What Graphische Betriebe STAATS does

Graphische Betriebe STAATS GmbH is a sixth-generation, family-owned printing company headquartered in Lippstadt, Germany, tracing its origins to 1826. The business operates as a private GmbH under co-leadership of Gabriele Staats and Rainer Staats, with a workforce of 11–50 employees. Its operational focus is the production of premium roll-fed labels, executed on Heidelberg printing equipment and finished with specialty decoration techniques including hot foil stamping, embossing, and laser cutting.

The company serves brand owners across five consumer-facing verticals: beverages and spirits, cosmetics, food supplements, fine foods, and confectionery. Revenue mechanics follow a conventional B2B specialty-printing model — project-based label production tied to customer brand launches, line extensions, and recurring stock SKUs — with monetization driven by print-and-finish value rather than volume. Marketing assets, including a corporate website, Instagram, and YouTube presence, plus a maintained careers page, suggest an active but modest brand-building posture typical of a German Mittelstand supplier.

The company has been recognized with the Designpreis der Print & Medien Awards, which is consistent with its positioning in design-sensitive, premium-label work rather than commodity print. No AI/ML capabilities, digital platform offerings, or technology pivots are disclosed; the competitive posture is grounded in craft specialization, finishing capability, and family-heritage credibility rather than software-led differentiation.

Name

Graphische Betriebe STAATS

Legal name

Graphische Betriebe STAATS GmbH

Website

https://staats.de

Company type

Private

Founded year

1826

Operating status

Operating

Headcount range

11–50 employees

Short description

Graphische Betriebe STAATS GmbH is a sixth-generation family-owned German printer specializing in premium roll-fed labels with hot foil, embossing, and laser-cut finishing for spirits, cosmetics, food supplements, fine foods, and confectionery brands.

Ownership category

akta.pro rank

Product category

Label Manufacturing and Commercial Printing

NAICS

Printing and Related Support Activities (3231), Commercial Printing (except Screen and Books) (323111), Converted Paper Product Manufacturing (3222)

SIC

Commercial Printing (2750), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)

akta.pro secondary industries

Prepress, Plate-Making & Artwork Services (IMALAKAM), Commercial & Offset Printing (Sheetfed/Web) (MPAJALAB)

Keywords

• Premium label printing
• Offset and digital printing
• Label finishing services
• Roll-fed adhesive labels
• Printing and packaging

Headquarters

HQ city

Lippstadt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Premium Labels and Finishing Services: Primary revenue stream from production and sale of high-quality roll-fed labels with premium finishing (hot foil, embossing, laser cut, spot coating, relief lacquer, luminous effects, fragrance printing). Also includes design services for labels and packaging.
2. Printing and Packaging Products: Offset printing and digital printing services for packaging, banderoles, folding cartons, flyers, brochures, inserts, premium business stationery, and letterpress products.
3. Design Services: Label design, packaging design, print data verification, and finishing consultation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Graphische Betriebe STAATS GmbH manufactures premium roll-mounted adhesive labels and printed packaging products, combining offset and digital printing with high-end finishing techniques such as hot foil stamping, embossing, laser cutting, spot coating, relief lacquer, luminous effects, and fragrance printing. The company also offers design and brand identity services, supporting clients from initial concept through to finished print product. Operations are anchored by modern Heidelberg printing technology and traditional craftsmanship.

Product overview

Graphische Betriebe STAATS GmbH is a sixth-generation family-owned printing company founded in 1826, specializing in premium roll-mounted adhesive labels (Staats.Label), design and brand services (DESIGN & MARKE), premium finishing techniques, and print & packaging solutions. The core product line is Staats.Label — a comprehensive label portfolio encompassing basic quality labels enhanced by premium finishing (hot foil, embossing, relief lacquer, spot lacquer, glow effects, scent printing, laser cut) and specialty constructions (multilayer/sandwich labels, back-printed labels, functional/technical labels, individualized/customized labels). These label products are supported by in-house design services and sheet-fed/offset plus digital printing capabilities for packaging, banderoles, folding cartons, business stationery, and promotional materials. The company operates from Lippstadt, Germany and serves industries including beverages, spirits, cosmetics, dietary supplements, sweets, and fine foods.

