What Grouphorse does

Grouphorse (策马集团) is a Beijing-headquartered, privately held language services provider founded in 2008, offering professional interpretation (simultaneous, consecutive, escort, whispered), document translation across 19+ language pairs, interpreter training and certification preparation, foreign affairs consulting, global communications, and international conference services. The company serves as official translation service provider to the United Nations (Supplier ID: 496547), International Monetary Fund (since March 2020), APEC, Boao Forum, and the China International Import Expo, with disclosed clients including 30+ international organizations and government agencies. Operations span seven Chinese cities (Beijing, Shanghai, Guangzhou, Nanjing, Chengdu, Changsha, Hangzhou) via wholly-owned subsidiaries, with a sales motion built on direct enterprise engagement and event-driven credibility at high-profile diplomatic and economic summits.

The company's technology stack includes a neural network machine translation engine, speech recognition systems, cloud-based terminology databases, and proprietary remote interpretation platforms. The CEMA Interpreter mobile app supports real-time voice interpretation across 14 languages and was China's first multilingual interpretation app (launched 2010). The Green Translation Virtual Interpretation Booth is positioned as the world's first fully functional virtual SI booth, and the Remote Simultaneous Interpretation System is ISO 2603 compliant with 5G connectivity and Zoom integration. Revenue is generated through project-based professional services with customized enterprise pricing, multi-year contracts, and human expert dispatch as the primary cost structure. A talent pipeline is maintained through partnerships with 168 universities and 22 batches of UN interpretation interns (2,000+ total interns).

Grouphorse is founder-led by Chairman and CEO Tang Xing, with no disclosed external funding or institutional investors. The company has recently expanded into ESG training and consulting through industry colleges co-founded with Tianjin Foreign Studies University (May 2024) and Jilin International Studies University (December 2023), and joined the UN University Global AI Network in 2026. The business model is anchored by long-cycle government and international organization contracts, with pricing power supported by ISO 9001:2015 certification, ATA membership, and CIOL DipTrans examination center authority. Customer concentration on diplomatic and international organization segments is high, offset by the multi-year nature of these relationships and the credibility halo that enables enterprise commercial work.

Name

Grouphorse

Legal name

北京策马翻译有限公司 (Beijing Grouphorse Translation Co., Ltd.)

Website

https://grouphorse.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Grouphorse is a Beijing-based language services provider founded in 2008, offering interpretation, document translation, training, and conference services to the UN, IMF, APEC, and 30+ international organizations, with seven offices across China and 168 university partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Translation Services: Core revenue stream from providing document translation, simultaneous interpretation, consecutive interpretation, and escort interpretation services to government agencies, international organizations, and corporate clients.
2. Translation Training Programs: Revenue from interpreter training courses, certification preparation programs (CATTI, DipTrans), and corporate language training solutions delivered through classroom and online formats.
3. Talent Dispatch Services: Providing qualified translators and interpreters for international conferences, exhibitions, and diplomatic events on a project basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Grouphorse (策马集团) is a Beijing-headquartered language services company founded in 2008 that delivers professional translation, simultaneous and consecutive interpretation, conference interpretation, foreign affairs consulting, global communications, exhibition, and human resources services across multiple language pairs. The firm complements its human services with proprietary technology including neural network machine translation engines, a CEMA Interpreter application, and virtual simultaneous interpretation booths.

Product overview

Grouphorse Group is a comprehensive language services provider offering an integrated portfolio of interpretation, document translation, education & training, foreign affairs consulting, human resources, global communications, and international exhibition services. The core offering consists of professional simultaneous interpretation (SI), consecutive interpretation, and document translation across multiple sectors including legal, medical, IT/communications, engineering, and finance. The product portfolio includes the CEMA Interpreter mobile app (China's first multilingual interpretation app), Light Interpretation Solution (remote SI with virtual booth), and specialized sector-specific translation services. The company serves as official supplier to the UN, IMF, and APEC, providing high-end language solutions for international conferences and organizations.

