CashWijzer
CashWijzer is a Netherlands-registered private entity (Utrecht, founded 2013) that operates the 68WIN Vietnamese-language online gambling platform, serving Vietnamese-speaking sports bettors and casino gamers globally with sports betting, live casino, slots, and 1,500+ games via web and mobile apps.
- Company typePrivate
- Founded2013
- HeadquartersUtrecht, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What CashWijzer does
CashWijzer is a private entity registered in Utrecht, Netherlands (founded 2013, 1–10 employees), operating the website first-eetwinkel.nl. The operating business described across the underlying data, branded 68WIN, is a Vietnamese-language online gambling and entertainment platform with a listed headquarters at 25–27 Lê Lợi, Phường Bến Nghé, Quận 1, Ho Chi Minh City, Vietnam. The platform aggregates sports betting, live casino (baccarat, sicbo, roulette, Fanta), slot games, fishing games, lottery/Keno, traditional card games (Tài Xỉu, Xóc Đĩa, Tiến Lên), and mini-games/e-sports into a single multi-product ecosystem.
The platform's technology stack is mobile-first and cross-platform, with native iOS and Android apps plus web/desktop access on Windows and macOS. It uses SSL 256-bit encryption and a two-layer account security model, real-time odds and live match data feeds, HD live dealer streaming (24/7), and an anti-fraud/fair-play layer. Game content is licensed from five publishers — Evolution, Pragmatic Play, Jili, CQ9 Gaming, and PGSOFT — yielding a catalog of 1,500+ products.
CashWijzer/68WIN generates revenue through the house edge on individual bets across all products (transaction-fee model), with promotional bonuses (88,000 VND sign-up, 100% first-deposit match, up to 2% daily cashback, VIP loyalty tiers, and seasonal campaigns such as Megalive December and World Cup 2026) used as customer acquisition and retention tools funded by future wagering activity. Distribution is direct-to-consumer via web and mobile apps, supplemented by an affiliate/agent (Đại Lý) program and active social media presence on Facebook, YouTube, and X targeting Vietnamese-speaking users across Asia Pacific and a UK-hosted domain (.co.uk). No ownership, founders, beneficial owners, headcount beyond the Dutch registered entity, funding history, or gaming license disclosures are present in the input data.
CashWijzer firmographics
Firmographics- Name
- CashWijzer
- Legal name
- 68WIN
- Website
- http://cashwijzer.nl/
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CashWijzer is a Netherlands-registered private entity (Utrecht, founded 2013) that operates the 68WIN Vietnamese-language online gambling platform, serving Vietnamese-speaking sports bettors and casino gamers globally with sports betting, live casino, slots, and 1,500+ games via web and mobile apps.
- Ownership category
- akta.pro rank
CashWijzer industry classification
Industry- Product category
- Online Gambling and Betting
- NAICS
- Gambling Industries (7132), Casinos (except Casino Hotels) (71321)
- akta.pro primary industry
- Sportsbooks (Online & Mobile Operators) (MPAEACAA)
- akta.pro secondary industry
- Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)
Keywords
Where CashWijzer is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
CashWijzer business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Operations, Personnel
Revenue model
- Gambling transaction margin (house edge): Revenue generated from the mathematical house edge embedded across all betting products — sports betting, live casino, slots, fishing games, lottery, and mini-games. The platform retains a percentage of all wagers placed by users.
- First deposit bonus cost recovery: New user deposit matches (100% first deposit bonus) serve as customer acquisition incentives funded through future wagering activity and house edge recovery over the user's lifetime.
- VIP Loyalty and cashback programs: Ongoing cashback (up to 2% instant return, no cap) and VIP tier rewards funded by retained house edge from active, repeat wagering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | No formal tiered pricing; loyalty tiers (VIP Loyalty, VIP PRO) govern bonus eligibility and cashback rates rather than access gates. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
CashWijzer product offering
Product offeringCore offering
CashWijzer operates an online gambling and entertainment platform (marketed as 68WIN) offering sports betting with real-time odds, live dealer casino games (baccarat, sicbo, roulette), slot games, fishing arcade games, online lottery/Keno, traditional card games, and mini-games/e-sports. The platform aggregates 1,500+ titles from publishers such as Evolution, Pragmatic Play, Jili, CQ9, and PGSOFT, and is accessible via web browser and native mobile apps for iOS and Android.
Product overview
68WIN is an online gambling and entertainment platform operating primarily in Vietnam, offering a unified ecosystem of gaming products. The platform consists of sports betting, live casino with HD dealer streams, slot games from providers like Pragmatic, Jili, CQ9 and PGSOFT, fishing games, lottery/Keno, traditional card games (Tài Xỉu, Xóc Đĩa), and mini games/e-sports. The platform is accessible via web browsers on Windows/macOS and native mobile apps for iOS and Android, with over 1,500+ gaming products available through partnerships with major game publishers.
