Hellenic American Union

What Hellenic American Union does

Hellenic American Union (Ελληνοαμερικανική Ένωση) is a non-profit educational and cultural organization founded in 1957 in Athens, Greece, operating as a licensed Lifelong Learning Center (ΚΔΒΜ) under the Greek Ministry of Education. The organization delivers four integrated service lines: English and Modern Greek language courses for learners aged 3 through adulthood (including a Summer School for international students); standardized language proficiency examinations administered through a network of approximately 100 centers in Greece and abroad under partnerships with Cambridge Assessment English, Michigan Language Assessment, ETS (TOEFL/TOEIC/SAT), and the Centre for the Greek Language; professional training seminars covering IT certifications (Cisco, Microsoft, Red Hat, EC-Council, VMware, ISACA) and project management/digital marketing; and cultural programming including exhibitions, concerts, theater, lectures, and film screenings.

Core technology comprises the Blackboard Learn Ultra LMS combined with Blackboard Collaborate for hybrid/flexible delivery, smart classrooms with synchronized audio-video for remote and in-person parity, the proprietary Orfeas examination management portal, and the award-winning Greek-on-the-Go mobile application. Operations are certified to ISO 9001:2015, ISO/IEC 27001:2022, and ISO/IEC 27701:2019, with the examination center holding a specialized TÜV HELLAS ISO 9001:2015 certification — making it the first such body in Greece with comprehensive examination-services certification.

HAU generates revenue through four streams: language course tuition (with a one-time €50 registration fee per student), examination and certification fees administered under international body partnerships, professional training seminars including customized in-house corporate solutions, and educational/cultural publication sales via its E-Shop. The go-to-market combines direct-to-consumer enrollment at Athens and Thessaloniki locations and via Orfeas, B2B sales for corporate training, and event-driven community engagement through cultural programming, webinars, and school partnerships. Select corporate customers include Alpha Bank, Eurobank, Piraeus Bank, OTE, MSD, Athens International Airport, AB Vassilopoulos, Mazars, and HEDNO. Since founding, the organization has served over 2.7 million people from 75 countries, examines more than 2 million candidates cumulatively, and delivers 50+ corporate training solutions per year.

Name

Hellenic American Union

Legal name

Hellenic American Union

Website

https://hau.gr

Company type

Private

Founded year

1957

Operating status

Operating

Short description

Hellenic American Union is a Greek non-profit educational organization founded in 1957 that delivers English and Modern Greek language courses, internationally accredited language proficiency examinations, professional IT and project management training, and cultural programming for individual learners, corporate clients, and international students across Greece.

Ownership category

akta.pro rank

Product category

Language Education and Professional Training

NAICS

Language Schools (611630), Educational Services (611), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Language Schools & Institutes (EDAMAFAA)

akta.pro secondary industries

General Language Schools (Multi-Language) (EDAIAEAA), Corporate Group Language Immersion Programs (EDAIAEAN)

Keywords

• Language education
• Professional training
• Language proficiency exams
• Corporate training programs
• Cultural programs

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Language Course Tuition: Fees for English and Greek language courses for children, adolescents, and adults. Programs include core curriculum, exam preparation, workshops, and experiential labs. Tuition charged per program with registration fee.
2. Examination and Certification Fees: Fees collected for administering language proficiency examinations (ECCE, ECPE, Cambridge, TOEIC, TOEFL, STYLE, BCCE, ABLE, ALCE, and others). Revenue from certification body partnerships.
3. Professional Training Seminars: Revenue from professional development programs including Project Management (PMP), Digital Marketing, IT certifications (Cisco, CEH, VMware, Microsoft, Red Hat), and cultural management seminars. Includes corporate in-house training solutions.
4. Educational Publications: Sale of exam preparation books and cultural publications through the E-Shop. Includes ECCE, ECPE, and other exam prep materials published by HAU and Cambridge University Press.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Hellenic American Union is a non-profit educational and cultural organization offering English and Modern Greek language courses for learners of all ages, international language proficiency examinations (Cambridge English, Michigan ECCE/ECPE, ETS TOEFL/TOEIC/SAT, and Greek certifications), professional training seminars in IT and business disciplines, customized corporate training solutions, and cultural programming including exhibitions, concerts, and lectures. The organization operates through physical locations in Athens and Thessaloniki, an online e-shop, and the Orfeas digital portal.

