Better Youth Foundation

What Better Youth Foundation does

Better Youth Foundation (Yayasan Pemuda Baik) is an Indonesian Islamic non-profit foundation headquartered in Surabaya, East Java, registered under Surat Keputusan Menkumham Nomor AHU-0019120.AH.01.12 TAHUN 2023. It operates a portfolio of community and religious programs targeting Muslim youth, including kajian (Kajian Pemuda), Quran education (Qur'an For Youth), structured youth development (Transforma), youth counseling and anti-vice outreach (Pemuda Baik), pre-marital guidance (Pra-Nikah), new-Muslim onboarding (Mualaf Center), free tattoo removal (Hapus Tato Gratis), and social welfare initiatives (Youth Care, Program Beasiswa Yatim, Sedekah Subuh, Ekspedisi Jelajah Kebaikan, Makanan untuk Palestina). Programs are delivered through mosque-based channels (Main Ke Masjid division), a community media operation across YouTube, Instagram, Telegram, and WhatsApp, and a physical branch in Sidoarjo opened in March 2024.

The foundation's product surface is essentially a multi-channel dawah and youth-development platform rather than a single product; underlying technology is minimal, consisting of a WordPress-based website (betteryouth.id) and social media accounts, with no proprietary software, AI capabilities, or technology partnerships disclosed. The business model combines three revenue streams: (1) donations and crowdfunding-style online campaigns for scholarships, welfare, and Palestine aid, (2) Islamic endowment (wakaf) for mosque construction in Surabaya and Sidoarjo, and (3) two social enterprise units — Muslim Unite Distro (apparel and book retail) and Better Youth Moment (event photography and videography) — whose profits are earmarked to support foundation programs. All religious, educational, and welfare programs are provided free of charge to beneficiaries, and the foundation employs 11–50 staff with no disclosed external investors.

Name

Better Youth Foundation

Legal name

Better Youth Foundation (Yayasan Pemuda Baik)

Website

https://betteryouth.id

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Better Youth Foundation (Yayasan Pemuda Baik) is an Indonesian Islamic non-profit foundation based in Surabaya that runs religious education, youth empowerment, and social welfare programs for Muslim youth through mosque-based kajian, multi-platform dawah content, and a Sidoarjo branch, funded by donations, wakaf, and small social enterprise units.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Child and Youth Services (62411), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Grantmaking Foundations (813211)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

akta.pro secondary industries

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Community Foundations (BPAGAKAB)

Keywords

• Islamic youth programs
• Religious education services
• Community charity services
• Youth empowerment programs
• Social welfare programs

Headquarters

HQ city

Surabaya

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charity: The foundation collects donations through their platform for various charitable causes including scholarships for orphans, mosque construction (wakaf), and emergency food aid for Palestine.
2. Wakaf (Islamic Endowment): Structured endowment programs for mosque construction in Surabaya and Sidoarjo areas.
3. Social Enterprise Units: Muslim Unite Distro sells apparel and books with proceeds supporting foundation programs. Better Youth Moment provides photography/videography services for weddings, graduations, with profits allocated to foundation programs.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Better Youth Foundation runs Islamic youth development programs including religious education (Kajian Pemuda, Qur'an For Youth, Transforma), youth empowerment (Pemuda Baik, Girls Up), social charity (Youth Care, MakGerr, Program Beasiswa Yatim, Ekspedisi Jelajah Kebaikan), mosque endowment campaigns (Wakaf Masjid), and dawah content distributed across YouTube, Instagram, and Telegram. The foundation operates two social enterprise units, Muslim Unite Distro and Better Youth Moment, whose profits fund charitable activities, while all programs are delivered free to beneficiaries.

