Rabat Business School (RBS)

Name

Rabat Business School (RBS)

Legal name

Université Internationale de Rabat (UIR)

Website

https://uir.ac.ma

Company type

Private

Founded year

2010

Operating status

Operating

Ownership category

akta.pro rank

Product category

Higher Education / Business School

NAICS

Business Schools and Computer and Management Training (6114), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHAHAB

MBA & Executive MBA Programs

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

SECONDARYEDAHAHAA

Undergraduate Business Schools (BBA/BSBA Programs)

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

SECONDARYEDAIAIAH

Professional & Executive Short Courses (Non-Degree, International)

Education/International Education & Study Abroad/International Summer/Winter Schools & Short-Term Academic Programs

Keywords

• Business school education
• Higher education programs
• Management training
• Executive education
• International degree programs

Headquarters

HQ city

Rabat

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Tuition and academic fees: RBS generates revenue primarily through tuition fees charged to enrolled students for undergraduate and graduate business programs. The school also benefits from the broader UIR institutional funding and partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rabat Business School (RBS) is a private business school in Morocco that delivers undergraduate, graduate, and executive management education programs. Its offerings include the flagship Masters in Management (ranked in the FT Top 20 globally in 2025), Bachelor programs with double-degree options, the International Triple Bachelor in Business (ITB) with HEC Montréal and IÉSEG, and executive education. Programs are delivered through lectures, case studies, group projects, and international exchanges, culminating in AACSB-accredited degrees.

Product overview

Rabat Business School (RBS) is the business school of the Université Internationale de Rabat, offering a comprehensive portfolio of management education programs. The school operates as a unified institution providing undergraduate (Bachelor programs with double-degree options), postgraduate (Masters in Management), and executive education offerings. RBS participates in international academic networks including QTEM and has strategic partnerships with global institutions such as HEC Montréal and IÉSEG for its Triple Bachelor program. The school maintains AACSB accreditation and has achieved top-tier global rankings in the Financial Times Masters in Management ranking.

Differentiator

Problem solved

Functional benefit

Products and services

• Masters in Management
• International Triple Bachelor in Business (ITB)
• Bachelor Programs
• Executive Education
• Research Programs

Quantifiable outcome

• Top 20 Financial Times ranking achieved in 2025
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major and minor.

• HEC MontréalcoreStrategic or Co-development Partner · 1 January 2024RBS partnered with HEC Montréal and IÉSEG to launch the International Triple Bachelor in Business (ITB), offering students a triple diploma upon completion.
• IÉSEG School of ManagementcoreStrategic or Co-development Partner · 1 January 2024Partnership for the International Triple Bachelor in Business (ITB) program, providing students with triple degree opportunities across three continents.
• CY Cergy Paris UniversitémajorStrategic or Co-development Partner · 1 January 2024Strategic partnership to strengthen academic, scientific, and cultural cooperation between the institutions.
• University of GifumajorStrategic or Co-development Partner · 1 January 2024Strategic partnership with Japanese university, with future collaborations planned with other leading Japanese institutions during a high-level mission.
• Mississippi State University (MSU)majorStrategic or Co-development Partner · 1 January 2024New cooperation agreements signed at Starkville to consolidate and expand partnership into new strategic areas.
• CDG (Caisse de Dépôt et de Gestion)coreStrategic or Co-development Partner · 1 January 2023Five conventions signed in April 2026 to establish an unprecedented research and innovation support framework in Morocco. Partnership includes CDG Prévoyance for the Prévoyance Chair.
• Institut supérieur de la magistrature (ISM)minorStrategic or Co-development Partner · 1 January 2023MoU signed to establish cooperation framework for promoting training and scientific research, and fostering expertise exchange.
• University of LorrainemajorStrategic or Co-development Partner · 1 January 2023Joint thesis programs (cotutelle/codirection) with a common revolving fund of 1 million dirhams. Partners for over 10 years.
• Observatoire Marocain de la Souveraineté NumériqueminorStrategic or Co-development Partner · 1 January 2023Partnership with UIR's Engineering and Architecture College to strengthen AI research.
• AMCF (Association des Membre du Corps des Commissaires aux Comptes)minorGTM or Marketing Partner · 1 January 2023Partnership including conference on IFRS sustainability reporting standards.
• Institut Mines-Télécom Business School (IMT-BS)majorStrategic or Co-development Partner · 1 January 2022Double degree agreement for the Bachelor program, allowing students to earn credentials from both institutions.
• ThalesmajorStrategic or Co-development Partner · 1 January 2022Partnership renewal including cooperation agreements and first university cybersecurity hackathon in Morocco.
• IHECS BrusselsmajorStrategic or Co-development Partner · 1 January 2022Enhanced partnership in communication and media, aiming to create an African hub for communication and media from Rabat.
• Industries Aérospatiales d'IsraelminorStrategic or Co-development Partner · 1 January 2022MoU signed in Tel Aviv for scientific research and innovation cooperation.
• QTEM NetworkmajorStrategic or Co-development Partner · 1 January 2022RBS became the first African business school to join the QTEM international network, an alliance of quality management programs.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• INSEAD: Global top-tier business school with campuses in France, Singapore, and Abu Dhabi. Comparable to RBS as a global benchmark and competitor for African executive talent, though at a vastly larger scale and brand tier.
• Al Akhawayn University: Private Moroccan university in Ifrane with English-language business programs. Comparable to RBS as a private Moroccan institution competing for the same international and high-end domestic student segment.

Regional players

• Strathmore Business School: Top Kenyan business school and a leading African institution. Comparable to RBS as a competing African business school targeting East African and pan-African executive education demand.
• American University in Cairo School of Business: Top MENA-region business school with AACSB accreditation. Comparable to RBS as a regional competitor for cross-MENA student flows and a peer in the global Arabic-/French-speaking business school landscape.
• Gordon Institute of Business Science (GIBS): University of Pretoria's business school and one of Africa's most established MBA providers. Comparable to RBS in offering AACSB-accredited African management education and competing for the same corporate-recruiter mindshare.
• University of Cape Town Graduate School of Business (UCT GSB): Top African business school with EQUIS and AACSB accreditation. Comparable to RBS as a competing African school in international rankings and in attracting African executive talent.

Direct peers

• ISCAE Casablanca: Historic Moroccan business school offering bachelor, master's, and executive programs. Comparable to RBS in target market (Moroccan professionals and graduates) and program mix, though more established legacy brand.
• ESCA Ecole de Management: Leading Moroccan private business school offering undergraduate and graduate management programs. Directly comparable to RBS as a domestic competitor for Moroccan students, faculty, and AACSB-equivalent accreditations.

Emerging players

• SP Jain School of Global Management: Multi-campus business school with presence in Dubai, Singapore, Mumbai, and Sydney. Comparable to RBS as a multi-credential partner school competing for similar international, emerging-market management students.
• African Leadership University (ALU): Pan-African higher-education institution with business programs across multiple African campuses. Comparable to RBS as a competitor for the pan-African high-potential student segment and a peer in AACSB-pursuit ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/UIRsamir
• Facebookfacebook.com/tawjihibyuir
• Instagraminstagram.com/tawjihibyuir
• TikToktiktok.com/@tawjihibyuir?lang=fr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rabat Business School (RBS)