Phoenix Support

What Phoenix Support does

Phoenix Support is a UK-based specialist care and support services provider headquartered in Maidstone, Kent, founded in 1988 by Lorna O'Shea. It delivers person-centred support to vulnerable adults across Kent and the South East of England, with a portfolio of nine service lines spanning Learning Disability Support, Autistic Spectrum Condition Support, Mental Health Support, Supported Living Services, Outreach Services, Dementia Care, Domiciliary Care, plus Training and Consultancy services for external care providers. The company's underlying technology is modest: a standard PHP-based website (phoenixkent.com) with Google Analytics, SSL encryption, and Cloudflare security — no proprietary platform, no app, and no public API. There is no evidence of AI/ML capability.

The business operates a sales-led go-to-market combining direct phone bookings (01622 682535), website enquiries, in-person consultations at its Maidstone head office, and referrals from Kent County Council social services. Revenue is generated through three streams: local-authority commissioned care under KCC Supporting Independent Services and Supporting People contracts, private/self-funding clients billed monthly on 28-day terms, and dual-funded arrangements where KCC and the client share costs. Pricing is individually assessed, with deposits for one-off bookings up to £2,500, monthly staged payments for extended support, and tiered cancellation penalties. Housing-related services are packaged with sister company Accommodation-YES.

In 2025 the company transitioned to an Employee Ownership Trust (EOT), placing ownership in trust for employees while the founding family remains involved as Trustees. It is CQC registered (location ID 1-2684613958) and ISO 9001:2018 accredited via the British Assessment Bureau. Two General Managers (Rebecca Ablitt and Samantha Read, the latter joined 2025) lead operations alongside three Trustees (Lorna O'Shea, Michelle Latter, Brendan O'Shea). Headcount, revenue, and contract values are not disclosed.

Name

Phoenix Support

Legal name

Phoenix Support

Website

https://phoenixkent.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Phoenix Support is a Maidstone-headquartered specialist care provider founded in 1988, delivering person-centred support across nine service lines — learning disability, autism, mental health, dementia, domiciliary care, supported living, outreach, training, and consultancy — to vulnerable adults across Kent and South East England, under CQC registration and ISO 9001:2018 accreditation.

Ownership category

akta.pro rank

Product category

Adult Social Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Residential Intellectual and Developmental Disability Facilities (623210), Home Health Care Services (62161), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Specialized Assisted Living for Developmental/Intellectual Disabilities (Adult) (HLADABAJ)

akta.pro secondary industries

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA), Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL), Special Needs Adult Day Programs (Developmental/Physical Disabilities, Seniors) (HLADAIAI)

Keywords

• Learning disability support
• Supported living services
• Domiciliary care
• Mental health support
• Dementia care

Headquarters

HQ city

Kent

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Local Authority Funded Care: Services purchased via Kent County Council (KCC) Supporting Independent Services and Supporting People contracts, subject to eligibility assessments.
2. Private/Self-Funding: Clients self-fund their care following a needs assessment. Invoices generated monthly with payment terms within 28 days.
3. Dual Funding: Combination of private funding and local authority support where both client and KCC contribute to care costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Phoenix Support provides specialist care and support services for vulnerable adults across Kent and South East England, covering learning disabilities, autistic spectrum conditions, mental health, dementia, and domiciliary/home care needs. Services are delivered directly to individual service users through person-centred support packages, supported living accommodation, outreach services, and respite care, with funding sourced from Kent County Council contracts and private/self-funder arrangements. The company also offers consultancy and training services to other care providers.

