What GNEX.ro does

GNEX.ro is a Romanian direct-to-consumer e-commerce retailer specializing in electromobility products, drones, smart safety wearables, and automotive electronics, operated under the legal entity SC Electric Destination SRL (CIF RO41245911, registered 2019 in Voluntari, Ilfov county). The storefront aggregates multiple premium brands across four verticals: DJI-branded consumer and professional drones plus QYSEA/Chasing underwater ROVs; electric scooters (Joyor, Kaabo, Ninebot, NIU), electric mopeds and motorcycles (NIU, Sur-Ron), and electric bicycles (NIU); smart helmets (LIVALL with Bluetooth/LED/SOS features, and NIU); and dashcams/radar detectors from Neoline, alongside DJI photo-video equipment including Osmo, Ronin, and RC controllers. The assortment spans price points from ~69 RON accessories to ~77,319 RON professional drones.

Name

GNEX.ro

Legal name

SC Electric Destination SRL

Website

https://gnex.ro

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

GNEX.ro is a Romanian direct-to-consumer e-commerce retailer selling consumer and professional drones (DJI), electric scooters, mopeds and bicycles (NIU, Kaabo, Joyor, Sur-Ron, Ninebot), smart helmets (LIVALL, NIU), and dashcams (Neoline) to individual consumers across Romania, with in-house repair, drone rental, and surveying services.

Ownership category

akta.pro rank

Product category

Consumer Electronics & Electromobility Retail

NAICS

Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Automotive Parts and Accessories Retailers (44133)

SIC

Retail-Nonstore Retailers (5960), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Self-Balancing Scooters & Hoverboards (CRACASAD)

akta.pro secondary industries

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Consumer drones
• Electric scooters
• Electromobility retail
• Smart helmets
• Dashcam retail

Headquarters

HQ city

Cluj-napoca

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Direct retail sales of electromobility products including drones, electric scooters, electric mopeds, smart helmets, action cameras, car dashcams, and accessories. One-time purchase model with occasional installment payment options through partner banks.
2. Service and Repair: Repair and maintenance services for electric scooters and DJI drones. Drone rental services available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

GNEX.ro is an online Romanian retail platform that sells personal electric mobility vehicles (electric scooters from Joyor, Kaabo, Ninebot, NIU; electric mopeds from NIU and Sur-Ron; NIU electric bicycles), consumer and professional drones (DJI consumer, DJI Matrice/Mavic Enterprise/Agras/Dock, underwater ROVs from QYSEA and Chasing), smart protective helmets (LIVALL, NIU), dashcams (Neoline), and DJI photo/video equipment (Osmo, Ronin). The retailer supplements product sales with paid after-sales services including electric-scooter repair, DJI drone repair, drone rental, and professional drone services (surveying, mapping, inspection). Customers can pay via card, with interest-free installments available through partner banks, and orders ship via DPD or to Sameday EASYBOX lockers.

Product overview

GNEX.ro is an online electromobility retail platform offering a comprehensive portfolio of personal electric vehicles, drones, smart wearables, and photo/video equipment. The core offering spans four main product categories: (1) consumer and professional drones under the DJI brand plus underwater ROVs from QYSEA and Chasing; (2) electric micromobility vehicles including electric scooters (Joyor, Kaabo, Ninebot, NIU), electric mopeds and motorcycles (NIU, Sur-Ron), and electric bicycles (NIU); (3) smart helmets with integrated safety and connectivity features (LIVALL, NIU); and (4) automotive electronics including dashcams (Neoline). The platform also provides complementary services including professional repair/maintenance for electric scooters and drones, drone rental, and sells branded spare parts and accessories for all product lines. Payment is facilitated through multiple banking partners offering interest-free installment plans.

Differentiator

Problem solved

Functional benefit

Products and services

• DJI Consumer Drones Personal-use consumer drones including DJI Air, Avata, FPV, Mavic 3, Mini, and Neo series aimed at hobbyists and content creators seeking aerial photography and videography.
• DJI Professional Drones Enterprise-grade drones including DJI Agras (agricultural), Matrice series, Mavic 2/3 Enterprise, Phantom 4 Multispectral, and DJI Dock stations for commercial and industrial applications such as surveying, mapping, inspection, and agriculture.
• Underwater Drones (ROVs) Underwater remotely operated vehicles from QYSEA Fifish and Chasing brands for underwater exploration, inspection, and videography.
• DJI Software for Professional Drone Operations Software solutions for professional drone operations including DJI Enterprise Flight Management and DJI Terra mapping software, sold to professional drone operators and enterprises.
• Joyor Electric Scooters Electric scooters from Joyor brand including Spider, Torino, Venom, Mbike, Allegria, F3, S5, S10-S, and Y10 models ranging from 350W to 1000W motors with 35-100km range, sold to urban commuters.
• Kaabo Electric Scooters High-performance electric scooters from Kaabo including Mantis and Wolf Warrior series with dual motors up to 2400W and extended range capabilities, sold to enthusiasts seeking higher power and range.
• Ninebot (Segway-Ninebot) Electric Scooters Electric scooters from the Ninebot (Segway-Ninebot) brand for urban mobility, sold to city commuters.
• NIU Electric Kick Scooters Electric kick scooters from NIU including KQi3 Sport models with app connectivity and smart features, sold to urban commuters.
• NIU Electric Mopeds Electric mopeds and scooters from NIU including MQi+ Sport, NQi GTS, NQi Cargo, and UQi Sport models with Bosch motors, sold to urban commuters.
• Sur-Ron Electric Motorcycles and Mopeds Electric motorcycles and mopeds from Sur-Ron including Light Bee (Road Legal and Off-Road), Ultra Bee, and Storm Bee models, sold to enthusiasts and off-road riders.
• NIU Electric Bicycles Electric bicycles from NIU including EUB-01 Sport (Aero) model with 350W motor and up to 85km range, sold to commuters and recreational cyclists.
• LIVALL Smart Helmets Smart protective helmets with integrated Bluetooth, LED lighting, SOS alerts, brake lights, turn signals, and hands-free calling for cycling and e-scooter riders. Includes BH51M NEO, BH51T, MT1 NEO, RS1 (ski/snowboard), EVO21, BH62 NEO, BH60SE, and C20 models.
• NIU Smart Helmets Protective helmets from NIU including Classic C34 model with integrated visor and safety features, sold to e-scooter and e-moped riders.
• Neoline Dashcams and Radar Detectors Dashboard cameras and hybrid radar/lidar detectors from Neoline including X-COP 9300S and ATOM models with parking mode and Z-SIGNATURE filter technology, sold to motorists.
• DJI Photo and Video Equipment Stabilized camera systems including DJI Osmo Pocket, Osmo Action cameras, Ronin gimbals, and DJI RC controllers for videography, sold to content creators and videographers.
• Electric Scooter Repair and Maintenance Service Professional repair and maintenance services for electric scooters, offered to e-scooter owners as a paid after-sales service.
• DJI Drone Repair and Maintenance Service Professional repair and maintenance services for DJI drones, offered to drone owners as a paid after-sales service.
• Drone Rental Drone rental services for short-term use, provided to customers needing temporary drone access without purchase.
• Professional Drone Services Professional drone services including surveying, mapping, and inspection, sold to commercial clients needing aerial data capture.

