Idaho Drug Free Youth

What Idaho Drug Free Youth does

Idaho Drug Free Youth (IDFY) is a 501(c)(3) nonprofit organization founded in 1991 in Coeur d'Alene, Idaho, that delivers substance use prevention and youth leadership programming to Idaho teens in grades 6-12. The organization operates through 68 school-based chapters in middle and high schools across the state, the Idaho Youth Summit (a 4-day overnight camp at Camp Lutherhaven), Leadership Academy (a 3-day retreat), Leadership Academy POP-UP single-day events, i2i interactive workshops delivered at schools, and the Youth Vision initiative comprising peer-led campaigns, a partner organization network, and a statewide Youth Vision Ambassadors board. IDFY has engaged approximately 75,000 students cumulatively since founding and impacts roughly 5,000 students annually, with 95% of camp participants receiving financial assistance.

IDFY's product portfolio is anchored by chapter-based peer programming and complemented by tiered paid experiences priced from $30 (POP-UP) to $250 (Youth Summit) and $1,500 (i2i workshops), with scholarships broadly available. The most recent technology addition is the iDFY Chatbot, an AI-powered conversational tool embedded in campaign pages to assist teens with research and idea generation. The technology stack is otherwise undisclosed and there is no proprietary platform or app; distribution relies on website (idfy.org), social media, email, and in-person school and event-based delivery.

IDFY's revenue model is multi-stream and donation-led. The largest implied revenue stream is charitable contributions from individuals and organizations, supplemented by program registration fees, the $19.91/year '91 Club alumni membership (subscription), i2i workshop fees (professional services), and event-based fundraising such as the annual Lip Sync Battle. As a 501(c)(3), donations are tax-deductible and Idaho state tax credits apply. The organization is governed by a board, has no parent company, and operates exclusively within Idaho.

Name

Idaho Drug Free Youth

Legal name

Idaho Drug Free Youth

Website

https://idfy.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Idaho Drug Free Youth is a 501(c)(3) nonprofit founded in 1991 that delivers substance use prevention and leadership programming to Idaho teens in grades 6-12 through 68 school chapters, overnight camps, leadership academies, and youth-led campaigns, serving roughly 5,000 students annually.

Ownership category

akta.pro rank

Product category

Youth Substance Use Prevention Services

NAICS

Child and Youth Services (62411), Educational Support Services (611710), Educational Services (611)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Substance Use Prevention & Student Assistance Programs (School-Based) (EDAKAMAJ)

akta.pro secondary industries

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD), Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM), Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Substance Use Prevention & Recovery Services (EDALAFAE)

Keywords

• Substance use prevention
• Youth leadership programs
• School chapter programs
• Peer education
• Residential camp programs

Headquarters

HQ city

Coeur D'alene

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: IDFY relies heavily on donations from individuals and organizations to fund camper scholarships, high-quality speakers, activities, and operational costs. The organization is a 501(c)(3) non-profit, making donations tax-deductible.
2. Annual Membership Fees: '91 Club annual membership for alumni and supporters at $19.91 per year, providing lanyard, camp pins, and donor wall recognition.
3. Program Registration Fees: Fees charged for Idaho Youth Summit ($250), Leadership Academy ($150), and Leadership Academy POP-UP ($30/person), with scholarships available to ensure accessibility.
4. i2i Workshop Fees: i2i workshops priced at $1,500 plus travel fees, with grant funding available for eligible schools and organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Idaho Drug Free Youth is a 501(c)(3) nonprofit founded in 1991 that delivers substance use prevention programs to Idaho youth in grades 6-12. Its core offerings include school-based Chapters, the Idaho Youth Summit, the Leadership Academy (overnight retreats and camps), interactive i2i workshops, and Youth Vision Campaigns, all built around a peer-led model that empowers teens to lead drug-free living initiatives in their schools and communities.