Product overview

Phoenix Support is a care and support services provider offering a unified portfolio of specialist services for vulnerable adults. The core offering consists of nine integrated service lines: Learning Disability Support, Autistic Spectrum Condition Support, Mental Health Support, Supported Living Services, Outreach Services, Dementia Care and Support, and Domiciliary Care and Support as the primary care services. These are complemented by two professional services: Consultancy Services (offering HR, health and safety, ISO9001 compliance, and policy development for other care providers) and Training Services (delivering Care Certificate induction, mandatory training, and best practice courses at their Training and Activity Centre). The services work together to provide comprehensive, person-centred care across Kent, with Supported Living Services collaborating with sister company Accommodation-YES for housing solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Learning Disability Support Person-centred support services for individuals with mild to complex learning disabilities, providing assistance with daily living skills, community access, education, employment, and personal goals. Promotes pathways to independence in their own homes or community settings across Kent and South East England.
• Autistic Spectrum Condition Support Individualised support for people with Autistic Spectrum Conditions (ASC) including Autism and Asperger's Syndrome, addressing social communication, interaction, and imagination challenges. Includes residential support, supported living, outreach services, respite care, and community activities.
• Mental Health Support Support services for individuals experiencing mental health issues, offering both short-term and long-term accommodation and assistance in homes or supported living settings. Includes crisis intervention, step-up/step-down support, and coordination with community mental health teams.
• Supported Living Services Individualised housing and support solutions working with sister company Accommodation-YES, offering shared housing and self-contained flats across Maidstone and Kent. Provides transitional pathways from entry to independent living.
• Outreach Services Bespoke support packages for individuals in their own homes or in the community, including UK and international support, tailored to assessed individual needs.
• Training Services Professional training programmes for care staff including Care Certificate induction, mandatory training, and best practice courses, delivered at the Phoenix Support Training and Activity Centre. Available to other care providers.
• Consultancy Services Professional consultancy for care and support providers including HR, investigation, health and safety, ISO9001 compliance, policy development, and management upskilling.
• Dementia Care and Support Specialist dementia care services covering Alzheimer's disease, Vascular dementia, Dementia with Lewy bodies, and Korsakoff's syndrome, with person-centred support approaches including personal care, cooking, washing, cleaning, community access, and holiday support.
• Domiciliary Care and Support Home-based care services providing bespoke person-centred care plans, health management, personal hygiene, medication support, and daily living assistance within the community.

Quantifiable outcome

• One service user reduced support hours from 21 to 12 per week while living independently after 7 years in hospital

Named customers4 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Accommodation-YEScoreStrategic or Co-development PartnerSister company providing social housing. Phoenix Support works closely with Accommodation-YES to provide packaged solutions of accommodation and support where appropriate. They offer transitional pathways from the moment people enter services to the moment they leave, including shared housing and self-contained flats of varying style and size in and around Maidstone.
• Kent County Council (KCC)coreChannel Partner/ Reseller/ DistributorPhoenix Support operates under KCC's Supporting Independent Services and Supporting People contracts. Services are subject to eligibility assessments conducted by KCC. The company is KCC approved and receives referrals through local authority commissioned care pathways.
• KCC Design and Learning CentreminorStrategic or Co-development PartnerPartnership in promoting better care and support provision, working with the ESTHER Ambassador Philosophy. Phoenix Support contributes to training and development initiatives through this collaboration.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• United Response: National UK charity supporting people with learning disabilities, autism, mental health needs and physical disabilities, including supported living, residential, and outreach services. Strongly comparable service mix and customer base.
• Hft (Home Farm Trust): UK charity providing support for people with learning disabilities, including supported living, residential, and domiciliary services across multiple regions. Direct overlap with Phoenix Support's learning disability and supported living offerings.
• Lifeways: UK provider of supported living, residential, and community support for people with learning disabilities, autism, mental health needs, and brain injuries. Direct overlap in supported living and personal care services.
• Avenues Group: UK charity supporting people with learning disabilities, autism, mental health, and physical disabilities through supported living, residential, and outreach services. Comparable mid-size UK provider with similar service profile.
• Dimensions UK: UK charity providing tailored support for people with learning disabilities and autism, including supported living, community support, and personal care. Highly comparable to Phoenix Support's primary segments.
• Voyage Care: UK provider of specialist support for people with learning disabilities, autism, brain injuries, and complex needs, offering supported living, residential, and home care services. Comparable multi-service portfolio.
• Community Integrated Care: One of the UK's largest social care charities, delivering supported living, residential, and home care for people with learning disabilities, autism, mental health needs, and older people. Comparable service breadth and model.
• Turning Point: UK social enterprise providing services for people with learning disabilities, mental health conditions, and substance use issues, including supported living and community support. Overlapping service lines and customer segments.

Broad incumbents

• Home Instead UK: Large UK franchise network providing home-based personal care and companionship services primarily for older adults. Comparable on the domiciliary care side but focused on elderly populations rather than learning disability/ASC.
• CareTech Holdings: Large UK provider of social care services across learning disabilities, mental health, and residential care. Listed entity with broader national footprint and broader service mix than Phoenix Support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Phoenix_Sup1
• Facebookfacebook.com/Phoenix.Support22

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Support