Made

Advertising Servicesmade.com.mx

Made is a Mexico City-based independent, full-service advertising agency founded in 2010, serving enterprise brands across automotive, entertainment, fitness, and consumer sectors with creative, branding, media, and digital product services across Latin America.

Company typePrivate
Founded2010
HeadquartersMexico City, Mexico
Headcount51–100
GTM typeB2B
OfferingServices

What Made does

Made (legal entity Made Group, DBA MADE) is a privately held, full-service independent advertising agency headquartered in Mexico City, founded in 2010 by Cristian Rocha and Yosu Arangüena. Both co-founders previously held senior roles at DDB and other major networks (Lowe, Saatchi & Saatchi, Z publicidad), and each has served twice as a juror at the Cannes Lions International Festival of Creativity. The agency operates under a "Silver Bullet Idea" philosophy emphasizing precise, differentiated creative work.

Made's service portfolio spans seven core categories: Advertisement, Content, Branding, Strategy, Media, Product Design, and Apps. The agency serves enterprise clients across automotive (RAM, Jeep, Fiat, G500, Alfa Romeo, Dodge, Peugeot), entertainment (Cinemex), retail and furniture (Dormimundo), fitness (Smartfit), food (McCain), beverage (Red Cola), construction (Cemex), and social impact (Skarch). Notable recent product work includes the MI APP G500 mobile application, which surpassed 90,000 registrations within its first year.

The agency's go-to-market is direct-to-enterprise via local offices in Mexico City, Rio de Janeiro, São Paulo, Bogotá, and Buenos Aires, with all revenue derived from custom creative, media, and digital product engagements on a project or retainer basis. Pricing is not publicly disclosed. Made operates without external institutional investment or a parent company, and remains founder-controlled; no funding rounds, M&A activity, or leadership transitions are recorded in the available data.

Made firmographics

Firmographics

Name: Made
Legal name: Made Group
Website: https://made.com.mx
Company type: Private
Founded year: 2010
Operating status: Operating
Headcount range: 51–100 employees
Short description: Made is a Mexico City-based independent, full-service advertising agency founded in 2010, serving enterprise brands across automotive, entertainment, fitness, and consumer sectors with creative, branding, media, and digital product services across Latin America.
Ownership category
akta.pro rank

Made industry classification

Industry

Product category: Advertising Services
SIC: Services-Advertising Agencies (7311)
akta.pro primary industry: Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

Advertising services
Creative agency
Brand strategy
Media planning
Content marketing

Where Made is headquartered

Location

Headquarters

HQ city: Mexico City
HQ country: Mexico
HQ region: Latin America

Offices5 records

Markets served

Made business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels3 records

Made product offering

Product offering

Core offering

Made is an independent, full-service advertising agency that provides creative, digital, planning, and media services to enterprise brand clients. Its service suite covers Advertisement, Content, Branding, Strategy, Media planning and buying, Product Design, and Apps development, delivered through a "tailor-made" approach for each client across Latin America from its Mexico City headquarters.

Product overview

Made is a full-service independent advertising agency offering a unified suite of creative and marketing services under one roof. The agency's core offerings include Advertisement, Content creation, Branding, Strategy, Media planning, Product Design, and Apps development. These services are delivered to a portfolio of high-profile brand clients across the automotive, entertainment, fitness, food and beverage, and retail sectors. The agency operates across multiple Latin American countries (Mexico, Brazil, Colombia, Argentina) from its Mexico City headquarters.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

G500 MI APP achieved 90K+ registrations in less than one year (2023)

Companies that use Made

Customer profile

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Made technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Made partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Made competitors and assessment

Company assessment

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Made financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Made leadership team

Management profile

Number of profiles

Profiles2 records

Made funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Made M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Made

What does Made do?

Is Made a public or private company?

Made is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Made founded?

Made was founded in 2010. It employs 51 to 100 people.

Where is Made based?

Made is headquartered in Mexico City, Mexico, in the Latin America region.

Does Made have an API?

No public API is recorded for Made.

What industry is Made in?

Made's product category is Advertising Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its SIC code is 7311.