Rasmussen Electric

What Rasmussen Electric does

Kurz Industrial Solutions is a privately held industrial solutions provider founded in 1918 and headquartered in Neenah, Wisconsin. The company operates five facilities across Wisconsin (Neenah, Eau Claire, New Berlin, Green Bay) and Illinois (St. Charles via Endeavor), employs 125+ people, and serves customers in the Upper Midwest's heavy industry sectors (food processing, mining, foundries, machine tool builders, OEMs) alongside nationwide clean energy and wind operators. Core offerings include in-shop and on-site electric motor repair services for all makes, sizes, and models; industrial distribution of power transmission and motion control products (motors, drives, bearings, gearmotors, surplus) backed by $7M+ in curated inventory and 400,000+ SKUs; new equipment sales through brand partnerships; renewable energy / wind turbine maintenance and component distribution; and automation systems plus predictive maintenance services. The acquisition of Endeavor Technologies extends the portfolio into precision spindle motor and servomotor rebuilding, a high-precision niche service line.

The company generates revenue across multiple streams: professional services (motor repair, on-site services, predictive maintenance), hardware sales (industrial distribution and wind components), new equipment sales (motors, drives, automation), and e-commerce transactions via an owned storefront. Pricing is uniformly quote-based and not publicly disclosed, with customers directed to [email protected] or a toll-free number. Go-to-market combines an enterprise field sales force targeting heavy industry in the Upper Midwest with the SEW Eurodrive 360 Partner Program, which provides prioritized access to SEW's drives, automation, and heavy industrial gearing portfolio. Additional brand partnerships (ABB, Mobil, Dodge, Avtron, WEG, Toshiba, Mersen, Svendborg) deepen the distribution catalog and cross-sell into reliability and automation services. Customer count exceeds 2,000 across enterprises, OEMs, and clean energy operators, with repair throughput of 2,500+ jobs annually and no public revenue disclosure.

Name

Rasmussen Electric

Legal name

Kurz Industrial Solutions

Website

https://rasmussenelectric.com

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

51–100 employees

Short description

Kurz Industrial Solutions is a Wisconsin-based industrial solutions provider founded in 1918, offering electric motor repair, power transmission distribution, automation, and wind/renewable energy services to Upper Midwest heavy industry and nationwide clean energy operators from five facilities.

Ownership category

akta.pro rank

Product category

Industrial Equipment Repair & Distribution

NAICS

Motor and Generator Manufacturing (335312), Electrical Equipment Manufacturing (33531), Engine, Turbine, and Power Transmission Equipment Manufacturing (33361), Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612)

SIC

Motors & Generators (3621), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Electric Drive Units & E-Axles Rebuild/Remanufacturing (EV/Hybrid) (TLAKALAH)

akta.pro secondary industries

Energy & Renewables Specialty Contracting (Solar PV, Storage, EV Charging) (IMAFALAJ), Grid Interconnection, Power Quality & Electrical Infrastructure Service (Transformers, Switchgear) (TLAKAMAM)

Keywords

• Electric motor repair
• Power transmission products
• Industrial distribution services
• Motion control solutions
• Predictive maintenance services

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Repair Services: In-shop and on-site electric motor repair services for all makes, sizes, and models including mechanical gear reducers. Since 1918, Kurz has specialized in electric motor repairs with expert technicians.
2. Industrial Distribution: Distribution of power transmission and motion control products including motors, bearings, accessories, drives, and surplus items. Carries $7M+ in curated inventory for targeted industry uptime support.
3. New Equipment Sales: Sales of new industrial equipment including motors, drives, automation products, and renewable energy components through brand partnerships.
4. E-commerce Store: Direct-to-customer online storefront for industrial products and wind turbine components including hub components, nacelle, down tower, and additional turbine components.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Rasmussen Electric (Kurz Industrial Solutions) provides industrial distribution of power transmission and motion control products, in-shop and on-site electric motor repair services for all makes and sizes, automation systems integration, and renewable energy solutions including wind turbine maintenance and component supply. The company combines a $7M+ curated inventory with 400,000+ industrial SKUs and brand partnerships (SEW Eurodrive, ABB, Dodge, WEG, Toshiba, Mobil, Avtron, Mersen, Svendborg) to serve heavy industry and clean energy operators across the Midwest and nationwide.

