Casey Capital

What Casey Capital does

Casey Capital is a privately-held Australian investment company headquartered at St. Germain, 201/505 Toorak Road, Toorak, Victoria, with over 30 years of operational history in property development, retirement living, hospitality, media, and technology ventures. Its core business is deploying capital and operating expertise across three interconnected verticals: (1) property development, encompassing land subdivisions and master-planned communities (Warralily at Armstrong Creek with 7,000 lots, Sanctuary Lakes with 2,800+ lots, Sandhurst Club with ~1,500 lots, Armstrong Creek Central with 270 lots, and the Tarneit Fields JV), retirement villages (Kithbrooke Park 220 villas, Coombes Road Village ~138 villas, plus Retirement Services Australia across 15 properties), medium-density townhomes, NDIS Specialist Disability Accommodation (Emerge Living), and hotels and accommodation (the 164-room Wyndham Resort Torquay operated under the Wyndham Hotels & Resort Group flag, valued at $120M); (2) media, through wholly-owned Times News Group (13 regional mastheads across Victoria and Northern NSW in print and digital) and the SEG TNG News Media joint venture with Craig Hutchinson; and (3) a portfolio of seed-stage technology investments including fintech (Credit Clear, ASX-listed October 2020, and Remitter which has expanded to the US and Canada), IoT/AI platform meldcx, digital out-of-home advertising operator Australian Outdoor Media, and consumer brand Nutricare (40+ countries, 30,000+ stores). Revenue mechanics are heterogeneous across the portfolio: one-time land and property sales, advertising and subscription revenues, SaaS/transaction-based fintech revenue in portfolio companies, and managed services from retirement village operations. Pricing is not publicly disclosed and customer acquisition runs through direct sales offices, project-specific websites (e.g., warralily.com.au), the Wyndham brand franchise, and the Times News Group distribution network, alongside relationship-based deal sourcing for new investments.

Name

Casey Capital

Legal name

Casey Capital Pty Ltd

Website

https://caseycapital.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Casey Capital is a privately-held Australian investment company with 30+ years of history deploying capital across property development (master-planned communities, retirement villages, hotels, NDIS housing), regional media (Times News Group, 13 mastheads), and seed-stage technology ventures (Credit Clear, Remitter, meldcx, Nutricare).

Ownership category

akta.pro rank

Product category

Private Investment Management

NAICS

Other Financial Investment Activities (5239), Other Investment Pools and Funds (5259), Portfolio Management and Investment Advice (523940)

SIC

Investors, Nec (6799), Real Estate Dealers (For Their Own Account) (6532), Investment Advice (6282)

akta.pro primary industry

Real Estate Portfolio & Fund Management (Institutional/REIT/PE) (BPAJAMAJ)

akta.pro secondary industries

Core Real Estate (Stabilized/Core-Plus) (FSAAAKAA), Real Estate Funds — Core (Stabilized, Income) (FSANAEAF), Corporate Strategic Real Assets & Infrastructure Venture Investing (FSANAHAN)

Keywords

• Private investment management
• Property development
• Retirement living
• Master-planned communities
• Venture capital

Headquarters

HQ city

Southbank

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Property Development: Revenue generated from land subdivisions and communities, retirement villages, medium density townhomes, and hotel/accommodation properties. Projects range from $5M to $1B in value with development conception, planning, construction and project management services.
2. Media Investments: Ownership and management of Times News Group (13 publications) and SEG TNG News Media joint venture, generating revenue through print and digital advertising.
3. Fintech Investments: Seed investments in Credit Clear (ASX listed), Remitter, and other technology companies providing SaaS-style revenue through subscription and transaction-based models.
4. Retirement Living Management: Ongoing management and operation of retirement communities through Retirement Services Australia across 15 properties.
5. Wyndham Resort Hotel: Operational hotel with 164 rooms managed by Wyndham Hotels & Resort Group, including licensed restaurant, conference centre, and luxury day spa.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Casey Capital is a private Australian investment company that identifies, funds, develops, and manages a diversified portfolio of assets across property development (land subdivisions, townhomes, master-planned communities), retirement living, hospitality (Wyndham Resort Torquay), NDIS Specialist Disability Accommodation, regional media (Times News Group), and seed-stage technology ventures (Credit Clear, Remitter, Nutricare, meldcx, Australian Outdoor Media). Property development projects range from $5M to $1B in value, with the company acting as both developer and operating partner.

