Neogence Enterprises

Name

Neogence Enterprises

Legal name

德典生技股份有限公司

Website

https://neogence.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Neogence Enterprises is a Taiwanese skincare brand founded in 2002 that sells serums, masks, moisturizers, sunscreen, and cleansers direct-to-consumer through a multi-currency online storefront, and to individual consumers in Hong Kong, Malaysia, Singapore, the GCC, and the United States via authorized distributors.

Ownership category

akta.pro rank

Product category

Skincare & Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Sensitive Skin & Barrier Repair (CRABAAAG), Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD)

Keywords

• Skincare products
• Anti-aging serums
• Hyaluronic acid masks
• Ocean-friendly sunscreen
• Dermatological cosmetics

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of skincare products including serums, masks, moisturizers, sunscreen, and cleansers through owned e-commerce platform and authorized retail channels

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Neogence Enterprises manufactures and sells a wide range of skincare products including serums, toners, sheet masks, moisturizers, sunscreens, cleansers, eye creams, body lotions, and lip care under its proprietary Neogence (霓淨思) brand. The product line is organized by ingredient technology (hyaluronic acid, retinol, vitamin C, centella B5, multi-acid) and by skin concern (hydration, anti-aging, brightening, soothing, acne). Products are sold direct-to-consumer through the company's own e-commerce platform (neogence.com.tw) and through authorized overseas distributors across East Asia, Southeast Asia, the Middle East, and the United States.

Product overview

Neogence Enterprises is a Taiwanese skincare brand established in 2002, operating as a comprehensive cosmetics company with a portfolio of 11 skincare product series, 12+ mask series, and multiple product types. The brand offers a unified product ecosystem organized by ingredient technology (Retinol, Hyaluronic Acid, Vitamin C, Centella B5) and function (anti-aging, brightening, hydrating, soothing). Product series include ACID Multi-Acid Polishing, Retinol Anti-Aging, HA Hydrating, C+ Brightening, Ocean Friendly Sunscreen, Centella B5 Repair, and Professional Hair Care, alongside extensive mask collections including Aqua Burst, Microbiome, Exosomes, and Instant WOW series. The company also provides product types covering Serums, Toners, Sunscreens, Cleansers, Eye Creams, and Moisturizers.

Differentiator

Problem solved

Functional benefit

Products and services

• Hyaluronic Acid Hydrating Essence The company's foundational flagship product — a hyaluronic acid hydrating essence developed in 2002, designed for daily hydration and suitable for the whole family.
• ACID Multi-Acid Polishing Series (ACID多酸拋光系列) Chemical exfoliation skincare series for skin polishing and renewal using multi-acid formulation.
• Youth Dual Star Series (青春雙星系列) Anti-aging series combining RE and Retinol for comprehensive youth maintenance.
• Retinol Anti-Aging Series (A醇逆時新生系列) Anti-aging skincare series featuring Vitamin A (Retinol) for wrinkle reduction and skin renewal; 2024 formulation upgrade with 3A+1 Ultimate Anti-Aging Formula.
• RE Regeneration Miracle Anti-Aging Series (RE再生奇蹟抗老系列) Advanced regeneration and anti-aging skincare series for skin recovery and renewal.
• HA Hyaluronic Acid Hydrating Balance Series (HA玻尿酸保濕水平衡系列) Hydrating skincare series formulated with hyaluronic acid for moisture balance.
• C+ Brightening Series (C+光感超淨白系列) Brightening and whitening skincare series formulated with Vitamin C for radiant skin.
• Ocean Friendly Sunscreen Series (全方位海洋友善防曬系列) Reef-safe, ocean-friendly UV protection sunscreen collection.
• FORMULA ONE Series Premium formulation skincare series positioned for advanced skincare needs.
• Centella B5 Soothing Repair Series (積雪草B5舒敏修護系列) Soothing and repairing skincare series formulated with Centella Asiatica and Vitamin B5 for sensitive skin.
• HA+ Hyaluronic Acid Ultra-Conducting Series (HA+玻尿酸超導潤澤系列) Enhanced hyaluronic acid skincare series for deep skin hydration using ultra-conducting delivery.
• Professional Hair Scalp Care Series (專業髮肌保養系列) Professional hair and scalp care product line.
• Bio-Hydro Moisturizing Series Moisturizing skincare line built on the proprietary 6-4-2 Bio-Hydro Formula combining six types of hyaluronic acid, four ceramides, and two vitamins for long-lasting hydration.
• Microbiome Ampoule Mask Series (超濃縮微生態安瓶面膜系列) Concentrated microbiome essence sheet masks featuring a whole bottle of ampoule concentration per mask for brightening, hydrating, and repairing functions.
• Aqua Burst Mask Family (超爆水家族面膜系列) Super hydrating mask series for intense moisture boost.
• Aqua Burst Hydro Facial Series (超爆水菲秀面膜系列) Professional hydro-facial style sheet masks providing a spa-like experience at home.
• Aqua Burst Mask Series (超爆水面膜系列) Core aqua burst hydrating sheet mask collection.
• Aqua Med-Tech Mask Series (超爆水醫研面膜系列) Medical-grade technology enhanced mask series within the Aqua Burst family.
• Exosomes DNA Mask Series (外泌體肌因面膜系列) Advanced sheet masks featuring exosome technology for skin regeneration.
• All-in-One Toner Pad Series (全效調理棉片系列) Multi-functional toner pads for comprehensive skin care.
• Zero-Touch Mask Series (零觸感面膜系列) Innovative sheet masks designed for comfortable zero-touch application.
• N7 Prescription Skin-Care Mask Series (7_肌敷專科配方面膜) Professional prescription-grade sheet masks.
• Needleless Vitamin Mask Series (無針水光維他命面膜系列) Needle-free vitamin infusion sheet masks for brightening.
• N3 Greenery Mask Series (綠植系Greenery面膜系列) Plant-based green skincare mask collection.
• Camera-Ready Instant Glow Mask Series (即可拍超美顏面膜系列) Instant glow sheet masks designed for camera-ready skin.
• Flower Beauty Mask Series (花‧美肌面膜系列) Floral-infused beauty sheet masks for skin enhancement.
• N3 High-Performance Mask Series (3高機能面膜系列) High-performance multifunctional sheet mask collection.
• Instant WOW Mask Series Instant sheet mask series containing desert plant extracts for immediate skin rescue, providing hydration and glow for rushed mornings.
• Toner (化妝水) Hydrating toners for skin preparation and balance.
• Sunscreen (防曬) UV protection products for sun damage prevention.
• Cleansing / Makeup Remover (卸妝/潔顏) Facial cleansers and makeup removers.
• Eye Cream (眼霜) Specialized eye-area care products.
• Lotion / Cream (乳液/乳霜) Moisturizing lotions and creams for skin nourishment.
• Body Lotion (身體乳) Body moisturizing products.
• Lip Balm / Essence (護唇精華) Lip care products for hydration and protection.

