Barrie Soccer Club

What Barrie Soccer Club does

Barrie Soccer Club is a not-for-profit community soccer organization founded in 1968 in Midhurst, Ontario, Canada, serving approximately 3,500 members and 4,000+ players annually across the Barrie and Simcoe County region. The club operates a continuous player pathway spanning House League (U3-U18), Development (U8-U13), Competitive (U14-U21), Adult Recreational (19+), Goalkeeping, Summer Camps, and a College/University Preparation Program. Curricula follow Ontario Soccer's Long-Term Player Development model and BSC's Four-Corner Development Model covering physical, technical, tactical, and psychosocial components. Teams compete in YRSL, HDSL, Ontario Soccer I-Model, OWSL, OSL, and Ontario Premier League, with recent championships including the 2025 Ontario Cup (U16 Girls) and 2026 Capelli Sport South Atlantic Invitational (U14 Girls).

The club is governed by a volunteer Board of Directors led by Executive Director Will Devellis (Concacaf B Licensed, 2x Barrie Sports Hall of Fame inductee) and supported by a 4-person staff and 100+ volunteer coaches/managers. Revenue is generated through participant registration fees, tiered summer camp pricing (Full Day Non-Member $250/week, Member $225/week; Half Day $170/$150; Single Day $75), supplemental training programs, and 50+ corporate sponsorships. The club does not publicly disclose financials. In December 2025, BSC acquired Simcoe County Rovers FC (Ontario Premier League semi-professional club) and announced a $6.5-$7M Barrie Turf & Dome Project in November 2025 to deliver year-round synthetic turf and indoor facilities, marking a strategic shift from community recreational operator to vertically integrated development-to-semi-pro platform.

The business model is a mix of subscription-like recurring registration fees, seasonal one-time camp and program purchases, and recurring sponsorship revenue. Go-to-market is community-led: word-of-mouth, local partnerships with Ontario Soccer/Canada Soccer/Huronia District Soccer Association/League1 Ontario, the Spiritfest Tournament drawing teams from across North America, and direct registration via barriesoccer.com and the club office. Distribution relies on City of Barrie municipal fields and (post-construction) the Barrie Turf & Dome facility. Key certifications include AODA compliance, Canada Soccer and Ontario Soccer affiliations, and 100% CPR certification of Development and Competitive coaches via Action First Aid.

Name

Barrie Soccer Club

Legal name

Barrie Soccer Club

Website

https://barriesoccer.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Barrie Soccer Club is a not-for-profit community soccer organization founded in 1968 in Midhurst, Ontario, serving 3,500+ members and 4,000+ players annually through recreational, developmental, competitive, and semi-professional programs across the Barrie and Simcoe County region.

Ownership category

akta.pro rank

Product category

Youth Soccer Programs

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Youth soccer programs
• Soccer player development
• Competitive soccer leagues
• Recreational soccer club
• Soccer coaching services

Headquarters

HQ city

Midhurst

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Registration Fees: The club generates revenue primarily through participant registration fees for various programs including House League (U3-U18), Development (U8-U13), Competitive (U14-U21), and Adult Recreational Leagues (19+).
2. Summer Camps: Week-long soccer camps offered during summer months with tiered pricing for members and non-members, full-day and half-day options.
3. Supplemental Training Programs: Additional paid training sessions including supplemental group goalkeeper training and physical literacy training.
4. Sponsorship Revenue: Corporate sponsors pay for brand visibility across club fields, games, tournaments, and communications. Sponsorship helps keep registration costs low.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Barrie Soccer Club is a not-for-profit community soccer organization that delivers tiered year-round soccer participation programs for ages 3 through adult, including House League (U3-U18), Development (U8-U13), Competitive (U14-U21), Adult Recreational Leagues (19+), Goalkeeping, Summer Camps, and a University/College Preparation Program. The club also operates Ontario Premier League semi-professional teams (through its wholly-owned subsidiary Simcoe County Rovers FC) and hosts annual tournaments (Spiritfest Tournament, U9-U13 Festival).

Product overview

Barrie Soccer Club is a not-for-profit soccer organization founded in 1968 serving over 3,500 members. The club operates a multi-tiered soccer program portfolio centered around recreational house league (U3-U18), men's and co-ed recreational leagues (19+), development programs (U8-U13), and competitive programs (U14-U21). Supporting programs include a Goalkeeping Program with four pillars of excellence, Summer Camps led by semi-pro Simcoe County Rovers players, and a University/College Preparation Program. The club also operates Ontario Premier League teams (OPL3 and OPL U20 for men and women) and owns Simcoe County Rovers FC, a semi-professional club competing in the OPL. Annual events include the Spiritfest Tournament (U13-U18) and U9-U13 Spiritfest Festival. A major infrastructure initiative, the Barrie Turf & Dome Project ($6.5-7 million), will create year-round synthetic turf facilities in Midhurst.

Differentiator

Problem solved

Functional benefit

Brands

• Barrie Spirit: Competitive teams and tournament brand operated by Barrie Soccer Club, including Barrie Spirit Blue and Barrie Spirit White teams competing in various age groups.

