YogaKids International
- Company typePrivate
- Founded1991
- HeadquartersNew Buffalo, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What YogaKids International does
YogaKids International is a privately held educational company founded in 1998 by Marsha Wenig (deceased 2024) and headquartered in New Buffalo, Michigan. Following the founder's passing, the company transitioned to a successor entity branded as YogaKids Global under co-founder Don Wenig (President), CEO Ann Huber, VP Anne Harsch, and Operations Director Jan Skierkowski, with a small executive team of approximately 4 plus trainers, Master Mentors, and operations staff in the 11-50 employee band. The company originated in La Porte, Indiana, where Wenig first expanded the program from a family recreation room to a local Montessori school, and has since grown to reach over one million children across 23 countries.
The company sells a proprietary kids yoga teacher certification program built on a methodology integrating Howard Gardner's Multiple Intelligences and Maria Montessori principles. Its core technology is a structured 3-level certification track — Level 1 Foundations ($549), Level 2 Integrations ($998), and Level 3 Transformations ($1,998), available as a $2,998 bundle with a 12-month $295/mo payment plan — supported by 14 "Elements" and 200+ child-specific poses, a content library (185+ pose videos, Tools for Schools curriculum, Musical Musings audio, Yogakids: Educating the Whole Child through Yoga book), and a self-paced online training platform with Teacher-Trainer feedback. A Registered Children's Yoga Teacher Training School with Yoga Alliance (School ID 1769), the company also operates continuing education through Master Mentor Webinars, YogaKids Pro membership, the We All Win business course, and the OM at Home family program ($99).
YogaKids employs a hybrid product-led and community-led go-to-market, distributing through its e-commerce site (yogakids.com/shop), an Amazon storefront, a beYogi marketplace partnership, and a Teacher Directory connecting families with certified teachers. Revenue is generated from one-time training purchases, recurring monthly memberships (CYKT license at $19.99, YKA continuing at $9.99, training extensions at $24.99), and ancillary products. Customer segments span yoga instructors, educators and schools, parents and families, and child-focused therapists. The company has been bootstrapped since founding, with no external funding rounds disclosed, and is the recipient of three Parents' Choice Awards and Washington Post recognition of its founder as a "yoga luminary."
YogaKids International firmographics
Firmographics- Name
- YogaKids International
- Legal name
- yogakids global, inc.
- Website
- https://yogakids.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
YogaKids International industry classification
Industry- Product category
- Children's Yoga Education and Certification
- NAICS
- Sports and Recreation Instruction (61162), All Other Schools and Instruction (61169), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Kids & Family Yoga (HSADACAK)
- akta.pro secondary industries
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Online/Remote Personal Training & Programming (HSADAAAM), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)
Keywords
Where YogaKids International is headquartered
LocationHeadquarters
- HQ city
- New Buffalo
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
YogaKids International business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Teacher Certification Training: 3-level certification program (Foundations $549, Integrations $998, Transformations $1,998) available individually or as bundle ($2,998). Payment plans available at $295/month for 12 months. Generates recurring revenue through membership/license fees for certified teachers.
- Certified YogaKids Teacher (CYKT) License: Monthly membership/license at $19.99/month for certified teachers to retain designation and access exclusive CYKT benefits.
- YogaKids Apprentice (YKA) Continuing Membership: $9.99/month membership for Level 2 graduates who have not yet completed Level 3, maintaining active status and benefits.
- Training Extensions: Monthly extensions at $24.99/month for trainees needing additional time to complete certification within the 1-year deadline.
- OM at Home Program: Family yoga program at $99 offering video instruction, workbook, and musical content for parents to practice yoga with children at home.
- We All Win Webinar Course: 6-part webinar series at $349 covering business and teaching strategies for kids yoga instructors.
- Master Mentor Webinars: Individual webinars at $29.99 covering topics like ADD/ADHD, meditation, physical education, marketing and more.
- YogaKids Family Membership: Monthly or annual subscription providing access to YogaKids toolkit and materials for parents to teach yoga to children at home.
