Cremona Circuit

What Cremona Circuit does

Cremona Circuit is an Italian motorsport venue owned and operated by Cremona Circuit S.r.l., a privately held società a responsabilità limitata registered in Rubano (PD), Italy, with operational headquarters at S.P. 70, 3 in San Martino del Lago, Cremona. The company operates a 392,000 square meter facility comprising a 3,768-meter counterclockwise main autodrome (13 turns, 885-meter straight) and a 1,224-meter kartodromo (16 turns), serving motorsport spectators, track day enthusiasts, corporate partners, driving schools, event organizers, and families. Since 2021, the circuit has undergone a €10M+ rebuilding program that introduced a 50,000 sqm paddock, glass building, dedicated Race Control room, press room, LED wall network, electronic wristband access, and asphalt compound co-developed with Studio Dromo. The circuit hosts the MOTUL FIM Superbike World Championship Italian Round annually and served 119,000+ visitors in the most recent reported year, supported by 3,487 verified Google reviews with an 'Eccellente' rating.

The technology stack is anchored by Apex Timing-integrated live timing for both tracks, an Intred-provided fiber optic backbone, smart interactive totems for hospitality bookings, and a 1,000 sqm / 210 kW photovoltaic installation (252,000+ kWh annually, 132 tonnes CO2 avoided) with two Powy Energy 25 kW DC CCS2 EV chargers. Revenue is generated through seven streams: event ticketing (€1–€150 per ticket, with €159 three-day passes), track session rentals (motorcycle €140–€190, kart €45–€70, auto open pit lane), box and camping rentals (€45–€75/night), corporate sponsorship and advertising (LED walls, banners, event hosting), hospitality (Ristorante Stradivari, Bar Cavatappi), driving school hosting fees, and partner-operated kart rental (Birel ART N35 via Passione Motori). Distribution is multi-channel: Ticketone.it for event ticketing, the circuit's own booking engine for track sessions, direct B2B sales for corporate accounts, and on-site partner counters. Strategic partnerships include Ticketone, Apex Timing, Intred, Powy Energy, Studio Dromo, Casalasca Servizi, Fondazione Banco Alimentare, COREPLA, Right Hub, and Fondazione Elisabetta Germani ONLUS. The legal representative is Alessandro Canevarolo, ISO 9001:2015 certification is in progress, and the business is actively operating with the next major event — the EICMA WorldSBK Italian Round — scheduled for September 25–27, 2026.

Name

Cremona Circuit

Legal name

Cremona Circuit S.r.l.

Website

https://cremonacircuit.it

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Cremona Circuit S.r.l. operates a 392,000 sqm motorsport venue in San Martino del Lago, Italy, featuring a 3,768m autodrome and 1,224m kartodromo. It serves spectators, track day enthusiasts, corporate partners, and driving schools through event ticketing, track rentals, and hospitality.

Ownership category

akta.pro rank

Product category

Motorsport Venue and Track Services

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Other Spectator Sports (711219)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industries

Motorsport Event Promoters & Race Organizers (MPAKADAE), Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Motorsport circuit venue
• Track day sessions
• Corporate event hospitality
• Motorsport event hosting
• Driving school services

Headquarters

HQ city

San Martino Del Lago

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Event Ticketing: Revenue from spectator tickets for major events including WorldSBK Italian Round. Tickets range from €85-150 per day with 3-day passes at €159. Reduced tickets available for €75. Children under 12 pay €1.
2. Track Session Bookings: Direct sales of track time including motorcycle free practice, kart sessions, auto open pit lane, and passenger experiences. Pricing varies: motorcycle sessions €140-190 (gift cards), kart afternoon €45, full day €70.
3. Driving School Partnerships: Revenue from hosting multiple driving schools and instructors (Ivan Goi, Perot Camp 43, RR44, Race Academy, and others) who operate at the circuit.
4. Corporate Sponsorship and Advertising: Revenue from brands advertising through banners along the track, LED walls, restaurant branding, and merchandise. Includes sponsorship packages, hospitality, and event organization for corporate clients.
5. Hospitality and Food Services: Revenue from on-site dining at Ristorante Stradivari and Bar Cavatappi, catering services for events, and camper/motorhome overnight parking (€45-75).
6. Box Rental and Additional Services: Revenue from renting single/double boxes equipped with monitors and toilets for car test days, and timing service with transponder rental.
7. Kart Rental: Revenue from renting Birel ART N35 karts with Honda GX270 engines through Passionem Motori, including telemetery with live timing service.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Cremona Circuit operates a dual-track motorsport facility offering spectator race events (including the WorldSBK Italian Round), bookable track sessions for motorcycles, cars, and karts, driving school instruction, corporate event hosting, and on-site hospitality. Revenue is generated from event ticket sales, track time bookings, advertising/sponsorship packages, kart rentals, dining services, and overnight camping.

