Charles Little & Company

What Charles Little & Company does

Charles Little and Company is a privately held, founder-owned flower farm founded in 1986 by Charles Little, operating on 35 acres along the Coast Fork of the Willamette River at the foot of Mt. Pisgah in Eugene, Oregon. The company cultivates field-grown annuals, perennials, woody shrubs, and trees using regenerative agriculture practices without hoop houses or greenhouses; over 40 years the plantings have naturalized to the point of requiring minimal weeding or pest control. Its commercial surface spans fresh cut flowers, dried flowers and foliage, hand-twisted wreath bases, agritourism experiences, and on-farm workshops, all routed through a Shopify-powered e-commerce site, a physical Farm Stand (Thursday-Sunday, 9am-5pm, mid-May through mid-December), a Working Barn pickup option, and a U-Pick flower experience.

The company's product portfolio is organized around four primary lines. DIY Fresh Flower Buckets are sold in Cool Tones, Warm Tones, Whites and Ivory, Wildflowers, and Custom configurations at $120-$160 per 2-gallon bucket (60-90 stems), available seasonally June through October with pickup at the Farm Stand or Working Barn. Dried flowers, foliage, grasses, grains, pods, and woody materials are sold year-round online with U.S. shipping, including Ammobium, Briza, Cayuse Oats, Celosia Plumes, Eucalyptus Parvifolia, Foxtail Grass, Lavender (multiple English and French varieties), Pussy Willow, Stachys, Strawflowers, Wheat, and Yarrows; pricing is unit-based from $3 (wreath bases) to $12 (Eucalyptus Parvifolia). Workshop experiences (Harvest & Design, Eco-Printing, Evergreen Wreath, Dried Flower Wreath, Evening Flower Bar with photography) are priced at $85 per person and led by Bethany Little and external instructor Sara Spahn. U-Pick is sold at $7 per 1-inch PVC ring filling a quart Mason Jar, with select flowers (Tulips, Dahlias, Sunflowers) priced per stem.

The business operates as a direct-to-consumer enterprise with no disclosed wholesale or institutional accounts and no external funding. Marketing is conducted through the company's own e-commerce site, email newsletter, and organic social channels (Instagram, Pinterest, TikTok), supplemented by the Farm Stand as a physical touchpoint. The company maintains an annual dried flower product launch on August 1st, an extended seasonal operating window, and private event inquiries for bridal showers and team-building. Distribution is regional for fresh and U-Pick products (Eugene, Oregon area) and U.S.-wide for dried flower shipping through the e-commerce channel. The LLC is founder-owned with no parent company, no subsidiaries, no patents, and no institutional investment disclosed across 40 years of operation.

Name

Charles Little & Company

Legal name

Charles Little and Company LLC

Website

https://www.charleslittleandcompany.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Charles Little and Company is a privately held, 40-year-old flower farm in Eugene, Oregon, selling field-grown fresh and dried cut flowers, wreath bases, U-Pick experiences, and on-farm workshops direct-to-consumers through a Shopify e-commerce site, a Farm Stand, and U.S. shipping.

Ownership category

akta.pro rank

Product category

Cut Flowers and Floral Products

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Nursery and Tree Production (111421), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

akta.pro secondary industries

Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF), Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

Keywords

• Fresh cut flowers
• Dried floral products
• Flower farm
• Wreath bases
• U-pick flowers

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Fresh Cut Flowers: DIY fresh flower buckets sold in various color themes (Cool Tones, Warm Tones, Whites and Ivory, Wildflowers, Custom). Available June through October. One 2-gallon bucket contains 60-90 stems. Pickup from Farm Stand.
2. Dried Flowers and Foliage: Year-round dried flowers, foliage, pods, grasses, and woody materials. Products include Ammobium, Briza, Cayuse Oats, Celosia Plumes, Eucalyptus, Foxtail Grass, Lavender, Pussy Willow, Stachys, Strawflowers, Wheat, Yarrows, and more. Sold via online shop with shipping.
3. Farm Stand Retail: On-site retail at Farm Stand offering farm-raised honey, lavender hydrosol, essential oil, sachets, fresh flower bunches, bouquets, and locally made gifts and artwork. Open Thursday-Sunday 9am-5pm, mid-May through mid-December.
4. U-Pick Flowers: Customers pick their own flowers at $7 per 1-inch PVC ring (enough for a quart-sized Mason Jar bouquet). Full bucket holds up to 10 rings. Some flowers have per-stem pricing.
5. Workshops and Events: Educational and recreational workshops including Harvest & Design, Eco-Printing, Evergreen Wreath, Dried Flower Wreath, and Evening Flower Bar with photography sessions. Priced at $85 per person.
6. Wreath Bases: Hand-twisted wreath bases made from grapevine or porcelain vine grown on the farm. Available in diameters 4-14 inches, priced from $3.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Charles Little & Company grows and sells in-season, field-grown specialty cut flowers and year-round dried flowers, foliage, grasses, and hand-twisted wreath bases from its 35-acre regenerative flower farm in Eugene, Oregon. The company also operates a Farm Stand retail location, a U-Pick flower experience, and seasonal on-farm workshops covering wreath-making, eco-printing, and flower design.

