Kids
Kids is a Paris-based creative production company producing commercials, brand films, music videos, and documentaries for global enterprise brands via two divisions: After Hours (features) and When We Were Kids (documentaries).
- Company typePrivate
- Founded2010
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Kids does
Kids (legal entity: When We Were Kids Production, SAS) is a Paris-based creative production company founded in 2010, headquartered at 24 rue Saint-Antoine in the 4th arrondissement. The company produces commercials, brand films, music videos, and documentaries on a project-based professional services model for enterprise clients, primarily global brands in automotive, sports, fashion, luxury, technology, banking, retail, and FMCG (e.g., Volkswagen, Adidas, Google, Netflix, Cartier, Petit Bateau, Samsung, EDF, BNP, Crédit Agricole, Doctolib, Lego). Its core technology is video production and post-production, executed through a roster of approximately 12 directors and a leadership team comprising founders Jérôme Bénadine (Producer) and William S. Touitou (Director) plus executive producers Sylvie Lemonnier-Simoes and Vincent Thiesset.
The firm operates two product divisions: After Hours, which produces feature projects drawn from directors' creative visions, and When We Were Kids, which produces documentaries and special projects (supported by a dedicated website at whenwewerekids.fr). Go-to-market is direct B2B field sales into brand marketing teams and creative agencies, with a portfolio-driven digital marketing presence (kidsparis.tv, Instagram @kidsparis.tv, @afterhours_prod). Pricing is quote-based and not publicly disclosed; revenue is generated through project fees per campaign. Ownership is private and founder-controlled, with stated share capital of €45,000, no disclosed external institutional funding, no parent company, and no subsidiaries.
The customer base is broadly diversified across more than 25 named enterprise brands and roughly 10 industry verticals, reducing single-sector concentration. However, no revenue or ARR data is disclosed, and the share of billings attributable to any single client (notably Adidas, which is tied to multiple named campaigns) is not known. The company has no patents, no public awards, no certifications, and no AI/ML capabilities evident in the input data; competitive differentiation is grounded in the director roster and the accumulated brand-safe portfolio rather than technology.
Kids firmographics
Firmographics- Name
- Kids
- Legal name
- When We Were Kids Production
- Website
- https://kidsparis.tv
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kids is a Paris-based creative production company producing commercials, brand films, music videos, and documentaries for global enterprise brands via two divisions: After Hours (features) and When We Were Kids (documentaries).
- Ownership category
- akta.pro rank
Where Kids is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Kids business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Commercial Production: Production of commercials, brand films, and advertising content for corporate clients. Revenue generated through project-based fees for video production services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Kids product offering
Product offeringCore offering
Kids is a Paris-based creative production company that produces commercials, brand films, advertising campaigns, and documentary projects for international brands. The company operates two divisions—After Hours (feature projects realizing directors' creative visions) and When We Were Kids (documentaries and special projects)—and maintains a roster of directors available for brand campaigns across fashion, sports, automotive, technology, and luxury sectors.
Product overview
Kids is a Paris-based creative production company operating under two main divisions: After Hours (feature projects and directors' deepest creative fantasies) and When We Were Kids (documentaries and special projects). The company represents a roster of directors and produces visual content including commercials, music videos, branded campaigns, and documentary work for clients across fashion, sports, automotive, technology, and lifestyle sectors.
Differentiator
Problem solved
Functional benefit
Brands
- After Hours: Feature projects division bringing directors' deepest fantasies to screen
- When We Were Kids
Products and services
- Creative Production Services Full-service creative production company producing commercials, brand films, music videos, branded content, and advertising campaigns for international clients across automotive, fashion, luxury, technology, sports, and consumer goods sectors.
- After Hours Feature projects division that produces longer-form creative projects based on the personal artistic visions of directors on the Kids roster, bringing their deepest creative fantasies to screen.
- When We Were Kids Documentaries and special projects division that produces documentary films and special creative projects, providing an outlet for non-commercial long-form content creation.
Companies that use Kids
Customer profileNamed customers28 records
Segments2 records
Ideal customer profiles1 record
Kids technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kids partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Agence web AkaruminorWebsite design and development partner for kidsparis.tv
- OVHminorWeb hosting provider for kidsparis.tv website
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Kids competitors and assessment
Company assessmentDirect peers
- Partizan: Global director-led production company with offices in London, Paris, Los Angeles and elsewhere. Closely comparable as a creative production house with a director roster serving premium brand and entertainment clients.
- Smuggler: Global production company with offices in New York, London, and Los Angeles, producing commercials, branded content, and features. Comparable director-roster model serving Fortune 500 brand clients.
- Academy Films: London-based production company with a roster of directors producing commercials, music videos, and short films. Comparable as a European boutique creative production house with elite brand clients.
- HSI (Havas Studios & Integrated): International production company producing commercials and branded content for major advertisers. Comparable boutique production model serving global brand portfolios.
- Anonymous Content: Global creative production company representing a roster of directors and producing commercials, branded content, and long-form programming. Directly comparable as a talent-roster-driven production company serving major brands.
- Pulse Films: Production company producing commercials, music videos, and feature documentaries. Comparable as a creative production house operating across commercials and longer-form documentary work.
- Radical Media: Production company producing commercials, branded content, films, and documentaries with a global roster of directors. Comparable to Kids in both commercial production and feature/documentary work for major brands.
- Somesuch: London- and New York-based production company with a roster of award-winning directors producing commercials, music videos, and longer-form content. Comparable boutique model serving premium brand clients.
- Iconoclast: Global production company with offices in Europe (including Paris) and the US, representing a director roster serving advertising and entertainment clients. Comparable talent-roster and brand-client model.
Regional players
- Solab (France): Paris-based production company producing commercials and branded content for French and international brands. Comparable as a French boutique production competitor in the same geographic market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Kids social profiles
Digital presenceKids financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kids leadership team
Management profileNumber of profiles
Profiles4 records
Kids funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kids M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kids
What does Kids do?
Kids is a Paris-based creative production company that produces commercials, brand films, advertising campaigns, and documentary projects for international brands. The company operates two divisions—After Hours (feature projects realizing directors' creative visions) and When We Were Kids (documentaries and special projects)—and maintains a roster of directors available for brand campaigns across fashion, sports, automotive, technology, and luxury sectors.
Is Kids a public or private company?
Kids is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kids founded?
Kids was founded in 2010. It employs 11 to 50 people.
Where is Kids based?
Kids is headquartered in Paris, France, in the Europe region.
How does Kids make money?
One revenue line is on record: commercial Production.
Who are Kids's main competitors?
Direct peers on record are Partizan, Smuggler, Academy Films, HSI (Havas Studios & Integrated), Anonymous Content, Pulse Films, Radical Media, Somesuch and Iconoclast. Solab (France) is listed as a regional player.
Does Kids have an API?
No public API is recorded for Kids.