mediahochzwei

What mediahochzwei does

mediahochzwei gmbh is an owner-managed (inhabergeführte) media agency headquartered in Hamburg, Germany, providing strategic media consulting, media planning, media purchasing, target-audience analysis, vendor discount negotiation, and campaign reporting across all media categories. The firm is led by two authorized managing directors, Judith Schöttler and Martin Schöttler, and operates with 1–10 employees serving general business clients of varying sizes in the Hamburg region. The company is registered as a German private limited company (GmbH, HRB 83988) with no external institutional ownership and no parent or holding structure.

The business model is professional services: revenue is generated through fees for managing client advertising budgets end-to-end, from initial briefing through campaign execution and reporting, with pricing tailored to individual client scope. The go-to-market motion is sales-led and relationship-driven, relying on direct engagement, long-term client retention, and word-of-mouth rather than paid acquisition channels. The firm deliberately positions itself as network-independent so that channel recommendations are made on the basis of client interest rather than holding-company mandates, and it supplements internal capacity through a long-standing cooperative partner (Kooperationspartner) network for specialized services.

There is no proprietary technology platform, no mobile app, no public API, no disclosed integrations, and no AI/ML capabilities. The firm's only digital presence is a content website on a 1&1 IONOS website builder. Service differentiation rests on the founders' 20+ years of media industry experience, accumulated vendor contacts, and personalized client engagement rather than on technology, scale, or data assets. The combination of a 1–10 employee headcount, regional Hamburg focus, and absence of any disclosed funding or M&A activity characterizes the firm as a stable, lifestyle-scale professional services business.

Name

mediahochzwei

Legal name

mediahochzwei gmbh

Website

https://mediahochzwei.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

mediahochzwei is a Hamburg-based, owner-managed German media agency (GmbH) that provides strategic media consulting, planning, purchasing, and campaign reporting to general business clients across all media categories, with no proprietary technology platform and a regional, relationship-driven sales motion.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAAAC

Media Planning, Buying & Optimization

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

Keywords

• Media planning services
• Advertising agency
• Media buying
• Campaign management
• Strategic media consulting

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Media Agency Services: The company provides comprehensive media agency services including strategic consulting, media planning, and campaign execution across all media categories. Revenue is generated through professional service fees for managing advertising budgets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

mediahochzwei is an owner-managed media agency that manages client advertising budgets across all media categories, from strategic consulting and target audience analysis through media planning, media purchasing, discount negotiation with media vendors, and campaign reporting. Specialized needs are served through long-standing cooperative partners.

Product overview

mediahochzwei is a German owner-managed media agency (Mediaagentur) offering comprehensive media planning services. Rather than a software product company, they provide agency services including strategic consulting, media planning, media purchasing, target audience analysis based on market and media studies, discount negotiations with media outlets, and campaign reporting. The company manages advertising budgets across all media categories, functioning as a service-based business rather than a product-based platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Planning and Purchasing (Mediaplanung und Mediaeinkauf)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cooperative Partners (Kooperationspartner)minorStrategic or Co-development PartnerThe agency works with long-standing cooperative partners (Kooperationspartner) to provide specialized services in specific areas. These partners can be quickly and reliably engaged to serve specialized needs as they arise.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• GroupM: World's largest media investment group (WPP), encompassing media planning and buying agencies such as Mindshare, Wavemaker, and Essence. Represents the broad-incumbent benchmark mediahochzwei competes against for enterprise media budgets.
• Dentsu: Global advertising and media services holding company operating across media, creative, and customer experience. Indirect peer through Dentsu's media-agency subsidiaries that compete for the same advertiser budgets.
• OMD: Global media agency network within Omnicom Media Group offering planning, buying, and analytics. A network incumbent serving large advertisers with bundled media and data offerings that compete with independents.
• Carat: Global media agency network within Dentsu offering media strategy, planning, and buying. Operates broadly across the same category as mediahochzwei but at network scale and with data-asset integrations.
• PHD: Global media agency network within Omnicom offering strategy, planning, and buying. Comparable in core service mix to mediahochzwei, with deep network resources and proprietary planning tools.
• Havas Media: Global media network within Havas offering media planning and buying. Competes in the same procurement/planning category as mediahochzwei but with full-service creative, data, and global scale.

Direct peers

• Pilot Group: Hamburg-based independent media agency offering media planning, buying and strategy across all channels. Closely comparable to mediahochzwei in geography, independence, and core service focus, though typically larger in scale.
• Mediaplus: Munich-based independent media agency within the Serviceplan Group, operating across media planning, buying, and digital. Comparable service scope and independent positioning, though operating at meaningfully larger scale than mediahochzwei.
• Crossmedia: Independent Hamburg-headquartered media agency providing media strategy, planning, and buying. Directly comparable as a fellow Hamburg-rooted, network-independent German media agency competing for similar mid-market clients.

Regional players

• Ströer: Germany-focused media company with strong out-of-home and digital advertising portfolio. Adjacent rather than direct competitor, but competes for a share of German advertiser budgets in overlapping media categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mediahochzwei

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mediahochzwei