good news!

What good news! does

good news! GmbH Marketing & PR Consulting is a German private limited company (GmbH) founded in 1994 and headquartered in Stockelsdorf near Lübeck. It operates as a boutique, owner-operated B2B public-relations agency with a stated 100% focus on the IT industry — serving software vendors, hardware manufacturers, IT-services firms, IT trade shows (e.g., Messe Stuttgart's portfolio, LASYS), and industry associations (e.g., VOI). The firm is led by Nicole Gauger, who since 2016 has served as sole Managing Director and sole shareholder, with a disclosed employee count of 1-10.

The company delivers three integrated core services under the categories Consulting (strategy, action-plan development, success measurement), Communication (storytelling, copywriting, editing, localization, media placement, press release distribution, press conferences, social media management), and Monitoring (print/online clipping, press reviews, social media monitoring with alerts and reporting). It executes cross-media campaigns in German and English and extends international reach via an established partner network of PR agencies in Europe and the United States, with no proprietary technology platform or software product offered.

The business model is professional-services revenue: project-based and retainer engagements paid by IT-vertical clients, with no public pricing and no external funding. Customer concentration spans long-running accounts (callas software ~2009-present, ecoDMS ~2014-present, Melissa Data since 2013, SCHEMA since 2001, VOI since 1997) and recent additions (Salesfive 2025, Epson Deutschland scanning 2025, Ergolutions 2024, applord Group). Distribution is direct consulting sales supported by content marketing on the firm's blog and social channels (Facebook, LinkedIn, XING). The company is GDPR-compliant and holds no disclosed patents, certifications beyond privacy, or external investment.

Name

good news!

Legal name

good news! GmbH Marketing & PR Consulting

Website

https://goodnews.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

good news! GmbH is a German owner-operated B2B PR agency founded in 1994, serving exclusively IT-industry clients (software, hardware, services, trade shows, associations) with consulting, communication, and media-monitoring services delivered in German and English.

Ownership category

akta.pro rank

Product category

Public Relations Services for IT Companies

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industries

Technology & B2B PR (BPAFADAI), Event PR & Communications Support (BPAFADAO)

Keywords

• IT public relations
• PR consulting services
• Technology communications
• Media monitoring
• IT trade show PR

Headquarters

HQ city

Stockelsdorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. PR Consulting Services: Strategic consulting for IT companies' communication and public relations activities
2. Communication Services: Press work including writing, placement, social media management, localization, and distribution of press releases
3. Monitoring Services: Media monitoring and social media monitoring for clients

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

good news! is a B2B PR agency that delivers three integrated service lines — Consulting (strategic PR planning, analysis of goals, action-plan development, and success measurement), Communication (storytelling execution: social media profile setup, research, copywriting, editing, localization, media placement, distribution, and press-conference organization), and Monitoring (print and online clipping, press reviews, and social-media monitoring with alerts and reporting) — exclusively for IT-industry clients including software, hardware, and IT-services companies as well as IT trade shows and associations.

Product overview

good news! is a PR agency for IT companies offering three integrated core services: Consulting (strategic planning and analysis), Communication (execution of PR activities including social media, copywriting, localization, and distribution), and Monitoring (media clipping and social media monitoring). The agency operates as a service-based consultancy rather than a software product platform, with its offerings delivered through client engagements rather than self-service tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting Strategic PR consulting service for IT companies, including analysis of communication goals, development of action plans, and success measurement. Delivered as a B2B professional service.
• Communication Execution of PR storytelling for IT companies, including social media profile setup, research, copywriting, editing, localization, media placement, distribution, and organization of press conferences. Delivered as a B2B professional service.
• Monitoring Media monitoring service for IT clients including clipping (print and online media coverage analysis), press reviews, and social media monitoring with alerts and reporting. Delivered as a B2B professional service.

Named customers30 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• International PR Agency NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of partner PR agencies in Europe and USA for international reach. Enables country-specific communications strategies for clients expanding internationally. Partners work with good news! to deliver localized PR services.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hotwire Global: Global tech-focused PR agency offering B2B communications, content, and marketing services to technology companies. Directly comparable to good news! given its technology vertical specialization and similar B2B IT PR offering, though operating at significantly larger scale with global offices.
• Diffusion PR: Boutique tech PR agency focused exclusively on B2B technology and software clients, providing media relations, content, and analyst relations. Most comparable on the IT-only specialization angle relative to generalist German agencies.
• Lewis Global Communications: International communications agency with strong technology vertical serving B2B software and enterprise clients. Comparable in tech PR specialization with global reach via partner offices, similar to good news!'s partner-network model.
• Archetype Agency: B2B-focused communications and marketing agency specializing in technology brands and enterprise software companies. Directly comparable on technology PR specialization with emphasis on enterprise IT clients and similar service offering depth.
• Schwartz Public Relations: Munich-based tech-focused PR agency serving German and European IT, software, and technology clients. Comparable as a DACH-focused B2B tech PR boutique with similar service lines and target customers.
• Harvard PR: German-based tech and B2B PR agency serving technology clients in the DACH region. Closest comparable peer in geography and IT specialization, directly competing for the same mid-market IT companies in Germany.

Broad incumbents

• FleishmanHillard: Large global PR and communications agency with a dedicated technology practice serving IT and software clients worldwide. Comparable in that it serves many of the same enterprise IT customers but as part of a broad portfolio of services beyond IT.
• Edelman: World's largest PR firm with a strong technology sector practice serving enterprise IT and software firms. Overlaps with good news! in B2B tech PR but operates at vastly greater scale and scope, including consumer and corporate communications.
• Finn Partners: Global communications agency with a dedicated technology practice serving enterprise IT clients. Comparable in technology vertical and B2B positioning but at meaningfully larger scale than good news!.

Regional players

• PRGarage (Botthof PR): German boutique PR firm serving IT and B2B technology clients. A regional comp comparable in scale and vertical focus, competing in the same DACH market for IT marketing budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/goodnewspr
• Facebookfacebook.com/goodnewsPR
• LinkedInlinkedin.com/company/good-news-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about good news!