Product overview

Idaho Drug Free Youth (iDFY) is a statewide substance prevention nonprofit operating since 1991, offering a multi-program portfolio centered on empowering Idaho teens to lead drug-free lives. The core offerings include iDFY Chapters (student-led school clubs with $91 startup fee), the Idaho Youth Summit (4-day/3-night camp at $250), i2i interactive assemblies ($1,500 plus travel with grant options), and the Leadership Academy (3-day/2-night retreat at $150). The Youth Vision initiative extends reach through campaigns (1,000 Good Things, Pass the Positivity, Stand Out, 21 Matters Pledge), a Youth Vision Network for partner organizations, and Youth Vision Ambassadors program for teen leadership. Supporting programs include the '91 Club alumni network, annual Lip Sync Battle fundraiser, and an IDFY Chatbot using AI for teen engagement. Resources are provided for both teens (quit support, mental health) and parents. The organization serves approximately 5,000 students annually across 68 chapters statewide.

Differentiator

Problem solved

Functional benefit

Brands

• Youth Vision: A program serving all Idaho teens with campaigns, network, social media, and ambassador components to help students belong to something positive.
• Youth Vision Ambassadors
• Idaho Youth Summit
• i2i
• Leadership Academy

Products and services

• IDFY School Chapters Peer-led substance use prevention chapters established in Idaho middle and high schools, where teen members plan activities, lead drug-free messaging, and run local campaigns in their schools. Chapters are the on-ramp to IDFY's statewide teen leadership network and serve individual students and the schools that host them.
• Leadership Academy Overnight retreats and camps that immerse Idaho teens in leadership development, team building, and substance use prevention education. Open to Chapter members across the state as the flagship residential experience of IDFY's leadership pipeline.
• Idaho Youth Summit Annual statewide summit convening Idaho teens for substance use prevention programming, leadership workshops, and peer networking. Serves as IDFY's marquee annual youth event, drawing Chapter members from across Idaho.
• i2i Workshops Interactive substance use prevention workshops delivered in Idaho schools and community settings. Designed for teen audiences and adopted by schools as in-school prevention programming.
• Youth Vision Campaigns

Quantifiable outcome

• 75,000 past student members served since 1991
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Prevention Plus Wellness: Youth substance prevention program provider targeting middle and high school students with research-based single-session and multi-session curricula. Competes in the same school workshop channel as IDFY's i2i program at similar per-session price points.

Direct peers

• Students Against Destructive Decisions (SADD): National youth-led organization focused on preventing destructive decisions including substance use, organized through school chapters. Operates a very similar peer-driven chapter-and-camp model to IDFY, with shared focus on teen empowerment over traditional prevention messaging.
• Natural High: Nonprofit using youth influencer storytelling to discourage drug use among teens, with school programs and online engagement. Comparable to IDFY's Youth Vision Campaign approach (1,000 Good Things, Young Wild & Drug-Free) and shared empowerment-rather-than-fear messaging philosophy.
• Botvin LifeSkills Training: Evidence-based school curriculum provider for substance abuse prevention with middle and high school programming. Competes for the same school-budget dollars as IDFY's i2i workshops and shares the school-based substance prevention value proposition.
• McMillen Health: Health education nonprofit delivering substance prevention curricula to schools via workshops and digital programs. Compares to IDFY's i2i assembly model ($1,500 workshop delivery) and shared school-channel GTM, though focused on health more broadly than substance-specific.
• Youth To Youth: Ohio-based youth empowerment and substance prevention nonprofit running school chapters, leadership conferences, and summer camps. Closest functional analog to IDFY's multi-program structure (chapters + camp + leadership academy), though regionally focused.

Broad incumbents

• Partnership to End Addiction: Long-established national nonprofit providing parent and teen resources on substance use prevention. Overlaps with IDFY's parent-resources and teen quit-support content (My Life My Quit referral), but operates at a broader national resource/advocacy level rather than chapter-based.
• D.A.R.E. America: National school-based substance-use prevention curriculum delivered through law enforcement partnerships. Directly comparable to IDFY's school chapter and i2i workshop model, but at vastly larger national scale and with a uniform curriculum rather than peer-led approach.
• 4-H Youth Development: National youth development program with state chapters (including Idaho 4-H), positive youth development focus, and camp/leadership programming. Comparable chapter-and-camp structure to IDFY though broader than substance prevention.
• Boys & Girls Clubs of America: National youth development organization with school-area clubs offering prevention programming, leadership development, and after-school engagement. Comparable chapter-based positive-youth-development model competing for the same teen audience and school relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/idahodrugfreeyouth
• Instagraminstagram.com/idahodrugfreeyouth
• Xx.com/idfy
• LinkedInlinkedin.com/company/idaho-drug-free-youth

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idaho Drug Free Youth