What Paratrek does

Paratrek is an Israeli social enterprise, founded operationally in 2008 and registered as a legal entity in 2017, that enables people with mobility and physical disabilities to access outdoor and extreme environments. Its core offering centers on the Trekker, a proprietary off-road wheelchair refined over multiple generations (most recently Generation 6) that allows users to traverse terrain inaccessible to conventional wheelchairs. Beyond the hardware, Paratrek operates guided treks, expeditions, and training programs for individuals, schools, corporate teams, and military units, with a destination portfolio spanning Israel, Tanzania, Spain, France, Jordan, Turkey, the USA and Egypt.

The company's technology stack is mechanical rather than digital: the competitive differentiation sits in the engineered design of the Trekker platform and the accumulated operational expertise of guides with personal disability experience who lead expeditions. Trekker units can be sold outright to organizations such as national parks, schools, and military units, or deployed as part of Paratrek's own guided programs, with each use case driving the underlying R&D flywheel.

Commercially, Paratrek runs a hybrid revenue model. The B2B hardware line sells Trekker units to institutional buyers. The B2B/B2C services line sells guided treks, expeditions, workshops, and team-building programs to individuals, schools, and corporate or military clients. A meaningful demand-side tailwind is the placement on the Israel Ministry of Education framework, under which schools receive per-student daily subsidies of up to 1,800 ILS for Paratrek-style trips. Distribution is direct to end customers and institutions, supplemented by partnerships such as the Accessibility Accelerator relationship for Kilimanjaro expeditions.

Name

Paratrek

Legal name

Paratrek (פאראטרק)

Website

https://paratrek.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Israeli social enterprise founded in 2008 that builds the proprietary Trekker off-road wheelchair and operates guided treks, expeditions, and training programs for people with mobility disabilities, schools, corporate teams, and military units across multiple countries.

Ownership category

akta.pro rank

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Trekker Device Sales: Paratrek manufactures and sells Trekker off-road wheelchairs directly to organizations and nature reserves on a pre-order basis. The sale includes a training and orientation kit for the operating team and ongoing support during implementation. This is a B2B, one-time hardware sale model.
2. Workshop Facilitation: Paratrek runs customized workshops for corporate groups, IDF units, management development programs, and team-building events. Workshops are priced per group/session and tailored in duration (from 3 hours to 2 days) and location. The workshops leverage the Trekker device and Omer Tzur's personal story to address leadership, communication, teamwork, and trust topics.
3. Trek/Expedition Services: Paratrek organizes and leads group expeditions domestically (Israel) and internationally (Tanzania, Kilimanjaro, Camino de Santiago, and past destinations). Treks are priced per participant and include guided treks, accommodation, safari activities (for Tanzania), local guide accompaniment, and Paratrek staff leadership. Both closed groups (private) and open enrollment trips are offered.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Paratrek manufactures and sells the Trekker, a proprietary all-terrain wheelchair built on a standard wheelchair base with shock absorbers, reinforced chassis, modular off-road wheel sets, and push/pull handles for companions. It complements this hardware with guided trekking expeditions (international and domestic) and facilitated workshops for corporate, military, and organizational clients, enabling people with and without physical disabilities to experience nature together. Treks and workshops are delivered as people-driven experiences priced per participant or per group.

Product overview

Paratrek is an Israeli social enterprise that provides accessibility solutions for outdoor nature experiences. The core product is the Trekker, a specialized all-terrain wheelchair that enables people with physical disabilities to access challenging outdoor trails. Paratrek offers a portfolio of services including Trekker sales to organizations, overseas expeditions (Kilimanjaro, Tanzania, Camino de Santiago), domestic combined treks within Israel, and team-building workshops focused on leadership, communication, and social change. The Trekker product line includes the Classic model for park trails and the Generation 6 flagship model with modular off-road wheel configurations.

Differentiator

Problem solved

Functional benefit

Brands

• Trekker: An all-terrain wheelchair designed for nature trails and rugged terrain. The Trekker is built on a standard wheelchair base with ergonomic elements, featuring reinforcements for extreme angles and loads, off-road wheels, shock absorbers, and handles for companions. Available in Classic and Generation 6 models. Sold to organizations and nature reserves.