Product overview

Casey Capital is a diversified private investment company that does not offer a unified software product but instead maintains a portfolio of investments across multiple sectors. Its product/service portfolio includes: Times News Group (regional media publications); Australian Outdoor Media (digital outdoor advertising); Credit Clear and Remitter (fintech communication platforms); Nutricare (eco personal care products); meldcx (IoT/AI technology platform); and Warralily, Sanctuary Lakes, Sandhurst Club (property developments). The company also invests in retirement living (Kithbrooke Park, Retirement Services Australia), hotels (Wyndham Resort), and specialist disability accommodation (Emerge Living). These are independent portfolio companies rather than an integrated platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Warralily: One of Australia's fastest growing land communities located in Armstrong Creek, Geelong. Total of approximately 7,000 lots with over 4,500 already delivered. Has won over 16 industry awards including 'Best Masterplan Community in Victoria' (2019) and national award for 'Best Environmental Development' (2019).
• Kithbrooke Park Country Club
• Coombes Road Village
• Retirement Services Australia
• Times News Group
• SEG TNG News Media
• Australian Outdoor Media (AOM)
• Credit Clear
• Remitter
• Nutricare
• Meldcx
• GRACE PADS
• Mzati House

Products and services

• Warralily (Armstrong Creek) Master-planned residential land community at Armstrong Creek, Geelong, comprising 7,000 total lots offering residential housing across the development. Winner of over 16 industry awards including 'Best Masterplan Community in Victoria' (2019) and national award for 'Best Environmental Development' (2019).
• Sanctuary Lakes Resort Master-planned residential, sports, and leisure community in Victoria built around a Greg Norman designed 18-hole golf course and 60-hectare lake, comprising over 2,800 lots with population exceeding 7,000.
• Sandhurst Club Private golf club community at Skye with approximately 1,500 lots and over 2,000 families, integrating residential, sporting, and recreational amenities.
• Armstrong Creek Central 270 lot land subdivision development within the Armstrong Creek growth corridor, supplying residential lots to buyers in the Geelong region.
• Kithbrooke Park Country Club Retirement living development in Torquay comprising 220 retirement villas with luxury clubhouse and amenities on 15 acres of parklands, operated within a gated community model.
• Coombes Road Village Retirement village in Torquay with approximately 138 villas including 2 bedroom and 2 bedroom plus study homes, with clubhouse and community building.
• Retirement Services Australia Specialised developer and manager of retirement communities with 25+ years of experience across 15 properties, including large community estates and serviced/independent apartments in Victoria.
• Wyndham Resort Torquay Multi-storey apartment/hotel complex on the Torquay foreshore operated by Wyndham Hotels & Resorts with 164 rooms, licensed restaurant, conference centre, and luxury day spa, forming part of the broader $120M development.
• Emerge Living (NDIS Specialist Disability Accommodation) Specialist Disability Accommodation (SDA) provider creating reduced living cost, 7-star energy rating sustainable homes for people with disabilities throughout Regional Victoria, including Highton Green apartments with 24/7 on-site supports.
• Times News Group (Regional Newspaper Publishing) Regional newspaper publishing group operating 13 mastheads across regional Victoria and Northern NSW in both print and digital formats, providing news content and advertising inventory to local communities.

Quantifiable outcome

• Warralily won 'Best Masterplan Community in Victoria' (2019) and National Award for 'Best Environmental Development' (2019)
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core.

