Assistansbolaget i Sverige AB

What Assistansbolaget i Sverige AB does

Assistansbolaget i Sverige AB, operating as Kura Omsorg i Sverige AB, is a Swedish provider of personal assistance services to individuals with functional disabilities who qualify for support under Sweden's LSS legislation (Lagen om stöd och service till vissa funktionshindrade). Founded in 2005 and headquartered in Örebro, the company employs 2,287 personal assistants serving customers across all of Sweden, with a 24/7, year-round service model. Its core offering — Personlig assistans — spans application support, staffing, replacement coverage, and ongoing management of approved assistance hours. A distinctive capability is the in-house legal team of LSS-specialized lawyers who provide Juridisk hjälp (Legal Help) covering decision interpretation, appeals, and expansion of awarded hours.

Kura's revenue model is managed services under government reimbursement: the company is compensated per assistance hour delivered, based on individual assistance decisions issued by municipalities and Försäkringskassan. Pricing is not customer-facing; the company is paid through Sweden's LSS welfare system, creating demand-insulated but rate-regulated economics. The go-to-market is sales-led with a free consultation booking as the primary entry point, supported by word-of-mouth and a website (kuraomsorg.se) that emphasizes legal expertise and 18+ years of operating history. Ancillary service lines — Ledsagarservice (Escort Service outside the home), Assistansbyrå (provider switching), and Ansökan om personlig assistans (application support) — extend the surface beyond in-home personal assistance.

The company is part of the Team Olivia care services network, which provides brand credibility and operational integration within the broader Swedish care ecosystem. Operational performance is reported through non-financial proxies, including +12,223 additional assistance hours added to customer decisions year-to-date. No core technology platform, AI/ML capability, or proprietary software stack is disclosed; service delivery is human-assistant based and coordinated from the Örebro headquarters. No revenue, funding history, M&A activity, or leadership composition is publicly disclosed.

Name

Assistansbolaget i Sverige AB

Legal name

Kura Omsorg i Sverige AB

Website

https://assistansbolaget.se

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Kura Omsorg i Sverige AB is a Swedish personal assistance provider employing 2,287 personal assistants nationwide to deliver government-reimbursed LSS disability support services — including in-home assistance, application/appeals legal help, and escort service — to individuals across Sweden, headquartered in Örebro as part of the Team Olivia network.

Ownership category

akta.pro rank

Product category

Disability Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120), Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)

Keywords

• Personal assistance services
• Disability care services
• LSS legal support
• Individual care providers
• Disability assistance programs

Headquarters

HQ city

Örebro

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Personal Assistance Services: Kura generates revenue through government-funded personal assistance services under Sweden's LSS (Lagen om stöd och service till vissa funktionshindrade) legislation. The company receives compensation based on assistance hours provided to customers with approved disability assistance decisions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Assistansbolaget i Sverige AB (doing business as Kura) provides personal assistance services to individuals with disabilities in Sweden under the LSS (Lagen om stöd och service till vissa funktionshindrade) legislation. The company supplies a nationwide network of personal assistants who deliver daily support, while also providing in-house lawyers specialized in LSS cases to help clients secure and retain their statutory assistance entitlements.

Product overview

Kura is a personal assistance provider operating as a single integrated service rather than a modular platform. The core offering is Personlig assistans (Personal Assistance), supported by specialized add-on services including Juridisk hjälp (Legal Help) for LSS-related legal assistance and appeals, Ledsagarservice (Escort Service) for support outside the home, and application/resettlement services to help clients obtain or switch their assistance arrangements. The company combines legal expertise with direct care provision, with LSS-specialized lawyers working alongside personal assistants to provide comprehensive support.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Assistance Services Direct provision of personal assistants to individuals with disabilities across Sweden under the LSS framework. Designed for LSS-eligible persons and their families who need daily, qualified support at home and in the community.
• LSS Legal Assistance and Representation

Quantifiable outcome

• +12,223 additional assistance hours added to customers' decisions year-to-date

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Team OliviacoreOthersKura Omsorg i Sverige AB is part of Team Olivia, a Swedish healthcare and care services network. This affiliation provides brand credibility, operational support, and integration within the broader Swedish care sector ecosystem.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Team Olivia AB: Parent/affiliated care network that includes Kura and operates multiple care brands across Sweden, providing a broader portfolio of disability, elderly, and social services in the same regulated market.

Direct peers

• Attendo AB: Major Nordic care services group providing personal assistance and disability services under LSS in Sweden, operating with comparable service offerings and competing directly for the same customer base.
• Curando AB: Nordic care services provider offering personal assistance and home care services under LSS-style frameworks, with overlapping customer segments and direct competition in the Swedish market.
• Nytida (Ambea AB): Swedish care provider operating under Ambea that delivers personal assistance and disability services, competing with Kura for LSS customers and approved assistance hours across Sweden.
• Humana AB: One of Sweden's largest personal assistance and LSS service providers, directly competing with Kura for the same Försäkringskassan-funded assistance hours and the same customer pool of LSS-eligible individuals.
• Olivia AB (Team Olivia brand): Sister brand within the same Team Olivia network providing personal assistance and care services in Sweden, sharing back-office, brand, and operational infrastructure with Kura.
• Frösunda LSS AB: Swedish personal assistance provider focused on LSS and disability support services, with a similar nationwide service-delivery model and customer profile as Kura.

Regional players

• Samhall AB: Swedish state-owned provider focused on employment and development for people with disabilities, serving an overlapping client population but with a vocational rather than personal-assistance focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assistansbolaget i Sverige AB