Product overview

Better Youth Foundation (Yayasan Pemuda Baik) is an Indonesian Islamic youth organization based in Surabaya operating a portfolio of interconnected programs organized under several core pillars. The foundation functions as a media and community platform rather than a single product, offering religious education (Kajian Pemuda, Qur'an For Youth, Transforma), youth empowerment (Pemuda Baik, Girls Up, Youth Talk), social charity (Youth Care, MakGerr, Program Beasiswa Yatim, Ekspedisi Jelajah Kebaikan), dawah content (Dakwah Media Sosial across YouTube, Instagram, and Telegram), and supporting enterprise units (Muslim Unite Distro, Better Youth Moment). The programs serve youth across different stages—from initial engagement through social media content and regular study programs, to deeper development via Transforma's intensive coaching tracks, with revenue-generating business units funding the charitable operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Kajian Pemuda Islamic study program delivered by the Main Ke Masjid division, featuring regular kajian formats including KAH (Kajian Arek Hijrah), Ladies Class, and Kajian Kitab Bersanad to attract youth to deepen religious knowledge. Delivered free to Muslim youth participants.
• Youth Care Social assistance program providing scholarships, creative social programs, and MakGerr (free food distribution) to people in difficulty due to economic factors, disasters, or misfortune. Targeted at underprivileged community members in Indonesia.
• Pemuda Baik (Better Youth Project) Campaign project providing counseling about dangers of narcotics, alcohol, free sex, and tattoo usage for high school students, including Ruang Mendengar consultation, Youth Talk talkshows, and Girls Up women's empowerment. Aimed at Indonesian high school students.
• Transforma Comprehensive youth development program focusing on hijrah and mualaf youth, featuring NONGBAR (peer sharing), KALIFA (dakwah cadre training), Youth Camp (leadership training), and IASC (Islamic short course) covering Quran studies, Fiqih, Hadist, and Sirah Nabawiyah. Delivered with qualified ustadz from IKADI Jawa Timur.
• Qur'an For Youth Quran learning program for youth with three class levels: Beginner (Tahsin/tajwid), Intermediate (Tilawah One Week One Juz), and Tahfidz (memorization). Targeted at Muslim youth seeking structured Quranic education.
• Hapus Tato Gratis Free tattoo removal program for youth committed to hijrah, providing regular removal services, coaching, and soft skills to support their religious transformation journey. Targeted at Indonesian Muslim youth.
• Dakwah Media Sosial Social media dawah content program distributing goodness-focused content through YouTube (Main Ke Masjid), Instagram (@betteryouthfoundation, @main.kemasjid, @betteryouthproject, @ruangmendengar.byf), and Telegram channels. Reaches Indonesian Muslim youth audience across platforms.
• Mualaf Center Program for syahadah declaration and basic Islamic fiqih worship guidance for new Muslim (mualaf) youth, directly mentored by Ustadz and Ustadzah. Targeted at Indonesian converts to Islam.
• Muslim Unite Distro Distro (apparel) business unit selling shirts, caps, and books with youth-style designs, with profits allocated to support Better Youth Foundation programs. Operates as a social enterprise subsidiary funding charitable activities.
• Better Youth Moment Photography and videography service for weddings, post-wedding events, graduations, and other occasions, with profits supporting Better Youth Foundation programs. Operates as a social enterprise subsidiary.
• Wakaf Masjid Mosque endowment and construction program supporting mosque building in Surabaya and Sidoarjo locations for community worship. Structured as an Islamic endowment (wakaf) campaign.
• Pra-Nikah Pre-marriage counseling program providing Islamic marriage guidance for youth readiness, including monthly forums and ta'aruf (courtship) preparation. Targeted at young Muslims preparing for marriage.
• Ekspedisi Jelajah Kebaikan Goodness expedition program sending volunteers to remote areas for social, educational, and medical assistance activities. Delivered in partnership with Dompet Amanah Umat (DAU) for logistical support.
• Program Beasiswa Yatim Orphan scholarship program providing educational support for underprivileged youth in Indonesia. Funded through online donation campaigns via betteryouth.id.
• Sedekah Subuh Morning charity program distributing halal and thoyyib food for the poor in Surabaya and surrounding areas every Friday. Operates as a recurring weekly donation and food distribution campaign.
• Makanan untuk Palestina Food aid program addressing food crisis and famine threats for Palestinian communities. Operates as an international humanitarian donation campaign.

