What Berlanda does

Berlanda, legally DB S.A. Comércio de Móveis e Eletrodomésticos, is a privately held Brazilian omnichannel retailer founded in 1991 and headquartered in Curitibanos, Santa Catarina. The company operates as the largest retail chain for furniture, home appliances, and electronics in Santa Catarina, supported by a network of more than 200 physical stores across the state and a complementary e-commerce platform serving South and Southeast Brazil. Its product catalog spans 15+ categories including furniture, large and small appliances, electronics, air conditioning, automotive accessories, beauty and health, sports and leisure, baby and infant products, household utilities, mattresses, tools, and musical instruments, functioning as a multi-brand reseller of third-party goods rather than a manufacturer.

The company's core technology is an integrated omnichannel retail platform that ties together physical retail, the berlanda.com.br storefront, and a WhatsApp-based sales and service channel branded Berlanzap, with order tracking, multiple payment options (PIX with approximately 5-7% discount, credit card with up to 12 interest-free installments, and boleto), and a free-shipping promotion on orders above R$300 in the South and Southeast regions. Customer service is operated through the Berlanzap WhatsApp channel and a dedicated SAC line, with consultant-assisted purchasing supported via WhatsApp.

Berlanda's business model is a traditional consumer retail revenue model built on one-time transactional sales of branded merchandise, monetized through standard retail margins across both physical stores and e-commerce. The company targets general consumer households across horizontal use cases (home furnishing, appliance replacement, electronics purchases, baby and children, automotive accessories), with no disclosed B2B or enterprise customer concentration. Revenue, headcount progression, and ownership structure beyond the legal entity (CNPJ 09.313.141/0001-69) are not publicly disclosed in the available data.

Name

Berlanda

Legal name

DB S.A. Comércio de Móveis e Eletrodomésticos

Website

https://berlanda.com.br

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Berlanda is the largest furniture, appliance, and electronics retail chain in Santa Catarina, Brazil, operating 200+ physical stores and a nationwide e-commerce platform with WhatsApp-assisted selling. Founded in 1991, it serves general consumer households across South and Southeast Brazil.

Ownership category

akta.pro rank

Headquarters

HQ city

Curitibanos

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Berlanda generates revenue through direct retail sales of furniture, appliances, and electronics both through its 200+ physical store locations in Santa Catarina and its e-commerce platform. The company operates on a traditional retail margin model, selling third-party branded products to end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Berlanda is a Brazilian retail chain that sells furniture, home appliances, electronics, and household goods through 200+ physical stores across Santa Catarina state and a nationwide e-commerce platform. The company offers multi-category home and consumer goods under multiple brands sourced from third-party manufacturers, with payment options including PIX, credit card installments up to 12x without interest, and boleto. Customer engagement is supported via WhatsApp (Berlanzap) and free shipping on orders above R$ 300 for South and Southeast Brazil.

Product overview

Berlanda is a comprehensive Brazilian retail e-commerce platform offering furniture, appliances, electronics, and home goods. The platform operates as a multi-category marketplace with product categories spanning Móveis (furniture), Eletrodomésticos (appliances), Eletrônicos (electronics), Ar e Ventilação (air and ventilation), Automotivos (automotive), Beleza e Saúde (beauty and health), Eletroportáteis (small appliances), Esporte e Lazer (sports and leisure), Infantil e Bebê (baby and infant), Utilidades Domésticas (household utilities), Colchão e Cama Box (mattresses and box springs), Cama Mesa e Decoração (bedding, table, and decoration), Ferramentas (tools), and Instrumentos Musicais (musical instruments). The platform features customer service integration through Berlanzap (WhatsApp), supports multiple payment methods including PIX, credit card, and boleto, and offers order tracking capabilities. Berlanda operates more than 200 physical stores in Santa Catarina state in addition to its e-commerce operations, having been founded in 1991.

