Vianello Nadia Murrine

What Vianello Nadia Murrine does

Vianello Nadia Murrine is an artisan, family-owned Murano glass producer founded in 1998 on Murano Island, Venice, by glassmaker Nadia Vianello. The company specializes in handmade mosaic glass (murrina) jewelry — pendants, earrings, rings, brooches, cufflinks, lapel pins and tie bars — alongside small decorative plates and animal figures, plus a custom products service and hands-on glass workshop experiences. Production uses traditional Muranese techniques including the proprietary 'paletta' shaping method, with a four-stage handmade process (hand-cut glass cane, 900°C furnace fusion, leveling-grinding and polishing). Every piece carries the 'M' maker's mark and, since 2022, the official Vetro Artistico® Murano trademark (concessionaire ID 100) certifying authentic Murano origin.

The business operates a hybrid go-to-market model: a direct-to-consumer Shopify storefront (shop.vianellonadiamurrine.com) with worldwide shipping, an Amazon.it marketplace listing, a physical shop on Murano opened in 2019 adjacent to the glass workshop, an authorized-dealer network across Italy (Venice, Murano, Como, Rome), the EU (France, Spain, Greece) and selected international markets (USA, Japan, Brazil, Peru), and co-branded partnerships with Gin Venice (2024 Ferro da Prua pendant) and Swiss watchmaker Yunik. Pricing is uniform unit-based (€25–€135 for products; €30–€40 for workshop experiences), with bespoke production requiring 15–30 day lead times. Marketing relies on multilingual content (Italian, English, Spanish, Japanese), social media, TripAdvisor recognition, and earned media including NHK Premium and local Venetian press.

The company is structured as a sole proprietorship ('Vianello Nadia Murrine di Trebbi Davide'), is wholly family-held with no external funding, and was transitioned in 2015 from founder Nadia Vianello to her son Davide Trebbi and his wife Raquel Díaz, who led digitization of the brand. Revenue is not publicly disclosed.

Name

Vianello Nadia Murrine

Legal name

Vianello Nadia Murrine di Trebbi Davide

Website

https://vianellonadiamurrine.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Vianello Nadia Murrine is a family-run artisan producer of handmade Murano glass murrina jewelry, decorative objects, custom pieces, and hands-on glass workshop experiences, serving global DTC consumers and authorized dealers across 8 countries from Murano Island, Venice.

Ownership category

akta.pro rank

Product category

Artisan Murano Glass Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Silverware & Plated Ware (3910), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

akta.pro secondary industries

Custom Fashion/Costume & Alternative Materials Jewelry (CRAKAHAC), Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ)

Keywords

• Handmade murano glass jewelry
• Artisan murrina production
• Venetian glass accessories
• Millefiori mosaic jewelry
• Murano glass home decor

Headquarters

HQ city

Murano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct E-commerce Sales: Online sales through own Shopify storefront shop.vianellonadiamurrine.com, selling jewelry and decorative objects directly to consumers globally with international shipping.
2. Wholesale to Authorized Dealers: Distribution through authorized glass boutiques in Venice, Murano, Como, Rome (Italy), France, Spain, Greece (EU), USA, Japan, Brazil, Peru.
3. Marketplace Sales: Sales through Amazon.it marketplace.
4. Glass Workshop Experiences: Hands-on workshop experiences where visitors create their own murrina, priced at €30-40 per person including the finished product.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Vianello Nadia Murrine is an artisan Murano glass company that handcrafts mosaic glass (murrina) jewelry and decorative objects on Murano Island, Venice, using traditional Muranese techniques. The core catalog spans 655+ SKUs across pendants, earrings, rings, brooches, cufflinks, lapel pins, tie bars, small plates, and animal figures, all certified under the Vetro Artistico® Murano trademark. The company also offers hands-on glass workshop experiences and full custom design services for individual and corporate clients.