Quantifiable outcome

• Free delivery via DPD for orders exceeding 500 lei
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• EuroPayment ServicescoreTechnology or IntegrationPayment processing partnership through EuPlatesc system enabling online card payments (Visa/Visa Electron/Maestro/MasterCard) with 3D Secure authentication. Single processing point for all cards regardless of issuing bank.
• Banca Transilvania (Star BT)coreChannel Partner/ Reseller/ DistributorEnables 4 interest-free installments for Star BT cardholders. Cards include Star Forte, Star Gold, Visa Gold BT-Rotary, Star Platinum, and business credit cards.
• BCR (Bun de Plata)coreChannel Partner/ Reseller/ DistributorEnables 4 interest-free installments for BCR Bun de Plata cardholders including Standard, Gold, and EU Platinum variants.
• Alpha BankcoreChannel Partner/ Reseller/ DistributorEnables flexible installment payments for Alpha Bank cardholders with 0% interest options.
• BRD FinanceminorChannel Partner/ Reseller/ DistributorEnables installment payment options for BRD Finance cardholders.
• DPD RomaniacoreChannel Partner/ Reseller/ DistributorCourier delivery partner providing free shipping for orders over 500 lei within Romania.
• Sameday CouriercoreChannel Partner/ Reseller/ DistributorProvides EASYBOX parcel locker delivery service for convenient customer self-pickup.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PC Garage: Online-first Romanian retailer focused on IT, gaming, and consumer electronics, also stocking some e-mobility and drone accessories. Comparable as an e-commerce-led domestic retailer with overlapping accessory and consumer tech SKUs.
• CEL.ro: Romanian online retailer selling a broad mix of consumer electronics, small appliances, and lifestyle products. Comparable as a domestic online consumer-electronics retailer whose general-merchandise strategy partially overlaps with GNEX's accessory and gadgets catalog.
• QuickMobile (Romania): Romanian online retailer focused on mobile devices and consumer electronics with extended accessories assortment. Comparable as a domestic e-commerce peer selling electronics-adjacent categories to Romanian consumers.
• Flanco Retail: Romanian consumer electronics and small appliances retailer with online and physical stores. Comparable as a domestic retailer overlapping with GNEX on consumer electronics and e-mobility, though it does not specialize in drones or premium scooters.
• eMAG.ro: Romania's largest general e-commerce marketplace operated by Naspers/Prosus, carrying drones, e-scooters, e-mopeds, and consumer electronics. Comparable as the dominant online non-store retailer in GNEX's domestic market, though it operates across all categories rather than specializing in electromobility.
• Altex Romania: One of Romania's leading consumer electronics retail chains (online plus 130+ stores), carrying e-scooters, drones, and accessories. Comparable as a domestic omnichannel retailer overlapping with GNEX in DJI and e-mobility SKUs, but with a much broader assortment.
• ITGalaxy.ro: Romanian retailer selling IT hardware, networking, and consumer electronics through both online and physical channels. Comparable as a domestic multi-category electronics retailer partially overlapping with GNEX's camera and accessory categories.

Direct peers

• Drone24h.com: Central European online drone retailer specializing in DJI consumer and enterprise drones. Directly comparable to GNEX's drone pillar as a regional online specialist with adjacent repair and accessories offerings.
• Vexio.ro: Romanian e-commerce retailer specializing in electric scooters, e-mopeds, electric bicycles, and related accessories. Directly comparable to GNEX as a Romania-based electromobility specialist with similar product mix and target consumer.

Regional players

• Pure Electric: UK-based specialist e-scooter and e-mobility retailer with physical and online stores. Comparable to GNEX as a specialist e-mobility retailer with strong brand curation, service, and accessories focus, though operating in Western Europe rather than Romania.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCoMGtmG227HXHyJx6Z1Egew
• Facebookfacebook.com/Gnex.ro
• Instagraminstagram.com/gnex.ro

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GNEX.ro