Expert e-Commerce
Expert e-Commerce GmbH is a German consumer-electronics retailer operating the expert.de online storefront alongside 400+ physical "expert" stores across Germany, serving German households and B2B buyers with broad assortment across TVs, computing, smartphones, home appliances, and gaming, plus installation, repair, and financing services.
- Company typePrivate
- Founded1999
- HeadquartersLangenhagen, Germany
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Expert e-Commerce does
Expert e-Commerce GmbH is a German private limited-liability company (GmbH) operating a hybrid omnichannel consumer-electronics retail business under the "expert" brand. The company runs the expert.de e-commerce storefront alongside a network of over 400 physical specialist stores across Germany, enabling customers to browse and purchase online with home delivery, reserve-and-collect, or walk-in purchase. Its assortment spans eight principal product categories: TV & Audio, Computer & Accessories, Photo & Drone, Telecom & Navigation, Household & Kitchen, Health & Personal Care, Toys & Entertainment, and Gaming & Leisure, with depth across all major CE brands (Samsung, Apple, LG, Sony, Panasonic, Philips, Braun, JBL, Sonos, DJI, Garmin, etc.). The platform supports multiple payment methods (Wero, PayPal, American Express, Visa, Mastercard, Klarna, Billie) and provides consumer services including expert consultation, repair, installation/mounting, financing, old-appliance disposal, and 30-day buyer protection via Trusted Shops.
The revenue model is anchored in retail hardware sales across consumer electronics and home appliances, augmented by service attach (installation, repair, financing) and a secondary B2B procurement channel for business customers. Distribution is exclusively domestic — Germany, within the DACH region — combining the e-commerce storefront, physical retail showrooms, and store-pickup points. Marketing is multi-channel, leveraging SEO-optimized category and buying-guide content, an email newsletter program ("Newsletter Club"), and an active presence on YouTube, LinkedIn, Instagram, Facebook, and Xing.
Underlying technology is described as a standard e-commerce platform with integrated inventory management and physical-store fulfillment capabilities; no proprietary technology, AI/ML capabilities, mobile app, or public APIs are disclosed. The company is privately held with no disclosed parent, investors, funding rounds, or leadership team in the source material, and operates without publicly reported revenue figures. Ownership, governance, headcount, and financial performance are not disclosed.
Expert e-Commerce firmographics
Firmographics- Name
- Expert e-Commerce
- Legal name
- expert e-Commerce GmbH
- Website
- https://expert.de
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Expert e-Commerce GmbH is a German consumer-electronics retailer operating the expert.de online storefront alongside 400+ physical "expert" stores across Germany, serving German households and B2B buyers with broad assortment across TVs, computing, smartphones, home appliances, and gaming, plus installation, repair, and financing services.
- Ownership category
- akta.pro rank
Expert e-Commerce industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (44921), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Computer & Computer Software Stores (5734), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Specialty Retail Omnichannel (Books, Office, Toys, Hobby) (CRAFAEAI)
- akta.pro secondary industry
- Toy & Game E-commerce Specialists (CRALAFAL)
Keywords
Where Expert e-Commerce is headquartered
LocationHeadquarters
- HQ city
- Langenhagen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Expert e-Commerce business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Electronics Sales: Revenue generated from direct retail sales of consumer electronics and home appliances through both online and physical retail channels. Products include TVs, audio equipment, computers, smartphones, gaming, and home appliances.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Expert e-Commerce product offering
Product offeringCore offering
Expert e-Commerce is a German consumer electronics and home appliance retailer that sells TVs, audio equipment, computers, smartphones, gaming products, household appliances, and related categories through its online shop (expert.de) and over 400 physical retail store locations across Germany. The offering combines direct retail product sales with value-added services such as expert consultation, repair, installation, financing, old appliance disposal, delivery, and in-store pickup.
