SIGNALISATION CH SA

What SIGNALISATION CH SA does

Signalisation.ch SA is a Swiss private industrial engineering company headquartered in Martigny, Valais, that designs, manufactures, and installs signage, road signalling, urban furniture, marking, and dynamic display solutions for public-sector and private clients across Switzerland. Formed in 2012 from the merger of Signalisation CDS SA and Signalisation Atelier 13 SA — two companies with more than 20 years of prior industry history — the company operates a single-source model combining in-house production (signals, totems, plaques, galvanized steel supports, large-format digital printing, vehicle decoration) with on-site installation teams performing road marking, barrier fitting, bollard installation, and mirror placement. Its product portfolio spans six business lines: Signalisation (signals, totems, street name plates), Marquage (on-site road and parking marking), Solutions d'accès (barriers, parking-minute bollards, FlexCone delineators), Mobilier urbain (benches, mirrors, solar lighting, bike racks), Publicité & Déco (vehicle wrapping, banners, stickers, decorative films), and Affichage dynamique (LED color screens, security projectors, educational speed radars, smart parking bollards).

The company holds ISO 9001:2015, 14001:2015, and 45001:2018 certifications, the Entreprise Citoyenne and Valais Excellence labels, and manufactures under Orafol and 3M warranty contracts that ensure compliance with Swiss road signage norms (OSR) and EN ISO 7010 safety standards. Distribution is fully direct: sales, manufacturing, and installation are handled in-house with three operational branches (Martigny HQ, Vaud, and Neuchâtel) providing nationwide coverage. Revenue is generated from one-time product sales and professional services — primarily installation and on-site marking — for more than 1,700 clients per year, including Swiss municipalities and private enterprises. The GTM motion is sales-led, with limited dependence on digital channels (corporate website, LinkedIn, Facebook, Instagram, email newsletter); recent 2025 investments include a new website, modernized catalogue, and multilingual French/German documentation, signalling active customer acquisition reinforcement. No external investment, private equity, or venture capital involvement is disclosed; the company is structured as a traditional privately held Société Anonyme.

Name

SIGNALISATION CH SA

Legal name

Signalisation.ch SA

Website

https://signalisation.ch

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Signalisation.ch SA is a Swiss manufacturer and installer of road signage, urban furniture, marking, advertising, and dynamic display solutions, serving public-sector entities and private clients across Switzerland from its Martigny headquarters with branches in Vaud and Neuchâtel.

Ownership category

akta.pro rank

Product category

Road Signage and Traffic Equipment

NAICS

Sign Manufacturing (339950), Indoor and Outdoor Display Advertising (54185)

SIC

Construction - Special Trade Contractors (1700), Services-Advertising (7310)

akta.pro primary industry

Road Signage, Markings & Delineation (Regulatory/Warning/Guide Signs, Pavement Markings, Reflectors) (TLAJAGAB)

akta.pro secondary industry

Temporary Pavement Markings & Delineation (Tape, Temporary Striping, Raised Markers) (TLAJALAE)

Keywords

• Road signage solutions
• Traffic marking services
• Urban furniture supply
• Access control equipment
• Dynamic display systems

Headquarters

HQ city

Martigny

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Signalisation Products and Installation: Sale and installation of signals, totems, street name plates, panels, barriers, mirrors, and related equipment. The company acts as both manufacturer and installer, serving private clients and public-sector customers in Switzerland.
2. Marking Services: On-site road marking services, including parking space markings (14,000+ parking spaces per year), executed by professional on-site teams.
3. Advertising and Decoration: Vehicle lettering and wrapping, custom signage, stickers, banners, window graphics, large-format printing, and architectural decorative films.
4. Dynamic Display and Access Solutions: Sale of electronic LED billboards, security projectors, educational speed radars, and parking-minute bollards. Includes software for content management and display control.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Signalisation.ch SA designs, manufactures, and installs a full range of road signalling, on-site marking, access control, urban furniture, advertising/decoration, and dynamic display solutions for Swiss municipalities and private companies. The company operates as both provider and installer, combining in-house production of signals, totems, panels, supports, banners, and large-format prints with on-site teams executing road marking, bollard installation, barrier setup, and signage deployment. Materials are processed under Orafol and 3M (Suisse) Sàrl warranty contracts, with product lines tailored to Swiss road signalling norms (OSR) and EN ISO 7010 safety standards.

Product overview

SIGNALISATION CH SA offers a broad portfolio of integrated signalling, marking, access control, urban furniture, advertising/decoration, and dynamic display solutions for private clients and public-sector organisations across Switzerland. The core offering spans six product lines: (1) Signalisation — signals, totems, and street plaques manufactured in-house; (2) Marquage — on-site marking for roads, car parks, and industrial applications; (3) Solutions d'accès — barriers, bollards, and FlexCone delineators; (4) Mobilier urbain — benches, mirrors, solar lighting, bike racks, and street furniture; (5) Publicité & Déco — vehicle customisation, panels, stickers, window graphics, banners, large-format printing, and decorative films; and (6) Affichage dynamique — security projectors, LED billboards, speed radars, and smart parking bollards. The company also provides installation and contracting services alongside its product catalogue.

