Adira
- Company typePrivate
- Founded1990
- HeadquartersJakarta, Indonesia
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
Adira firmographics
Firmographics- Name
- Adira
- Website
- https://adira.co.id
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Adira industry classification
Industry- Product category
- Consumer Finance
- NAICS
- Sales Financing (52222), Sales Financing (522220)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Merchant-Branded Installment Financing (Retailer Private-Label) (FSAKAFAA)
Keywords
Where Adira is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Markets served
Adira business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D
Adira product offering
Product offeringCore offering
Adira Finance provides financing solutions to customers in Indonesia. Positioned as a 'Solusi Pembiayaan Terpercaya' (Trusted Financing Solution), the company offers consumer credit and financing products through its website (adira.co.id) and dedicated customer service line (1500-511). The business is presently operating and serves the Indonesian consumer market.
Differentiator
Problem solved
Functional benefit
Products and services
- Adira Finance Financing Solutions
Companies that use Adira
Customer profileIdeal customer profiles1 record
Adira technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Adira competitors and assessment
Company assessmentDirect peers
- Oto Multiartha: Indonesian multi-finance company specializing in automotive and consumer financing; competes with Adira in the same Indonesian installment credit market.
- Mandala Multifinance: Indonesian multi-finance company focused on motorcycle and consumer durable financing for mass-market borrowers; comparable to Adira in target customer and product category.
- Astra Multi Finance: Captive financing arm of the Astra Group in Indonesia, providing consumer and automotive financing; serves overlapping Indonesian customer segments as Adira.
- WOM Finance: Indonesian multi-finance company focused on motorcycle and consumer durable financing; competes head-to-head with Adira for similar mass-market Indonesian borrowers.
- Federal International Finance (FIF): One of Indonesia's largest multi-finance companies, providing consumer financing (notably motorcycles and autos) to Indonesian customers; the closest direct comparable to Adira Finance in product, customer base, and regulatory category.
- BCA Finance: Captive multi-finance arm of Bank BCA offering consumer and automotive financing across Indonesia; directly comparable to Adira in product mix and customer segment.
- Clipan Finance Indonesia: Indonesian multi-finance company offering consumer financing and factoring services; competes with Adira for Indonesian consumer and small business credit demand.
- Sinar Mas Multifinance: Multi-finance arm of Sinar Mas Group in Indonesia providing consumer financing and leasing; direct comparable in product, geography, and customer segment.
- Indosurya Finance: Indonesian multi-finance company providing consumer installment financing; operates in the same regulatory and competitive landscape as Adira Finance.
Broad incumbents
- Bank Danamon Indonesia: Major Indonesian commercial bank with consumer financing and SME lending products that overlap Adira's offering, though as part of a broader diversified banking franchise rather than a pure multi-finance model.
Market position
Customer concentration
Adira social profiles
Digital presenceAdira financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adira leadership team
Management profileNumber of profiles
Adira funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adira M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adira
What does Adira do?
Adira Finance provides financing solutions to customers in Indonesia. Positioned as a 'Solusi Pembiayaan Terpercaya' (Trusted Financing Solution), the company offers consumer credit and financing products through its website (adira.co.id) and dedicated customer service line (1500-511). The business is presently operating and serves the Indonesian consumer market.
When was Adira founded?
Adira was founded in 1990. It employs 5,001 to 10,000 people.
Where is Adira based?
Adira is headquartered in Jakarta, Indonesia, in the Asia region.
Who are Adira's main competitors?
Direct peers on record are Oto Multiartha, Mandala Multifinance, Astra Multi Finance, WOM Finance, Federal International Finance (FIF), BCA Finance, Clipan Finance Indonesia, Sinar Mas Multifinance and Indosurya Finance. Bank Danamon Indonesia is listed as a broad incumbent.
Does Adira have an API?
No public API is recorded for Adira.
What industry is Adira in?
Adira's product category is Consumer Finance. Its primary akta.pro industry code is FSAKAFAA, Merchant-Branded Installment Financing (Retailer Private-Label). Its NAICS code is 52222 and its SIC code is 6141.