Products and services

• Trekker All-Terrain Wheelchair (טרקר) A specialized all-terrain wheelchair built on a standard wheelchair base with ergonomic seating, reinforced chassis for extreme angles and loads, rugged terrain wheels, shock absorbers, and push/pull handles for companions. Enables people with physical disabilities to navigate park trails, sandy or forested areas, and challenging outdoor terrain with minimal effort from companions. Sold to organizations and nature reserves via pre-order with a training and orientation kit included. Available in Classic and Generation 6 variants.
• Workshops (סדנאות) Group workshops focused on leadership, communication, teamwork, and trust building. Participants experience Trekker riding while overcoming obstacles, with facilitators sharing personal stories about overcoming disability challenges. Priced per group and tailored to duration and location; sold to corporate clients, IDF units, officer training courses, and schools via direct inquiry.
• Combined Treks in Israel (טיולים משלבים) Day trips within Israel combining people with and without disabilities, using the Trekker to access non-accessible trails with Paratrek staff support. Suitable for school groups, corporate groups, and mixed-ability families; pricing obtained via inquiry form.
• Kilimanjaro Climb 10-day ascent of Mount Kilimanjaro in Africa, including guided climb, accommodation, and Paratrek staff leadership. Open enrollment and closed group options; pricing available via inquiry form.
• Tanzania Expedition 11-day experiential journey in Tanzania combining hiking, treks, safari activities, and group adventure. Includes local guide accompaniment, safari activities, accommodation, and Paratrek staff leadership. Open enrollment and closed group options; pricing available via inquiry form.
• Camino de Santiago Trek 8-day shared walking journey on the ancient Camino de Santiago pilgrimage route in Spain, designed for mixed-ability groups including people with disabilities. Pricing available via inquiry form.

Quantifiable outcome

• First Trekker expedition in 2008 with 35 people (Shmulik Tzur plus 34 friends) successfully completed a full month-long trek in Taurus Mountains, Turkey — proving the concept works on challenging terrain
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Accessibility AcceleratorcoreGTM or Marketing PartnerParatrek has an ongoing partnership with Accessibility Accelerator for joint Kilimanjaro expeditions. Paratrek supports Accessibility Accelerator's vision by providing the Trekker device, operational expertise, and on-the-ground support for their Kilimanjaro accessibility missions. This is a repeat partnership where both organizations collaborate to enable people with disabilities to summit Kilimanjaro as part of Accessibility Accelerator's programs. The partnership is publicly promoted on both organizations' Instagram accounts.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Move United: US national leader in community-based adaptive sports, serving people with disabilities across a broad portfolio of activities. Larger, more diversified organization operating in the same inclusive outdoor space as Paratrek.
• Achilles International: Global organization enabling people with disabilities to participate in athletics and community events, including outdoor activities. Established incumbent in the disability-inclusion community.

Direct peers

• Wilderness Inquiry: US nonprofit operating outdoor wilderness adventures for people of all abilities, including people with disabilities. Closest service-side peer to Paratrek's combined-trip and expedition model.
• Mountain Trike: UK-based manufacturer of all-terrain wheelchairs built specifically for rough terrain and outdoor access. Closest like-for-like hardware peer to Paratrek's Trekker product.
• Extreme Motus: Manufacturer of all-terrain wheelchairs designed for nature trails and rough terrain, selling to individuals and organizations. Directly comparable product and buyer profile to Paratrek.
• GRIT Freedom Chair: Manufacturer of all-terrain, lever-driven wheelchairs designed for off-road and outdoor use. Directly comparable to Paratrek's Trekker as a competing specialized mobility device for nature and trail access.
• Action Trackchair: Manufacturer of tracked all-terrain power wheelchairs for outdoor and rugged-terrain use. Direct competitor in the off-road mobility device category.

Emerging players

• World T.E.A.M. Sports: Organizes adventure and athletic events for people with disabilities, including mountain and outdoor challenges. Comparable expedition and inclusive-outdoor programming model to Paratrek.
• Accessibility Accelerator: Paratrek's actual Kilimanjaro expedition partner; runs accessibility-focused programs including mountain climbs for people with disabilities. Highly comparable mission and operating model.
• Catalyst Sports: Adaptive outdoor sports organization running mountain biking, hiking, and climbing programs for people with disabilities. Comparable service-side mission to Paratrek's combined trips and expeditions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@paratrek94
• Facebookfacebook.com/paratrek
• Instagraminstagram.com/paratrek
• LinkedInlinkedin.com/company/paratrek

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paratrek