Differentiator

Problem solved

Functional benefit

Brands

• CEMA Interpreter（策马口译通）: 中国首款多语口译手机软件，支持14种语言的现场语音口译
• 策马翻译培训中心

Products and services

• Document Translation Services

Quantifiable outcome

• Served 30+ international organizations as official supplier
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• Jilin International Studies UniversitycoreStrategic or Co-development Partner · 21 December 2023Co-founded China's first translation industry college jointly built by a private enterprise and university with degree-granting authority (undergraduate and master's). Established on December 21, 2023.
• UN Training Research Institute CIFAL ShanghaicoreStrategic or Co-development Partner · 30 December 2022Strategic partnership signed on December 30, 2022 for cooperation in cultivating high-quality international professional language talent, building talent teams with global vision, and accelerating language service industry development.
• Foreign Language Teaching and Research Press (外研社)flagshipStrategic or Co-development Partner · 29 December 2021Strategic cooperation signed December 29, 2021 to jointly cultivate professional talent with international vision and build a global connection between China and the world.
• International Monetary Fund (IMF)coreStrategic or Co-development Partner · 18 March 2020Official translation service provider for IMF since March 2020. Grouphorse provides high-quality translation services for the fund's operations.
• United NationscoreStrategic or Co-development PartnerOfficial translation service provider for UN headquarters and multiple UN agencies. Grouphorse serves as the official multilingual translation supplier (ID:496547) and member of UN Global Compact (ID:109301). The company provides interpretation services for UN conferences and sends trainees for UN internship programs.
• Tianjin Foreign Studies UniversitycoreStrategic or Co-development PartnerCo-founded China's first ESG Industry College - 'Tianwai Grouphorse ESG Industry College' in May 2024. This is the first ESG college established by a private enterprise and university in China.
• UN Resident Coordinator Office in ChinacoreStrategic or Co-development PartnerOngoing cooperation to leverage Grouphorse's translation capabilities for UN multilateral cooperation, sustainable development, and communication support for UN agencies in China.
• British Chartered Institute of Linguists (CIOL)coreTechnology or IntegrationBecame official examination center for DipTrans Advanced Translation Diploma in April 2019, providing certification pathway for translation professionals.
• UN Women China OfficecoreStrategic or Co-development PartnerGrouphorse attended UN Women's 2020 Gender Equality and CSR International Conference and signed the 'Women's Empowerment Principles'.
• Guangdong Chamber of CommercecoreStrategic or Co-development PartnerCo-built ESG Service Center with Guangdong Chamber of Commerce, one of the largest social organizations in Guangdong province.
• Shanghai Modern Service Industry FederationcoreStrategic or Co-development PartnerGrouphorse shares ESG practices and participates in ESG Service Committee preparation for the federation's member companies.
• Guangdong Provincial Commercial FederationminorStrategic or Co-development PartnerDirector-level member unit of Guangdong Commercial Federation.
• Cambridge University International ExaminationscoreTechnology or IntegrationSelected as long-term translation service provider by Cambridge University International and Cambridge Assessment English.
• Harvard China Education ForumcoreStrategic or Co-development PartnerTranslation partner for Harvard China Education Forum, providing interpretation services for three consecutive years.

Scale indicators7 records

Recent moves7 records

Expansion highlights10 records

Direct peers

• LanguageLine Solutions: Leading provider of interpretation services specializing in telephone, video, and in-person interpretation across 200+ languages. Directly comparable in interpretation services focused on enterprise and government clients, with strong remote interpretation capabilities.
• EC Innovations: Asia-based language services company specializing in translation, localization, and interpretation for global enterprises. Highly comparable as an Asian-headquartered competitor serving multinational clients across multiple language pairs.
• TransPerfect: World's largest language services company offering translation, interpretation, and localization services to global enterprises. Directly comparable as a premium-tier language services provider serving multinational and government clients.
• Welocalize: Global language services provider (formerly Lionbridge's translation services arm) offering translation, localization, and interpretation to enterprise clients. Directly comparable in business model and customer base to Grouphorse, though operating at a much larger global scale.
• RWS Group: UK-based language services and intellectual property services company providing translation, localization, and interpretation. Comparable in offering enterprise and government translation services with proprietary technology platforms.

Emerging players

• CIPYD (YiCAT/Tmxmall): China-based translation technology platform providing CAT tools, translation memory, and machine translation integration. Comparable as a Chinese translation technology service provider with overlapping AI translation capabilities and translator community features.

Broad incumbents

• Lionbridge (Pre-divestiture): Pre-2020 Lionbridge offered comprehensive translation and interpretation services globally before its language services divestiture. Comparable as a global services provider that has historically competed for similar government and multinational contracts.
• Keywords Studios: Global provider of technical and creative services to the gaming and entertainment industries, including translation and localization. Comparable in language services business line though focused on gaming/entertainment verticals rather than government/diplomatic.

Regional players

• CTTIC (China Translation & Translation Industry Council): China-based translation industry association and service provider. Comparable as a Chinese-headquartered translation services competitor with similar government and enterprise client focus.

Others

• Foreign Language Teaching and Research Press (FLTRP): China's leading foreign language publisher and education provider. Comparable as a strategic partner (Grouphorse has a strategic cooperation agreement) and adjacent player in foreign language education and talent development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GrouphorseGroup
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/grouphorsech

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grouphorse