ASSUREVER
ASSUREVER is an independent French wholesale insurance broker and manager that distributes travel insurance to over 4,500 tourism professionals (agencies, tour operators, cruise lines, airlines) and individual travelers, claiming the N°1 position in the French tourism insurance market.
- Company typePrivate
- Founded1989
- HeadquartersBourges, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What ASSUREVER does
ASSUREVER is an independent French wholesale insurance broker (courtier grossiste) and manager specializing in travel insurance for the tourism industry. Registered as a Société Anonyme (RCS Paris B 384.706.941, share capital €41,320) with headquarters in Paris and operational offices in Bourges, the company originated around 1989 and was acquired by its current co-presidents Matthieu Drouet and Jean-Philippe Lardennois in a December 2019 management buyout that retained all staff and partnership contracts. ASSUREVER self-describes as the N°1 broker on the French tourism insurance market for both Leisure and Business, reporting that 74% of French travel agencies are customers and that over 4,500 tourism professionals (travel agencies, tour operators, cruise lines, airlines, ferries, bus companies) and 2.2 million travelers worldwide have been insured through its platform.
The company's core offering spans six travel insurance products: Assurance Vacances, Assurance Voyage en Groupe, Assurance Schengen, Assurance Etudiant, Assistance Voyage, and Assurance Locations de Vacances, with pricing ranging from €6 per person (group travel) to €129+ (student insurance) and coverage limits up to €1M. The underlying technology consists of a B2C website (particulier.assurever.com), a B2B professional extranet (pro.assurever.com), a customer self-service portal (Mon Espace), and APIs for embedding insurance subscription into third-party travel booking tools. The Assurever Academy training center and the annual Trophée competition (co-sponsored with Mutuaide and Avis) reinforce partner engagement. ASSUREVER is registered with ORIAS under number 07 028 567 and is supervised by the ACPR, providing the regulatory foundation for its brokerage and contract management activities.
ASSUREVER makes money primarily by acting as an intermediary between insurers and policyholders, earning commissions on travel insurance premiums distributed through B2B professional partners and, since October 2023, through its own direct-to-consumer channel. The go-to-market combines a France-wide field sales team with dedicated client advisors per agency, an embedded API channel for digital booking platforms, and a self-serve direct website for individual travelers. With approximately 52 employees, no external institutional investors, and no publicly disclosed funding, the company operates as a privately held, founder-led niche broker whose primary strategic priority post-buyout has been product expansion (e.g., Garantie Protection Sanitaire, vacation rental insurance), channel diversification (B2C launch), and ecosystem reinforcement through training and incentive programs.
ASSUREVER firmographics
Firmographics- Name
- ASSUREVER
- Legal name
- ASSUREVER
- Website
- https://assurever.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ASSUREVER is an independent French wholesale insurance broker and manager that distributes travel insurance to over 4,500 tourism professionals (agencies, tour operators, cruise lines, airlines) and individual travelers, claiming the N°1 position in the French tourism insurance market.
- Ownership category
- akta.pro rank
ASSUREVER industry classification
Industry- Product category
- Travel Insurance
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)
- akta.pro secondary industry
- Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)
Keywords
Where ASSUREVER is headquartered
LocationHeadquarters
- HQ city
- Bourges
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
ASSUREVER business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Travel Insurance Brokerage: As an independent wholesale broker (courtier grossiste), Assurever creates, distributes, and manages travel insurance and assistance contracts. Revenue is generated through insurance premiums collected from policyholders, with the company acting as intermediary between insurers and customers in the tourism sector.
- Individual Insurance Products: Direct-to-consumer sales of personal travel insurance products including vacation insurance, Schengen visa insurance, student insurance, and travel assistance through the particulier.assurever.com website. Customers pay premiums for coverage periods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Schengen Insurance - from €16 per person |
| Unit Pricing | Pay-as-you-go | Vacation Insurance - from €15 per person |
| Unit Pricing | Pay-as-you-go | Travel Assistance - from €19 per person |
| Unit Pricing | Pay-as-you-go | Group Travel Insurance - from €6 per person (minimum 10) |
| Unit Pricing | Pay-as-you-go | Student Insurance - from €129 |
| Unit Pricing | Pay-as-you-go | Vacation Rental Insurance - from €19.50 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
ASSUREVER product offering
Product offeringCore offering
ASSUREVER is a French wholesale travel insurance broker (courtier grossiste) that designs, distributes, and administers insurance products specifically tailored for tourism professionals and individual travelers. The company offers a portfolio of roughly 450 active insurance products covering cancellation, repatriation assistance, civil and professional liability, Schengen visa, mountain/snow sports, leisure vehicle, and group travel risks. It operates two dedicated distribution channels — a B2B platform for travel agencies and a B2C platform for end travelers — and provides digital tools such as a professional extranet and an insured-policyholder portal.