Product overview

Cremona Circuit is a motorsport facility comprising two racing tracks (main autodrome and kartodromo) offering diverse experiences for motorsport enthusiasts. The facility provides track access for free practice sessions (motorcycles, cars, karts), hosts the annual WorldSBK Italian Round, and offers driving courses through affiliated schools. Supporting services include accident insurance, live timing, on-site dining, racing retail/maintenance, corporate event hosting, and photography. The rebuilt circuit (since 2021) spans 392,000 sqm with modern infrastructure including LED walls, Race Control room, and conference facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• WorldSBK Italian Round Event Annual three-day motorsport event hosting the MOTUL FIM Superbike World Championship Italian Round at Cremona Circuit, featuring production-derived motorcycles. Ticket tiers include Circolare Tribune + Paddock (€85/day), VIP Stand with Pit Walk (€150/day), and 3-day passes (€159). Sold primarily through Ticketone.it and directly at the circuit.
• Free Motorcycle Practice Sessions Open track sessions for motorcycles on weekdays, available as half-day (€140) or full-day (€190) bookings. Includes safety equipment requirements and access to the 3,768m main autodrome. Gift voucher option valid until October 31, 2026.
• Open Pit Lane Auto

Quantifiable outcome

• 119,000+ annual visitors
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Fondazione Elisabetta Germani ONLUScoreStrategic or Co-development Partner · 1 January 2024Five-year convention (2024-2028) providing hospitality reserved for foundation guests during WorldSBK, conference and event spaces, and direct involvement activities for local residents in educational experiences related to the racetrack.
• Casalasca Servizi S.p.A.coreStrategic or Co-development PartnerWaste management partner responsible for storage, collection, and proper disposal of waste at the circuit. Implements integrated waste management oriented toward recycling in collaboration with the circuit's sustainability initiatives.
• Right HubminorStrategic or Co-development PartnerPET recycling partner active during major public events, particularly WorldSBK. Operates collection points at paddock areas with awareness activities for public participation in recycling.
• COREPLAminorStrategic or Co-development PartnerPlastic packaging recycling consortium partner for PET collection and recycling during major events. Contributes to the circuit's environmental sustainability objectives.
• Fondazione Banco AlimentarecoreStrategic or Co-development PartnerFood bank foundation partnership for recovering and redistributing excess food during events, avoiding waste and contributing to community support. Part of the circuit's broader sustainability plan.
• Powy EnergycoreTechnology or IntegrationProvider of two EV charging stations (25 kW DC, CCS2 standard) located near the paddock with dedicated parking. Stations connected directly to the circuit's photovoltaic installation for renewable energy charging.
• IntredcoreTechnology or IntegrationFiber optic network provider ensuring robust connectivity throughout the facility. Supports all digital services including live timing, LED walls, smart totems, and general internet access.
• TicketonecoreChannel Partner/ Reseller/ DistributorOfficial online ticketing partner for WorldSBK and major events. Provides secure online ticket purchasing platform. Direct ticket sales also available at circuit without commission fees.
• Gazeboflash.itminorChannel Partner/ Reseller/ DistributorOfficial gazebo partner providing professional rapid-opening gazebos available for immediate delivery at the circuit or customized orders. Partner for paddock equipment.
• PhotofinishcoreTechnology or IntegrationOfficial photo/video agency of Cremona Circuit specializing in capturing emotions on-track in real-time. Offers photography, video production, social media management, and web/graphic design services.
• Passione MotoricoreChannel Partner/ Reseller/ DistributorKart rental partner operating within the circuit's paddock. Offers Birel ART N35 karts with Honda GX270 engines for single sessions or group Mini GP events and corporate events. Includes telemetry service with live timing.
• Cremona Racing Services (CRS)coreChannel Partner/ Reseller/ DistributorOn-site racing shop and service center offering technical equipment (Nolan, Sidi, Gaerne), tire sales and mounting, racing parts, and motorcycle storage services. Run by Francesco Orfino and Luca Catelani.
• Studio DromominorStrategic or Co-development PartnerCollaborated on development of latest generation asphalt compound for the track, designed to offer maximum performance and safety for all vehicle types.
• Apex TimingcoreTechnology or IntegrationLive timing technology provider for both main track and kartodromo, enabling real-time performance monitoring and downloadable session data reports.

Scale indicators14 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/cremona_circuit
• YouTubeyoutube.com/@cremonacircuit1370
• Facebookfacebook.com/cremonacircuit
• Instagraminstagram.com/cremona_circuit
• LinkedInlinkedin.com/company/cremona-circuit-s.r.l.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cremona Circuit