Bundesverband Influencer Marketing e.V.

Name

Bundesverband Influencer Marketing e.V.

Legal name

Bundesverband Influencer Marketing e.V.

Website

https://bvim.info

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Marketing Content Publishing

NAICS

Media Buying Agencies (541830), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

SEO/Content Publishing Networks for Betting Leads (MPAEAMAG)

akta.pro secondary industries

Affiliate, Media Buying & Performance Marketing for Sports Betting (MPAEACAH), Influencer Contracting, Compliance & Rights Management (MPAAAHAL)

Keywords

• Marketing strategy guides
• Industry marketing content
• Content publishing platform
• Marketing education resources
• Digital marketing insights

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Knowledge/Content Services: The organization provides marketing expertise, analyses, practical guides, case studies, and tips for the betting industry. Revenue generation mechanism not explicitly disclosed but implied through educational content publishing model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bundesverband Influencer Marketing e.V. operates a free online Marketing Knowledge Platform (bvim.info) that delivers articles, guides, case studies, and strategic analyses focused on marketing practices for sports betting operators. The platform publishes content on competitor analysis, project planning, brand building, conversion optimization, customer acquisition, content strategy, target audience analysis, and promotional campaigns tailored to the betting industry in the DACH region.

Product overview

bvim.info is a unified content platform that provides marketing knowledge and strategic guidance specifically for the betting industry. The platform operates as a single integrated resource combining competitive analysis services, project planning guidance, and marketing strategy flexibility modules. Content is organized into distinct topic areas including Promotions for Wettanbieter (Promotions for Betting Providers), Kundengewinnung (Customer Acquisition), Conversion-Optimierung (Conversion Optimization), Markenaufbau (Brand Building), Content-Strategie (Content Strategy), and Zielgruppenanalyse (Target Audience Analysis). The platform functions as a knowledge-sharing resource rather than a software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Knowledge Platform A free online content platform (bvim.info) that publishes marketing strategy articles, practical guides, case studies, and analytical content for sports betting operators and their marketing teams in the DACH region. Topics span competitor analysis, project planning, content strategy, target audience analysis, conversion optimization, brand building, customer acquisition, and promotional campaigns.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Direct peers

• Wettanbieter.com: German sportsbook affiliate and comparison site with editorial content, rankings, and bonus offers. Operates the same SEO/content-led GTM into the DACH Wettanbieter market that bvim.info targets with its marketing-education content.
• Sportingpedia / Fussball-Wetten.info: German-language sports betting affiliate portals with operator reviews and educational betting content. Share bvim.info's DACH SEO/content-publishing positioning around the Wettanbieter category.
• Sportwette.net: German-language sports betting content and affiliate site providing news, tips, and operator reviews. Closely comparable to bvim.info in geography, language, and content-led GTM aimed at the German sports betting audience.
• Wettbasis.com: Leading German-language sports betting affiliate and content portal covering tips, odds comparisons, and betting operator reviews. Comparable to bvim.info as a German content-publishing destination that monetizes via the Wettanbieter ecosystem, though it targets end-user bettors rather than marketing professionals.

Broad incumbents

• Catena Media: Large global affiliate and content marketing company serving sports betting, casino, and financial services operators. Comparable through its SEO-led content publishing and lead-generation model aimed at betting operators, though at vastly greater scale.
• Better Collective: Publicly listed Danish sports betting affiliate network owning numerous localized comparison and content sites. Relevant as the dominant scaled player in sportsbook affiliate/content publishing that bvim.info competes against for DACH operator attention and SEO real estate.
• Gambling.com Group: Publicly traded global affiliate marketing business operating localized sports betting and casino content sites. Overlaps with bvim.info's SEO/content-publishing business model and betting-vertical focus, but at international scale rather than DACH.

Regional players

• Affiliate Club (iGaming affiliate network): Affiliate network and resource hub serving iGaming and betting operators across Europe. Comparable through its role as an intermediary linking Wettanbieter with marketing/lead-generation partners, overlapping with the value proposition bvim.info's content implies for its audience.

Emerging players

• Conversion Heroes (iGaming-focused agency): European performance marketing and CRO agency specializing in iGaming and betting operators. Comparable as a conversion-optimization and customer-acquisition service provider competing for the same Wettanbieter marketing budgets that bvim.info's content addresses.
• BayBet Marketing: Germany-based marketing agency focused on sports betting operators, offering affiliate, SEO, and performance-marketing services. Directly comparable as a DACH provider of marketing services to Wettanbieter — the audience bvim.info's content targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bundesverband Influencer Marketing e.V.