- YogaKids Pro Membership: Monthly or annual subscription for certified teachers and professionals with access to continuing education, CTLE and CPD materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Level 1 Foundations Training - $549 |
| One time/ perpetual license | Pay-as-you-go | Level 2 Integrations Training - $998 |
| One time/ perpetual license | Pay-as-you-go | Level 3 Transformations Training - $1,998 |
| One time/ perpetual license | Monthly | Full Certification Bundle - $2,998 (save $547) |
| One time/ perpetual license | Pay-as-you-go | OM at Home Family Program - $99 |
| One time/ perpetual license | Pay-as-you-go | We All Win Webinar Course - $349 |
| Unit Pricing | Pay-as-you-go | Master Mentor Webinars - $29.99 each |
| Subscription | Monthly | YKA Continuing Membership - $9.99/month |
| Subscription | Monthly | CYKT License/Membership - $19.99/month |
| Subscription | Monthly | Program Extension - $24.99/month |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
YogaKids International product offering
Product offeringCore offering
YogaKids International sells online and in-person training programs that certify adults to teach yoga to children, delivered through a structured 3-level certification track (Foundations, Integrations, Transformations). The company also sells a family home yoga program (OM at Home), continuing education webinars (Master Mentor Webinars, We All Win), and recurring memberships (CYKT License, YogaKids Family, YogaKids Pro).
Product overview
YogaKids International offers a comprehensive kids yoga teacher certification and training program. The core offering is a 3-level certification track (Foundations, Integrations, and Transformations) available as individual courses or bundled package, with prices ranging from $549 to $2,998. Supplementary offerings include the OM at Home family program ($99), Master Mentor Webinars for continuing education ($29.99), and the We All Win business solutions webinar course ($349). All training is available online with in-person options, and graduates can obtain Certified YogaKids Teacher (CYKT) licensing for ongoing membership benefits.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Certification Training Bundle Comprehensive 3-level certification program combining Foundations, Integrations, and Transformations training for adults seeking to become Certified YogaKids Teachers. Includes all training materials, video library access, and exclusive resources.
- Foundations | Level 1 Training First level of YogaKids Teacher Certification introducing the 14 YogaKids Elements, teaching methodologies, and foundational skills for teaching yoga to children. Available as standalone training or first step toward full certification.
- Integrations | Level 2 Training Second level of YogaKids Teacher Certification. At-home study course consisting of 4 modules with support from Master Mentors and online community forums. Designed to be completed in 4-6 months.
- Transformations | Level 3 Training Third and final level of YogaKids Teacher Certification. Culmination event focusing on classroom management, anatomy, yoga philosophy, business skills, and preparation for becoming a Certified YogaKids Teacher.
- OM at Home Family yoga program designed to teach parents how to address every child's needs using YogaKids principles. Includes 7 streaming instructional videos, downloadable workbook, and Musical Musings collection for yoga practice with children at home.
- Master Mentor Webinars Continuing education webinars featuring experts in children's yoga covering topics including teaching techniques, marketing strategies, yoga for special needs, and classroom management. Sold individually at $29.99 each.
- We All Win | Solutions for Teaching Kids Yoga 6-part webinar series solving common struggles around teaching yoga to children and expanding a kids yoga business. Covers time management, business building, classroom management, and teaching different age groups.
- Certified YogaKids Teacher (CYKT) License Membership Monthly membership/license at $19.99/month for certified teachers to retain designation and access exclusive CYKT benefits including continuing education content.
- YogaKids Apprentice (YKA) Continuing Membership $9.99/month membership for Level 2 graduates who have not yet completed Level 3, maintaining active status and benefits.
- YogaKids Family Membership Monthly or annual subscription providing access to YogaKids toolkit, workshops, videos, tools, and materials for parents to teach yoga to children at home.
- YogaKids Pro Membership Monthly or annual subscription for certified teachers and professionals with access to continuing education, CTLE and CPD materials and community.
- Training Extensions Monthly extensions at $24.99/month for trainees needing additional time to complete certification within the 1-year deadline.