Product overview

Charles Little & Company is a 40-year-old flower farm (1986-2026) specializing in fresh cut flowers and dried floral products. The company operates as a single-product farm with distinct offerings: DIY Fresh Flower Buckets (Cool Tones, Warm Tones, Whites and Ivory, Wildflowers, and Custom buckets at $120-$160), Dried Flowers and Foliage (including Ammobium, Briza, Cayuse Oats, Celosia Plumes, Eucalyptus, Lavender in multiple varieties, Strawflowers, Wheat, and Yarrows), Wreath Bases (grapevine and porcelain vine, starting at $3), and seasonal Workshops (Eco-Printing, Evening Flower Bar, Evergreen Wreath, Harvest & Design, and Dried Flower Wreath workshops). The Farm Stand provides U-Pick experiences ($7 per 1-inch ring) and retail sales of farm products and local artisan goods. The company practices regenerative agriculture on 35 acres along the Coast Fork of the Willamette River in Eugene, Oregon.

Differentiator

Problem solved

Functional benefit

Products and services

• DIY Fresh Flower Buckets
• Dried Flowers, Foliage, and Grasses
• Wreath Bases
• U-Pick Flowers

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Sara SpahnminorOthersLocal artist and instructor leading the Eco-Printing Workshop. Brings botanical dye expertise to teach participants eco-printing techniques on fabric items.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Boreal Blooms: Alaska-grown specialty cut flower farm with DIY buckets, U-Pick, and Farm Stand retail. Directly comparable small-acreage, field-grown, DTC flower farm model.
• Jello Mold Farm: Washington-based specialty cut flower farm with CSA buckets, U-Pick, and on-farm events. Comparable field-grown, regenerative, DTC flower farm in the Pacific Northwest.
• Stargazer Barn: California-based direct-to-consumer flower farm offering U-Pick, Farm Stand retail, and event/workshop experiences. Comparable agritourism + retail + DIY bouquet model on a single-farm footprint.
• Harmony Harvest Farm: Virginia cut flower and dried flower farm with on-site Farm Stand, workshops, U-Pick, and shipped dried bouquets. Directly comparable DTC model with farm-experience and dried product diversification.
• Floret Flowers: Washington-based specialty cut flower farm offering fresh buckets, dried flowers, seeds, and workshops. Closest direct peer — same regenerative/small-batch philosophy, DTC e-commerce, and farmer-led brand model in the Pacific Northwest.
• Local Color Flowers: Baltimore-based local flower farm serving weddings and events with sustainably-grown, field-cut flowers. Comparable DTC, sustainable, event-focused flower farm model.
• Sunny Meadows Flower Farm: Ohio-based specialty cut flower farm with DIY buckets, U-Pick, Farm Stand, and workshops. Closely matches Charles Little's diversified farm-experience revenue model.

Regional players

• Oregon Flowers Inc. Oregon-based wholesale cut flower grower serving the regional floral industry. Same-state regional peer for field-grown Oregon floriculture, though positioned at the wholesale rather than DTC retail level.

Broad incumbents

• Mellano & Company: One of the largest wholesale cut flower growers in California. Represents the broad commercial floriculture scale against which Charles Little competes with its field-grown, regenerative positioning.

Emerging players

• Trillium Floral Design: Specialty floral design and farm offering design workshops, dried floral materials, and event florals. Overlaps on dried flower products and workshop revenue streams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CharlesLittleandCompany
• LinkedInlinkedin.com/company/charles-little

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charles Little & Company