Product overview

Hellenic American Union operates as a comprehensive educational organization offering a multi-faceted portfolio centered around language education, language proficiency testing, professional development training, and cultural programming. The core offering consists of English and Greek language courses (with the Greek-on-the-Go mobile app as a complementary tool) delivered via a hybrid/flexible model using the Blackboard Learn Ultra platform. The examination services division manages a portfolio of standardized language tests including Cambridge English, Michigan Language Assessment (ECCE/ECPE), ETS (TOEFL/TOEIC/SAT), and proprietary HAU assessments (STYLE, BCCE, ABLE, ALCE), plus Greek language certifications from the Centre for the Greek Language. The professional training arm provides business and IT certification programs including PMP, Digital Marketing with AI, Cisco, cybersecurity (CEH), cloud (Azure, Microsoft 365), and Red Hat, along with ISACA programs. Cultural programming includes exhibitions, concerts, theater, and lectures at HAU venues. An e-shop offers exam preparation books and cultural publications. An Orfeas portal handles exam registration and results.

Differentiator

Problem solved

Functional benefit

Brands

• Greek-on-the-Go: Mobile application for learning Greek language, featuring 64 communicative situations, 16 thematic units, 53 videos with authentic dialogues, and 260 vocabulary words and phrases.

Products and services

• English Language Courses Comprehensive English language programs for children from age 3, adolescents, and adults, delivered via in-person, online, and hybrid formats using smart classrooms and the Blackboard Learn Ultra LMS. Programs range from early childhood through adult proficiency, including exam preparation tracks.
• Greek Language Courses (Modern Greek) Greek as a foreign language programs for adult learners and international students, delivered via hybrid/flexible models and complemented by the Greek-on-the-Go mobile application. Includes preparation for Greek language proficiency certifications.
• Michigan Language Assessment Examinations (ECCE, ECPE, MET, MET Go!) Comprehensive English language proficiency examinations administered as an authorized Michigan Language Assessment center, including ECCE (B2 level), ECPE (C2 level), MET Digital, and MET Go! Digital assessments. Targeted at candidates seeking University of Michigan credentials.
• Cambridge English Examinations (YLE, KET, PET, FCE, CAE, CPE) Full range of Cambridge Assessment English examinations from Pre A1 Starters through C2 Proficiency, delivered in digital and paper-based formats for candidates across all CEFR levels.
• ETS Examinations (TOEFL, TOEIC, SAT) Standardized ETS-administered examinations including TOEFL iBT, TOEFL ITP, TOEFL Junior, TOEFL Primary, TOEIC, and TOEIC Bridge, plus SAT college admissions testing.
• Hellenic American University Examinations (STYLE, BCCE, ABLE, ALCE) Proprietary Greek language proficiency and communication skill assessments including STYLE (A1-A2), BCCE (B1), ABLE (B2), and ALCE (C1-C2), developed in partnership with Hellenic American University.
• Centre for the Greek Language Certification Examinations Greek language proficiency certifications from A1 through C2 levels, including dedicated certification for professional purposes, administered as an authorized Centre for the Greek Language examination center.
• Professional Training Seminars Business and technology training programs including Project Management (PMP/PM²), Digital Marketing & AI Tools, Cisco networking (CCNA/CCNP), cybersecurity (CEH), cloud administration (Azure, Microsoft 365), Red Hat, and VMware certification preparation.
• ISACA Certification Training Programs Professional certification preparation courses for ISACA credentials including CISA and CISM in IT audit and security governance.
• Cisco Academy Courses (CCNA, CCNP) Networking certification programs including Cisco Certified Network Associate (CCNA) and Cisco Certified Network Professional (CCNP) Enterprise, delivered through Cisco Academy.
• Greek-on-the-Go Mobile Application Mobile language learning application for Greek available on iOS and Android, featuring 64 communicative situations, 16 thematic units, 53 dialogue videos, and 260 vocabulary items with images and audio. Winner of the European Language Label first prize in 2011.
• Summer School for International Students Intensive English and Modern Greek language immersion programs for international students aged 13 and above, combining classroom instruction with cultural excursions and activities in Athens.
• Corporate Training Solutions Customized in-company training programs designed and delivered by a dedicated corporate solutions team, serving enterprise clients including banks, telecoms, pharmaceutical companies, and retailers with 10,000+ participants annually.
• Cultural Events and Exhibitions Art exhibitions, concerts, theater performances, lectures, and film screenings hosted at HAU's galleries and theater, featuring international and Greek artists and cultural partners including the Goethe-Institut, French Institute, and Thessaloniki International Film Festival.
• E-Shop (Educational Publications) Online store offering exam preparation books (ECCE, ECPE, Cambridge prep), cultural publications (exhibition catalogs, art books, traditional costume volumes), and academic materials for language learners and educators.
• Academic Support Services Mock exams, webinars, and seminars for examination candidates and language teachers, including AI-powered ECCE Speaking virtual mock test sessions and professional development for educators.