Differentiator
Problem solved
Functional benefit
Products and services
- Sports Betting (Thể Thao)
Companies that use CashWijzer
Customer profileSegments2 records
Ideal customer profiles2 records
CashWijzer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
CashWijzer partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- EvolutioncoreEvolution is a leading live casino game provider. 68WIN integrates Evolution's live dealer games (baccarat, sicbo, roulette) broadcast in HD with real dealers 24/7, forming a core pillar of the platform's live casino offering.
- Pragmatic PlaycorePragmatic Play supplies slot games and live casino content to 68WIN's platform. The partnership contributes popular slot titles with attractive RTP rates and jackpot mechanics to the platform's 1,500+ game library.
- JilicoreJili provides slot games and fishing games to 68WIN, enriching the platform's game library with diverse themes and mechanics popular among Vietnamese players.
- CQ9 GamingcoreCQ9 Gaming supplies additional slot and game content to 68WIN's multi-product ecosystem, complementing the catalog from Evolution, Pragmatic, and Jili.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
CashWijzer competitors and assessment
Company assessmentDirect peers
- VN88: Vietnamese-language online gambling operator combining sportsbook, live casino, slots, and fish shooting games. Operates in the same regulatory grey zone and competes for the same Vietnamese-speaking user base with similar bonus-driven acquisition.
- W88: Asia-focused online gambling platform offering sports betting, live casino, slots, and lottery. Comparable multi-product operator targeting Vietnamese and Southeast Asian users with a branded affiliate/agent network.
- BK8: Southeast Asian-focused online gambling operator with sportsbook, live casino, and slots. Comparable marketing cadence (sports-event-led campaigns, large welcome bonuses) and tier-1 content provider partnerships.
- M88 (Mansion88): Asian-targeted online sports betting and casino operator with similar product mix (sportsbook, live dealer, slots) and a long-standing affiliate-driven acquisition model across Vietnam and Southeast Asia.
- Fun88: Asia-focused online gambling brand covering sports betting, live casino, and slots. Comparable Vietnamese-language presence, partner-driven content distribution, and large promotional welcome bonuses.
- Dafabet: Established Asia-facing sportsbook and casino operator offering Asian handicap, live casino, and slot games. Comparable in customer base (Vietnamese and Southeast Asian bettors) and multi-product monetization.
- 12BET: Asian-focused online gambling operator with sportsbook and casino products, including live dealer offerings. Comparable in regional targeting and reliance on tier-1 content providers.
- 188BET: Asia-Pacific sports betting and casino operator with strong emphasis on Asian handicap sportsbook and live casino. Comparable in product mix and Vietnam/Southeast Asia focus.
Broad incumbents
- 1xBet: Large global online gambling operator with extensive sportsbook and casino offerings and a broad Asian-market presence. A broader incumbent with overlapping products and content providers (Evolution, Pragmatic).
- Bet365: Global incumbent online sportsbook and casino operator. Comparable only as a benchmark on the upper bound of scale, product breadth, and licensed sports betting — illustrates the gap between 68WIN and a fully regulated, scaled global operator.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CashWijzer social profiles
Digital presenceCashWijzer financial estimates
Financial estimateRevenue estimate
Valuation estimate
CashWijzer leadership team
Management profileNumber of profiles
CashWijzer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CashWijzer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CashWijzer
What does CashWijzer do?
CashWijzer operates an online gambling and entertainment platform (marketed as 68WIN) offering sports betting with real-time odds, live dealer casino games (baccarat, sicbo, roulette), slot games, fishing arcade games, online lottery/Keno, traditional card games, and mini-games/e-sports. The platform aggregates 1,500+ titles from publishers such as Evolution, Pragmatic Play, Jili, CQ9, and PGSOFT, and is accessible via web browser and native mobile apps for iOS and Android.
Is CashWijzer a public or private company?
CashWijzer is a private company. It is classified as unknown and is currently operating.
When was CashWijzer founded?
CashWijzer was founded in 2013. It employs 1 to 10 people.
Where is CashWijzer based?
CashWijzer is headquartered in Utrecht, Netherlands, in the Europe region.
How does CashWijzer make money?
Three revenue lines are on record. Gambling transaction margin (house edge) is the primary driver. The others are first deposit bonus cost recovery and VIP Loyalty and cashback programs.
Who are CashWijzer's main competitors?
Direct peers on record are VN88, W88, BK8, M88 (Mansion88), Fun88, Dafabet, 12BET and 188BET. Broad incumbents are 1xBet and Bet365.
Does CashWijzer have an API?
No public API is recorded for CashWijzer.
What industry is CashWijzer in?
CashWijzer's product category is Online Gambling and Betting. Its primary akta.pro industry code is MPAEACAA, Sportsbooks (Online & Mobile Operators), with a secondary code of MPAEABAA, Real-Money Online Casino Operators (RNG Slots & Table Games). Its NAICS code is 7132.