchise-based delivery, and customer segment (residential homeowners).
- Spring-Green Lawn Care: Spring-Green is a U.S. franchise offering lawn fertilization, weed control, and pest management services on a recurring visit schedule. Direct peer to Coochie HydroGreen in franchise structure, recurring revenue model, and treatment-based service offering.
Regional players
- Greenway Lawn Care: Greenway Lawn Care is an Australian family-owned lawn care provider offering fertilization, weed, and pest control services. Direct peer to Coochie in geography (Australia), product offering (recurring lawn treatment), and target segment (residential homeowners), though it operates without a franchise model.
- Jim's Mowing: Jim's Mowing is Australia's largest lawn mowing and general garden maintenance franchise network. Regional and adjacent peer to Coochie: operates in the same Australian outdoor-services franchise category but focuses on mowing and general maintenance rather than recurring chemical treatment programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Coochie HydroGreen social profiles
Digital presenceCoochie HydroGreen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coochie HydroGreen leadership team
Management profileNumber of profiles
Profiles1 record
Coochie HydroGreen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coochie HydroGreen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coochie HydroGreen
What does Coochie HydroGreen do?
Coochie HydroGreen delivers professional recurring lawn care services to Australian residential and commercial customers through a nationwide franchise network. Its core service is the Lawn Care Program — six bi-monthly treatments per year applying a proprietary 6-in-1 liquid lawn treatment that combines fertilisation, organic soil conditioning, moisture retention, weed control, pest control, and disease management in a single, pet-friendly application. Services are backed by a service warranty, expert technician advice at every visit, and free lawn assessments with no lock-in contracts.
Is Coochie HydroGreen a public or private company?
Coochie HydroGreen is a private company. It is classified as family owned and is currently operating.
When was Coochie HydroGreen founded?
Coochie HydroGreen was founded in 1995. It employs 51 to 100 people.
Where is Coochie HydroGreen based?
Coochie HydroGreen is headquartered in Australian Capital Territory, Australia, in the Oceania region.
How does Coochie HydroGreen make money?
Three revenue lines are on record. Lawn Care Program (Recurring Service) is the primary driver. The others are individual Service Treatments and franchise Fees.
Who are Coochie HydroGreen's main competitors?
Broad incumbents on record are Rentokil Initial, Scotts LawnService, TruGreen, Terminix (now Rentokil Terminix) and Orkin Australia. Direct peers are Weed Man, Lawn Doctor and Spring-Green Lawn Care. Regional players are Greenway Lawn Care and Jim's Mowing.
Does Coochie HydroGreen have an API?
No public API is recorded for Coochie HydroGreen.
What industry is Coochie HydroGreen in?
Coochie HydroGreen's product category is Professional Lawn Care Services. Its primary akta.pro industry code is HSAIAGAJ, Seasonal Lawn Treatment Packages (Spring/Fall Cleanups, Winterization), with a secondary code of HSAIAGAA, Fertilization Programs (Granular & Liquid). Its NAICS code is 561730 and its SIC code is 700.