Product overview
ASSUREVER is an independent wholesale broker and manager specializing in travel insurance for the French tourism industry. The product portfolio comprises a B2B professional platform (Site Pro extranet) and a B2C direct-sales portal (particulier.assurever.com) through which customers access individual insurance products. Core insurance products include Assurance Vacances, Assurance Voyage en Groupe, Assurance Schengen, Assurance Etudiant, Assistance Voyage, and Assurance Locations de Vacances. The ecosystem is complemented by a customer self-service portal (Mon Espace) for policy management and claims, and the Assurever Academy for professional training. ASSUREVER targets both tourism professionals (B2B) and individual consumers (B2C), with 450 active products across leisure and business tourism markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Travel Insurance
Quantifiable outcome
- 74% of travel agencies in France trust Assurever
- +4 more outcomes
Companies that use ASSUREVER
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
ASSUREVER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ASSUREVER partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- MutuaidecoreMutuaide is a key partner for Assurever's annual Trophée competition for best travel insurance sellers. They co-sponsor the event alongside Avis. Mutuaide also appears as a trusted partner in news articles about the competition, indicating a close working relationship in the tourism insurance sector.
- AvisminorAvis partners with Assurever as co-sponsor of the annual Trophée competition for best travel insurance sellers. The partnership provides incentive travel prizes for winning travel agencies, aligning marketing efforts between the car rental and travel insurance sectors.
- Matthieu Drouet & Jean-Philippe LardennoiscoreIn December 2019, managing partners Matthieu Drouet and Jean-Philippe Lardennois acquired the company specializing in travel insurance. All staff and partnership contracts were retained, marking a management buyout transition.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
ASSUREVER competitors and assessment
Company assessmentEmerging players
- SafetyWing: Digital nomad and travel insurance insurtech operating globally with a subscription product; addresses similar individual travelers (including students and remote workers) but with a tech-first, direct-only model rather than a B2B travel-agency channel.
- HeyMondo: Digital-first travel insurance startup offering Schengen and travel coverage through an online purchase flow; overlaps with Assurever's B2C website and student/Erasmus offerings but without the embedded B2B travel-agency channel.
Broad incumbents
- April International: French insurance broker historically focused on international and expat insurance; comparable as an intermediary model with travel-related products and similar European geography.
- AXA Travel Insurance France: Travel insurance arm of AXA, France's largest insurer; competes in Schengen and trip-cancellation products while leveraging a much larger brand and branch network for distribution.
- Europ Assistance: Major global travel assistance and insurance provider owned by Generali; competes with Assurever in the French travel assistance and Schengen markets while offering broader international capabilities and corporate assistance lines.
- Allianz Travel (Allianz Partners): Global travel insurance and assistance leader (formerly Mondial Assistance) operating a French travel insurance product line; offers overlapping vacation, Schengen, and multi-trip policies to similar tourism channels.
Direct peers
- Chapka Assurances: French travel insurance broker specialized in coverage for tourists, students, and expats — the closest pure-play French competitor to Assurever, sharing product mix (vacation, Schengen, student) and online B2C distribution model.
- Mutuaide (Groupama Group): French travel assistance and insurance brand co-sponsoring Assurever's annual Trophée competition; competes in identical product lines (travel assistance, Schengen, vacation) and is even a working partner of Assurever.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ASSUREVER social profiles
Digital presenceASSUREVER compliance and trust
Trust signalCompliance2 records
ASSUREVER financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASSUREVER leadership team
Management profileNumber of profiles
Profiles2 records
ASSUREVER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASSUREVER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASSUREVER
What does ASSUREVER do?
ASSUREVER is a French wholesale travel insurance broker (courtier grossiste) that designs, distributes, and administers insurance products specifically tailored for tourism professionals and individual travelers. The company offers a portfolio of roughly 450 active insurance products covering cancellation, repatriation assistance, civil and professional liability, Schengen visa, mountain/snow sports, leisure vehicle, and group travel risks. It operates two dedicated distribution channels — a B2B platform for travel agencies and a B2C platform for end travelers — and provides digital tools such as a professional extranet and an insured-policyholder portal.
Is ASSUREVER a public or private company?
ASSUREVER is a private company. It is classified as management employee owned and is currently operating.
When was ASSUREVER founded?
ASSUREVER was founded in 1989. It employs 11 to 50 people.
Where is ASSUREVER based?
ASSUREVER is headquartered in Bourges, France, in the Europe region.
How does ASSUREVER make money?
Two revenue lines are on record. Travel Insurance Brokerage is the primary driver. The others are individual Insurance Products.
Who are ASSUREVER's main competitors?
Emerging players on record are SafetyWing and HeyMondo. Broad incumbents are April International, AXA Travel Insurance France, Europ Assistance and Allianz Travel (Allianz Partners). Direct peers are Chapka Assurances and Mutuaide (Groupama Group).
Does ASSUREVER have an API?
No public API is recorded for ASSUREVER.
What industry is ASSUREVER in?
ASSUREVER's product category is Travel Insurance. Its primary akta.pro industry code is FSAEADAN, Insurtech-Enabled Brokerage (Digital Brokers & Aggregators), with a secondary code of FSAEADAD, Wholesale Insurance Brokerage (Excess & Surplus Lines). Its NAICS code is 524210 and its SIC code is 6411.