Kids

What Kids does

Kids (legal entity: When We Were Kids Production, SAS) is a Paris-based creative production company founded in 2010, headquartered at 24 rue Saint-Antoine in the 4th arrondissement. The company produces commercials, brand films, music videos, and documentaries on a project-based professional services model for enterprise clients, primarily global brands in automotive, sports, fashion, luxury, technology, banking, retail, and FMCG (e.g., Volkswagen, Adidas, Google, Netflix, Cartier, Petit Bateau, Samsung, EDF, BNP, Crédit Agricole, Doctolib, Lego). Its core technology is video production and post-production, executed through a roster of approximately 12 directors and a leadership team comprising founders Jérôme Bénadine (Producer) and William S. Touitou (Director) plus executive producers Sylvie Lemonnier-Simoes and Vincent Thiesset.

The firm operates two product divisions: After Hours, which produces feature projects drawn from directors' creative visions, and When We Were Kids, which produces documentaries and special projects (supported by a dedicated website at whenwewerekids.fr). Go-to-market is direct B2B field sales into brand marketing teams and creative agencies, with a portfolio-driven digital marketing presence (kidsparis.tv, Instagram @kidsparis.tv, @afterhours_prod). Pricing is quote-based and not publicly disclosed; revenue is generated through project fees per campaign. Ownership is private and founder-controlled, with stated share capital of €45,000, no disclosed external institutional funding, no parent company, and no subsidiaries.

The customer base is broadly diversified across more than 25 named enterprise brands and roughly 10 industry verticals, reducing single-sector concentration. However, no revenue or ARR data is disclosed, and the share of billings attributable to any single client (notably Adidas, which is tied to multiple named campaigns) is not known. The company has no patents, no public awards, no certifications, and no AI/ML capabilities evident in the input data; competitive differentiation is grounded in the director roster and the accumulated brand-safe portfolio rather than technology.

Name

Kids

Legal name

When We Were Kids Production

Website

https://kidsparis.tv

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Kids is a Paris-based creative production company producing commercials, brand films, music videos, and documentaries for global enterprise brands via two divisions: After Hours (features) and When We Were Kids (documentaries).

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial Production: Production of commercials, brand films, and advertising content for corporate clients. Revenue generated through project-based fees for video production services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Kids is a Paris-based creative production company that produces commercials, brand films, advertising campaigns, and documentary projects for international brands. The company operates two divisions—After Hours (feature projects realizing directors' creative visions) and When We Were Kids (documentaries and special projects)—and maintains a roster of directors available for brand campaigns across fashion, sports, automotive, technology, and luxury sectors.

Product overview

Kids is a Paris-based creative production company operating under two main divisions: After Hours (feature projects and directors' deepest creative fantasies) and When We Were Kids (documentaries and special projects). The company represents a roster of directors and produces visual content including commercials, music videos, branded campaigns, and documentary work for clients across fashion, sports, automotive, technology, and lifestyle sectors.

Differentiator

Problem solved

Functional benefit

Brands

• After Hours: Feature projects division bringing directors' deepest fantasies to screen
• When We Were Kids

Products and services

• Creative Production Services Full-service creative production company producing commercials, brand films, music videos, branded content, and advertising campaigns for international clients across automotive, fashion, luxury, technology, sports, and consumer goods sectors.
• After Hours Feature projects division that produces longer-form creative projects based on the personal artistic visions of directors on the Kids roster, bringing their deepest creative fantasies to screen.
• When We Were Kids Documentaries and special projects division that produces documentary films and special creative projects, providing an outlet for non-commercial long-form content creation.

Named customers28 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Agence web AkaruminorOthersWebsite design and development partner for kidsparis.tv
• OVHminorOthersWeb hosting provider for kidsparis.tv website

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Partizan: Global director-led production company with offices in London, Paris, Los Angeles and elsewhere. Closely comparable as a creative production house with a director roster serving premium brand and entertainment clients.
• Smuggler: Global production company with offices in New York, London, and Los Angeles, producing commercials, branded content, and features. Comparable director-roster model serving Fortune 500 brand clients.
• Academy Films: London-based production company with a roster of directors producing commercials, music videos, and short films. Comparable as a European boutique creative production house with elite brand clients.
• HSI (Havas Studios & Integrated): International production company producing commercials and branded content for major advertisers. Comparable boutique production model serving global brand portfolios.
• Anonymous Content: Global creative production company representing a roster of directors and producing commercials, branded content, and long-form programming. Directly comparable as a talent-roster-driven production company serving major brands.
• Pulse Films: Production company producing commercials, music videos, and feature documentaries. Comparable as a creative production house operating across commercials and longer-form documentary work.
• Radical Media: Production company producing commercials, branded content, films, and documentaries with a global roster of directors. Comparable to Kids in both commercial production and feature/documentary work for major brands.
• Somesuch: London- and New York-based production company with a roster of award-winning directors producing commercials, music videos, and longer-form content. Comparable boutique model serving premium brand clients.
• Iconoclast: Global production company with offices in Europe (including Paris) and the US, representing a director roster serving advertising and entertainment clients. Comparable talent-roster and brand-client model.

Regional players

• Solab (France): Paris-based production company producing commercials and branded content for French and international brands. Comparable as a French boutique production competitor in the same geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/kidsparis.tv
• LinkedInlinkedin.com/company/kidsparis

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids