Jako Living Sports

What Jako Living Sports does

Jako-Magyarország Kft., operating as Jako Living Sports, is a Hungarian private limited company (Kft.) that functions as the local subsidiary of the German sportswear manufacturer JAKO Germany GmbH. Founded in Hungary in 1999, the entity has operated in the local market for approximately 25 years, while the parent brand was established in Germany in 1989 (~35 years globally). The company serves both B2C individual customers and B2B club/team accounts, distributing JAKO-branded team sportswear — including jerseys, training wear, and accessories — across multiple product collections covering football, handball, basketball, running, and other team sports categories.

The subsidiary's core commercial technology is a standard e-commerce storefront supplemented by the Team Creator customization tool, which enables partnered clubs to design and order bespoke kits. It also operates a team shop infrastructure for repeat B2B club orders and maintains a Team Center warehouse in Hungary for domestic fulfillment. Pricing for individual items ranges from approximately 5,000 to 23,400 Hungarian forint, reflecting mass-market team sportswear positioning. The company supports nine product collections with availability windows extending through 2026-2031, and highlights sustainability-adjacent lines such as ORGANIC, DOUBLETEX, and the WORLD recycled jersey.

The business model is straightforward distribution and retail: the entity imports JAKO products from the German parent, holds inventory at the local Team Center, and sells via direct e-commerce to Hungarian consumers and via team shop / Team Creator workflows to Hungarian sports clubs. The subsidiary is small (1-10 employees in Hungary, per company size classification) and operates with a delivery perimeter limited to Hungary, suggesting it functions as a market-specific sales and fulfillment arm rather than an independent product company. No funding events, M&A activity, or leadership-change signals are disclosed in the available data.

Name

Jako Living Sports

Legal name

Jako-Magyarország Kft.

Website

https://jakosport.hu

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Jako-Magyarország Kft. (Jako Living Sports) is a Hungarian subsidiary of German JAKO Germany GmbH, distributing JAKO-branded team sportswear to Hungarian consumers and sports clubs via e-commerce, the Team Creator customization tool, and team shop channels, with Hungary-only delivery.

Ownership category

akta.pro rank

Product category

Team Sports Apparel

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Team & School Athletic Uniforms Retail (CRAMACAJ), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Team sportswear
• Custom team jerseys
• Sports apparel
• Athletic equipment
• Team uniforms

Headquarters

HQ city

Tatabánya

HQ country

Hungary

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Sporting Apparel Sales: The company generates revenue through the sale of sporting apparel and accessories, including jerseys, training wear, sports pants, windbreakers, winter jackets, bags, balls, socks, and other sports equipment. Products are sold via e-commerce and physical showroom to both individual consumers and sports clubs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

JAKO-Magyarország Kft. sells sporting apparel and equipment — including jerseys, training wear, sports pants, windbreakers, winter jackets, bags, balls, socks, and accessories — to individual consumers and sports clubs/teams in Hungary through its e-commerce site jakosport.hu and a physical showroom in Tatabánya. Its proprietary Team Creator tool enables teams to design custom jerseys across 12 sport types (football, handball, basketball, running, volleyball, etc.), with 10–12 week manufacturing time and a €50 surcharge on orders under 10 units. The portfolio spans men's, women's, and children's categories, organized into nine seasonal collections plus a Basic Cotton line.

Product overview

JAKO Sport Magyarország operates as a Hungarian subsidiary of German sports apparel manufacturer JAKO, offering a comprehensive sportswear portfolio across men's, women's, and children's categories. The product ecosystem centers on the Team Creator custom jersey design tool and the CsapatSHOP (Team Shop) platform enabling team-specific merchandise. Core offerings include sport apparel (polo shirts, fitness gear, tracksuits, jerseys, jackets) and equipment accessories (bags, balls, socks, shin guards). Products are organized into nine seasonal collections (ONE, Wardrobe, Sonic, Dynamic, Base, Organic & Doubletex, Power, Pro Casual, Iconic) plus a Basic Cotton line, spanning multiple sports disciplines with 3-4 year reorderability as a key differentiator.