Quantifiable outcome

• 200 orphans received gifts in 'Hadiah 1000 Anak Yatim' event across six countries
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• IKADI (Ikatan Dai Indonesia) Jawa TimurminorStrategic or Co-development PartnerIKADI provides qualified ustadz for the IASC (Islamic Advance Short Course) program within the Transforma youth development track. Ustadz from IKADI deliver intensive Islamic education covering Quran studies, Fiqih, Hadist, and Sirah Nabawiyah.
• Dewan Masjid Indonesia (DMI)minorStrategic or Co-development PartnerPartnership for the 'Guyub Bareng Baik Bareng' event series including pengukuhan (installation ceremony) of DMI Surabaya management. Large-scale religious gatherings held at major mosques including Masjid Al-Akbar Surabaya.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• BAZNAS (Badan Amil Zakat Nasional): Indonesia's official national zakat collection and distribution body, funding nationwide programs in education, health, and community welfare including youth-targeted initiatives. Comparable because both operate as Indonesian Islamic charitable institutions collecting and distributing donations for community programs.
• Save the Children Indonesia: Major international NGO operating in Indonesia with significant youth-focused education, child welfare, and community development programs. Comparable as a youth-serving foundation delivering structured programs to underprivileged Indonesian youth, though secular in mission.
• Dompet Dhuafa: One of Indonesia's largest Islamic philanthropic foundations, operating nationwide zakat, wakaf, and humanitarian programs including youth-focused initiatives. Comparable because both are donation-funded Islamic foundations serving Indonesian Muslim communities, though Dompet Dhuafa operates at vastly larger scale and broader program scope.
• LazisNU (Lembaga Amil Zakat Nahdlatul Ulama): The official zakat and philanthropy arm of Nahdlatul Ulama, Indonesia's largest Muslim organization, channeling donations to education, youth, and community welfare programs across the country. Comparable because both operate as community-rooted Islamic foundations supporting youth and social programs through donation-driven models.
• LAZISMU (Lembaga Amil Zakat Muhammadiyah): The zakat and philanthropic arm of Muhammadiyah, one of Indonesia's two largest Islamic mass organizations, with nationwide education, youth, and social welfare programs. Comparable because both serve Indonesian Muslim communities through donation-funded youth empowerment and welfare programs at scale.
• Rumah Zakat: Major Indonesian Islamic philanthropy organization running nationwide programs in education, health, and community empowerment, with significant youth and community-development components. Comparable because both target Indonesian Muslim communities with donation-funded education and welfare programs.
• PKPU (Pos Keadilan Peduli Umat): Established Indonesian Islamic humanitarian organization running education, health, and community development programs including youth-focused initiatives. Comparable because both are donation-funded Islamic NGOs delivering youth and community welfare services across Indonesia.
• Islamic Relief Indonesia: Indonesian branch of a global Islamic humanitarian NGO running education, child welfare, and emergency response programs including Palestine aid — overlapping directly with Better Youth's Makanan untuk Palestina campaign theme. Comparable because both channel Islamic donor funds to youth welfare and international humanitarian causes in Indonesia.

Direct peers

• Yayasan Cinta Anak Bangsa (YCAB): Indonesian foundation focused on youth empowerment through education, life-skills, and economic independence programs. Comparable because both are Indonesia-based youth-development foundations delivering structured programs aimed at young people's wellbeing and self-improvement, though YCAB is secular.

Others

• Yayasan Pendidikan Islam (various local foundations): The broader ecosystem of Indonesian Islamic yayasan that operate youth religious education (pengajian, tahfidz, dakwah) programs similar to Better Youth's Kajian Pemuda and Qur'an For Youth offerings. Comparable at a category level as local religious-education foundations, though these are typically smaller, single-program entities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BetterYouthMedia
• Instagraminstagram.com/betteryouthfoundation
• LinkedInlinkedin.com/company/betteryouthfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Youth Foundation