BTL Legal Group

What BTL Legal Group does

BTL Legal Group (legal entity BTL Legal Group SAS, NIT 900.708.572-6) is a Colombian law firm headquartered in Cali that provides specialized legal services in two principal practice areas — Derecho de Daños (Damage Law) and Riesgos Laborales (Labor Risks) — alongside supporting practices in Social Security, Occupational Health and Safety (SST), Corporate Law, and Intellectual Property. The firm serves public sector entities, private companies, and individuals across Colombia, offering both judicial representation and extrajudicial advisory in labor disputes, occupational accident claims, pension and disability matters, SST system design, commercial agreements, and IP registration.

The firm operates from offices in Edificio Nexxus 25 in Cali (floors 3 and 6) with a team of approximately 29 professionals structured into specialized practice groups led by partners Jorge Lasso (Founding Partner / Director General), Lorena Perez (Director, Labor Risks), and Lina Maria Benitez (Director, Indemnizaciones). A wholly-owned subsidiary brand, Matriz Legal, provides internal case-management and legal-process tooling, with a dedicated website (btlmatrizlegal.com) and case-tracking portal (btllegalgroup.thecasetracking.com) suggesting early productization of the firm's operational workflow.

The revenue model is professional services: quote-based engagements across litigation and advisory mandates, with no publicly disclosed pricing, no disclosed institutional ownership, and no external funding rounds. Customer acquisition is driven by direct professional referrals, legal industry events, and content marketing through the firm's blog and publications. The firm is founder-owned, with Jorge Lasso as the named principal, and shows no evidence of public listing, venture capital, or private equity backing.

Name

BTL Legal Group

Legal name

BTL Legal Group SAS

Website

https://btllegalgroup.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

BTL Legal Group is a Cali, Colombia-based law firm specializing in damage law, labor risks, social security, occupational health and safety, corporate law, and intellectual property for public and private sector clients. The firm operates a wholly-owned legal-tech subsidiary, Matriz Legal.

Ownership category

akta.pro rank

Headquarters

HQ city

Cali

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Legal Consulting and Advisory Services: Professional legal services including labor law consulting, occupational risk management advisory, social security matters, and corporate legal services

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

BTL Legal Group is a Colombian law firm that provides specialized legal consulting and representation in two core areas: Derecho de Daños (Damage Law, including insurance and compensation matters) and Riesgos Laborales (Labor Risks, covering labor law, social security, and occupational health and safety). The firm delivers preventive advisory, judicial and extrajudicial representation, and compliance services to public sector entities, private companies, and individuals in Colombia.

Product overview

BTL Legal Group is a Colombian law firm offering comprehensive legal services primarily focused on labor and corporate law. The firm operates a unified service model centered on two main practice areas: Derecho de Daños (Damage Law) and Riesgos Laborales (Labor Risks), supplemented by specialized services in Social Security, Occupational Health and Safety (SST), Corporate Law, and Intellectual Property. The practice areas include insurance and compensation advisory under Damage Law, while Labor Risks encompasses labor law, social security, and workplace safety services. The firm provides both judicial and extrajudicial legal representation, legal consultations, and training services to clients in the public, private, and individual sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Matriz Legal: Legal technology platform and case management system operated as a separate brand under the BTL Legal Group umbrella.

Products and services

• Derecho de Daños (Damage Law) Legal services addressing damages, including insurance claims and compensation matters for workplace accidents and injuries, for clients in Colombia.
• Riesgos Laborales (Labor Risks) Legal services addressing occupational hazards, workplace safety regulations, and labor risk management compliance for employers and employees.
• Seguros (Insurance) Insurance-related legal services within the damage law practice, covering insurance claims and coverage matters for corporate and individual clients.
• Indemnizaciones (Compensation) Legal representation for compensation claims arising from workplace accidents and occupational diseases.
• Derecho Laboral (Labor Law) Comprehensive labor law services including employment contracts, workplace disputes, and labor litigation for both public and private sector clients in Colombia.
• Seguridad Social (Social Security) Social security legal services covering pension claims, disability benefits, work injury compensation, and administrative procedures before social security entities in Colombia.
• SST (Seguridad y Salud en el Trabajo) Occupational health and safety legal services including SST system design, workplace accident investigations, and disability case management for Colombian employers.
• Derecho Corporativo (Corporate Law) Corporate legal services encompassing consumer law, commercial agreements, shareholder arrangements, insurance contracting, property guarantees, and business formation for private companies.
• Propiedad Intelectual (Intellectual Property) Intellectual property services including trademark and patent registration, administrative defense of IP rights, and IP contracts.

Quantifiable outcome

• Comprehensive legal support from consultation to litigation

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Philippi Prietocarrizosa Ferrero DU & Uría (PPU): Major Colombian full-service law firm with strong corporate, labor, and litigation practices serving large domestic and international clients. Comparable because it competes for sophisticated Colombian mandates that BTL also targets, but with a much larger team and broader practice surface.
• Gómez-Pinzón: Established Colombian full-service law firm serving major corporates with practices spanning corporate, labor, and litigation. Comparable because it competes for the same sophisticated Colombian corporate and public-sector mandates.
• Posse Herrera Ruiz: Top-tier Colombian law firm with a full-service practice including labor law, corporate, and dispute resolution. Comparable because it competes in the same Colombian enterprise legal market across overlapping labor and corporate mandates.
• Dentons Cárdenas & Cárdenas: Colombian member firm of the global Dentons network, with a full-service practice including labor & employment and corporate law. Comparable because it serves the same Colombian corporate and public-sector client base across overlapping practice areas.
• Brigard Urrutia: One of Colombia's largest full-service law firms with comprehensive labor, corporate, and litigation practices serving major Colombian and multinational clients. Comparable because it competes for the same Colombian enterprise and public-sector mandates, but at substantially larger scale and with broader practice coverage.

Regional players

• Rubio Leguía Normand: One of Peru's top full-service law firms with corporate, labor, and dispute resolution practices serving major Peruvian corporates. Comparable as a regional full-service LatAm peer with similar practice mix targeting enterprise clients in Spanish-speaking Latin America.
• Creel, García-Cuéllar, Aiza y Enríquez: Premier Mexican full-service law firm with corporate, labor, and litigation practices serving large Mexican and international clients. Comparable as a regional full-service LatAm peer with overlapping practice coverage and similar client type.
• Arias, Fabrega & Fabrega: Leading full-service law firm in Central America (headquartered in Panama) with corporate, labor, and litigation practices. Comparable as a Latin American full-service peer operating in a different geography with broadly analogous practice mix and client profile.

Others

• Legis: Colombian legal information, publishing, and compliance services provider serving lawyers and corporates with regulatory content and tools. Adjacent peer because it supports — rather than directly competes with — Colombian legal practitioners in regulatory and compliance workflows relevant to BTL's practice areas.
• vLex: Global legal AI and content platform with growing Latin American legal information coverage. Adjacent / enabling peer as a legal-tech ecosystem participant relevant to BTL's own Matriz Legal subsidiary and to its clients' compliance/legal research workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/btllegalgroup
• Facebookfacebook.com/btllegalgroup
• LinkedInlinkedin.com/company/btl-legal-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BTL Legal Group