Differentiator

Problem solved

Functional benefit

Brands

• Team Creator: Custom jersey design program allowing teams to design their own uniforms for 12 different sports types including football, handball, basketball, running, and more.
• ORGANIC
• DOUBLETEX
• WORLD

Products and services

• Team Creator Online jersey design tool allowing teams to customize sports apparel across 12 different sport types (football, e-sports, handball, running, events, basketball, badminton, padel, rugby, tennis, table tennis, darts, volleyball). Orders below 10 units incur a €50 surcharge. Manufacturing time is 10-12 weeks and products remain available for reorder for 3-4 years.
• Sport ruházat (Sports Apparel) Full range of sports apparel including polo shirts, fitness/running gear, leisure tops, shorts, functional undergarments, jerseys, sweaters, windbreakers, winter jackets, and goalkeeper equipment for men, women, and children.
• Basic (pamut) - Basic Cotton Collection Basic cotton apparel line including polo shirts, sweaters, zip-up sweaters, shorts, and pants for everyday use across men's, women's, and children's categories.
• Collections (Kollekciók) Seasonal collection lines including ONE, Wardrobe, Sonic, Dynamic, Base, Organic & Doubletex, Power, Pro Casual, and Iconic. Products in these collections remain available for reorder for 3-4 years.
• CsapatSHOP (Team Shop) Custom team shop sections for partnered sports clubs including TSC Labdarúgás, Gyirmót FC Győr, SC Sopron, SFAC 1900 SE, and Tatabányai Sport Club with customized merchandise.
• Felszerelés (Equipment) Sports equipment including sport bags, culture bags, equipment holders, backpacks, gym bags, footballs, futsal balls, mini balls, ball holders, towels, socks, slippers, sports sleeves, shin guards, caps, shoes, training equipment, match equipment, and referee equipment.
• ORGANIC Corporate & Leisure Apparel Sustainable corporate and leisure clothing product family using bi-cotton and recycled polyester materials, designed for companies and businesses seeking team-spirit apparel beyond traditional sports use.
• DOUBLETEX Corporate & Leisure Apparel Corporate and leisure clothing product family introduced alongside ORGANIC in 2017, part of JAKO's business apparel segment for companies seeking unified team appearance.
• WORLD Recycled Jersey Line JAKO's first jersey line made from recycled textiles, introduced in 2019 as part of the brand's sustainability focus, representing an environmentally responsible alternative to traditional jersey production.

Quantifiable outcome

• 100,000+ clubs worldwide trust the JAKO brand
• +3 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• JAKO Germany GmbHcoreStrategic or Co-development Partner · 1 May 1999JAKO-Magyarország Kft. is the exclusive Hungarian distributor of the German JAKO sporting apparel brand. The parent company was founded in 1989 in Hohenlohe, Germany, by Rudi Sprügel, and moved to Hollenbach in 1992. The company operates a Team Center (built 2016) with automated robotic warehouse systems. The Hungarian subsidiary has operated since May 1999.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hummel International: Danish team-sports brand with comparable customization services and a strong European club portfolio. Direct competitor to JAKO across football, handball, and team apparel categories.
• Joma Sport: Spanish team-sports brand expanding across CEE. Competes with JAKO on value-priced team kits and customization for amateur and semi-pro clubs.
• Kappa (BasicNet): Italian heritage team-sports brand offering bespoke kit programs for clubs. Competes with JAKO for football and team-sports apparel contracts across Europe.
• Erima: German team-sports apparel specialist competing head-to-head with JAKO in the same mid-tier amateur-club segment across football, handball, and other team sports in DACH and CEE.
• Macron: Italian team-sports apparel manufacturer with strong club-customization capabilities. Overlaps directly with JAKO across football, handball, basketball, and volleyball kits in European markets.
• Uhlsport: German sports brand with a long-standing team-sports apparel line and kit-customization services. Direct comparable to JAKO in the German and CEE amateur-club segment.

Broad incumbents

• Decathlon (Kipsta): Global sporting-goods retailer with private-label team-sports line Kipsta, offering lower-priced team apparel. Competes with JAKO primarily on price-sensitive Hungarian amateur clubs and individual consumers.
• Adidas Teamwear: Global sportswear giant with a dedicated teamwear/customization division. Serves the same Hungarian clubs but at a premium tier with much larger marketing and elite-team visibility.
• Nike Team Sports: Global leader in team sports apparel and footwear with broad customization offerings. Competes with JAKO at the upper end of the Hungarian club market and on consumer apparel.
• JAKO Germany GmbH: German parent company and direct upstream owner. Same brand, products, and Team Creator platform; serves as the wholesale and operational backbone for the Hungarian subsidiary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jakoukofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jako Living Sports