Product overview
Expert e-Commerce is a German electronics retail company operating both an online e-commerce platform (expert.de) and over 400 physical store locations across Germany. The company offers a comprehensive portfolio of consumer electronics and home appliances organized into eight main product categories: TV & Audio (televisions, sound systems, headphones, smart home devices), Computer & Accessories (laptops, tablets, PCs, peripherals), Photo & Multicopter (cameras, drones, photography accessories), Telecom & Navigation (smartphones, smartwatches, GPS devices), Household & Kitchen (appliances, coffee machines, climate control), Health & Personal Care (electric shavers, toothbrushes, grooming devices), Toys & Entertainment (audio players, LEGO, Playmobil, games), and Gaming & Leisure (gaming PCs, consoles, e-mobility). The company provides complementary services including expert consultation, repair services, installation/mounting services, financing options, old appliance disposal, and flexible payment methods. Products are sold across multiple branded sub-categories featuring major technology brands including Samsung, Apple, LG, Sony, Panasonic, Philips, Braun, JBL, Sonos, DJI, Garmin, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- expert Online Shop
Companies that use Expert e-Commerce
Customer profileSegments2 records
Ideal customer profiles1 record
Expert e-Commerce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Expert e-Commerce partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Expert e-Commerce competitors and assessment
Company assessmentDirect peers
- Cyberport: German electronics e-commerce specialist focused on computing, mobile, gaming, and home entertainment — overlapping directly with Expert's Computer, Telecom, and Gaming categories.
- Conrad Electronic: Long-established German electronics retailer combining B2C and B2B distribution with both online and physical channels, serving a similar customer base in CE, components, and home appliances.
- Saturn: Sister brand to MediaMarkt under Ceconomy, Saturn runs the same omnichannel CE retail playbook in Germany with overlapping assortment, store footprint, and service offerings.
- MediaMarkt: Germany's largest consumer electronics specialty retailer, operating a comparable omnichannel model of physical stores and a national e-commerce site. Directly competes with Expert across nearly every category Expert carries, including TVs, computing, and home appliances.
- Euronics: Pan-European specialist electronics retail group with strong German presence, combining local independent retailers with a central e-commerce platform — a closely analogous cooperative-style model to Expert.
- Notebooksbilliger: German CE retailer with strong focus on laptops, computers, and consumer electronics; competes head-on with Expert in computing categories through both online and store channels.
- Coolblue: Dutch-origin omnichannel electronics retailer expanding into Germany, combining a deep online catalog with growing physical delivery and service infrastructure. Direct competitor in CE and home appliances.
- Alternate: German online-first retailer specializing in IT hardware, components, gaming, and consumer electronics with a similar product mix to Expert's Computer & Gaming categories.
Broad incumbents
- Otto: One of Germany's largest online retailers, increasingly competing in consumer electronics and home appliances with broader category breadth. Comparable as a large-scale German omnichannel retail incumbent.
- Amazon Germany: Dominant German e-commerce marketplace listing virtually the same CE SKUs as Expert. While not specialist-focused, its scale and pricing set the competitive baseline for the entire German online CE market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Expert e-Commerce social profiles
Digital presenceExpert e-Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Expert e-Commerce leadership team
Management profileNumber of profiles
Expert e-Commerce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Expert e-Commerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Expert e-Commerce
What does Expert e-Commerce do?
Expert e-Commerce is a German consumer electronics and home appliance retailer that sells TVs, audio equipment, computers, smartphones, gaming products, household appliances, and related categories through its online shop (expert.de) and over 400 physical retail store locations across Germany. The offering combines direct retail product sales with value-added services such as expert consultation, repair, installation, financing, old appliance disposal, delivery, and in-store pickup.
Is Expert e-Commerce a public or private company?
Expert e-Commerce is a private company. It is classified as unknown and is currently operating.
When was Expert e-Commerce founded?
Expert e-Commerce was founded in 1999. It employs 5,001 to 10,000 people.
Where is Expert e-Commerce based?
Expert e-Commerce is headquartered in Langenhagen, Germany, in the Europe region.
How does Expert e-Commerce make money?
One revenue line is on record: retail Electronics Sales.
Who are Expert e-Commerce's main competitors?
Direct peers on record are Cyberport, Conrad Electronic, Saturn, MediaMarkt, Euronics, Notebooksbilliger, Coolblue and Alternate. Broad incumbents are Otto and Amazon Germany.
Does Expert e-Commerce have an API?
No public API is recorded for Expert e-Commerce.
What industry is Expert e-Commerce in?
Expert e-Commerce's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRAFAEAI, Specialty Retail Omnichannel (Books, Office, Toys, Hobby), with a secondary code of CRALAFAL, Toy & Game E-commerce Specialists. Its NAICS code is 44921 and its SIC code is 5734.