Glevum Associates

What Glevum Associates does

Glevum Associates is a US-based research and analysis firm founded in 2006 by Andrew Garfield, a former British military and senior civilian intelligence officer, with Lisa Hogan as co-founder and CEO. The company specializes in conducting Face-to-Face Research and Analysis (F2RA™) in conflict and post-conflict environments, primarily serving the US Department of Defense, the US Department of State, US Special Operations Command, the US Army Human Terrain System, and coalition military commands such as ISAF and Multi-National Corps Iraq. Operations are anchored in field offices in Baghdad, Kabul, and Sydney, with a US headquarters in Gloucester, Massachusetts.

The company's core technology is the trademarked F2RA™ methodology, which combines intelligence community best practices with multidisciplinary social science techniques and market research methods. Glevum's primary assets are its network of over 300 vetted indigenous field researchers and local subject matter experts, supported by up to 1,500 indigenous personnel, who conduct face-to-face data collection in local languages. This network has produced a cumulative base of more than 900,000 interviews across Iraq (550,000+) and Afghanistan (350,000+), with documented capacity for 35,000 interviews per month. Deliverables include baseline assessments, focused district assessments, surveys and focus groups, subject matter expert briefs, SAS/SPSS data files, geospatial visualizations, behavioral and courses-of-action models, and leadership development training for deploying military personnel.

Glevum operates as a professional services firm, generating revenue through prime and subcontract research contracts with US Government agencies, available via GSA Schedule. The business is relationship-based, with forward-deployed research and analysis teams providing in-person briefings to military leadership in theater. The company scaled rapidly from under $1M in revenue in 2007 to over $12M in 2010, earning Inc. 500/5000 recognition in 2011 and 2012, and supporting defense prime contractors such as BAE Systems and L3 MPRI as well as the Government of Australia. The data window indicates operations concentrated in the 2006–2014 period of US military engagement in Iraq and Afghanistan.

Name

Glevum Associates

Legal name

Glevum Associates LLC

Website

https://glevumusa.com

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Glevum Associates is a US-based social science research firm that conducts in-person data collection and analysis in conflict and post-conflict environments, primarily serving the US Department of Defense, Department of State, and coalition military commands operating in Iraq and Afghanistan.

Ownership category

akta.pro rank

Product category

Defense Research Services

NAICS

Research and Development in the Social Sciences and Humanities (54172), Marketing Research and Public Opinion Polling (54191), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

akta.pro secondary industries

Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Think Tanks, Policy Research & Public Policy Institutes (BPAGAFAO)

Keywords

• Social science research
• Human terrain analysis
• Conflict zone surveys
• Population attitude research
• Defense research services

Headquarters

HQ city

Gloucester

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Government Research Contracts: Prime and subcontract research contracts with US Government agencies including Department of Defense, Department of State, and military commands. Contracts for social science research, surveys, and analysis services in conflict and post-conflict environments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Glevum Associates provides in-country social science research and culturally appropriate survey instruments in conflict and post-conflict environments, delivered primarily to U.S. Government defense and diplomatic clients. Using its proprietary Face-to-Face Research and Analysis (F2RA™) methodology, the company combines a network of 300+ vetted indigenous field researchers and local subject matter experts to produce quantitative surveys, qualitative interviews, baseline and focused district assessments, behavioral models, and processed data files. Deliverables are produced under prime and subcontract research contracts via GSA Schedule and forward-deployed research teams operating in Iraq, Afghanistan, and allied theaters.

Product overview

Glevum Associates offers a unified research and analysis service platform centered on its proprietary Face-to-Face Research and Analysis (F2RA™) methodology. The company provides a comprehensive suite of products including baseline assessments, focused district assessments, surveys, focus groups, in-depth interviews, subject matter expert briefs, geospatial visualizations, and behavioral models. These products are delivered through service offerings such as forward deployed research teams, quantitative and qualitative research services, local SME networks, and leadership development programs. All offerings are designed to help government and commercial clients understand attitudes, behaviors, identities, needs and wants of populations in conflict and post-conflict environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Face-to-Face Research and Analysis (F2RA™)

Quantifiable outcome

• Conducted over 550,000 interviews in Iraq and over 350,000 in Afghanistan
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• Courage PartnersminorStrategic or Co-development PartnerAustralian-based partner supporting Glevum's work with the Australian Government and regional operations in Australia.
• Foreign Policy Research Institute (FPRI)minorStrategic or Co-development PartnerAcademic partnership where Andrew Garfield serves as Senior Research Fellow and Glevum personnel contribute research and publications.
• Naval Post Graduate School (NPS)minorStrategic or Co-development PartnerPartnership with NPS Leadership Development and Education for Sustained Peace (LDESP) program. Glevum lecturers provide cultural education modules for deploying U.S. Army commanders.
• Royal United Services Institute (RUSI)minorStrategic or Co-development PartnerAndrew Garfield serves as U.S. Director of RUSI, supporting research collaboration and publication.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Research Triangle Institute (RTI International): Large nonprofit research institute with extensive international social science research, surveys, and field work in developing/conflict-affected countries. Comparable methodology and survey infrastructure, but at significantly larger scale and broader mandate.
• SAIC (Science Applications International Corporation): Defense and civilian IT/services prime that has built dedicated socio-cultural and training products for Bosnia, Iraq, and Afghanistan theaters (Glevum's EVP previously worked at SAIC). Directly comparable in customer and capability, though operating at much larger scale.
• Engility (now SAIC): Federal services contractor (since merged into SAIC) with significant work in training, intelligence analysis, and operational support for DoD. Comparable customer base and partial overlap in socio-cultural and advisory work.
• CACI International: Large defense and intelligence contractor with significant socio-cultural research, human terrain, and ISR analysis capabilities supporting DoD, Army, and combatant commands. Directly comparable customer base and contract vehicles, though CACI operates at vastly greater scale.
• Booz Allen Hamilton: Major federal contractor with large socio-cultural, behavioral science, and human terrain analysis practices serving DoD and State Department. Comparable in customer and methodology overlap, but as part of a much broader portfolio spanning consulting, cyber, and engineering.
• Leidos: Large federal services and IT prime with significant defense and intelligence analysis practices, including social science and operational analysis for DoD. Comparable in customer base and analytical mission, though social science research is not its primary brand.
• BAE Systems Intelligence & Security: Global defense prime with a substantial intelligence and security services division that includes socio-cultural analysis. Already a Glevum customer, indicating both overlap and a potential prime-contractor relationship that could evolve into competitive displacement.

Emerging players

• MPRI (L3 Technologies): Defense training and consulting subsidiary of L3Harris with deep military training and advisory work in conflict zones; an existing Glevum customer (L3 MPRI). Comparable in theater-specific work, but the overlap is partial and Glevum serves as a subcontractor.

Direct peers

• TKC Global: Small business defense contractor providing cultural, linguistic, and socio-cultural research and analysis services to US military in CENTCOM and other theaters. Directly comparable scale, mission, and customer profile.
• Wexford Group International (now part of CALIBRE Systems): Specialized defense consultancy focused on stability operations, advising, and human terrain support in Iraq and Afghanistan for DoD. Very directly comparable in mission, customer, and theater focus as a small specialized firm.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glevum Associates