Quantifiable outcome

• 6 different types of hyaluronic acid in Bio-Hydro formula for long-lasting hydration
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• COSRX: Korean K-beauty brand with a treatment-serum and mask portfolio (snail mucin, AHA/BHA) sold globally through DTC and Amazon. Comparable on ingredient-led positioning, mask leadership, and cross-border DTC scale.
• Paula's Choice: US-based treatment-skincare brand with a heavy emphasis on retinol, AHA/BHA, and vitamin C serums. Comparable on evidence-based messaging, serum/mask portfolio, and direct-to-consumer model.
• The Ordinary (DECIEM): Global treatment-serum brand built on single-active formulations at transparent, low prices. Comparable to Neogence on ingredient-led messaging, serum hero SKUs, and direct-to-consumer go-to-market.
• My Beauty Diary (我的美麗日記): Iconic Taiwanese sheet-mask brand with deep Asia distribution and a similarly broad mask portfolio. Closest peer on mask-led product architecture, Taiwan origin, and cross-border retail presence.
• Naruko (牛爾): Taiwanese skincare brand with a similarly broad portfolio of serums, masks, and ampoules, distributed across Asia. Comparable in product mix, Taiwanese heritage, and mass-to-prestige pricing strategy.
• Dr. Wu Skincare (達爾膚): Taiwan's leading dermocosmetic brand, founded by a dermatologist. Directly comparable to Neogence on Taiwanese origin, derma-led positioning, treatment skincare portfolio, and cross-border expansion into mainland China and Southeast Asia.
• Hada Labo (肌研, by Rohto Pharmaceutical): Japanese hyaluronic-acid-led skincare brand sold across Asia. Directly comparable on the HA-hydration hero SKU, multi-tier pricing (basic to premium), and pharmacist/drugstore channel strategy.

Broad incumbents

• Curel (Kao Corporation): Japanese sensitive-skin and barrier-repair brand owned by Kao. Overlaps directly with Neogence's Centella B5 and microbiome positioning, and competes in the same Asian drugstore and dermatology channels.
• La Roche-Posay (L'Oréal): Global dermocosmetic leader with dermatologist endorsement and sensitive-skin/barrier-repair hero SKUs. Competes with Neogence's Centella B5 and microbiome lines for the same sensitive-skin consumer in Asia.
• Mentholatum (曼秀雷敦): Established pan-Asian personal care incumbent with broad skincare and lip-care SKUs. Overlaps with Neogence on sunscreen, lip care, and family-skincare positioning, but operates at a much larger scale across many categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UClbkSWxlkD8XbRrthhz_4Wg/feed
• Facebookfacebook.com/neogence.tw
• Instagraminstagram.com/neogence_official
• Xx.com/neogence

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neogence Enterprises