Differentiator

Problem solved

Functional benefit

Brands

• STAATS.Label: Premium labels product line featuring high-quality labels with sophisticated finishing options including special materials, functional labels, individual designs, lasercut, multilayer labels, and back labels.

Products and services

• Staats.Label Premium roll-mounted adhesive labels with high-quality standards, featuring special materials, functional constructions, individualized designs, laser cut contours, multilayer constructions, and back-printed effects, available with finishing options including hot foil, embossing, and relief lacquers. Targeted at premium product brands in spirits, cosmetics, food supplements, fine foods, and confectionery.
• DESIGN & MARKE
• DRUCK & VERPACKUNG
• Funktionsetiketten (Functional Labels)
• Lasercut
• Mehrlagige Etiketten (Multilayer/Sandwich Labels)
• Rückseitenetiketten (Back-Printed Labels)
• Individuelle Designs (Individualized Labels)
• Heißfolie & Embossing
• Spotlack
• Relieflack
• Leuchteffekte
• Duftdruck (Scent Printing)

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Herma GmbH: Filderstadt-based German manufacturer of self-adhesive labels and label materials, including specialty and functional labels. Directly comparable as a German premium label specialist serving similar European B2B customers in food, beverage, and consumer goods.
• Resource Label Group: US-based premium label converter (formed from the merger of WS Packaging and others) serving beverage, food, and consumer brands with specialty finishing. Comparable product category and customer profile, though serving a different geography.
• Schreiner Group GmbH & Co. KG: Munich-based specialist in functional and specialty labels — including multi-layer, security, and tamper-evident constructions. Closely comparable product set, especially to Staats's multilayer, functional, and luminous-effect label offerings.
• Multi-Color Corporation (now part of CCL Industries): Pre-acquisition, Multi-Color was a leading premium label converter focused on wine, spirits, and consumer brands with strong finishing capability. Highly comparable in end-market mix and product sophistication, though now absorbed into CCL's broader portfolio.

Others

• Leonhard Kurz Stiftung & Co. KG: Global leader in hot-stamping foils and decorative finishing technologies. Comparable through the hot-foil stamping layer of Staats's offering; functions more as an upstream supplier/enabler to the premium label industry than as a direct competitor.
• Sappi Limited: Global producer of specialty label papers and packaging substrates. Indirectly comparable as a key input supplier to the premium roll-label market and as a producer of label-face materials with sustainability positioning relevant to premium brand owners.

Broad incumbents

• CCL Industries Inc. World's largest specialty label company, with major healthcare, consumer, and premium spirits exposure via the former Multi-Color Corporation. Same end-markets and core product category, but at vastly greater global scale.
• Avery Dennison Corporation: Global leader in pressure-sensitive label materials and finished labels across retail, beverage, and industrial segments. Overlaps with Staats's roll-fed adhesive label core, but at a much larger scale and with materials rather than finishing-led differentiation.
• Constantia Flexibles GmbH: Austrian-headquartered flexible packaging and label group serving FMCG and pharma customers. Adjacent competitor for premium packaging decoration contracts, but focused on flexible films rather than roll-fed adhesive labels.

Regional players

• Bizerba SE & Co. KG: Balingen-based German provider of labels, labeling solutions, and weighing/food-processing equipment. Comparable as a German label specialist with a strong premium customer base, but with a broader industrial-equipment portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/graphische.betriebe.staats
• LinkedInlinkedin.com/company/graphische-betriebe-staats-gmbh
• Instagraminstagram.com/graphische.betriebe.staats

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graphische Betriebe STAATS