Pediatric Ophthalmology & Adult Strabismus

What Pediatric Ophthalmology & Adult Strabismus does

Pediatric Ophthalmology & Adult Strabismus (legal name: Pediatric Ophthalmology and Adult Strabismus, Surgical Associates) is a private, physician-owned medical practice incorporated in Pennsylvania and founded in 1966, one of the first U.S. offices exclusively dedicated to pediatric eye care. The practice operates two clinical locations in Cranberry Township and Murrysville, Pennsylvania, after permanently closing its Washington, PA office, and serves both pediatric patients (infants through adolescents) and adults with strabismus. Clinical care is delivered by an in-house team of three M.D.s (Jane Hughes, Joseph Paviglianiti, Eric Pennock), supported by pediatric optometrists (Michelle Wertelet, Tara Franz) and more than 20 specially trained clinical assistants, with surgical procedures performed at affiliated institutions including Children's Hospital of Pittsburgh (Main and North), UPMC East, UPMC St. Margaret's, Allegheny General Hospital, West Penn Hospital, and The Surgery Center at Cranberry.

The practice generates revenue through three streams: (1) medical examinations and surgical procedures billed to medical insurance (Aetna, Highmark/BCBS, Medicare, Medicaid, United Healthcare, UPMC Health), (2) in-house dispensing of prescription eyeglasses and frames (featuring Vera Bradley, Juicy Couture, Marc Jacobs, Coach, Banana Republic, LuckyKid) billed through vision insurance plans (Davis Vision, Eyemed, NVA, VBA, VSP, UPMC Vision Advantage), and (3) pediatric contact lens fitting and dispensing with a $90 initial fitting fee and $40 renewal fee across brands including Ciba, Bausch & Lomb, Coopervision, and Visitakon, with online re-ordering via a WeWillShip integration. The underlying technology stack is standard clinical ophthalmology: refraction testing, prism eyeglasses, patching, eye muscle exercises, botulinum toxin injections, and eye muscle surgery, with no proprietary software, patents, or AI/ML capabilities disclosed.

The go-to-market motion is sales-led and referral-driven, relying on phone and online appointment booking, primary care and pediatric subspecialty referrals, and the Children's Hospital of Pittsburgh network. The practice also generates patient education content and earned media, and holds clinical faculty appointments at the University of Pittsburgh School of Medicine, providing lectures and surgical instruction to ophthalmology residents and fellows. Recent strategic posture is defensive: the Washington office has been closed, in-network status for Ohio and West Virginia Medicaid was terminated effective January 1, 2025, and the practice is publicly soliciting support for pediatric ophthalmology healthcare reform in the region.

Name

Pediatric Ophthalmology & Adult Strabismus

Legal name

Pediatric Ophthalmology and Adult Strabismus, Surgical Associates

Website

https://pedstrab.com

Company type

Private

Founded year

1966

Operating status

Operating

Short description

Pediatric Ophthalmology & Adult Strabismus is a private, physician-owned ophthalmology practice founded in 1966 in the Pittsburgh area, providing medical and surgical eye care to children and adult strabismus treatment across two Western Pennsylvania locations, with in-house dispensing of eyeglasses and contact lenses.

Ownership category

akta.pro rank

Product category

Pediatric Ophthalmology Services

NAICS

Offices of Physicians (62111), Offices of Optometrists (62132), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAKAKAC

Ophthalmology Clinics (Medical & Surgical Eye Care)

Healthcare & Life Sciences/Specialist Medical Practice/Ophthalmology & Optometry

SECONDARYHLAKAKAD

Pediatric Ophthalmology & Strabismus

Healthcare & Life Sciences/Specialist Medical Practice/Ophthalmology & Optometry

SECONDARYHLAKAKAB

Optometry Clinics (Primary Eye Care)

Healthcare & Life Sciences/Specialist Medical Practice/Ophthalmology & Optometry

Keywords

• Pediatric ophthalmology services
• Adult strabismus treatment
• Pediatric eye surgery
• Children's vision care
• Contact lens fitting

Headquarters

HQ city

Cranberry Twp

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Medical examinations and surgeries: The practice generates revenue through medical eye examinations and surgical procedures billed to medical insurance (Aetna Medical, Highmark/BCBS, Medicare, Medicaid, United Healthcare, UPMC Health). Patients are asked to pay in full at time of service, with the office filing insurance claims on their behalf.
2. Eyewear (glasses and frames): The practice operates an in-house eyewear department selling glasses and frames. Eyewear is billed through vision insurance plans (Davis Vision, Eyemed, NVA, VBA, VSP, UPMC Vision Advantage). Patient responsibility balances must be paid within 60 days.
3. Contact lens fitting and sales: Contact lens fitting services are provided by trained opticians working exclusively with children and young adults. Initial fitting fee is $90.00, with a $40.00 renewal fee. The practice dispenses brands including Ciba, Bausch & Lomb, Coopervision, and Visitakon; monthly, 1-2 week, and daily replacement lenses are available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Pediatric Ophthalmology & Adult Strabismus provides medical and surgical eye care for children (infants through adolescents), including routine eye exams, treatment of amblyopia, strabismus, ptosis, congenital cataracts, nasolacrimal duct obstruction, refractive errors, and childhood reading-related vision issues, plus surgical correction when needed. The practice also diagnoses and treats adult strabismus (eye misalignment) using eye muscle exercises, prism eyeglasses, botulinum toxin injections, and surgery, and operates an in-house eyewear department dispensing prescription glasses, frames, and contact lenses for children and young adults.