Quantifiable outcome
- YogaKids products have introduced over 1 million children to yoga
- +4 more outcomes
Companies that use YogaKids International
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
YogaKids International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
YogaKids International partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- beYogicorebeYogi is a partner platform for teacher directory and class discovery. YogaKids teachers are listed with beYogi Partner Seal on the YogaKids website, enabling families to find certified teachers through the beYogi platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
YogaKids International competitors and assessment
Company assessmentDirect peers
- Cosmic Kids Yoga: Direct peer in the kids yoga space, offering online yoga classes, teacher training, and content for children via YouTube and digital platforms. Comparable target market (children, parents, schools) but with a digital-first content distribution model rather than YogaKids' certification-first approach.
- Go Go Yoga for Kids: Direct competitor offering kids yoga teacher training programs and lesson plans for educators, parents, and yoga teachers. Closely comparable business model centered on training adult teachers to deliver kids yoga in schools and studios.
- Kids Yoga Stories: Direct peer producing kids yoga books, lesson plans, and teacher resources that integrate yoga poses with storytelling. Comparable audience (educators, parents, yoga teachers) and product format (curriculum + training).
Emerging players
- Breathe For Change: Wellness and SEL training provider focused on K-12 educators, teaching mindfulness, yoga, and social-emotional learning. Overlaps in the school-based wellness training segment and competes for school budget allocations.
- Mindfulness Schools: Non-profit offering mindfulness training programs for educators and K-12 students. Competes for the same school wellness budget category as YogaKids' Tools for Schools curriculum, though focused on mindfulness rather than yoga specifically.
- YoPlay Yoga: Emerging player offering kids yoga classes and training resources with a focus on accessible online delivery. Comparable niche audience and digital-first delivery model.
Others
- beYogi: Yoga teacher directory and class booking marketplace; YogaKids' strategic GTM partner. Adjacent ecosystem participant that drives teacher discovery and class bookings for certified YogaKids teachers.
- Yoga Alliance: The credentialing body that registers YogaKids as a Registered Children's Yoga Teacher Training School (RCYT). Adjacent industry infrastructure provider whose credentialing framework underpins YogaKids' value proposition.
Broad incumbents
- Calm Health / Calm Kids: Large, well-capitalized wellness platform with kids/family mindfulness and meditation content. Could compete for parent consumer spend and educational contracts, though not a direct teacher-training peer.
- Headspace for Kids: Established meditation and mindfulness app with kids content offerings. Competes in adjacent family wellness category with substantially greater capital, content production capacity, and brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
YogaKids International social profiles
Digital presenceYogaKids International compliance and trust
Trust signalCompliance2 records
YogaKids International financial estimates
Financial estimateRevenue estimate
Valuation estimate
YogaKids International leadership team
Management profileNumber of profiles
Profiles5 records
YogaKids International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YogaKids International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YogaKids International
What does YogaKids International do?
YogaKids International sells online and in-person training programs that certify adults to teach yoga to children, delivered through a structured 3-level certification track (Foundations, Integrations, Transformations). The company also sells a family home yoga program (OM at Home), continuing education webinars (Master Mentor Webinars, We All Win), and recurring memberships (CYKT License, YogaKids Family, YogaKids Pro).
Is YogaKids International a public or private company?
YogaKids International is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was YogaKids International founded?
YogaKids International was founded in 1991. It employs 11 to 50 people.
Where is YogaKids International based?
YogaKids International is headquartered in New Buffalo, United States, in the North America region.
How does YogaKids International make money?
Nine revenue lines are on record. Teacher Certification Training is the primary driver. The others are certified YogaKids Teacher (CYKT) License, yogaKids Apprentice (YKA) Continuing Membership, training Extensions, OM at Home Program, we All Win Webinar Course, master Mentor Webinars, yogaKids Family Membership and yogaKids Pro Membership.
Who are YogaKids International's main competitors?
Direct peers on record are Cosmic Kids Yoga, Go Go Yoga for Kids and Kids Yoga Stories. Emerging players are Breathe For Change, Mindfulness Schools and YoPlay Yoga. Others are beYogi and Yoga Alliance. Broad incumbents are Calm Health / Calm Kids and Headspace for Kids.
Does YogaKids International have an API?
No public API is recorded for YogaKids International.
What industry is YogaKids International in?
YogaKids International's product category is Children's Yoga Education and Certification. Its primary akta.pro industry code is HSADACAK, Kids & Family Yoga, with a secondary code of HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow). Its NAICS code is 61162 and its SIC code is 8200.