Alanus Hochschule

What Alanus Hochschule does

Alanus Hochschule für Kunst und Gesellschaft is a state-recognized private university operating as Alanus Hochschule gGmbH, a non-profit limited liability company under the supervisory oversight of the Ministry of Culture and Science of North Rhine-Westphalia. It delivers more than 20 Bachelor and Master degree programs across six disciplines — architecture, fine arts, performing arts, eurythmy, artistic therapies, education/Waldorf pedagogy, and business — alongside structured continuing education (Weiterbildung) modules. The institution is headquartered across two campuses in Alfter between Cologne and Bonn (Campus I Johannishof and Campus II Villestraße) and operates a third site, the Studienzentrum Mannheim, in cooperation with Institut Waldorf.

The university serves a primarily domestic student base of prospective applicants, school-leavers, career changers, and working educators/therapists. Its core differentiator is interdisciplinary study at the intersection of art and society, with an admission model that excludes the Numerus Clausus grade-based barrier and assesses candidates through portfolio, workshop, and personal suitability review. Supporting infrastructure includes a Moodle-based eLearning platform (elearning.alanus.edu) with Microsoft OAuth SSO, a digital marketing and analytics stack (Brevo, Google Analytics, Meta/LinkedIn/TikTok pixels), and Zoom/Teams-based online info sessions and counselling. Revenue is generated through tuition and continuing-education fees (not publicly disclosed), supplemented by a €180 PraxisStart Bildende Kunst workshop whose fee is credited toward matriculation.

Commercially, Alanus Hochschule runs a direct-to-consumer, event-driven, and community-led acquisition motion: prospective students apply via the institutional website, attend Studieninfotage open days in March and November, school visits, and education fairs (Stuzubi Köln, vocatium Bonn), and are influenced by named student testimonials and Fachschaften community groups. The leadership is headed by Michael Schröder (Geschäftsführung), and the institution holds Fairtrade University certification, Wissenschaftsrat recognition, and 2025 CHE Ranking placement. No external funding, parent company, or M&A activity is present; it is a mature, self-sustaining non-profit academic operator.

Name

Alanus Hochschule

Legal name

Alanus Hochschule gGmbH

Website

https://alanus.edu

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

Alanus Hochschule is a state-recognized private German university (gGmbH) offering 20+ interdisciplinary Bachelor and Master programs in arts, eurythmy, therapy, Waldorf pedagogy, and business across two Alfter campuses and a Mannheim study center, serving prospective students and working educators/therapists via tuition and continuing-education fees.

Ownership category

akta.pro rank

Product category

Higher Education (Private University)

NAICS

Colleges, Universities, and Professional Schools (6113), Fine Arts Schools (61161), All Other Schools and Instruction (61169), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Personal Enrichment & Creative Arts Programs (EDAAAEAG)

akta.pro secondary industries

Faculty-Led Study Tours & Embedded Short Programs (Home Institution-Led) (EDAIAIAJ), Virtual/Hybrid International Short-Term Academic Programs (EDAIAIAL), Faculty-Led & Custom Group Study Abroad Programs (EDAIAAAA)

Keywords

• Higher education
• Arts-integrated university
• Waldorf pedagogy programs
• Art therapy education
• Continuing professional development

Headquarters

HQ city

Alfter

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Tuition and programme fees: The university generates revenue through tuition and programme fees for its degree programmes (Bachelor and Master) and continuing education offerings. Specific tuition amounts are not publicly disclosed.
2. Continuing education fees: PraxisStart Bildende Kunst workshop charges a participation fee of €180 per attendee, which is credited toward the matriculation fee upon signing a study contract.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Alanus Hochschule is a state-recognised private German university that sells Bachelor, Master and continuing-education programmes spanning fine arts, eurythmy, performing arts, architecture, art therapy, music therapy, Waldorf/early-childhood/special-needs pedagogy, and business. It also offers a practical five-day workshop (PraxisStart Bildende Kunst) as an alternative portfolio-based admission pathway to the Bachelor Fine Arts, supported by a Moodle-based eLearning platform and Zoom/Teams virtual counselling.