Product overview

Vianello Nadia Murrine is an artisan family-run business established in 1998 on Murano Island, Italy, producing handmade Murano glass jewelry and home décor pieces. The core product portfolio centers on murrina (mosaic glass) jewelry available in multiple categories: pendants (9 forms including round, square, drop-shaped, rectangular, semi-round, fan-shaped, oval, triangular, rhombus), earrings, pendant & earrings sets, rings, brooches, cufflinks, lapel pins, and tie bars. The flagship Murrina Millefiori collection features the signature thousand-flowers mosaic glass pattern. Home décor includes small decorative plates and animal figures. The company offers hands-on glass workshop experiences where visitors create their own murrina, and provides custom product services for personalized jewelry and business gifts. Products span over 15 color collections including Black, White, Gray, Red, Pink, Blue, Light Blue, Aquamarine, Green, Amber, and various Multicolor options. All products carry the Vetro Artistico® Murano trademark certification (ID 100) authenticating their Murano origin.

Differentiator

Problem solved

Functional benefit

Products and services

• Murrina Millefiori Collection Signature mosaic glass jewelry collection featuring Millefiori (thousand flowers) patterns, available in pendant, earring, ring, brooch, cufflinks, and decorative plate forms in multiple sizes and colors. Handmade in Murano for individual customers seeking authentic artisan jewelry.
• Pendants Handmade Murano glass pendants in 9 forms (round, square, drop-shaped, rectangular, semi-round, fan-shaped, oval, triangular, rhombus) featuring various murrina designs including Millefiori, Inglesina, Maya Classica, Quadrone, and Paesaggio patterns. Available in multiple colors and sizes for individual jewelry buyers.
• Earrings Lightweight handmade Murano glass earrings available in various designs including Millefiori round, Quadrone, Single Pearl, and Butterfly patterns with 925 sterling silver components. For individual consumers looking for artisan wearable jewelry.
• Pendant & Earrings Sets (Parure) Coordinated jewelry sets pairing pendants with matching earrings in designs like Millefiori 27, Inglesina drop-shaped, Fantasy, and Quadrone, offering elegance and complete stylistic matching for individual consumers.
• Rings Handmade Murano glass rings set in 925 sterling silver available in free-sized oval, square, round, and rectangular forms with designs including Millefiori, Scacchiera, Quadrone, Klimt, and Avventurina patterns. For individual jewelry buyers.
• Brooches Glass brooches set in golden-colored brass featuring Millefiori patterns, designed to complement outfits, bags, and coats. Available in Quadrone and Scacchiera designs in square, oval, and round shapes for individual buyers and corporate gifting.
• Cufflinks Elegant handmade Murano glass cufflinks set in 925 sterling silver with bullet back closure, featuring designs including Anni 60 Fascia Alta, Avventurina, Scacchiera, Inglesina, Medi, and Quadrone for individual consumers.
• Lapel Pins Small handcrafted pins designed for jacket lapels suitable for formal and informal occasions. Features designs including Anni 60 Fascia Alta, Quadrone, Anni 60, Inglesina, and Scacchiera patterns for individual consumers.
• Tie Bars (Fermacravatta) Simple and elegant tie bars handmade using Millefiori glass from Murano, customizable with different colors, shapes, and designs. Set with murrina in Light Blue, Aquamarine, and Blue colorways for individual buyers.
• Small Decorative Plates Exclusive decorative Murano glass small plates featuring mosaic glass (murrine) patterns. Available in Millefiori, Farfalla (butterfly), Kintsugi, and Black and White designs for room decoration, targeting individual consumers and collectors.
• Animal Figures Unique handcrafted animal sculptures in Murano glass including small turtles, geese, and birds created in the workshop for individual collectors and gift buyers.
• Ferro da Prua Pendant (Gin Venice Collaboration) Co-branded 'Ferro da Prua' murrina pendant launched in collaboration with Gin Venice craft gin, featuring Venetian symbols (Sestieri, Corno del Doge, Ponte di Rialto, Canal Grande) and available in black and blue colors. For individual consumers and Gin Venice customers.
• Glass Workshop Experience Hands-on workshop experience in Murano where visitors learn to create their own murrina pendant using the ancient 'paletta' technique. Participants compose their design with glass canes and tweezers, with the final firing and finishing done by the artisans. Priced at €30 (kids up to 12) and €40 (adults), including the finished product.
• Custom Products Service Customization service for all product categories including pendants, earrings, rings, brooches, small plates, and business gifts. Customizations include colors, shapes, patterns, initials, and company logos, with typical delivery of 15–30 days. Serves individual buyers and corporate gifting clients.