Product overview

Kurz Industrial Solutions is an industrial solutions provider offering a unified portfolio of products and services for the Midwest's industrial sector. The core offerings include: (1) Industrial Distribution for power transmission and motion control solutions; (2) Electric Motor Repair Services with in-shop and on-site capabilities since 1918; (3) Renewable Energy Solutions for wind turbines and clean energy infrastructure; and (4) Automation Systems for production efficiency. Additional services include Predictive Maintenance, On-Site Services, and precision spindle motor rebuilding through Endeavor Technologies. The company also distributes branded products including SEW Eurodrive gearmotors and drives, along with industrial components like motors, bearings, drives, and wind turbine components (hub, nacelle, down tower).

Differentiator

Problem solved

Functional benefit

Brands

• Endeavor: Precision spindle motors and servomotors rebuilding services, formerly a standalone company now integrated as Kurz Solution.

Quantifiable outcome

• 2,500+ repair jobs completed annually
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• SEW EurodrivecoreChannel Partner/ Reseller/ DistributorSEW Eurodrive 360 Partner Program providing Kurz with prioritized communication with production facilities, local engineering support, best-in-market pricing, and access to full range of products including Drives & Automation, Heavy Industrial Gearing & Gearmotors. Kurz has years of experience configuring and expediting SEW gearmotors for OEM customers.
• ABBcoreChannel Partner/ Reseller/ DistributorBrand partner providing industrial drives and automation products including ACS880 series drives.
• MobilminorChannel Partner/ Reseller/ DistributorBrand partner for industrial lubricants and related products.
• DodgeminorChannel Partner/ Reseller/ DistributorBrand partner for power transmission components.
• AvtronminorChannel Partner/ Reseller/ DistributorBrand partner for industrial automation and encoder products.
• WEGminorChannel Partner/ Reseller/ DistributorBrand partner for motors and drives.
• ToshibaminorChannel Partner/ Reseller/ DistributorBrand partner for industrial motors and equipment.
• MersenminorChannel Partner/ Reseller/ DistributorBrand partner for electrical power and advanced materials.
• SvendborgminorChannel Partner/ Reseller/ DistributorBrand partner for brakes and drive systems.
• Endeavor TechnologiescoreStrategic or Co-development PartnerAcquired by Kurz Industrial Solutions. Endeavor is recognized as The Authority on rebuilding precision spindle motors and servomotors, now operating as a Kurz Solution.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Motion Industries: Genuine Parts subsidiary distributing industrial MRO parts including motors, bearings, drives, and power transmission products; comparable distribution + service mix but national in scope rather than Midwest-focused.
• Rexel USA: Global electrical and industrial distributor with strong renewables and automation offerings; broader product mix but overlaps Kurz on industrial automation, drives, and wind components.
• Applied Industrial Technologies: Large publicly traded industrial distributor of bearings, power transmission, motors, and fluid power with extensive service capabilities; direct overlap with Kurz's distribution and motor repair business but at much greater scale and geographic reach.

Direct peers

• Wajax Corporation: Canadian industrial distributor and service provider for power transmission, bearings, and material handling; comparable business model combining parts distribution with repair and field services.
• Dakota Supply Group: Regional industrial MRO distributor covering electrical, mechanical, and utility markets with a focus on the Upper Midwest and Plains; comparable regional distribution model and customer mix to Kurz.
• Kaman Industrial Technologies: Industrial bearings, power transmission, and motion control distributor with repair services and automation offerings; closely comparable product portfolio and service model to Kurz.
• Bearing Distributors Inc. (BDI): Industrial bearings, power transmission, and motion control distributor with integrated repair services; directly comparable on bearings, motors, and power transmission products.
• National Electric Motor Services (NEMS): National network for electric motor and pump repair, sales, and field services; comparable repair-centric model targeting industrial customers.
• Electric Motor & Contracting Co. (EMC): Specialized electric motor repair and sales company in the Mid-Atlantic with in-shop rebuilds, field services, and motor distribution; tightest direct peer on the motor repair side of Kurz's business.

Regional players

• Horizon Solutions (now Sonepar): Northeast US industrial automation and electrical distributor with repair capabilities; comparable offerings but serves a different geography than Kurz's Midwest base.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeopen.spotify.com/show/5Li7Io1xMJ1UjNp6ZYz9qT?si=iJ2jsdpxT-m2ZB2PefdQrQ
• LinkedInlinkedin.com/company/rasmussen-electric

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rasmussen Electric