SitePlan
Structure Studios builds 3D design software for outdoor living spaces, including pools, landscapes, hardscapes, and decks. Its Vip3D, Pool Studio, VizTerra, and YARD AR products serve small and mid-sized pool, landscape, and hardscape design professionals via a self-serve SaaS subscription model.
- Company typePrivate
- Founded-
- HeadquartersPorto Alegre, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SitePlan does
Structure Studios, LLC is a US-based privately held software company that develops 3D design software for outdoor living spaces, including swimming pools, landscapes, hardscapes, and wood decks. The product suite comprises four offerings: Vip3D, the flagship comprehensive outdoor living design tool; Pool Studio, a specialized swimming pool design product; VizTerra, focused on hardscapes, landscapes, and decks; and YARD, an augmented reality mobile application for on-site visualization. Core technical capabilities include proprietary automatic 2D-to-3D conversion, smart material quantity calculations, integrated permit-ready plan generation, photorealistic rendering with true shadows, virtual reality and 360-degree photo support, and import compatibility with SketchUp and FBX formats.
The company operates a self-serve product-led growth (PLG) SaaS model, with monthly and annual subscriptions priced between $84 and $197 per month, a 15% annual discount, free trials, and free online training programs. Customers are primarily small and mid-sized professionals in four verticals: swimming pool designers, high-end outdoor living designers, landscape designers, and hardscape and deck contractors. Distribution is exclusively direct-to-customer via the company website, supported by content marketing including a founder-authored book ("Design for Story"), a customer testimonials page, and a help center. The company claims 2,000,000+ projects designed annually on its platform and adoption by 48 of 50 top US pool and landscape builders. No external funding rounds, parent company, subsidiaries, M&A activity, or disclosed executive team are present in the source data.
SitePlan firmographics
Firmographics- Name
- SitePlan
- Legal name
- Structure Studios, LLC
- Website
- https://siteplan.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Structure Studios builds 3D design software for outdoor living spaces, including pools, landscapes, hardscapes, and decks. Its Vip3D, Pool Studio, VizTerra, and YARD AR products serve small and mid-sized pool, landscape, and hardscape design professionals via a self-serve SaaS subscription model.
- Ownership category
- akta.pro rank
SitePlan industry classification
Industry- Product category
- 3D Design Software
- NAICS
- Landscape Architectural Services (54132)
- akta.pro primary industry
- Architectural Design Services (BPAHAKAA)
Keywords
Where SitePlan is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
SitePlan business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Software Subscriptions: Monthly and annual subscription pricing for three software products: VizTerra (landscape design), Pool Studio (pool design), and Vip3D (comprehensive outdoor living design). Annual subscriptions offer 15% discount.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | VizTerra Annual - Hardscapes, Landscapes & Wood Decks |
| Subscription | Monthly | VizTerra Monthly - Hardscapes, Landscapes & Wood Decks |
| Subscription | Annual | Pool Studio Annual - Custom Swimming Pools |
| Subscription | Monthly | Pool Studio Monthly - Custom Swimming Pools |
| Subscription | Annual | Vip3D Annual - High-End Outdoor Living Spaces (Most Popular) |
| Subscription | Monthly | Vip3D Monthly - High-End Outdoor Living Spaces |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
SitePlan product offering
Product offeringCore offering
Structure Studios develops and sells 3D design and rendering software (Vip3D, Pool Studio, VizTerra, and YARD) for swimming pool builders, landscape contractors, hardscape designers, and outdoor living professionals. The software combines CAD-based modeling with photorealistic rendering, automatic 2D-to-3D conversion, material and cost calculations, permit plan generation, and immersive presentation via VR/360 and augmented reality. Customers use the products to design outdoor living spaces, present concepts to homeowners, and produce construction-ready plans.
Product overview
Structure Studios offers a suite of four integrated 3D design software products for outdoor living spaces: Vip3D (the flagship high-end outdoor living solution), Pool Studio (specialized for custom swimming pools and water features), VizTerra (for landscapes, hardscapes, and wood decks), and YARD (an augmented reality mobile app). The products are sold individually with tiered pricing (Vip3D at $197/month, Pool Studio at $147/month, VizTerra at $97/month) or as annual memberships with 15% discounts. Vip3D is positioned as the most comprehensive offering with advanced features including VR support, 360-degree photos, and SketchUp/FBX import capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Vip3D: High-End Outdoor Living Spaces 3D design software - the industry's standard for swimming pool designers and outdoor living designers.
- Pool Studio
- VizTerra
- YARD
Quantifiable outcome
- 2,000,000+ projects designed annually using the platform
- +3 more outcomes
Companies that use SitePlan
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
SitePlan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
SitePlan partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
SitePlan competitors and assessment
Company assessmentEmerging players
- Cedreo: Home design and landscape planning software for builders and remodelers, with 3D presentations and site planning features. It targets an adjacent builder/remodeler buyer with overlapping landscape and outdoor living design workflows.
- Twinmotion: Real-time architectural visualization tool from Epic Games, built on Unreal Engine, used for landscape and outdoor living presentations including VR and 360 outputs. It is an emerging challenger in the visualization layer that overlaps with Structure Studios' Vip3D rendering, VR, and 360 photo capabilities.
- Planner 5D: Cross-platform interior and exterior design tool used by homeowners and professionals, including landscape and outdoor space design. It overlaps with Structure Studios in outdoor living visualization and is an emerging competitor at the consumer/SMB end of the design market.
Broad incumbents
- Lumion: Architectural visualization software focused on photorealistic rendering and real-time walkthroughs for architecture, landscape, and urban design projects. It competes with Vip3D on the photorealistic presentation and VR visualization layer of the design workflow.
- Chief Architect: Established home design software with landscape and site planning features, used by residential designers and builders. It overlaps with Structure Studios in landscape and outdoor living design but as part of a broader whole-home design portfolio.
Direct peers
- SketchUp: 3D modeling software (owned by Trimble) widely used by landscape architects, pool designers, and hardscape contractors for 2D/3D design and presentation. It directly overlaps Structure Studios' core workflow of turning designs into photorealistic client presentations for outdoor spaces.
- DynaSCAPE: CAD and business management software purpose-built for landscape design professionals, with strong adoption among landscape contractors. It competes head-to-head with VizTerra and Pool Studio for the same pool and landscape designer buyer.
- PRO Landscape: Long-standing landscape design software from Drafix aimed at landscape contractors for photo imaging, CAD drawing, and presentation rendering. It targets the same landscape contractor and designer audience as Structure Studios' VizTerra.
- iScape: Mobile landscape design app that lets users overlay designs onto photos for client presentations, primarily targeting landscape contractors. It overlaps directly with Structure Studios' YARD augmented reality visualization use case and the contractor segment served by VizTerra.
- Vectorworks Landmark: Landscape-specific 3D CAD software from Vectorworks used by landscape architects and designers for site planning, planting, and hardscape design. It serves the same landscape architectural professionals as Structure Studios' VizTerra and Vip3D products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SitePlan financial estimates
Financial estimateRevenue estimate
Valuation estimate
SitePlan leadership team
Management profileNumber of profiles
Profiles1 record
SitePlan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SitePlan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SitePlan
What does SitePlan do?
Structure Studios develops and sells 3D design and rendering software (Vip3D, Pool Studio, VizTerra, and YARD) for swimming pool builders, landscape contractors, hardscape designers, and outdoor living professionals. The software combines CAD-based modeling with photorealistic rendering, automatic 2D-to-3D conversion, material and cost calculations, permit plan generation, and immersive presentation via VR/360 and augmented reality. Customers use the products to design outdoor living spaces, present concepts to homeowners, and produce construction-ready plans.
Is SitePlan a public or private company?
SitePlan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SitePlan founded?
SitePlan was founded in -1. It employs 1 to 10 people.
Where is SitePlan based?
SitePlan is headquartered in Porto Alegre, Brazil, in the Latin America region.
How does SitePlan make money?
One revenue line is on record: software Subscriptions.
Who are SitePlan's main competitors?
Emerging players on record are Cedreo, Twinmotion and Planner 5D. Broad incumbents are Lumion and Chief Architect. Direct peers are SketchUp, DynaSCAPE, PRO Landscape, iScape and Vectorworks Landmark.
Does SitePlan have an API?
No public API is recorded for SitePlan.
What industry is SitePlan in?
SitePlan's product category is 3D Design Software. Its primary akta.pro industry code is BPAHAKAA, Architectural Design Services. Its NAICS code is 54132.