Product overview

Alanus Hochschule für Kunst und Gesellschaft is a state-recognized private university in Alfter, Germany (between Cologne and Bonn) with a Mannheim satellite campus, offering a portfolio of over 20 Bachelor and Master degree programs centered on the intersection of art and society. The core academic offerings are organized into Bachelor Programs (undergraduate degrees in fields including Architecture, Fine Arts, Art Pedagogy-Therapy, Eurythmy, performART, Early Childhood Pedagogy, Waldorf Pedagogy, and Business & Acting) and Master Programs (graduate degrees in Architecture, Fine Arts, Art Therapy, Music Therapy, Eurythmy, Education, Waldorf Pedagogy, and Art Teaching). Supporting the degree programs are PraxisStart Bildende Kunst (a practical five-day workshop as an alternative admission pathway to the Bachelor Fine Arts), a Moodle-based eLearning platform, Continuing Education (Weiterbildung) courses, Online Info Sessions, and counseling services. The university operates across two main campuses in Alfter (Campus I Johannishof and Campus II Villestraße) and one study center in Mannheim. The institution emphasizes interdisciplinary connection between art and science, sustainable economics, holistic pedagogy, and Waldorf educational approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Bachelor Programmes Undergraduate degree programmes (Bachelor of Arts and Bachelor of Fine Arts) offered by Alanus Hochschule across architecture, fine arts, art pedagogy-therapy, eurythmy, performing arts, early childhood pedagogy, Waldorf pedagogy and business & acting, designed for school-leavers and career changers seeking an interdisciplinary arts-integrated higher-education qualification.
• Master Programmes Postgraduate degree programmes (Master of Arts, Master of Education, Master of Fine Arts) in fine arts, architecture, art therapy, music therapy, eurythmy therapy, Waldorf pedagogy, special-needs pedagogy, music pedagogy and art teaching, offered full-time or part-time for graduates and working professionals.
• PraxisStart Bildende Kunst Five-day intensive practical workshop functioning as an alternative, portfolio-free aptitude examination and admissions pathway to the Alanus Bachelor Fine Arts programme, offered to prospective applicants who lack a conventional art portfolio; the €180 participation fee is credited toward the subsequent matriculation fee.
• eLearning Platform (Moodle) Moodle-based learning management system hosted at elearning.alanus.edu that supports course materials, assignments and communication for enrolled Alanus Hochschule students and staff, secured via Microsoft OAuth 2.0 single sign-on authentication.
• Continuing Education (Weiterbildung) Professional development and continuing-education courses and modules offered by Alanus Hochschule for working adults seeking advanced qualifications (including in artistic therapies), delivered as part of the university's Weiterbildung portfolio.
• Campus Locations (Alfter and Mannheim) Physical campus infrastructure at which Alanus Hochschule's degree and continuing-education programmes are delivered: Campus I Johannishof and Campus II Villestrasse in Alfter (between Cologne and Bonn), plus the Studienzentrum Mannheim for pedagogical degree programmes and public lectures.

Quantifiable outcome

• State-recognised degree programmes qualifying graduates for teaching, therapy, and professional practice in Germany.
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Studierendenwerk BonncoreStrategic or Co-development PartnerAlanus Hochschule has a cooperation agreement with the Psychologische Beratungsstelle (psychological counselling service) of Studierendenwerk Bonn. Students can access free and confidential psychosocial counselling, including sessions held on campus. This partnership addresses student wellbeing, a core support service.
• Studipartments (Studentenapartments am Campus II)minorStrategic or Co-development PartnerThe university cooperates with a private operator providing 122 fully furnished student apartments at Auf dem Polacker 3, in immediate proximity to Campus II – Villestraße. This partnership supports student housing needs.
• Institut WaldorfcoreStrategic or Co-development PartnerThe Alanus Studienzentrum Mannheim is part of the broader Waldorf educational network. The public lecture series (Ringvorlesung) and pedagogical programmes are conducted in cooperation with Institut Waldorf, which manages the Mannheim location's programme information and events.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Universität der Künste Berlin: Public arts university offering Fine Arts, Design, Music, and Performing Arts programs. Comparable to Alanus on the arts side as a major German arts institution, though public and far larger in scale.
• IU International University of Applied Sciences: Germany's largest private university with extensive Bachelor, Master, and continuing education programs, including art therapy and education tracks. Comparable in private Hochschule structure and recurring tuition model, though vastly larger and more distributed.
• FOM Hochschule: Major private German university focused on working professionals with parallel full-time and part-time programs. Comparable as a private Hochschule serving similar continuing-education and career-changer segments in Germany.

Direct peers

• Kunsthochschule Berlin-Weißensee: Public arts university offering Fine Arts, Design, and Textile programs. Comparable to Alanus as a German arts institution offering Fine Arts and design programs, though public and with a more applied/industrial design orientation.
• Bard College Berlin: Private liberal arts university in Germany offering interdisciplinary humanities and arts programs with small class sizes and no NC-style selectivity. Comparable to Alanus in private, interdisciplinary, small-cohort positioning.
• SRH Hochschule Heidelberg: Private, state-recognized German university offering a broad portfolio of Bachelor and Master programs across business, therapy, education, and design with strong continuing education arm. Closely comparable to Alanus as a private Hochschule with therapy, pedagogy, and design offerings and similar recruitment model.
• DIPLOMA Hochschule: Private German university with Bachelor and Master programs across business, health, therapy, and pedagogy, including distance-learning and continuing education formats. Comparable to Alanus as a private Hochschule with therapy and education focus and a flexible study-format model.
• Freie Hochschule Stuttgart: State-recognized private university focused on Waldorf teacher training, early childhood education, and integrative pedagogy. Closely comparable to Alanus as a Waldorf-aligned Hochschule serving pedagogy and continuing education in Germany.
• MSH Medical School Hamburg: Private, state-recognized university offering Bachelor and Master programs in therapy, psychology, pedagogy, and arts therapies. Comparable to Alanus on the therapeutic and pedagogical program mix within a private Hochschule structure.

Emerging players

• CODE University of Applied Sciences: Private university in Germany focused on software engineering, design, and interdisciplinary project-based learning. Comparable to Alanus as a private, non-traditional, application-oriented Hochschule with small cohorts and project-based pedagogy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wwwalanusedu
• Facebookfacebook.com/alanushochschule
• LinkedInlinkedin.com/company/alanushochschule

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alanus Hochschule