Product overview

Pediatric Ophthalmology & Adult Strabismus is a medical practice providing specialized eye care services through two core offerings: pediatric ophthalmology services for children and adult strabismus treatment for adults with eye misalignment. The practice also offers retail products including prescription eyeglasses (featuring multiple designer brands) and contact lenses (from Ciba, Bausch & Lomb, Coopervision, and Visitakon). Surgical procedures are performed at affiliated hospitals and surgery centers including Children's Hospital, UPMC facilities, and The Surgery Center at Cranberry.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Ophthalmology Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core.

• Children's Hospital of Pittsburgh (Main - Lawrenceville, and satellites including Children's North - Wexford)coreStrategic or Co-development PartnerDrs. Hughes and Pennock hold medical staff privileges at Children's Hospital of Pittsburgh and its satellite locations. The practice provides clinical and surgical pediatric ophthalmology services through this affiliation, with surgical procedures performed at Children's North (Wexford) and Children's Hospital Main (Lawrenceville).
• University of Pittsburgh School of MedicinecoreStrategic or Co-development PartnerBoth physicians hold clinical faculty appointments with the University of Pittsburgh School of Medicine. They provide lectures as well as clinical and surgical instruction to ophthalmology residents and fellows.
• UPMC Health System (UPMC East, UPMC St. Margaret's, Allegheny General Hospital)coreStrategic or Co-development PartnerDr. Pennock is on staff at UPMC East (Monroeville), UPMC St. Margaret's, and Allegheny General Hospital. Dr. Hughes is on staff at UPMC satellites and West Penn Hospital. Surgical procedures are performed at UPMC East.
• The Surgery Center at CranberrycoreStrategic or Co-development PartnerBoth physicians perform outpatient surgical procedures at The Surgery Center at Cranberry, in addition to hospital-based surgery.

Scale indicators2 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Wills Eye Hospital (Pediatric Ophthalmology Service): Major academic eye hospital with a pediatric ophthalmology service where Dr. Tara Franz previously practiced. Comparable in subspecialty depth, academic affiliation, and complex pediatric case mix.
• Riley Hospital for Children (Pediatric Ophthalmology): Academic pediatric ophthalmology program where Dr. Pennock completed fellowship. Comparable subspecialty depth and patient population in a different academic health system.
• Children's National Hospital (Pediatric Ophthalmology): Pediatric ophthalmology fellowship site of Dr. Hughes under Marshall M. Parks, MD. Comparable subspecialty clinical scope and academic affiliation model.
• Children's Hospital of Pittsburgh (Pediatric Ophthalmology): Hospital-based pediatric ophthalmology service where the subject practice holds surgical privileges. Directly comparable patient population and clinical scope, though delivered through an academic hospital rather than private practice model.
• Pediatric Eye Care & Strabismus Center: A pediatric ophthalmology and strabismus-focused subspecialty practice offering comparable medical and surgical pediatric eye care. Directly comparable on patient demographics, clinical scope, and subspecialty positioning.
• UPMC Eye Center (Pediatric Ophthalmology): UPMC-affiliated pediatric ophthalmology program at multiple satellites where the subject practice physicians hold staff privileges. Comparable clinical scope delivered within the same regional health system.

Broad incumbents

• LensCrafters: National optical retailer with in-store optometry. Overlaps with the practice's in-house eyewear retail business and competes for routine pediatric eyewear consumers, though does not offer medical/surgical ophthalmology.
• Warby Parker: Vertically integrated eyewear retailer with prescription lens fulfillment. Comparable in optical retail and frame dispensing, though without pediatric subspecialty medical or surgical services.

Regional players

• Pediatric Ophthalmology Consultants (regional example): Independent pediatric ophthalmology practices in other U.S. regions (e.g., Texas Children's Pediatric Ophthalmology, NYU Langone Pediatric Ophthalmology) offering similar subspecialty services in different geographies.

Others

• CooperVision (MiSight): Contact lens manufacturer whose MiSight myopia management program is dispensed by Dr. Pennock. Comparable as an ecosystem partner in pediatric myopia management, though operating as a product manufacturer rather than clinical services provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks1 record

Key highlights5 records

Customer concentration

• Facebookfacebook.com/PediatricEyeDoctors

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pediatric Ophthalmology & Adult Strabismus