Differentiator

Problem solved

Functional benefit

Products and services

• Signalisation (Signaux, totems, plaques de rue) Design, production, and installation of road traffic signals, totems (aluminium, glass, or glass-aluminium), and street name plaques for Swiss municipalities and private clients.
• Marquage (On-site Marking) On-site marking services including road markings, parking lot markings, and industrial marking using tapes, strips, and marking films, executed by professional on-site teams.
• Solutions d'accès (Barrières, Bornes, FlexCone) Access control solutions including automatic barriers, parking time-limit bollards (bornes parking-minute), and FlexCone flexible delineators available in various colours, dimensions, and fixing systems.
• Mobilier urbain (Urban Street Furniture) Urban street furniture including benches, tables, pavilions, shelters, bike racks, convex stainless-steel mirrors (anti-fog and anti-ice versions), display cases, trash bins, ashtrays, solar-powered public lighting, and solar Crystal bollards for decorative lighting and balisage.
• Publicité & Déco (Advertising and Decoration) Advertising and decoration solutions including vehicle lettering and full wraps, custom-made panels in all formats and materials, printed or cut stickers, window graphics, printed banners, interior/exterior signage, large-format digital printing on paper/banner/sticker and various materials, and decorative architectural films mimicking natural materials.
• Affichage dynamique (Dynamic Display Solutions) Dynamic display and digital signage solutions including security projectors for luminous signalling via light projection, large-format LED colour electronic display panels (single or double-sided, controlled via software), educational speed radars that display real-time speed and record measurements, and intelligent parking time-limit bollards with LED displays showing remaining time.

Quantifiable outcome

• 14,000+ parking spaces marked per year
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Orafol Europe GmbHcoreTechnology or IntegrationSignalisation.ch SA manufactures its signals under the warranty contract model of Orafol Europe GmbH, ensuring high-quality reflective materials and standards compliance for Swiss road signage.
• 3M (Suisse) SàrlcoreTechnology or IntegrationSignalisation.ch SA manufactures signals under the warranty contract model of 3M (Suisse) Sàrl, ensuring materials meet Swiss quality and safety standards.
• SISTRAminorOthersSignalisation.ch SA is an active member of SISTRA, an industry association relevant to the Swiss signalling sector.
• VSSminorOthersSignalisation.ch SA is an active member of VSS (Swiss Association of Road and Traffic Professionals), contributing to and benefiting from industry standards and networking.

Scale indicators4 records

Recent moves7 records

Expansion highlights8 records

Broad incumbents

• Swarco AG: Austrian-headquartered global leader in road signage, traffic management, and dynamic display solutions. Direct competitor in the signalling and dynamic display space, but operates at much larger scale across multiple geographies versus Signalisation.ch SA's Swiss-only focus.
• 3M (Traffic Safety and Security Division): Global manufacturer of reflective materials and traffic safety products; also a key warranty supplier to Signalisation.ch SA. Competes indirectly through its materials ecosystem and integrated traffic-safety solutions.

Regional players

• Implenia AG: Major Swiss construction and infrastructure services group that could integrate or compete with signalling and road-marking contracting within larger civil engineering projects in the Swiss market.
• Lindsay Corporation: US-based infrastructure provider with road safety products, barriers, and intelligent transportation systems. Comparable in road-safety infrastructure but operates in a different geography and at significantly larger scale.

Others

• Avery Dennison (Reflective Solutions): Global supplier of reflective sheeting, pressure-sensitive labels, and signage materials. Functions as an adjacent supplier/competitor to Orafol and 3M in the same material ecosystem Signalisation.ch SA depends on.
• Orafol Europe GmbH: German-headquartered manufacturer of reflective films and pressure-sensitive materials used in traffic signage. Functions as both supplier (warranty partner) and adjacent competitor in reflective materials for the road-signalling market.

Direct peers

• Geveko Markings: European manufacturer of road marking materials, preformed thermoplastic, and anti-skid surfacing products. Comparable in the Marquage / on-site road marking service line, although at the materials rather than contractor level.
• Signal Service AG: Swiss provider of road signs, traffic signals, and road marking services with comparable public-sector and private client mix in the same domestic market. Most direct functional peer within Switzerland.

Market position

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Signalisationch-SA-111665840423246
• LinkedInch.linkedin.com/company/signalisation-ch-sa
• Instagraminstagram.com/signalisation.ch/?hl=fr

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIGNALISATION CH SA