• Salvo Property GroupcoreStrategic or Co-development PartnerJoint venture partnership for Tarneit Fields development located at 1228 Leakes Road, Mount Cottrell. The development is within one of Australia's fastest growing municipalities and is currently being master planned as a residential neighbourhood.
• Craig HutchinsoncoreStrategic or Co-development PartnerJoint venture with Craig Hutchinson, founder of the SEN Radio Network, for SEG TNG News Media company. Casey Capital and Hutchinson combined expertise in media and news publishing.
• Links GroupcoreStrategic or Co-development PartnerRelated property and development consortium led by Mark Casey. Links Group is developer of Sanctuary Lakes and Sandhurst Club master-planned communities.
• MasseycoreStrategic or Co-development PartnerDeveloper and commercial facility organisation owned by Mark Casey Casey Capital, responsible for the $120M Wyndham Resort Hotel Development at 100 Esplanade, Torquay.
• Kithbrooke ParkcoreStrategic or Co-development PartnerDeveloper of Kithbrooke Park retirement village at Torquay, a 220-villa development with luxury clubhouse and amenities.
• Armstrong Creek Development CorporationcoreStrategic or Co-development PartnerDeveloper of Armstrong Creek residential master development called Warralily, which has won over 16 industry awards including 'Best Masterplan Community in Victoria' (2019).
• Wyndham Hotels & Resort GroupcoreStrategic or Co-development PartnerOperational management partnership for Wyndham Resort Torquay, providing 164 rooms with multi-storey apartment/hotel complex and residential estate. Wyndham manages all hotel operations.
• SDA Fund AustraliacoreStrategic or Co-development PartnerSDA Fund Australia designed the Highton Green apartments, which boast a 7-star energy rating resulting in low utility costs.
• genUcoreStrategic or Co-development PartnergenU provides 24/7 on-site supports for Highton Green development, offering short, medium and long-term support for residents with disabilities.
• MicrosoftcoreTechnology or Integrationmeldcx enjoys strong relationships with Microsoft as part of its IoT and AI technology ecosystem for implementing intelligent edge technologies.
• GooglecoreTechnology or Integrationmeldcx has strong relationships with Google as part of its technology ecosystem for IoT and AI implementations.
• IntelcoreTechnology or Integrationmeldcx has strong relationships with Intel as part of its technology ecosystem for IoT and AI implementations.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Grocon: Privately-held Australian property developer active in residential, commercial and mixed-use projects. Comparable as a privately held, founder-led Australian development firm with similar project scale and diversity.
• Aveo Group: Australian retirement living operator and developer with communities across the eastern seaboard. Closely comparable to Retirement Services Australia's 15-property retirement community portfolio across Victoria.
• Alceon Group: Australian private investment company founded in 2010 that invests across real estate, private equity and listed securities. Comparable to Casey Capital as a diversified family/private investment firm deploying capital across Australian real estate and growth-stage companies.
• Salta Group: Privately-held Australian property developer and investor with mixed-use and residential developments across the eastern seaboard. Comparable to Casey Capital's developer-operator model spanning land subdivisions, residential communities and commercial real estate.

Broad incumbents

• Lendlease: ASX-listed Australian property and infrastructure group with global master-planned community business. Comparable to Warralily, Sanctuary Lakes and other masterplanned community activities at scale.
• Dexus: ASX-listed Australian real estate investment manager and developer. Adjacent comparable for Casey Capital's institutional-style real estate asset and portfolio management activities.
• Mirvac Group: ASX-listed Australian diversified property group developing master-planned communities and investment-grade assets. Comparable to Casey Capital's residential community and mixed-asset development portfolio across Victoria.
• Centuria Capital Group: ASX-listed Australian investment manager with real estate funds management and direct property holdings. Comparable to Casey Capital's portfolio approach combining direct development with managed investment vehicles.
• Stockland: ASX-listed Australian master-planned community developer and retirement living operator. Directly comparable to Warralily/Sanctuary Lakes/Sandhurst and Retirement Services Australia portfolios in masterplanned residential communities.
• Bolton Clark / Ingenia Communities: ASX-listed operator and developer of land lease and rental communities including retirement living and tourism. Comparable to Casey Capital's retirement living strategy via Retirement Services Australia and Kithbrooke Park.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casey Capital