Products and services

• House League (U3-U18) Recreational soccer program for players aged 3 to 18, running from May to September with weekly games and practices on City of Barrie soccer pitches. Follows Ontario Soccer's Long-Term Player Development principles.
• Men's & Co-Ed Recreational Leagues (19+) Outdoor summer leagues for Co-Ed and Men's recreational soccer players aged 19 and older, providing social soccer opportunities from May to September.
• Development Program (U8-U13) Player development program for ages U8 to U13 with solid soccer foundations, focusing on technical, tactical, physical, and psychosocial development. Includes 11-month programs with indoor (November-April) and outdoor (May-September) seasons.
• Competitive Programs (U14-U21) 11-month competitive soccer program for athletes desiring advanced play. Teams compete in YRSL, HDSL, Ontario Soccer I-Model, OWSL, OSL, and Ontario Premier League. Includes tournaments and showcases across Ontario, Canada, and the US.
• Goalkeeping Program Comprehensive goalkeeper development program with four pillars: Physical, Technical, Tactical, and Psychological. Provides integrated team-based coaching and supplemental group training sessions.
• Summer Camps Youth soccer camps for players U6 (born 2020) through U13 (born 2013), led by Simcoe County Rovers Semi-Pro Players and professionally licensed coaches. Offered in weekly sessions with full-day and half-day options.
• University/College Preparation Program Program helping players and families understand the collegiate/university recruitment process. Includes bi-annual seminars for U15-U17 age groups, open to BSC players and member clubs in Huronia and surrounding regions.
• Ontario Premier League Teams Barrie Soccer Club operates Women's OPL3, Men's OPL3, Women's OPL U20, and Men's OPL U20 teams within Ontario's semi-pro senior soccer league.

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and major.

• Simcoe County Rovers FCcoreStrategic or Co-development Partner · 22 December 2025BSC acquired Simcoe County Rovers FC in December 2025. SCRFC is a semi-professional club established in 2021, competing in Ontario Premier League (second division of Canadian women's football system, third division of men's system). The acquisition provides long-term commitment to keeping the team in Barrie and creates a direct pathway for BSC players to semi-professional soccer.
• Action First AidcoreStrategic or Co-development Partner · 1 January 2025Partnership for CPR & AED certification training for all coaches. Action First Aid certifies BSC coaches and provides ongoing certification support. Club has achieved 100% CPR certification for Development and Competitive coaches, and requires recreational coaches to complete CPR & AED Awareness training through this partnership. Barrie Soccer Club participates in Project 100 Canada initiative for AED access within 100 seconds.
• Special OlympicscoreStrategic or Co-development PartnerSpecial Olympics partners with Barrie Soccer Club to present additional opportunities for athletes with unique requirements. Provides inclusive soccer programming for athletes with disabilities.
• Ontario SoccercoreStrategic or Co-development PartnerGoverning body for soccer in Ontario; BSC follows Ontario Soccer's Long-Term Player Development (LTPD) principles and Five Pillar Model for curriculum. Teams participate in Ontario Soccer-sanctioned leagues and tournaments including Ontario Cup.
• Canada SoccercoreStrategic or Co-development PartnerNational governing body for soccer; BSC follows Canada Soccer guidelines and policies including concussion protocols, weather policies, and grassroots standards.
• Huronia District Soccer Association (HDSA)coreChannel Partner/ Reseller/ DistributorRegional soccer association covering Simcoe County. BSC competes in HDSL (Huronia District Soccer League) and participates in HDSA Referee Education Series.
• League1 OntariocoreChannel Partner/ Reseller/ DistributorOntario's semi-pro senior soccer league; BSC operates OPL teams (OPL3 and OPL U20) under League1 Ontario umbrella and hosts referee education sessions at Georgian College.
• York Region Soccer League (YRSL)majorChannel Partner/ Reseller/ DistributorCompetitive league for BSC's York Region Team (Blue) to travel and compete in games and festivals.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Coquitlam Metro-Ford Soccer Club: Long-standing BC community soccer club with recreational-to-elite programming and OPDL/league participation. Comparable as a multi-tier community club with similar competitive ambitions and tournament operations.
• Vaughan Azzurri: Ontario community soccer club with recreational, development, and competitive streams plus League1 Ontario participation. Directly comparable in program portfolio, geographic context (Greater Toronto Area), and semi-pro pathway.
• Woodbridge Strikers: Large Ontario community soccer club operating recreational-to-competitive youth programs across multiple age groups. Comparable in structure and scale to BSC, with similar multi-tier program portfolio in the Greater Toronto Area.
• Surrey United Soccer Club: One of British Columbia's largest community soccer clubs, operating recreational, development, and competitive programs across U3–adult. Comparable in scale, member base, and full-player-pathway model.
• Unionville-Milliken SC: Long-established Ontario community soccer club operating recreational, development, and competitive programs. Comparable as a multi-tier community club serving a defined Ontario catchment with broad age coverage.
• North Toronto Nitros Soccer Club: Community-owned Ontario soccer club running House League, Development, and Competitive streams plus OPDL participation. Directly comparable as a multi-tier community club serving a defined Ontario catchment.
• Rush Canada: Canadian affiliate of the Rush Soccer network operating community youth programs with competitive travel teams. Comparable multi-tier community club with national affiliation, similar in structure to BSC's competitive-stream positioning.
• ANB Futbol: Canadian youth soccer academy offering development and competitive programs with a focus on player pathways. Comparable in elite-development focus and Canadian youth market positioning.

Broad incumbents

• Vancouver Whitecaps FC: MLS club with a Canadian Premier League affiliate and youth academy. Comparable in delivering elite player pathways and competing for top Canadian youth talent, though operating at a national/professional scale.
• Toronto FC (MLSE): MLS club operating a professional academy and grassroots programs in the GTA. Comparable as a soccer organization competing for elite youth talent and offering player pathways, though at a much larger and professionally-owned scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BarrieSC
• Facebookfacebook.com/barriesoccer
• LinkedInlinkedin.com/company/barrie-soccer-club

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barrie Soccer Club