Quantifiable outcome

• Each murrina can contain up to 256 pieces of glass cane forming mosaic patterns
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Vetro Artistico® MuranocoreStrategic or Co-development Partner · 1 January 2022The company is an official concessionaire of the Vetro Artistico® Murano trademark (ID 100). This certification guarantees that all products are produced in Murano island following traditional Muranese glass-making techniques. Each product includes the official trademark badge.
• Gin VeniceflagshipStrategic or Co-development PartnerGin Venice is a craft gin product from Venice that incorporates unique murrina produced by Vianello Nadia Murrine on each bottle. The partnership creates a special pendant 'Ferro da Prua' launched in 2024, featuring Venetian symbols (Sestieri, Rialto Bridge, Canal Grande). Each bottle has a unique handcrafted murrina.
• Yunik Glass WatchesflagshipStrategic or Co-development PartnerCollaboration with Swiss watch company Yunik, supplying Millefiori Murano glass cases for their watches. Italian craftsmanship meets Swiss precision in this partnership, creating unique glass watches combining Murano murrine with Swiss watch mechanisms.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Alex Monroe: Independent British designer-artisan jewelry brand producing handmade nature-inspired pieces, with strong direct-to-consumer e-commerce and selective retail. Comparable as an independent artisan fashion-jewelry brand emphasizing handmade production, founder heritage, and direct international sales.
• Dinosaur Designs: Australian independent designer brand producing handmade resin jewelry and home objects with a distinct artisan signature. Comparable as a designer-led, handcraft-positioned fashion-jewelry and home-decor brand selling directly to consumers and through curated retail.

Broad incumbents

• Swarovski: Global crystal jewelry and accessories giant with broad retail distribution and brand marketing budget. Adjacent incumbent in fashion/costume jewelry space with overlapping gift-buyer and tourist customer segments, though positioned at mass-premium rather than authentic-artisan tier.
• Pandora: Global mass-market charm and fashion jewelry brand with extensive retail footprint and digital reach. Comparable as a fashion jewelry brand competing for the same gift-buyer and self-purchase occasion, but at substantially different price and authenticity positioning.

Direct peers

• Venini: Iconic Murano glassmaker founded 1921, producing both decorative glass objects and high-end glass jewelry, lighting, and design pieces. Directly comparable as a heritage Murano brand operating across jewelry and decorative objects with international luxury positioning.
• Seguso Vetri d'Arte: Murano glasshouse dating to 1397 producing artistic glass objects, lighting, and jewelry. Comparable artisan Murano manufacturer with similar heritage positioning, traditional techniques, and presence in both jewelry and decorative categories.
• Formia Murano: Murano glass company producing handcrafted murrina jewelry and decorative objects using traditional techniques. Most directly comparable peer given overlap in murrina/millefiori jewelry, traditional artisan production, and D2C + dealer distribution.
• Barovier & Toso: Historic Murano glasshouse (founded 1295) specializing in handblown artistic glass lighting and decorative objects, with selected jewelry. Comparable as a multi-generational Murano artisan brand combining heritage craft techniques with luxury positioning.
• Alessandro Cenedese Murano: Independent Murano glassmaker producing handmade murrina jewelry, beads, and decorative objects. Comparable as a small-batch artisan Murano brand with similar product mix, customization, and direct sales to consumers and collectors.

Regional players

• Lobmeyr: Austrian heritage glassmaker (founded 1823) producing handmade glass objects, lighting, and drinkware using traditional Viennese techniques. Comparable as a European heritage artisan glass brand with similar craft positioning, premium pricing, and tourism-driven showroom model — though primarily serving Austrian/German markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSmSLgcTn2AGYNa0I2iwthQ
• Facebookfacebook.com/vianellonadiamurrine
• Instagraminstagram.com/vianellonadiamurrine

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vianello Nadia Murrine