Quantifiable outcome

• Over 2 million candidates examined since 1957
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

20 partnerships are on record, tiered core, major and minor.

• Michigan Language AssessmentcoreStrategic or Co-development PartnerOfficial authorized examination center for MET Go!, MET Digital, ECCE, and ECPE examinations. Long-standing partnership for administering University of Michigan language assessments in Greece and surrounding region.
• University of Cambridge / Cambridge Assessment EnglishcoreStrategic or Co-development PartnerAuthorized examination center for Cambridge English qualifications including YLE Starters, Movers, Flyers, KET, PET, FCE, CAE, and CPE. Partnership for digital and paper-based examinations.
• Hellenic American UniversitycoreStrategic or Co-development PartnerPartnership for STYLE (A1-A2), BCCE (B1), ABLE B2, and ALCE C1-C2 examinations. Academic collaboration for curriculum development and AI-powered speaking assessment.
• Educational Testing Service (ETS)coreStrategic or Co-development PartnerAuthorized center for TOEIC, TOEIC Bridge, TOEFL iBT, TOEFL ITP, TOEFL Junior, TOEFL Primary, and SAT examinations.
• Centre for the Greek LanguagecoreStrategic or Co-development PartnerAuthorized examination center for Greek language proficiency certifications including A1-C2 levels and professional Greek certification.
• ISACAmajorChannel Partner/ Reseller/ DistributorISACA authorized training partner offering CISA, CISM, and other ISACA certification preparation courses.
• PM2 AlliancemajorTechnology or IntegrationPartnership for PM² project management methodology training and certification programs.
• Cisco AcademymajorChannel Partner/ Reseller/ DistributorCisco authorized training center for CCNA and CCNP Enterprise certification courses.
• EC-CouncilmajorChannel Partner/ Reseller/ DistributorEC-Council accredited training center offering Certified Ethical Hacker (C|EH) certification courses.
• MicrosoftmajorChannel Partner/ Reseller/ DistributorMicrosoft authorized training partner for Azure Administrator Associate (AZ-104) and Microsoft 365 Endpoint Administrator (MD-102) certifications.
• Red HatmajorChannel Partner/ Reseller/ DistributorRed Hat authorized training center for RHCSA (Red Hat Certified System Administrator) certification.
• VMwareminorChannel Partner/ Reseller/ DistributorVMware authorized training center offering VCTA-DCV (VMware Certified Technical Associate) courses.
• Thessaloniki International Film FestivalmajorStrategic or Co-development PartnerCultural collaboration for film events and screenings.
• Academy of AthensmajorStrategic or Co-development PartnerCollaboration on cultural events and intellectual programs.
• Goethe-Institut AthenmajorStrategic or Co-development PartnerGerman cultural institute partnership for cultural events and programs.
• French Institute GreecemajorStrategic or Co-development PartnerCollaboration on French cultural events and programs.
• Embassy of Japan in GreeceminorStrategic or Co-development PartnerCultural partnership for Japanese cultural events.
• Municipality of Athens (OPANDA)majorStrategic or Co-development PartnerCollaboration with Municipality of Athens Culture, Sports and Youth Organization for cultural programs.
• Alpha BankmajorStrategic or Co-development PartnerCorporate training client receiving professional development programs for banking staff.
• EurobankmajorStrategic or Co-development PartnerCorporate training client receiving professional development programs for banking staff.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hellenic American Union