Differentiator

Problem solved

Functional benefit

Products and services

• Furniture (Móveis) Retail category of furniture including wardrobes, kitchen sets, sofas, beds, dressers, cribs, bunk beds, office furniture, garden furniture, TV stands, dining sets, and related home furnishings for individual consumers and households.
• Home Appliances (Eletrodomésticos) Large household appliances including refrigerators, dishwashers, washing machines, dryers, cooktops, range hoods, freezers, stoves, electric ovens, and microwaves for residential consumers.
• Electronics (Eletrônicos) Consumer electronics including televisions, notebooks, cell phones and smartphones, video games, tablets, computers, printers, landline phones, TV antennas, TV stands, and audio equipment for individual consumers.
• Air Conditioning and Ventilation (Ar e Ventilação) Climate control products including air conditioners, heaters, fans, and air coolers for residential and small business use.
• Small Appliances (Eletroportáteis) Small electrical appliances including blenders, electric pans, grills, toasters, food processors, juicers, air fryers, irons, coffee makers, and vacuum cleaners for household use.
• Baby and Infant Products (Infantil e Bebê) Baby and infant products including car seats, baby walkers, feeding chairs, strollers, and toys for parents and caregivers.
• Automotive Products (Automotivos) Automotive accessories including car audio systems, car tires, and automotive batteries for individual vehicle owners.
• Beauty and Health Products (Beleza e Saúde) Personal care products including hair dryers, flat irons and styling tools, shavers, hair trimmers, and hair clippers for personal grooming.
• Mattresses and Box Springs (Colchão e Cama Box) Mattresses and box springs in couple, single, combined, and crib sizes, plus box bases, pillows, and headboards.
• Household Utilities (Utilidades Domésticas) Household utility products including pressure cookers, dishes and tableware, pots, cutlery, and kitchen accessories.
• Bedding, Table, and Decoration (Cama, Mesa e Decoração) Decorative home goods including beds, cushions, tables, rugs, luggage, and backpacks.
• Sports and Leisure (Esporte e Lazer) Sports and leisure products including beach and pool items, adult and children's bicycles, fitness equipment, tents, gazebos, and coolers.
• Tools (Ferramentas) DIY tools including ladders, grass cutters and trimmers, and high-pressure washers for home maintenance.
• Musical Instruments (Instrumentos Musicais) Retail category of musical instruments sold to individual consumers and hobbyists.
• Berlanzap WhatsApp Sales Channel Consultant-assisted purchasing channel via WhatsApp for placing orders, payment support, SAC inquiries, and boleto payment assistance for customers across Brazil.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Casas Bahia (Via): Major Brazilian omnichannel retailer specializing in furniture, electronics, and appliances, with a heritage in installment payments. Closely overlaps Berlanda's product mix and customer base while operating at national scale.
• Fast Shop: Brazilian omnichannel retailer specializing in electronics and home appliances with both strong e-commerce and physical store presence. Directly comparable to Berlanda in electronics and appliance categories.
• Lojas Colombo: Brazilian retail chain headquartered in Rio Grande do Sul selling furniture, electronics, and appliances with physical stores and e-commerce. Comparable multi-category retail format and similar Southern Brazil regional positioning to Berlanda.
• Havan: Brazilian retail chain also founded in Santa Catarina selling furniture, electronics, appliances, and a wide product assortment. Closely mirrors Berlanda's category mix, regional origin, and store-format model, but at significantly larger scale with national expansion.
• Magazine Luiza (Magalu): Brazil's largest omnichannel retailer of furniture, electronics, and home appliances, with a national physical store network plus marketplace. Directly competes across essentially all of Berlanda's product categories but operates at vastly greater national scale.
• Leroy Merlin Brasil: Home improvement and furniture retailer in Brazil with physical stores and e-commerce, overlapping with Berlanda's furniture and home goods categories. Differentiated by DIY focus but competes for the same household-furnishing wallet.

Broad incumbents

• Amazon Brasil: Global e-commerce giant operating in Brazil, competing with Berlanda in electronics, appliances, and increasingly furniture. Substantial pricing and logistics advantage creates structural competitive pressure on Berlanda's categories.
• Mercado Livre: Latin America's largest e-commerce marketplace. Competes indirectly with Berlanda across all categories by aggregating third-party sellers offering similar furniture, electronics, and appliances at competitive pricing and broad scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lojasberlanda
• Facebookfacebook.com/lojasberlanda
• LinkedInlinkedin.com/company/grupoberlanda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berlanda